T h e O f f i c i a l N e w s l e t t e r o f S F U B u s i n e s s S t u d e n t s

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Flying Cars! Time Travel!

Robotic Servants!

Flying Cars! Time Travel!

Robotic Servants!

We want them NOW!We want them NOW!

- The New SFULogo gets a makeover!

- SFU fee for Recreation & Athletics?

- MISA’s 2007 CUTC Adventure!

- Survey Says! 3rd Edition

- Al Gore is SMRT!

- And much MORE!

C o l u m n s

C l u b A r t i c l e s

F u n S t u f f !

The Most Insignificant of Questions - pg 4Alan Margovskiy

So You’re In a War, Eh? - pg 5Kevin Patel

In the year 2000... and 7 - pg 6Will Leung

Yield Management: The Business Concept that Helped Industry Recover from 9/11 - pg 10Karim Adatia

SFU’s Mysterious Recreation and Athletic Fee - pg 13Amin Ladha

The Fashion Wardrobe for the Young & Professional - pg 15Nina Tukaj

Al Gore is SMRT - pg 16Nick So

Feng Shui and SFU - pg 18Christine Chow

A Simple Style Guide for Men: Suit & Tie? Not Necessarily So - pg 20Nina Tukaj

MISA at CUTC 2007 - pg 8Rey S. Lim

Marketer from the Outside - pg 12Michelle Chan

Survey Says...3rd Survey Says Results - pg 17Adrian Pidor

Movie Review: The Curse of the Golden Flower - pg 23Nadia Kasenda

The New SFU Logo = MS Paint Gold! - pg 24Ian Pham

Sudoku and Comics!- pg 26

�

March 2007

T H E B U Z Z s t a f fquestion of the month: If you were stranded on an island, what are 3 things that you would

take with you?

Oh snap! The Buzz is going through a reshuffling of our staff, and I have been elevated to the prestigious position of Editor in Chief. As a

lowly layout designer for The Buzz the past couple semesters, I’ve gained much insight about The Buzz, and quite frankly I think it’s time for change.

It’s time we take back our voice and let loose the shackles of conservatism and overt “professionalism.” Sure we’re a business newsletter, but first and foremost we’re the STUDENT’S business newsletter. Club articles

are great, business opinions are awesome too, but what would be epic is what I like to call, Shooting the Shit. What does this mean? It means you can talk about anything that’s on your mind…I’m talking about anything as long as it’s entertaining! Had a sandwich yesterday and ran out of Vlasic pickles, having to settle for the shitty President’s Choice brand? Dramatize the story a bit and fire off that story to us! Got a story on how Facebook single handedly destroyed your GPA, causing you to drop out and turn tricks just to eat stale croissants for sustenance? Fantastic! Let us know about it!

The point is, The Buzz supports your right to shoot the shit, and we’ll work feverishly to get your thoughts out there to the masses. Whether it be

about the business faculty, campus life, or My Little Pony, your thoughts are much appreciated here.

We look forward to this new era of The Buzz, and as SFU Business students, let us shoot the shit together friends.

- Ian P.buzz-editor@sfu.ca

http://www.sfubiz.ca/buzz

ed i to r ’ s no te

Alan Margovskiy -- chair / columnistSnap, Crackle, Pop: Kellogg’s Rice Krispies!

Amanda Heiler -- finance and ad manager

Amin Ladha -- columnistSnap, Crackle, Pop: Kellog’s Rice Krispies!

Amy Lin -- business career writer

Christine Chow -- columnistA pillow to rest my head on, a watch to keep track of time and a knife to cut things....

Eunice Koh -- promotional coordinator / editorSunshine. And my puppy.

Ian Pham -- editor-in-chiefA DS Lite, Tetris DS, and a worthy opponent...

Ivy So -- graphics artist / columnist

Jennifer Ells -- puzzle designer

Jenny Bloch -- editorA tooth brush, toothpaste, and dental floss.

Kevin Patel -- columnistNandos Chicken, Butter Chicken, Teriyaki Chicken

Kimberly Jang -- graphics artist

Luke Scoates -- webmasterProbably Mo...

Marie Claire Gabriel -- staff writer

Nadia Kasenda -- columnistA lighter. those reverse osmosis water filtration mugs. a tent

Nick So -- layout designerA boat, paddles, and an extra-large meat-lovers pizza from Domino’s

Rachel Wong -- staff writer

Raheel Virani -- human resources director / editorFantasy Basketball

Rodney Noriega -- editorA camera, a watch, and an educational book

Sibil Chan -- columnist

William Leung -- columnistA castle, white horse, garage to park horse

C o l u m n s

C l u b A r t i c l e s

F u n S t u f f !

The Fashion Wardrobe for the Young & Professional - pg 15Nina Tukaj

Al Gore is SMRT - pg 16Nick So

Feng Shui and SFU - pg 18Christine Chow

A Simple Style Guide for Men: Suit & Tie? Not Necessarily So - pg 20Nina Tukaj

March 2007

�

You’re Russian?! HAHAHA I THOUGHT YOU WERE WHITE!

Hmm…me too?

No no, but I thought you

were…you know…*white* white Since my birth in motherland to parents of Azerbajani and Russian blood, through to my move to Canada, the term “white” has always plagued and confused the shit out of me. And how can I *not* be confused, in an area code where Boston Pizza is “White Food”, while Anton’s is “Italian”.

So if you were to wait outside of GM Place and grab the nearest Canucks-obsessed Vancouverite and ask them what “White” is, what would they say? Well, my guess is that after being encouraged to state more than just

the obvious (complexion-wise), they will likely tell you, that “white” is an individual, place, thing and/or idea uniquely North American in nature and origin. “Canadianized” Chinese folks are for example often labelled “white-washed” due to their East meets West values. Tim Hortons is labelled “white”, due to its donut-eating hockey player imagine. Is this all politically incorrect? Very! But hey, I’m not advocating for it, I’m just stating what I’m hearing. And what I’m hearing is that “White” is unfortunately often used as a synonym

for “Canadian”.

But what about the leftovers? What about us with the same complexion as Canada’s forefathers, yet a culture radically different? Sure, there are Greek, Italian and Irish communities, all unique and culturally diverse. But I’m talking about those of us with little to no strength in numbers, residing in Canada as neither “visible minorities” nor “Canadians”. And once again, we are brought back to the debate between “white” versus “white white”. An argument almost as confusing as it is stupid.

Take me for an example. I was born in The Soviet Union, to young, poor, and ambitious parents. My father was born in Azerbajan, a Soviet state bordering Iran, and very similar in culture. My mother was also from the region, but was a Russian-speaker (Azerbajan has its own language, similar to Arabic), from Moscow. To give you a mental image, my mother has a dark blonde Richard Simmons-like fro, and my dad is a cross between a chubbier version of Borat, and a less evil Saddam Hussein. And so on September 9th, 1986, in the Russian city of Volgograd, out I came.

