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Fluid Studio Twitter Presentation March 2009
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p 801 295 9820 f 801 951 5815 www.fluid-studio.net 1065 South 500 West Bountiful, Utah 84010
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Transcript of Fluid Studio Twitter Presentation March 2009
p 801 295 9820f 801 951 5815
www.fluid-studio.net1065 South 500 West
Bountiful, Utah 84010
How many have heard of Facebook?Twitter?LinkedIn?YouTube?
How manyare on Facebook?Twitter?LinkedIn?YouTube?
Contact me:
Text “dyejo” to 50500
John Dyecell: 801.631.4736email: [email protected]: www.fluid-studio.netTwitter: @dyejo
Free service provided byhttp://contxts.com
Before we begin . . .I am a firm believer in principles—out of the chute,
you should know there is no “silver bullet”
We all havea circle ofinfluence. People areinfluenced by those they trust
Circle of Influence
Circle of Concern What youcare about.
What you cando something
about.
People do not want to be sold to—they want tointeract and be heard
You cannot control the conversation, but you can participatein it
The younger your customer, the lesscredible the traditional “hard” market-ing sell is
The 4 P’s of marketing (product, price, place, promotion) still exist, but the 3 R’s (relevant, real, responsive) are rising quickly in a web 2.0 world, and will result in a 4th R—relationship
What isTwitter?The answer to “what are you doing” in 140 charactersor less
Twitter is a giant cocktail party where you can join theconversation at will and flit in and out
A lot of people ask: Why would anyone want to do this?
Twitter’s Growth
source: Nielsen NetView, 2/09, U.S., Home and Work
RANK Site Feb 08 Feb 09 % growth
1
2
3
4
5
Twitter.com
Zimbio
Multiply
Wikia
475,000
809,000
20,043,000
821,000
1,381,000
7,038,000
2,752,000
65,704,000
2,394,000
3,758,000
1382%
240%
228%
192%
172%
Twitter’sUsers
In January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones. The average unique visitor went to Twitter.com 14 times during the month and
spent an average of seven minutes on the site.
Age Group Unique Audience Composition %
2-17
18-24
25-34
35-49
55+
65+
250,000
**
1,379,000
2,935,000
1,165,000
477,000
3.6
**
19.6
41.7
16.6
6.8
source: Nielsen NetView, 2/09, U.S., Home and Work**These demographics have insufficient sample sizes
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates5. It doesn’t have to be a time- consuming activity
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates5. It doesn’t have to be a time- consuming activity6. Google loves tweets (and you should too!)
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates5. It doesn’t have to be a time- consuming activity6. Google loves tweets (and you should too!)7. Easy way to share updates and links
Why Twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers
1. Twitter, as a service, is free2. Getting started is easy3. It only takes seconds (and 140 char- acters or less) to get your point across4. Multitudes of prospects and customers can get your updates5. It doesn’t have to be a time- consuming activity6. Google loves tweets (and you should too!)7. Easy way to share updates and links8. Create real time, interactive relationships
How do I access Twitter?Web and mobile devices via web and freestanding applications
Three types of messages
1-Standard message—visible to all your followers
2-@ messages—only visible to those followers who are also following the recipient
3-Direct Messages—only available to the recipient
How do I let people knowI am on Twitter?
1. Put it on your e-mail signature and business card2. Put it on your website and blog3. Follow thought leaders and comment on their tweets—Interact!4. Find people who are talking about your company and follow them
How do businesses use Twitter?
service-oriented businesses
Use Twitter for customer service and providing assistance
Search.twitter.com allows you to do custom searches for query strings
You can also create interfaces so your search is dropped into a web or blog page; this allows a person to actually get
in touch with the prospect or customer in real time
Rhodes Rolls example
information-based businesses
Use Twitter to provide information that is relevant, timely, and interesting
You can embed links (can compress links through is.gd or tinyurl.com to save characters)
Your goal is to become a trusted information source—an expert--—a veritable storehouse of knowledge
You can tweet more as a company, not as a person
Strategically create your plan!
1-Gather information2-Only link to trustworthy sites
3-Follow industry thought leaders and read what they read
4-Ask questions/seek opinions
twtapps
Twitter is a great LISTENING tool
Top 100 Twitter ToolsTweetlater—”repetition is not a bad thing”
70-20-10 Formula:
Share Resources (70) - Successful learning in the 21st Century is not whatyou know, but what you can share, so 70% of total Twittertime is spent
sharing information, opinions, links, and tools.
Collaboration (20) - 20% of Tweets are directly responding, connecting, collaborating, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships are forged.
Chit-Chat (10) - 10% of Twittertalk is “chit-chat-how’s-your-hat” stuff. Itis in these “trivial” details shared about working out, favorite movies, politics,
and life in general that we connect with others as human beings.
—Angela Maiers, educator, author, blogger
Social Media in less than an hour a day
Utah Business Magazine
Twitter:1634 followers
Facebook Page:54 fans
Facebook Group:304 members
“Social media has allowed Utah Business to garner more participation with our subscribers than ever before.”
“Social media has created online channels for the business community to participate in within Utah... social networks are just the place where people
go, everyone knows about [them] and it provides a way for business people to network more efficiently and with more people.”
—Jared Preusz, Utah Business Magazine
Comcast uses @comcastcares to helpwith customer service
@comcastcares is a real person, Frank Eliason, who interacts with customers on Twitter
Frank helps customers in real-time
Comcast receives a lot of press (and a lot of happy customers) for this unique way of
interacting with their customer base
Zappos.com
CEO Tony Hsieh uses Twitter heavily and has a following of 287,000+
Zappos uses Twitter for customer contestsand customer service
Zappos gets a lot of press for their unique approach tocustomer service and advertising
Skittles is now doing some fun things . . .
Contact me:
Text “dyejo” to 50500
John Dyecell: 801.631.4736email: [email protected]: www.fluid-studio.netTwitter: @dyejo
Free service provided byhttp://contxts.com
