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WORKING CAPITAL MANAGEMENT PRACTICES IN FAST MOVING CONSUMER GOODS (FMCG) COMPANIES IN BANGLADESH

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WORKING CAPITAL MANAGEMENT PRACTICES IN FAST MOVING

CONSUMER GOODS

(FMCG) COMPANIES IN BANGLADESH

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Report

On

WORKING CAPITAL MANAGEMENT PRACTICES IN FAST MOVING

CONSUMER GOODS

(FMCG) COMPANIES IN BANGLADESH

Submitted To:

Mr. Oli Ahad Thakur

Assistant Professor

Faculty of Business Administration

Eastern University

Submitted By:

Course Title: Financial Management

Course Code: FIN 459

Group : 01

Submission Date: May 25th, 2011

Eastern University

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May 25, 2011

Mr. Oli Ahad Thakur

Assistant Professor

Faculty of Business Administration

Eastern University

Subject: Submission of Final Report.

Dear Sir

We are writing this letter to inform you that the report you provided to prepare to

us has come to the end. We have done the report on the basis of direct interview

from the manager in charge of working capital department (Finance Department)

of several firms operating FMCG activities in our country. We tried to find out the

actual situation happening in the current working capital management in our

country. We made a questionnaire which is corrected by you and finally we asked

the questions to the managers.

We tried to give the best of ours. If you have any further query, we shall be

delighted to answer those.

Yours truly,

………………….

Financial Management (FIN 459),

Group-01.

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WORKING CAPITAL MANAGEMENT PRACTICES IN FAST MOVING

CONSUMER GOODS (FMCG) COMPANIES IN BANGLADESH

ABSTRACT

Working Capital Management has become a matter of concern in the current

business activities in our country. It was not a big issue in the earlier days as it was

maintained automatically. But due to the opportunity to make some profit from

managing the working capital, it has become an important issue to manage.

The objective of this report was to know either the FMCG companies use this

working capital management or not.

After doing the research, we have come to the decision that the companies are

concern about the working capital management. But they do not emphasis to make

some profit from it. In general, they try to avoid the risk of being stock out situation.

Their sales is so high that in almost all the cases

Introduction:

Working capital management involves all the management decision which

influences the level and effectiveness of the working capital.

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WORKING CAPITAL PRACTICE IN BANGLADESH

The objective is to find out either the company manage working capital or not.

ANALYSIS:

What is the basic reason of being maintaining high current asset?

4 80.0 80.0 80.0

1 20.0 20.0 100.0

5 100.0 100.0

industry norms

minimizing risk

Total

ValidFrequency Percent Valid Percent

CumulativePercent

It is seen that most of the firms believe that they keep high current asset in

comparison with their total asset. The FMCG companies are naturally supplying

their products each and every day. So they need high level of current asset. Without

keeping high level of current asset they cannot fulfill their business obligation. So

they can not take any risk without keeping high portion of current asset.

If the reason is minimizing risk, then which purpose?

1 20.0 50.0 50.0

1 20.0 50.0 100.0

2 40.0 100.0

3 60.0

5 100.0

release from price hike

stock out

Total

Valid

SystemMissing

Total

Frequency Percent Valid PercentCumulative

Percent

The FMCG companies require too much current asset to maintain the day to day

activities that they do not have any other alternatives. Sometimes in special

occasions, the giant companies also face stock out situation. A huge amount of the

raw materials comes from abroad. It takes a long time to import those. So they do

not want to take any risk. Sometimes it seems that stock out situation is occurred

because of low inventory. So companies try to obtain high current asset to avoid the

situation. FMCG Company has the tendency to keep current asset because of the

uncertainty of price hike.

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In adition to transaction which purpose you hold cash?

2 40.0 40.0 40.0

2 40.0 40.0 80.0

1 20.0 20.0 100.0

5 100.0 100.0

liquidity purpose

taking advantage fromuncertain changing ofgoods and servic

safety purpose

Total

ValidFrequency Percent Valid Percent

CumulativePercent

According to the speech of the managers, basically they are keeping the cash to

maintain liquidity of the firm as well as to take the advantage from uncertain

changing of goods and service. However, they also keep the money for the safety

purpose.

Do you think your company maintains optimul level of current assets?

4 80.0 80.0 80.0

1 20.0 20.0 100.0

5 100.0 100.0

yes

no

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Most of the managers believe that they maintain the optimum level of current asset.

The requirement of the current asset is high and they always try to maintain it.

However, there are some cases where they are not satisfied of their current asset

level.

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How you collect your cash?

