Flow, Player Journey and Employee Satisfaction
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Transcript of Flow, Player Journey and Employee Satisfaction
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© Andrzej Marczewski 2012
Flow, Player Journey and Employee Satisfaction
Andrzej Marczewski
marczewski.me.uk
@daverage
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© Andrzej Marczewski 2012
What is Flow and what is the Player Journey?
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© Andrzej Marczewski 2012
Csíkszentmihályi’s Flow
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© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel
Hig
h
Boredom
Frustration(Anxiety)
Flow Simplified
![Page 5: Flow, Player Journey and Employee Satisfaction](https://reader033.fdocuments.net/reader033/viewer/2022052904/55821e68d8b42ac7728b5500/html5/thumbnails/5.jpg)
© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel
Hig
h
Boredom
Frustration(Anxiety)
Flow SimplifiedGetting Frustrated
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© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel
Hig
h
Boredom
Frustration(Anxiety)
Flow SimplifiedGetting Bored
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© Andrzej Marczewski 2012
Amy Jo Kim’s Player Journey
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© Andrzej Marczewski 2012
Putting them together and thinking about Video Games
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© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel
Hig
h
Mastery
Habit-B
uilding
On-BoardingBoredom
Frustration(Anxiety)
“Ideal”
Player Journey
Flow and the Player’s JourneyThe Ideal Journey
![Page 10: Flow, Player Journey and Employee Satisfaction](https://reader033.fdocuments.net/reader033/viewer/2022052904/55821e68d8b42ac7728b5500/html5/thumbnails/10.jpg)
© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel
Hig
h
Mastery
Habit-B
uilding
On-BoardingBoredom
Frustration(Anxiety)
“Ideal”
Player Journey
Flow and the Player’s Journey
Boss Battle
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© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel “Ideal”
Hig
h
On-Boarding
Player Journey
Flow and the Player’s Journey
Boredom
Frustration(Anxiety) Tetris
Habit-B
uilding
Mastery
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© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel
Hig
h
Mastery
Habit-B
uilding
On-BoardingBoredom
Frustration(Anxiety)
“Ideal”
Player Journey
WoW
Flow and the Player’s Journey
Tetris
![Page 13: Flow, Player Journey and Employee Satisfaction](https://reader033.fdocuments.net/reader033/viewer/2022052904/55821e68d8b42ac7728b5500/html5/thumbnails/13.jpg)
© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel
Hig
h
Mastery
Habit-B
uilding
On-BoardingBoredom
Frustration(Anxiety)
Flow and the Player’s Journey
Hexagon
“Ideal”
Player Journey
WoW
Tetris
![Page 14: Flow, Player Journey and Employee Satisfaction](https://reader033.fdocuments.net/reader033/viewer/2022052904/55821e68d8b42ac7728b5500/html5/thumbnails/14.jpg)
© Andrzej Marczewski 2012
How could this possibly apply to work and employee
satisfaction?
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© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel
Hig
h
Mastery
Habit-B
uilding
On-Boarding
Employee Journey
Boredom
Frustration(Anxiety)
“Ideal”
Flow and the Employee’s JourneyIdeal Employee Journey
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© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel
Hig
h
Mastery
Habit-B
uilding
On-Boarding
Employee Journey
Boredom
Frustration(Anxiety)
Flow and the Employee’s JourneyInduction Process
CompanyInduction
Learn Something New
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© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel
Hig
h
Mastery
Habit-B
uilding
On-BoardingBoredom
Frustration(Anxiety)
Flow and the Employee’s JourneyFirst Day Onwards
Day on & Beyond
First Day
Employee Journey
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© Andrzej Marczewski 2012
Low
Time
Chal
leng
e Le
vel
Flow Channel
Hig
h
Boredom
Frustration(Anxiety)
Flow and the Employee’s Journey Over Time
Standard
Employee Journey
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© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel
Hig
h
Mastery
Habit-B
uilding
On-BoardingBoredom
Frustration(Anxiety)
Flow and the Employee’s JourneyGetting it Wrong
Employee Journey
Looking for aNew Job
Left the company
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© Andrzej Marczewski 2012
Can we learn anything from this?
The key is to make sure the skill and challenge levels are heading in the right direction.
•Boring games or processes will not keep you engaged (duh!)•Frustrating work processes will not keep you engaged•However, Frustrating games that are well made, can keep you coming back for more•The journey can dip in and out of frustration and boredom
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© Andrzej Marczewski 2012HighLow Skill Level
Chal
leng
e Le
vel
Flow Channel
Hig
h
Mastery
Habit-B
uilding
On-BoardingBoredom
Frustration(Anxiety)
Flow and the JourneyWhat does your journey look like?
Journey