Soon after, at age four, we left Mother Russia for Israel. In order to move to Canada, you see, we first needed citizenship in a non-Soviet state and Israel was an inexpensive choice. Unfortunately our move to Israel was during the Gulf War. Gas attacks were frequent and racism towards my kind was high, but I managed to fit in, as Israel was full of Russian immigrants like myself trying to get away.

At age eight, we finally moved to Canada. I taught myself English in 2 weeks via lengthy exposure to American television, and began my new life as a Canadian. The neighborhood we first settled in was South Vancouver. Once again, I found

myself surrounded by poor Russians, and a high crime rate, and once again I found myself wondering why things always have to be so segregated. A few years passed and we moved to Richmond: an area where one’s race, wealth and status can be approximated by the road number they live on.

So what the hell am I? And should it matter?

I personally hang out with anyone and everyone. Race is no issue for me.

Continued on page 5

The Most Insignificant of Questionsby: Alan MARGOVSKIY Chair & Columnist

“...the term ‘white’ has always plagued and

confused the shit out of me. And how can I *not* be confused, in an area

code where Boston Pizza is ‘White Food’, while

Anton’s is ‘Italian’”

Not Every Russian looks like Zangief. Case in point:

Alan Margovskiy

“I don’t care if people are white, black, purple or green.” Hold on, now,

purple or green? Come on now, you gotta draw the

line somewhere.”- Mitch Hedberg

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March 2007

The All Mighty King of the World recently decided to deploy 21,000 of his most valiant and courageous warriors in the continued fight for the freedom of His Kingdom. Hail thy King! His word brings good news to the nation of America and His people!

Yeah, right.

With well over �,000 U.S. forces and �0,000 Iraqi civilians dead, President Bush has figured that a New Strategy should be undertaken for the War in Iraq. He has developed a tactic so innovative that even political pundits are incredulously amazed by his witty intelligence.

Again, yeah, right. 9-11, Oil, Osama Bin Laden, Oil, Al-Qaeda, Oil, Weapons of Mass Destruction, Oil, the War on Terror, Oil, Saddam Hussein – the Rogue in the middle east and threat to Israel, Oil, the fight for Freedom, Liberation, and Democracy, Oil. All have been reasons used to justify the occupation

in Iraq. No matter what reasons are used to rationalize the American presence in the country, �0,000 citizens of Planet Earth have died on Iraqi soil. That being said, not a soul in the world should feel the slightest bit safer from the threat of a full-scale nuclear war. Just take a glance at Iraq’s neighbor, Iran.

So why send 21,000 more soldiers into a hostile environment already filled with bloodshed and violence? The world will only bear witness to more destruction of innocent human life and property. In all likelihood, 21,000 US soldiers are only going to escalate the current volatile situation, increase the sectarian violence amongst Iraqis’, and give rise to further insurgency against the Americans. Sending in 21,000 more Americans is like pouring extra gasoline onto a burning fire.

So what other option does President Bush have? Well, he can withdraw all American troops now, concede defeat, and Michael Moore can tell you the rest. However, defeat is not an option for America.

Over a year ago, Hurricane Katrina wreaked havoc upon the city of New Orleans, leaving the city in mangles. To date, the task of restoring the city has proven to be very daunting for the President. Today, the city still remains in disarray. New Orleans welcomed the New Year with ten murders in less than 10 days. If the President is unable to take care of domestic matters in his own country, how does he expect the world to believe that he can improve the situation for 27 million people in Iraq? Mr. President, you have 11 months to fulfill your new promise of restoring power to the Iraqis and starting the withdrawal of U.S. troops.

Kevin PatelSFU Business Student

kapatel@sfu.ca

So You’re In a War, Eh? by: Kevin PATELColumnist

“No matter what reasons are used to rationalize the American presence in the country, 50,000 citizens of Planet Earth have died on

Iraqi soil.”

The Most Insignificant of QuestionsContinued from page 4

But is this the case for everyone else? As Mitch Hedberg once put it:When it comes to racism, you hear people say, “I don’t care if people are white, black, purple or green.” Hold on, now, purple or green? Come on now, you gotta draw the line somewhere.”And all hilarious jokes aside, he’s got a point. The more I think about it, the more it just seems like a front. People claiming to not care, but at the end of the day, surrounding themselves with

others like themselves, because they are taught to. Individuals pronouncing racism a thing of the past, are ignoring what’s going on right in front of their eyes while sticking to what’s familiar.

So to discontinue this horrible tangent of an article and get back to my point and answer my original question: I still do not know if I’m “Russian”, “White”, or “White White”. In fact, I am even more confused than before. What I do know, however, is that I do not particularly care about the question at hand in the first place. Perhaps it should not be “where are you from?”

that we should be asking one another, but rather “where are you going?” and “can I come along?”

March 2007

6

As a child watching The Jetsons, I kept on thinking to myself, “All of this could come true in the year 2000!” Well, 2000 came and went, and there

were no flying cars, no apartments in the sky and no robot servants.What happened?

Remember Tomorrowland? The Disney theme park built in 19�� that was supposed to show us what the future had in store for us? People in the �0’s sure had a wild and creative imagination as to what the year 2000

would be like. If only their theme park became a true depiction of what was to come because their version of the future was a lot more interesting than what it has turned out to be. Take for example the best invention of 2006, YouTube!?!? Is YouTube really as far as we’ve gone technologically? I think Bob Saget already had the idea for YouTube back in 1989 when he was doing America’s Funniest Home Videos.

Growing up, all I dreamed about was how life would one day be so fun. The anticipation was unbearable. To think that in the not too distant future, I would be playing holographic video games, driving cars that defy gravity and hearing dogs bark in words the resemble English. But nowadays, video games are still far from replacing

reality, Xzibit is the forerunner in car innovation, and dogs only ever seem to say how “rough” their life is.

Imagine how life might be if we all had robotic servants (ignoring the implications of ‘I, Robot’ and Will Smith shooting a bunch of them while shouting catch phrases that never seem to catch on). We would have a lot more time for leisure activities like Space Golf where a Par 1 would be from Earth to Jupiter since the ball would continue traveling great lengths without any air friction in space. How cool would that be?

Flying cars that defy the laws of physics and transport you from one planet to the next in a matter of hours would be a grand ole time. Being able to travel from one galaxy to another would change everything. We would finally be able to meet all the other life forms that are out there and that would certainly make the Miss Universe pageant a whole lot more interesting.

