We Help Marketers Acquire Their Best Customers At Scale

April 2015

• Founded in 2010; bootstrapped & profitable

• HQ in New York City with 70 employees

• 30 million unique users (1.2 billion survey responses) in CY ’14

• Mobile accounts for 60% of our network

• Inc 500 (2014), OnMedia 100 (2014), Crain’s Fast 50 (2014), Crain’s Best Places to Work (2012, 2013, 2014)

Company Snapshot

Acquiring New Customers is The Top Challenge Facing Marketers

Source: IBM, “The State of Marketing 2013” survey, n=512 marketing executives

There Are Three Main Reasons for This

COST EXPERTISE LANDSCAPE

This is What Buyers Face

Fluent Offers a One-Stop Solution

Our Platform Makes Acquisition Scalable and ROI Positive

RegistrationContent

It Looks Easy on the Front End

Home Page Registration Survey Full Page Ad

Behind the Scenes Our Technology Takes Over

Home Page Registration Survey Full Page Ad

Behind the Scenes Our Technology Takes Over

We’re a Thought Leader in Our Space

Smart Marketers Have Caught On

Top Marketing Cloud Providers Have Too

Key Differentiators

Increased email subscriber list by by 37%

Increased website visits by 42%

10% more conversions, 95% more volume than next best acquisition partner

Highest ROI marketing source

Over 20,000 new customers per day

Our Platform Yields Volume and ROI

”“Fluent’s intelligent ad targeting and ability to drive large numbers of qualified subscribers has made them one of our most important partners.

Yogesh SharmaGlobal Head of Newsletters, Cheapflights.com

Our Product Roadmap Will Facilitate Even More Scale and ROI for Clients

Case Studies

Cheapflights.comCase Study

”“Fluent’s intelligent ad targeting and ability to drive large numbers of qualified subscribers has made them one of our most important partners.

Yogesh SharmaGlobal Head of Newsletters, Cheapflights.com

BACKGROUND

• Cheapflights wanted to increase the number of travel deals sourced directly through its website by growing its email list.

• Its best customers are women aged 35 and over who live in metropolitan areas and plan to travel within next 6 months.

CAMPAIGN

• Fluent’s real-time survey & 1st party data pre-qualified consumers based on age, gender, geo, and travel-intent before targeting email sign up ads to them for Cheapflights.com.

• Lookalike modeling of best customers was leveraged to rapidly scale volume.

RESULTS

• Fluent generated opt-ins outperformed next best partner’s by 10% in terms of conversions.

• Fluent drove 95% more volume than next best partner.

Smart BalanceCase Study

BACKGROUND

• Smart Balance wanted to grow its “Love Your Heart” email list.

• They wanted to acquire “Baby Boomers” – their most valuable customers.

• A key objective was to increase website visits and time spent on the website

CAMPAIGN

• Fluent’s real-time survey & 1st party data pre-qualified consumers based on age, gender, geo, and interest-levels in healthy lifestyles before targeting email sign up ads to them for Cheapflights.com.

• Lookalike modeling of customers who visited their site most often was further leveraged to scale volume.

RESULTS

• Fluent’s campaign resulted in 37% growth of the email list.

• 42% growth in unique site visits.

• 27% growth in time spent on the website.

”“We thoroughly enjoyed working with the Fluent team and appreciate the expertise they brought to the table in terms of customer acquisition planning and execution.

Nichole BaccalaSVP, Director of Digital Strategy, TBC

Overstock.comCase Study

BACKGROUND

• Overstock.com has aggressive growth goals and wanted to scale its email database – fast.

• Another key goal was to improve Return on Ad Spend (ROAS).

• Wanted to focus on acquiring users with propensity to buy across multiple product categories.

CAMPAIGN

• Fluent’s real-time survey & 1st party data pre-qualified consumers who fit Overstock.com’s economic profile and identified themselves as frequent online shoppers.

• Lookalike modeling of customers was applied to scale signups from consumers most likely to make a purchase within 90 days of email sign up.

RESULTS

• Overstock.com generated 2.8 million new email signups within first 6 months of working with Fluent.

• ROAS increased by 57% compared to its next best partner.

”“Director of Customer Acquisition

Fluent’s advanced targeting technology, and ability to drive a massive amount of quality sign ups in a short amount of time have made the company one of our most important strategic top of the funnel marketing partners.