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The location based Platform for finding and advertising local events

ing is Powerful, Local &

Illegal!!!

is the SolutionI’m the event promoter at Ronnie Scott’s, Soho. We have 20 tickets left for tonight's 8pm show- I’ll stick up a flyposter

I’m in Soho, it’s 7.45pm. What’s happening now around here? I’ll check Flypost

Local advertising on mobile will be Huge Market

“The $17 billion-a-year online display ad business could easily be turned into a $200 billion-a-year industry” due to mobile growth-Eric Schmidt, IAB conference March 2011

“Location based services market should soon be worth north of $20 billion”Dave MCclure, 500hats research summer 2010

Leon Crutchley, CEO- Goldman, JPM

Harsh Waghmare, CTO

- Data Architect at Nokia

Vinod Varma, Senior Developer

Ex AOL and MapQuest

Nima Sharafeddin, Junior Developer

John Taysom

Reuters Greenhouse Fund, We7,Yahoo!

Peter Cullum

PC Venture Fund

Hussein Kanji

Accel, Microsoft

Matt Simmonds

Product Director – Yahoo!

Employees

Advisors

Investors

team

Demo

Demo- pimp your poster

Why is special ?

acts as a local advertising platform, connecting sellers (e.g. promoters, record companies)with buyers (anyone looking for what’s happening)

Unlike our competitors fuses time with location to create a targeted and relevant way for events to be advertised and found

By enabling anyone to create a , we are creating a user generated platform for any event to be advertised no matter how big or small the potential audience.

roadmapMarch 2011

Flypost v1.0

Features:User generated flypostsData generated flypostsLocation based searchMap and List viewTwitter and Facebook sharing

Flypost v1.1

Features:Increased data categorizationInline Flypost imagesFlypost commentingFlypost feedBasic analytics

Flypost v2.0

Markets:UKNew YorkSan FranciscoAustin

May 2011 Nov 2011

Devices:iPhone

Devices:Android?

Devices:Tablet?

Features:Flypost previewPremium FlypostsPayment mechanismFacebook eventsEnhanced analyticsSpam filteringEvent check inAPI

Markets:Top 20 US Cities

Markets:All of USOver 300 major cities

How will we make money?

Premium Flyposts

Targeted Flyposts

Partnerships

• Extended Life Flyposters• Multi location Flyposters• Enhanced customisation, video, photos

• Music streaming e.g. We7• Record companies e.g. Universal• Venues e.g Ronnie Scott’s• Ticketing e.g Eventbrite

• Time and location targeting• Usage data targeting• 3rd party data targeting

What we need

Flypost needs $2m for 18 months runway!

First 6 months$90k per month run rate

Staff costsCEO, CTO, 4xEngineer, CPO, UX$45k per month

Other costs$45k per month

Months 6-18$120k per month run rate

Staff costsCEO, CTO, 4xEngineer, CPO, UX, 2xBD$60k per month

Other costs$60k per month