Or even better, how about a De Lorean that could travel back in time? How cool would it be to travel back in time to fight a couple of dinosaurs? Since seeing ‘The Lost World: Jurassic Park’ in 1997, I’ve had the yearning to fight a couple of dinosaurs and see

what it would be like. Those T-Rex’s are always walking all around thinking they own the place, well, I’d like to finally wipe that smug look off that large carnivorous tyrant lizard.

And what about talking dogs? Well, that may be closer than you think with all the genetic engineering that occurs nowadays. In fact, with the

advancements in genetic engineering, someday in the not too distant future, cows really will come home and pigs really will fly. That’ll be a future that I want to be a part of!

According to NASA, there might be a rotating crew of astronauts on a

moon colony by 202�. By that time, I’ll be in my late �0’s, and when these moon colonies start allowing average citizens up there, I’ll probably be way to old to go up anyways. Not to mention that in 2029, the 999�2 Apophis asteroid might collide with Earth which means that all the important people will be horded off first. Well, so goes the dream of living in space. Maybe I’ll just ride the Space Mountain roller coaster at Disneyland over and over again until it feels like I’m in space.

In retrospect, perhaps my impatience of waiting for the future to come simply stems from my inability to find a decent silver jumpsuit with automatic zippers at The Gap.

In the year 2000… and 7by: Will LEUNG Columnist

“I think Bob Saget already had the idea for YouTube

back in 1989 when he was doing America’s Funniest

Home Videos.”

“...video games are still far from replacing reality, Xzibit is the forerunner in car innovation, and dogs

only ever seem to say how ‘rough’ their life is.”

Is this not the smuggest look you’ve ever seen?

March 2007

8

The Canadian Undergraduate Technology Conference (CUTC) is hosted and organized annually by students at the University of

Waterloo. Simon Fraser University has been sending delegates to this conference ever since its inception. This year, SFU was the only western university to attend the conference. Day 1 (January 11, 2007): After an uncomfortable plane ride, which resulted in minimal amounts of sleep, we began CUTC with breakfast and a keynote session. The speaker for the first keynote was University of Toronto professor and recipient of the Nobel Peace Prize for chemistry, Dr. John C. Polanyi. Throughout his speech, Dr. Polanyi discussed his research into molecular switching, and how in certain situations and under certain gaseous reactions (such as lasers), a molecule can be made to conform to certain shapes by affecting its vibration with another molecule. He also makes a distinction between science and technology. According

to Dr. Polanyi, science is the underlying research about how a device works. Technology, on the other hand is the device that utilizes science in some way to operate or come into being.

A few hours later, we were given some free time to relax and rest and the SFU delegation decided to discover Toronto. After exploring, we promptly returned to the hotel for the Tech Team formations. This year’s CUTC featured a technical case analysis session. My team was given a case provided by Intel/Lenovo. The case involved developing a computer specifically for a logging company owned by an aboriginal group in northern Manitoba. The resulting machine would have to withstand minus �0 degree weather, as well as a whole host of environmental and social barriers (e.g. wood dust, language barriers, etc.). My team consisted of Honto Ming (Simon Fraser University), Thomas Dimson (University of Waterloo), Alice Luu (University of Waterloo), and Tony Diec (University of Western Ontario). Our design was built around the concept of an ATM kiosk, where internal components that operate under specific temperatures would be heated by other components under

minus �0 degree conditions. The prize for the best proposal was � brand new Lenovo laptops! Day 2 (January 12, 2007): Day 2 of the conference began with breakfast and another keynote speaker, Doug Cooper from Intel. Mr. Cooper worked as an engineer for Intel working on technical development for a

while, before holding a management position. In his presentation, Mr. Cooper discussed the difference between knowledge and industrial operations. Industrial operations

are characterized as mechanical, rudimentary, repetitive, and even bureaucratic. On the other hand, knowledge operations are unique to every individual, are random, and are stifled by the principles of industrial operations. Shortly after Mr. Cooper’s discussion, I attended one of the seminars that I had signed up for. The seminar speaker was DataMirror’s Nigel Stokes on entrepreneurship in the Technology sector. He argued that entrepreneurship is essential for a nation’s long-term economic success. He even took the moral high ground and argued that entrepreneurship is a social good because it creates valuable work for people, and in turn improves the overall economy and well-being of residents. Day 3 (January 13, 2007): Day three began with our Tech Team

MISA at CUTC 2007by: Rey S. LIMDirector of Technology, MISA

“A few notable technological samples were the Fat Powered computer,

the IScone with ICoffee attachment, and the “fat-

friendly” keyboard.”

9

March 2007

Case presentations. The team that presented after us blew everyone’s mind as they had a �-dimensional mockup of the computer. Their research was also very thorough in that they had contacted an aboriginal studies professor, an actual logging company in Northern Manitoba, and an engineer at Ryerson University. After the case presentations, I listened to the Lenovo seminar on the future of laptop development. I learned that the main advantage or differentiator of any hardware manufacturer is to understand your customers’ behaviours and needs, rather than focusing on technologies and adding more useless bells and whistles to

products.Right after this discussion, I attended the Second Life seminar, which was by far the most interesting seminar of the entire conference. Second Life is a massive online multiplayer game. It is very open-ended in the sense that the game has no goals or storyline. The game operates in a prosumer fashion. Users create and trade content in the game (Second Life doesn’t create anything; it only acts as a hosts), generating an organic experience for other users. These objects are created

using Second Life’s own scripting engine and traded using the game’s internal currency called LindenDollars.

LindenLabs earns revenues in two ways; the first is through the conversion of real currency into virtual currency (LindenLabs operates like any currency exchange office). The second way is through the selling of virtual land. Virtual land is required whenever a user needs to build anything because each virtual land represents one processing unit.

Finally, the entire conference was capped off with the closing banquet and awards ceremonies. The winners of the Tech Team cases were awarded their prizes. From what I know, the Lenovo case winners were given laptops, and the AMD case winners were given ATI graphics cards. After dinner, the event was concluded with a Tech Show hosted by Greg Brill, CEO of Infusion Development. A lively character, Brill discusses future trends and innovations in technology, including designs and concepts one would not quite expect. A few notable technological samples were the Fat Powered computer, the IScone with ICoffee attachment, and the “fat-friendly” keyboard. Overall, the conference was a great experience educationally and socially. If I am still at SFU next year, I’ll definitely attend this conference again.

MISA at CUTC 2007 Con’t

March 2007

10

One of the most rewarding experiences when attending an inter-university conference is when you get introduced to a term or topic that you may not have heard of before and get to listen to an enthralling in-depth analysis about it. Thusfar in my 119-credit university career, I do not recall hearing the term “yield management” in any of my courses or readings. Even if it did exist somewhere, it must have just been a mere mention and it certainly hasn’t been given the attention I think it deserves, considering how revolutionary the concept is in today’s management world. In this short essay, I shall try to impart some of my understanding of the topic from a seminar I heard at last November’s Q’BET (Queen’s Business Environment Today) conference.

