Flurry simon khalaf_presentation_appnation2013ny

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May 2013

Disruption: There’s an App for ThatSimon Khalaf, President & CEO

@FlurryMobile

@FlurryMobile@SimonKhalaf


Disruption: There’s an App for That

Worldwide in-application events measured by Flurry (Trillions)

Source: Flurry Analytics, January 2009 – January 2013

Jan 2

009

Mar 20

09

May 20

09

Jul 2

009

Sep 20

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Nov 20

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Trillions

Music

Gaming

M&E

SocialNetworking

Logistics &Travel

Retail


Dec 2010 Dec 2011 Dec 2012 -

20

40

60

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100

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180

Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics

70

162

66 72

168

9470

168

127

Mobile ApplicationsWeb Browsing Television

How Mobile Stacks Up Against TV and The Web

U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day

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BROWSER (20%)

APP (80%)

Games, 32%

Facebook, 18%

Safari, 12%

Productivity, 2%

Social Networking, 6%

Utility, 8%

News, 2%

Entertainment, 8%

Android Native, 4% Opera Mini, 2%

Other, 6%

Source: Flurry Analytics, comScore, NetMarketShare

It’s An App World. The Web Just Lives in It.

Time Spent on iOS & Android Connected Devices


2008 2009 2010 2011 20120

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App Revenue Is Scaling

Mobile Revenue per Year

Billio

ns ($

)

Source: eMarketer, Mary Meeker (KPCB)

129% CAGR

Virtual Goods Advertising


U.S. display advertising and digital goods revenue

Faster Revenue Ramp than The Web

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

2

4

6

8

10

12

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16

Billio

ns ($

)

Source: eMarketer, Flurry, Comscore

MOBILE APPS WEB (BROWERS)


Retail Revenue Growth

Growth in Sales within Commerce App, 2011 to 2012

Retailers with Apps Online Marketplaces

257%

Source: Flurry Analytics- Sample Size 48 Apps, 22 million MAUs, sale of physical and digital goods (no IAP)

($4.2 Billion in 2012)

147%

($22 Billion in 2012)


Disruption Across Multiple Industries

Social Media & Entertainment Shopping Productivity Utilities Travel Gaming

387%

268%247% 237%

206% 198%

107%

132%

Source: Flurry Analytics Dec 2011- Dec 2012

WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)


Distribution of time spent in media apps

A Closer Look at Media & Entertainment Apps

Networks22%

Studios20%

2nd Screen Apps11%

Emerging Media37%

Others10%

Source: Flurry Analytics


Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry

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% o

f Aud

ienc

e Sh

are

TELEVISION MEDIA APPS

Media & Entertainment Apps Behave Like TV

Daypart comparison, people 15+ using medium, U.S.


Distribution of time spent in commerce apps

The Rise of the App & Mortar Economy

Source: comScore, Flurry Analytics Dec 2012

Retailers27%

Online Mar-ketplaces

20%

Purchase Assistance17%

Price Comparison14%

Daily Deals13%

Others9%


Shopping Apps: Usage by Gender

Distribution of Users by Age & Gender

13-17 18-24 25-34 35-54 55+

5%

13%

19%

16%

2%

7%

10%

13%14%

1%

Age Group


FEMALES

MALES


Shopping App Usage: Gender and Daypart

Hourly Usage by Gender

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FEMALES

MALES


up to 5 min 5 min to 20 min over 20 min

24%

62%

14%

Shopping App Usage: Time Before Purchase

Time spent in apps prior to making purchase



May 2013

Thank you!

@FlurryMobile

@FlurryMobile@SimonKhalaf

Flurry simon khalaf_presentation_appnation2013ny

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