1 20.0 20.0 20.0

2 40.0 40.0 60.0

2 40.0 40.0 100.0

5 100.0 100.0

by draft

directly

others

Total

ValidFrequency Percent Valid Percent

CumulativePercent

The cash collection policy is a little versatile for them. Many of them try to collect it

directly. However, they maintain many other policies like draft, L/C, Telegraphic

Transfer (TT) or Direct Draft (DD).

What is the average cash collection period?

4 80.0 80.0 80.0

1 20.0 20.0 100.0

5 100.0 100.0

less htan 10 days

10-20 days

Total

ValidFrequency Percent Valid Percent

CumulativePercent

The companies are not concern about the cash collection period. Naturally they

ensure the collection in minimum 10 days. Sometimes, they collect it within 2 or 3

days.

How does your company finance current assets?

5 100.0 100.0 100.0short term financingValidFrequency Percent Valid Percent

CumulativePercent

It is a matter to notice that the five of the managers have said that they finance the

current asset by short term financing. They are not risk taker in most of the cases

but still they do not finance in current asset by long term financing. They try to

minimize the risk but not necessarily to take some conservative approach.

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Why fixed asset portion is low compared to current asset?

2 40.0 40.0 40.0

2 40.0 40.0 80.0

1 20.0 20.0 100.0

5 100.0 100.0

market practice

to meet the businessrequirement

other

Total

ValidFrequency Percent Valid Percent

CumulativePercent

The fixed asset portion is relatively low in comparison with the current asset as they

need to invest heavily in the current assets. They believe that the market practice is

such that if they do not maintain the low portion in fixed asset then they might face

some problem.

How does your company finance fixed asset?

4 80.0 80.0 80.0

1 20.0 20.0 100.0

5 100.0 100.0

long term financing

mix financing

Total

ValidFrequency Percent Valid Percent

CumulativePercent

The risk taking tendency is very low for them. They try to finance in fixed asset by

long term financing.

Do you use credit in terms of purchase?

5 100.0 100.0 100.0yesValidFrequency Percent Valid Percent

CumulativePercent

100% of the managers have said that they use credit in terms of purchase.

If q11 answer is yes then why?

1 20.0 20.0 20.0

4 80.0 80.0 100.0

5 100.0 100.0

to balance liquidity

to follow industry norms

Total

ValidFrequency Percent Valid Percent

CumulativePercent

The industry norm is to use some credit in purchase. It helps them to build a long

term relation with the suppliers. The firms get assured that the suppliers will not

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leave them when the situation is adverse. The suppliers are also satisfied that they

get the scope of supplying them for many days.

Do you use credit in terms of selling?

4 80.0 80.0 80.0

1 20.0 20.0 100.0

5 100.0 100.0

yes

no

Total

ValidFrequency Percent Valid Percent

CumulativePercent

They use credit to sale their products. Almost 80% of them have agreed that they

use credit to sale their products. But the credit is not used for longer period.

If q14 answer is yes, does it impact sales positively?

4 80.0 100.0 100.0

1 20.0

5 100.0

yesValid

SystemMissing

Total

Frequency Percent Valid PercentCumulative

Percent

It is actually not a way of increasing sales. They try to collect the cash within 10

days. The credit is used just because of some system loss. There are some places

where communication is difficult to make within one day. They try to collect it

within 10 days only in this type of special reasons. In other cases, they try to

manager it even less than 10 days.

Have you faced any bed debt loses?

3 60.0 60.0 60.0

2 40.0 40.0 100.0

5 100.0 100.0

yes

no

Total

ValidFrequency Percent Valid Percent

CumulativePercent

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Naturally they do not face any bad debt loss. But in some case of almost 40%, they

have faced bad debt loss in the experience of their operation.

If q16 answer is yes then what persentage?

3 60.0 100.0 100.0

2 40.0

5 100.0

1-5Valid

SystemMissing

Total

Frequency Percent Valid PercentCumulative

Percent

The average bad debt loss is very low in this sector. Only 1-5 percent bad debt loss

has been experienced by them.

From company's blance sheet it seems that inventory level is high?

2 40.0 40.0 40.0

1 20.0 20.0 60.0

2 40.0 40.0 100.0

5 100.0 100.0

to skip any stockout situation

to avoid anyfuture price hike

other

Total

ValidFrequency Percent Valid Percent

CumulativePercent

The tendency of the companies is to keep the inventory level very high. The

companies try to operate daily in the business world. The demand of the inventories

often becomes very high. They try to keep the inventories in higher proportion so

that they need not to face any stock out situation. The other people said that they

follow the industry norms. The industry norm is also to avoid the stock out

situation.

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The marketable security is not a matter of concern for them. They use marketable

securities only in some special cases. If there is a situation that they need to pay

some money in recent future then they use this tool.