What is Yield management?Also known as revenue management, this is the process of understanding, anticipating and reacting to consumer behaviour in order to maximize revenue. In the post-9/11 world, yield management along with dynamic pricing and a complementary promotion campaign have helped many organizations recover from industry recessions. The most notable examples of the beneficiaries from yield management techniques are firms in the hotel and airline industries.

Why is it revolutionary?Well – let’s take the hotel industry for example. Instead of selling rooms at prices that reflected cost and on the first-come first-serve basis, hotels now embrace selling rooms through vendors like Expedia.ca and Hotels.com where prices are a result of “merchant-model” arrangements. This

“merchant model” arrangement is where room allotments are purchased in bulk and sold through the most efficient and transparent medium: the internet. Expedia.ca and Hotels.com offer rooms at higher discounts more frequently at off-peak times, while raising prices only marginally for peak times which resulted in higher overall revenue for the hotels that contracted with such vendors. By matching prices closer to how much customers were willing to pay for them, and thereby reacting directly to consumer behavior, yield management was able to help hotels recover from the post-9/11 slump.

Not just marketingSo yield management is about pricing, right? Well, simply put, it’s just not that simple. A lot of information-gathering, preparation, budgeting and estimation has to be done if an organization is to perfect the yield management strategy. In fact, some organizations have gone so far as to completely re-organize their organization structure to devote an entire division to the yield management function. Beyond marketing, there is a role played by management science, management information systems and accounting.

Management science, in an attempt to achieve optimal efficiency in the organization, strives to quantify the traditionally non-quantitative variables. As yield management depends upon reacting to consumer behaviour,

management science techniques can be extremely useful in gauging trends in consumer behaviour that are not quantitative in nature such as quality and perceived value.

To successfully implement yield management methodologies, a tremendous amount of information needs to be collected about consumer behavior. Management information systems play an important role in collecting, presenting and identifying trends accurately and timely so that it can be used the pricing decisions that will take full advantage of yield management.

Management accounting can also play a very important role in implementing yield management. Variable cost accounting along with marginal cost analysis techniques can be used to project the correct combinations of factors needed to achieve target profits. In addition, the balanced scorecard is a valuable feedback device to assess the success of the yield management strategy in a timely fashion and identify errors and omissions at the earliest possible time.

To learn more about Q’BET visit www.qbet.ca

You can reach Karim Adatia at karim_adatia@sfu.ca

or find him on Facebook.

Yield Management: The Business Concept that Helped Industry Recover from 9/11by: Karim ADATIA Columnist

“...some organizations have gone so far as to completely re-organize

their organization structure to devote an

entire division to the yield management function. ”

March 2007

12

I’ll let you in on a little secret. First, pinky-swear that you won’t go into a manic attack and rip this page out of the BUZZ while in a fit of shock and rage.

Ready? Alright. I, Michelle Chan, writing in this business student newsletter and PR Director for the Student Marketing Association (SMA), am NOT a business student. WAIT! Before you hurl rotten tomatoes and heads of lettuce at me, let me explain myself. Do I, or any other student that’s interested, necessarily have to be in the Faculty of Business in order to learn more about business or marketing or get experience in it? I think not. In fact, some of the many dedicated individuals in SMA are in other related (or unrelated) programs like Communication, English, Psychology, and Biology. Whatever they are studying, they all come together at SMA to satisfy their not-so-secret love affair with marketing.

So why would a non-business minded student be interested in marketing? We, as official or unofficial marketing students are all sucked into the appeal of marketing because we see its effects everywhere, from giant billboards ads to tiny newspaper ads and from images of Tony the Tiger on a cereal box to images of Justin Timberlake’s something in a box. Marketing increases one’s awareness of what’s out there in this wide world of products and services. We as consumers get to find what we want while we as marketers get to make other people to do what we want (yes, yes, we try to keep it ethical so we won’t use magic or our ancient secret ninja powers to convince

you). Marketing is about innovation and creativity. From Communication students to Interactive Arts & Technology students, we all have different skills that are important and highly beneficial and necessary the marketing process. With a little bit of teamwork, non-business students can have a lot to offer!

For me, I became interested in marketing because it seemed like the perfect place for me to apply what I was learning in English and Communication. I was always fascinated by advertising and the media and it wasn’t until after almost four years of working towards a major in English literature with the intention of becoming a teacher did I finally realize I could study marketing and communications and actually work towards a career in that field instead. It’s funny that I’m now more at home in a marketing class than I ever was in any Shakespeare or poetry class. In fact, I am so focussed on marketing that everyone, including my own boyfriend, frequently forgets that I am not a business student!

I’m not alone as an outsider among all the business students either. There are many other SMA execs that followed a similar path and didn’t join SMA until their final years or months at SFU. But as I discovered, it is never too late to pursue something you’re interested in. Marketing is extremely gratifying and joining SMA is a potentially life changing move. When you are able to apply the skills you learned in the classroom, whether it is for marketing or sociology, you give

yourself a sense of accomplishment and prepare yourself for the same kind of work in your future career. After working with SMA, I can finally start to say that even though I don’t know where I will end up two years from now, I know for sure that what I learned in SMA will help me jump-start my career.

So if you are already a business student, you should already know about SMA! If not, get your head out of your textbook and look for our signature SMA blue around the WMX and the rest of SFU. Give yourself a chance to be creative and use your skills, ‘cause marketing is awesome!

And of course, if you’re like me, a non-business student, I raise my hat to you (it will have to be figurative…I’m not wearing a hat) for taking a leap and taking interest in something you love even though it is out of the ordinary.

So how do you know if marketing is for you? It’s simple. Just like in many things in life, you won’t know until you give it a try. So give marketing, and especially SMA a try. You might just find a career you love and friends you love too. Drop by our next GM and say Michelle sent you! Need more info? Check out our awesome new website www.sfusma.com!

Marketer from the outsideby: Michelle CHANPR Director, SMA

“We, as official or unofficial marketing

students are all sucked into the appeal of

marketing because we see its effects

everywhere”

1�

March 2007

As the spring semester comes to an end and studying (or, for most of us, cramming) for finals begins, another demanding event

is also busying us students at SFU. Registration dates for summer courses are doled out, and those unfortunate souls, myself included, who have to take classes next semester embark on the headache-inducing process of course planning.

As I am scrolling down the endless list of business classes on the electronic version of the course newspaper, which I downloaded from the new and supposedly improved student information system (formerly known as goSFU), something in the fees section snags my attention. Normally I would, like most sensible students, just skip to the relevant information and leave the extracurricular reading for someone who cares.

However, as I skim through this inconspicuous section that breaks down my school fees, I notice a $60.6� Recreation-Athletic fee which instantly tickles my curiosity.

The online newspaper gives neither a description of the breakdown of this fee, nor what potential benefits it provides. A search of the SFU website also proves fruitless in my quest for enlightenment.

So what is the purpose of this mysterious fee? I vaguely recall someone in first year orientation mentioning that this fee goes towards the gym and SFU’s sports teams.

Now the question is this: why should 90 percent of the student population who live about �� minutes from SFU have to pay for gym use when they can just get a membership at a local gym? And why should all of us have to pay for a mediocre collegiate sporting program? The football team did not win a single game; in fact, their margin of defeat averaged over �0 points per game! The basketball team once again failed to make it to Canada’s version of March Madness, aka the CIS National Tournament. I have no problem with my parent’s hard-earned money being used to

possibly catapult SFU to national prominence, but our athletic Clans are making a laughingstock out of the university.

So next time you go online to pay your tuition fees or check the course offerings, instead of blindly paying the quoted amount, look for a breakdown of what your fees consist of. Maybe if enough people question this Recreation-Athletic fee, it will be abolished or better spent towards services that would actually benefit us.

If you have a problem with this article or would like to enlighten me on this inexplicable fee, feel free to contact

me at aminl@sfu.ca

SFU’s Mysterious Recreation and Athletic Feeby: Amin LADHAColumnist

“I have no problem with my parent’s hard-earned

money being used to possibly catapult SFU to national prominence, but

our athletic Clans are making a laughingstock

out of the university”

got a comment on this or another article in the newsletter?

do you want to write for the BUZZ?

e-mail your thoughts (under 1�0 words) or your articles (up to 1000 words) to buzz-editor@sfu.ca

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That’s why I became a CMA. They’re not justaccountants. They don’t just focus on numbers andwhat’s happened in the past. They translate thatinformation to find the potential for what can happen.Everyday Nintendo challenges me to be more thanan accountant. Without the breadth of skills the CMAprogram gave me I don’t think I would have beenqualified for this job. See firsthand what the CMAdesignation can do for you.

Contact Shannon@cmabc.com or visit cmabc.com

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March 2007

The Fashion Wardrobe For The Young & Professional

Dress for Success: Cliché or a Fundamental Concept?

Most of us are all too familiar with the phrase “dress for success”, and though it may appear to be an overused cliché, the way you dress and present yourself upon first impression are definitely key determinants for your success in the business industry. You must realize that no matter what your dream job is, dressing for success is part of the business panorama, and you only get one chance to make the right impression.

So before you offhandedly dismiss the next “dress for success” poster, online resource, or workshop, I recommend taking a closer look because chances are, you will learn something that will improve your style for your next meeting, interview, or networking function. If you regard yourself as a business fashionista, I’d take a look anyway, because like the high end fashions that we see on the catwalk, business fashions are constantly changing as well.

All this being said, please don’t panic if you’re a fashion dud, because it’s never too late to start paying attention

to business trends. My goal is to provide you with the essentials of

wearing clothes that will help you stand out and look professional and successful. Whether you’re on a first date, meeting a potential employer, or just being introduced to random people, first impressions are formed within that first minute of your encounter, so make it a memorable one!

Girls:

You are young, passionate and you want to really stand out from everyone else. You don’t want to end up looking like every other girl.

Here’s what you do:

o Wear a dark toned matching blazer and pant or skirt outfit. (Knee level girls, we don’t want to overemphasize our youth.)

o Wear a colourful dress shirt that compliments your skin tone and represents your personality. Red, blue, green and even pink hues are professional and will help you make an appearance. Just make sure that your shirt matches your suit colour—you don’t want to look like a smudged

canvas.

o Have some fun with your hair. Backcomb and tease it a little to add volume, and use a simple headband. This will give you a clean and youthful look, and a bonus is that you get to match it with your shirt. If you tie your hair up, backcomb the front and pin it up.

o The great thing about women in the business industry is that we can dress like men, but look better doing it. Make a statement, and wear a tie. Why not? It’s obviously professional; men have been doing it since the Stone Age. If you have a simple black suit with a white shirt, add a cute tie that has a nice colour.

o Keep your jewelry to a minimum–you don’t want to distract your audience with too much bling.

o Don’t wear too much perfume. You don’t know this person well enough to make THAT kind of a statement.

o Last but not least, don’t forget about the shoes. The best idea for the ladies is to wear dark toned leather or suede ballerina flats, or a closed-toed black leather shoe with a low heel. Make sure they’re clean and comfortable. You want to feel confident!

Guys:

o To be continued…

by: Nina TUKAJ SFU Business Student

“Keep your jewelry to a minimum–you don’t want to distract your audience with

too much bling.”

Division: FCB Toronto Client: CMA Trim: 8.5” x 11”Contact: June Publication: SFU Ad Bleed: N/AStudio #: 26-0407 AD #: P26407-SFU Live: 7” x 10”Docket #: P26503 Description: SFU Nintendo Colour: B & WDesigner: rh File Name: 26_0862_P26503_SFU Scale: 100%

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That’s why I became a CMA. They’re not justaccountants. They don’t just focus on numbers andwhat’s happened in the past. They translate thatinformation to find the potential for what can happen.Everyday Nintendo challenges me to be more thanan accountant. Without the breadth of skills the CMAprogram gave me I don’t think I would have beenqualified for this job. See firsthand what the CMAdesignation can do for you.

Contact Shannon@cmabc.com or visit cmabc.com

“...please don’t panic if you’re a fashion dud,

because it’s never too late to start paying attention

to business trends.”

tell the world! do you or a fellow SFU Business student have news to share?

e-mail your triumphs in case competitions, sporting events, or anything business-related to buzz-editor@sfu.ca

March 2007

16

“Again last night I had that strange dream… Where concerns about the world getting warmer, the people thought they were just being rewarded… Now

we can swim any day in November.”

What seemed like insightfully clever lyrics by every indie-hipster’s favourite electro/indie collaboration, The Postal Service, has become a somewhat prophetical verse with the weather Vancouver and the rest of Canada has been having as of late. While Vancouver has seen snow since early December, The Center of the Universe (aka Toronto) and the other eastern cities experienced their first snowfall more than a month after the west coast first saw the white fluffy stuff this past winter. Even Malibu saw snowfall before Toronto did. MALIBU!!!

Is this an obvious enough sign of global warming yet? The evidence is falling from the skies right in our backyard… Literally. The UN will be releasing a report in early February, wherein over 2,000 scientists conclude (not estimates or theorizes, but CONCLUDES) that global warming has been caused by man-made greenhouse gasses.

To those who are still skeptical, I urge you to go watch “An Inconvenient Truth.” Yes, I am sure you’ve already heard how brilliant and important it is, but really, it *IS* that important a film to watch. If not for yourself, then (as corny and clichéd as this will sound) watch it for your children, and your children’s children.

Remember when the big environmental issue was the hole in the Ozone above Antarctica? Well

today, the hole is gone and the Ozone is healthy! I believe the government is one of the main reasons why the Ozone crisis was overcome. It allowed consumers the choice for environmentally-friendly alternatives by forcing manufacturers to reduce CFC’s emissions, and develop ozone-friendly alternatives to ozone-harming products like aerosol cans.

I see the Ozone Crisis to be analogous to the Global Warming crisis we are experiencing today. The difference is, in the case of Global Warming, the governments (namely the US) have not taken the first steps in allowing consumers to make the environmentally-conscious choice as they have few or no alternative choices. Yes, Stephen Harper has recently announced funding for alternative energy research, but actions such as this are still too passive to make a large immediate difference. If the government imposes strict timelines and regulations on corporations and manufacturers, companies like automakers would be forced to begin phasing out traditional products, and develop and environmentally-friendly alternatives, which would likely be available to consumers at prices equal to the traditional product because it is government regulated and perhaps subsidized.

But what about ourselves? What can we do, personally? CAN we do something about it?

Throughout our own childhood upbringing, North American society has emphasized and instilled into each one of us a sense of individuality, self-esteem and identity, through school, television, music, etc. You are YOU. You ARE a person. You are not ‘ONLY’ a person.

Before the mid 80’s and early 90’s, the mere idea of recycling was seen to be totally absurd. But since then, kids as

young as elementary are taught “The Three R’s”: Reduce, Reuse, Recycle. It has been so successfully ingrained into kids, they believe (and rightfully so) it is the norm to recycle, and that throwing recyclable cans into the trash is as ridiculous as throwing trash onto the sidewalk. Sometimes, it is the KIDS who have to remind their parents to recycle!

I think the same approach is needed today: educate kids about it as young as possible about the issue of global warming by incorporating it into the curriculum, and showing “An Inconvenient Truth” kids as young as elementary. “Get ‘em while they’re young”, so that when they get old enough to make their own decisions, making the environmentally conscious choice is second nature to them just as recycling is today. Perhaps Al Gore should hire Big Tobacco’s PR specialists; they seem to be pretty focused on this demographic, whether they say so or not (by the way, I highly recommend watching the comedy “Thank You for Smoking,” it’s hilarious).

Of course, I would not expect people to drastically alter their lives immediately after watching “An Inconvenient Truth”, but at least these people will UNDERSTAND the issue; so hopefully the next time somebody feels cold, perhaps they’ll decide to put on a sweater instead of turning up the thermostat. Every little bit helps: If you multiply zero by a billion, you get zero. But when you multiply a billion by 0.1, you get… one tenth of a billion. And that’s still pretty big.

PS: If you’ve never heard of The Postal Service, go to your computer and download your own pirated copy now! It’ll blow your mind. Ahhh, the Internets… Is there anything Al Gore CAN’T do?

Al Gore is SMRT by: Nick SO Columnist

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March 2007

In Fall ‘06, we conducted the �rd “Survey Says,” seeking your thoughts on our facilities, extracurriculars, SFU Business life and more! For full results and uncensored comments, visit the BASS site at sfubiz.ca/bass. There were 2�� responses, so thanks to all who participated! Congratulations as well to our survey prize winners! Now, let’s look at the results. Student Affairs Office (SAO), Career Management Centre (CMC)We found that 67% of respondents are at least aware of the SAO, but only �2% know of the services provided by the SAO. Additionally, 76% of respondents are familiar with Sam Thiara, our Student Affairs Officer, but only �1% know about his role. Alongside the SAO, Sam is there to provide advice and support for students, in terms of academics, extracurriculars and more. But don’t take our word for it; visit his office by the business lounge to learn more about how he can help you! Meanwhile, only �7% of respondents were familiar with the CMC and its services. Just as the last Survey Says results showed, many students are still unaware of the services the CMC provides. Simply go to www.sfubusiness.ca/careers and learn more about what the CMC can offer you.

Co-op, Food Services78% of respondents have either participated or plan to participate in the co-op program. Co-op can help you gain work experience within your field of choice so it’s definitely worth looking into.While around 91% of respondents buy food on campus, only around ��% seem to be satisfied with the quality of food from Raven’s Cafeteria. No wonder only 2% of respondents can say the food is worth the price!

School & WorkWith 82% of respondents in the labour force, many students are working while taking courses. Therefore, it’s not surprising that 92% of respondents experience stress. Oddly, a surprising few, 6%, experience no stress at all, so good for you! The bulk of stress has been contributed by courses, extracurricular activities and work. �0% are even juggling combinations of these. So if you’re feeling overwhelmed, remember that you’re not alone!

Business Administration Student Society (BASS), Clubs, CompetitionsWhile around 7�% of students believe BASS benefits students, 47% believe we are only marginally useful and doing an “OK job.” There’s always room for improvement and we always strive to enhance the student experiences more each semester!

As for events, ��% of respondents want to see more socials while 26% would like more student development

events such as workshops. Third was networking events, with 2�% of the votes. By the way, 76% of respondents believe business clubs provide practical, real world experience. So what are you waiting for? Join one now!

Interested in honing your skills in presenting, teamwork and critical thinking? Then consider participating in a business competition and join the �8% of our respondents who have participated or intend to participate in a business competition. Competitions like JDC, CaseIT, Enterprize and more

certainly provide you with plenty of opportunities to get involved!

Common Room, Study Areas, WashroomsOnly �1% of respondents found the common room useful. Perhaps part of the reason is that it’s hard to find. Located in WMX 2��6 by the business lounge, the common room offers you a free phone call, a cheap vending

machine and a microwave! Meanwhile, 2�% of respondents study in the WMX; �0% prefer the library. But if you’re reluctant to walk all the way to the library or AQ, ��% of respondents recommend the 1st floor study areas (dungeon) by the lockers while 36% recommend the 3rd floor study area adjoining the balcony.As for our washrooms, �8% of respondents believe WMX washrooms are good enough and ��% believe they need improvement. Perhaps this is a contributing factor to why more students study outside the WMX!

Emails, BBA PortalFaculty emailing has been a hot topic, but 81% of respondents ranked emails as their #1 source of information about events. In fact, only 18% of respondents believe faculty emails are “information overload” as 79% have found value in the emails. Comments show that while the emails can be informative, excessive irrelevant or repetitive messages can be annoying pet peeves. The BBA Portal was the 2nd main source of information with 7.�%. 81% of respondents visit it regularly and 78% acknowledge it as

Continued on page 18

Survey Says…3rd Survey Says Resultsby: Adrian PIDOR VP Student Issues - BASS

“...58% of our respondents who have participated or intend to participate in a business competition. ”

“...the common room offers you a free phone call, a

cheap vending machine and a microwave!”

March 2007

18

Almost completing my second year at SFU, I have really learned to love the university despite the horrid weather that we have to endure at times.

However, there is one thing that still irritates me. Every time I pass by the stone entrance sign reading “Simon Fraser University” on Gaglardi Way, it bugs me terribly that the sign reminds me of a tombstone and resembles an entrance to a long forgotten city. The fading blue letters on the tombstone clearly needs a paint job. Also, the concrete is badly beaten up by the weather and needs to be power-washed. At night, the situation is worsened and the sign could definitely pass for an entrance to a cemetery.

The two “bright” lights are supposed to be illuminating the sign, but instead the lights seem to be directed towards the bottom of the sign and not on the letters of SFU. Is our university really that poor?

Coming from a superstitious family, I must say that in terms of feng shui, SFU is at a terrible standing. What is feng shui? According to Wiki, “it is the ancient Chinese practice of placement

and arrangement of space to achieve harmony with the environment”. Practically, the architecture of a building and the way objects are placed in or around the building could affect the occupants. It could affect the occupant’s wealth, health and mental state.

According to simple feng shui principles, the entrance to a building is a vital factor for positive energy to flow into the property. Since the SFU entrance is so unwelcoming and poorly lit, it is no wonder that many students feel like we are in imprisonment at SFU. Suggestions to improve this could be possibly adding some vibrant flowers during the spring around the SFU entrance sign which can undoubtedly make the school look a bit more inviting.

Furthermore, lighting is vital to bring in the positive energy flow into SFU. I am sure the school can also replace the poor lights with higher-watt ones in order to light the sign up at least. Nonetheless, my main point is that SFU is a great school that clearly deserves a better entrance.

Feng Shui and SFUby: Christine CHOW Columnist

Survey Says…3rd Survey Says ResultsContinued from page 14

a valuable resource. You can visit the portal at www.sfubusiness.ca/current-students.

SFU Business LifeWhile ��% of respondents have had a “fabulous” experience with SFU Business, ��% have found it satisfactory and 21% feel it could be better. Some have attributed this to a lack of “fun” events on campus. As

one person commented, “this school is so dead it’s not even funny.” However, with the success of last year’s Frosh for 1st year business students and Black Ice, which are just a few of the many great events the faculty hasseen, it’s looking like life on campus is getting livelier.

Thanks again to all of you who have participated! Your feedback motivates us to further extend our efforts to enhance your university life and make it an experience worth having. BASS also sends a special thanks

to Peter Keung, whose assistance was invaluable in getting this survey out to the students! Till then, have an awesome ’07!

Adrian can be reached at arp2@sfu.ca

“I must say that in terms of feng shui, SFU is at a

terrible standing.”

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March 2007

SFU Business Career Management CentreTo support you in your goal of achieving a rewarding career, the SFU Business Career Management Centre offers the following specialized services, support, and resources to assist your growth in your professional career:

Career Advising/CoachingThrough substantial focus on career planning, coaching and development, we help you build your skills in: Effective resume and cover letter writing; Interview preparation and mock interviews; Looking for work in the ‘hidden’ job markets; Seeking industry inside information and employment trends.

To book an advising appointment contact: Nancy Hawkins, Undergraduate Career Manager Tel: (604) 291-4075, Email: nhawk@sfu.ca

Career Development & Resources The importance of networking to make key business contacts; The rules of business etiquette that lead you to navigate social events with confidence; Relevant career paths associated with each business concentration.

Career Opportunities You will meet employers who are searching for qualified, capable and energetic applicants; Gain exposure to top employers and recruiters at the annual high-profile SFU Business Career Expo; Attend recruiting sessions on campus where we bring dozens of employers to your doorstep; We have a job board exclusively for SFU Business students and recent alumni; In collaboration with SFU Business Student Clubs, we host speakers from the business community to

provide invaluable information about business, employment options, and current industry trends.

Other Resources within SFU Business:Business Cooperative Education Program (WMX 2310, www.sfu.ca/coop/bus-coop)The program allows you to apply classroom learning to practical situations, make valuable contacts with potential permanent employers, and explore different career possibilities first-hand to be more competitive in the job market upon graduation. Each January, May, and September, you have the opportunity to learn in a full time, paid, and challenging position where you can develop professional skills, gain experience, and have fun! Over 72% of SFU Business Co-op graduates are hired by their Co-op employer after graduation.

Business Mentorship Program (www.sfubiz.ca/bmp)The mentorship program assists business students in making a comfortable transition and adaptation to life at SFU. Volunteers are mature and responsible business students designated as mentors to provide new students with peer support and guidance as they embark upon a new journey in their lives.

FOR MORE INFORMATION:Phone: (604) 291-5544bbacareers@sfu.cawww.sfubusiness.ca/careers

CAREER MANAGEMENT CENTRE

March 2007

20

We’ve all heard of the typical “suit and tie” advice when it comes down to going to an interview. However, in my opinion, it is not always the best choice. Of course, it’s your safest bet, but various industries require various levels of professionalism. Sometimes, the “suit and tie” may be a little overdone. My goal is to provide the guys with some tips on different styles of professionalism, based on � different industries: management, restaurant and retail.

Management

This industry involves very professional jobs, such as accounting, finance, HR, and finance. So if your next job interview is for a financial institution (bank or an investment company) or an accounting firm, make sure you:

o Wear a dark toned business suit. I must stress how important it is to make sure that your blazer matches your pant color. Every guy should have at least one complete matching suit. Why you ask? Because ‘matching’ represents consistency and structure, plus it is easier on the eyes.

o Use a subtle color for your shirt, like white, black, grey, or blue.

o Wear a silk tie, or something similar. The tie should have subtle patterns to enhance credibility. The color is up to you, as long as it matches your shirt and suit. Try to match it to your skin tone and wear your favorite color, because this will represent your personality.

o Don’t wear too much cologne,

disregard any facial piercing, and try to come to the interview with a clean shaven look. You want to look professional, and be taken seriously.

o Don’t wear white socks! The point of socks is to cover up your skin when you sit down. You’re not Michael Jackson to be able to pull that off. Wear black, black, and black!

o Polish your shoes, lace them up, and match your belt to them.

o Remember that the trick is to look slick, polished, and conservative.

Restaurant & Retail

This industry involves jobs in the restaurant industry as servers or chefs, or retail companies such as sales reps, cashiers or even stock persons.

o Ashleigh Vogstad, Cactus Club Café manager states “The most important things that I look for when I’m interviewing a guy, is whether he’s

clean shaven, wearing a crisp-ironed dress shirt, and clean polished shoes”

o Guys, though these industries are more “social”, you want to make your personality stands out a little more, whilst holding that professional edge.

o Believe it or not, jeans are allowed! Dressy black or dark blue jeans are enough to convey a clean and professional image.

o Wear a blazer to your jeans, nothing too extravagant, but just enough to portray a little bit of sharpness. Or, wear a leather jacket. Remember, ALWAYS wear a dress shirt.

o Ties are not necessary, cologne is ok (as long as it’s not overpowering), and have a Tic-Tac before your interview to guarantee a minty freshness in your breath.

A Simple Style guide for Men: Suit and Tie? Not necessarily so. by: Nina TUKAJ Columnist

“Don’t wear white socks!... You’re not Michael Jackson to be able to pull that off.” readers

write.Get involved! Got a comment on any of our articles or on The Buzz in general? E-mail your thoughts

in under 150 words to

buzz-editor@sfu.ca.

2�

March 2007

Movie Information:The Curse of the Golden FlowerStarring: Gong Li, Jay Chou, Chow Yan FatDirected by: Zhang YimouCategory: Foreign, Historical, Drama

Murder. Incest. Lust. Ambition. Power. Love. A harmony of these infused into an interesting, though somewhat predictable plot, accompanied by rich melodic harmonies and a brilliant array of colors – all competing for the spotlight and unfolding on the screen in lavish abundance. That’s right

– the entire historical drama (the most expensive Chinese film ever created) can be summed up in one word – Excess.

Zhang Yimou – arguably the most famous Chinese director in history (Hero, House of a Thousand Daggers) managed to compile a golden casting list of arguably the most famous Chinese actors in history (Chow Yan Fat, Gong Li) and went on an expensive movie set spree. Viewers are thus treated to ravishing sets made, seemingly, by gold tiles, silver studs and jewels extravaganza, elaborate costumes sewn meticulously bead by bead and scenery rivaling that of a travel docudrama. In fact, the cinematography is so compelling and the combination of bright colors so aggressive that one may feel overwhelmed within minutes.

The plot revolves around the imperial family – where the emperor struggles to keep the power balance between his three sons, who all have priorities

of their own, while the discarded queen plots to overthrow the monarch in a revolution. Trust is nonexistent, love always comes with strings attached, and emotions are caught up in very weird tangles.

Although some critics have bashed the acting as leaden, I personally did not find it bad – although sometimes the actors themselves seemed to think the plot a bit ludicrous and it showed. The ending, as with all of Zhang’s movies, is rather abrupt, but the movie culminates in the only way it can – after a huge and satisfying blood saturated fight scene, of course!

Personally, I did not regret allowing SilverCity to rape my wallet for this movie, as I found the extraordinary cinematography and choreographed battle scenes to be worth the ticket. However, I would warn viewers not to expect an incredible plot a.k.a. Hero, or even try to psychoanalyze the motives of the characters involved. Instead, sit back and enjoy the artistic spectacle that Zhang has created – which on technical merit, will not fail to disappoint. Oscar for Best Costume Design, Cinematography and Art Direction anyone?

Movie Review: The Curse of the Golden Flowerby: Nadia KASENDAColumnist

Movie Reviews!

March 2007

2�

Very rarely do we get blessed with such events that unite us together as a university campus. Winning case competitions, getting recognition for great student

achievements, and exemplary rankings in nationwide school assessments are all fine and dandy, but they pale in comparison to this momentous occasion.

Backstory:SFU recently unveiled its new branding initiative, stemming from the brilliance of a Canadian born typographer, Jim Rimmer. Mainly done to address the issue of crosses in the previous logo that gave SFU a “religious school” type feel to international students, SFU invested $2�0,000 into rebranding initiative and new brand identity was released in February 2008.

New life and rejuvenation was to be achieved and we as students of SFU

were to be born again and united as one school, free from the shackles of any remotely religious icons....

...

Well...not quite. We didn’t unite because we supported the logo. We didn’t unite because we shared the vision. We united because, well to put it bluntly, as one of the Facebook groups states, “The New SFU Logo is Fugly.”

Here it is in all its $2�0,000 glory:

The New SFU Logo = MS Paint Gold! by: Ian PHAMEditor in Chief

To be fair, Don MacLachlan, director of public affairs and media relations at SFU states, “SFU’s new logo absolutely did NOT cost $2�0,000. What cost UNDER $2�0,000 was the entire rebranding initiative, of which the logo is but one facet. Also included were many months worth of market research, audience research...”

Market research? Audience research? Perhaps it would have been wise to, oh I don’t know, INCLUDE THE

STUDENTS IN THE RESEARCH?

We are your audience, we are your market. We chose SFU to attain our higher education and as such we should have some say in what our school represents and how it is portrayed.

We weren’t happy students. We felt betrayed. Where is our history? We had no connection with this sterile logo, that hardly connotes our

innovative nature.

Wait. Innovative? Hell yea we are girlfriend!

Armed with MS Paint and a steady hand, we made our united stand! 2 Facebook groups surfaced almost immediately after the release of the new logo, showcasing student renditions of the logo.

Here are but a few creations:

Couldn’t have said itbetter myselfThanks to N.S.

Internet memes FTW!Thanks to K.F.

“Look on my works, ye mighty, and despair!” - Jim Rimmer (Just kidding)

2�

March 2007

See Rover, that’s what happens when you eat alot of BULLSHIT

Thanks to C.W.

For $250K it better be 2-ply and of Charmin softness calibre

Thanks to A.D.

Now this is something I’d be proud to have on my degree

This one’s mine...

Please make this shirtThanks to D.R.

‘Thinking of the World,’ even while squeezing out a

chocolate fudge dragon Thanks to E.C.

Ohhh...the $250K was spent on gene splicing the logo with an Airdale terrier!

Makes sense!Thanks to J.S.

Probably tastes like shitThanks to B.I.M.

Visit FaceBook groups ‘The New SFU Logo is Fugly’ and ‘the new SFU logo makes me cringe’ for more!

March 2007

26

SUDOKU

Sudoku is a logic-based placement puzzle. The aim of the puzzle is to enter a numerical digit from 1 through 9 in each cell of a 9×9 grid made up of 3×3 subgrids (called “regions”), starting with various digits given in some cells (the “givens”); each row, column, and region must contain only one instance of each numeral.

-Wikipedia

Try to get the solution in the least amount of time!

Difficulty this month: MediumAnswer below:

fun stuff

Start here

Oh Bother!Brought to you by Steamed Carrot Comics!

www.steamedcarrot.com

2007 SFU Business BanquetEvent Sponsors

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• 12 month full time program starts September 2006

• Employment opportunities: corporate treasury; finance; securities dealer; foreign exchange operations; government regulatory agencies.

• Application deadline: Wednesday May 31, 2006