Flow Drinks, product information

Natural flow

Pertti LähteenmäkiCEOFlow Drinks Ltd

Presentation topics

www.flowdrinks.com 2

• History of FlowDrinks• Products and their benefits • Research - future Flow drinks• Natural ingredients – overview

History: development of a conceptualized sports drink

VISION MISSION INNOVATION

HEALTH ENHANCING

CONCEPT

SPORTSPECIFIC

1995 2005

COMMERCIALIZATION

2006

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™

Implementation

Recipe

Production

Testing

Polarsano

Athletes

Pycnogenol®Green tea

etc.

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Flow Drinks positioning

Flow Drinks’ products are positioned strategically between health and sports drinks

HEALTH DRINKS

SPORTS DRINKS

ENERGY DRINKS

SOFT DRINKS

Original Goal

• To develop a customized Mind & Body drink for athletes, who want to maintain high performance and concentration

• For example

• Different sports require sport specific adjustments to the drink.

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Golf Indoor sports

Sailing Endurance sports

Skiing Archery

Soccer Precision shooting

Hiking, trekking Office

Synergy effects

www.flowdrinks.com

Green tea Sodium

Pycnogenol® Magnesium

L-Carnitine Potassium

Inositol Fructose and glucose

Taurine Apple, bilberry, lingonberryand lemon concentrates

Guarana Essential amino acids

FLOW™ Product roadmap

A healthy drink to meet most needs of athletes in many sports and other activities.

Flow Boost

On-going R&D and expertise in medicine and nutrition permits new products and benefits development. New applications are ready for testing.

8www.flowdrinks.com

Fountain FlowCr and Mg

Flow Endurance

Feather Flow

Flow Drinks has been on the market since 2006. The original drinks and concentrates were:

Feather Flow (2006)• Concentration and

performance enhancing drinkfor golfers

• As niche product the marketleader in Finland

• Endorsed by the Finnish PGA• Flavour: Green Apple

Endurance (2008)• Concentration and performance

enhancing drink for individual and team sports

• Used by top athletes, for example: national basket ball team, national champioship level soccer and floorball teams, 4 time enduro

• world champion Mika Ahola, FISAF aerobic medalist Irina Matilainen

• Flavour: Lemon

Product portfolio renewal

Sports drink category: 3 drinks * 2 flavors *2 consuming models= 12 products:• Feather, flavours Green Apple and Arctic Berries

For activities requiring coordination, precision and concentration as well as for body control sports such as golf, yoga, pilates etc.

• Endurance, flavours Green Apple and LemonFor high-energy consuming individual and team sports as well as recreational exercise.

• Boost, flavours Green Apple and CranberryAmino acids for strenuous muscle strength exercise.

Well-being category: 1st product• Fountain Flow

A well-being drink for weight control and craving for sweet, containing chromium and magnesium citrate

New Flow Drinks 2011:

Ingredients:

Amino acids (Boost) Chromium (Fountain Flow)

Extract of French maritimepine bark (Pycnogenol®)

Fructose

Glucose Glycerol

Green tea extract Guarana extract

Inositol Juice extracts: apple, lingonberry, bilberry, lemon

Lactic acid L-Carnitine

Natural aromas Spring water

Sodium chloride Taurine

Trimagnesium dicitrate Tripotassium citrate

Preservatives: potassiusm sorbate, sodium benzoate


Flow ready-to-drink products

Flow concentrates(dilute 1 part concentrate to 9 parts of water)

FeatherFor activities requiring coordination, precision and concentration as wellas for body control sports

Feather concentrate

EnduranceFor high-energy consuming individual and team sports as well as recreational exercise.

Endurance concentrate

BoostA drink with amino acids for strenuous muscle strength exercise.

Boost concentrate

Fountain FlowWell-being drink for weight control and craving for sweet

Fountain Flow is a lightly carbonated well-being drink developed by Finnish nutrition experts. Fountain Flow is designed to help with weight management and curb the craving for sweet. Chromium and magnesium are important minerals for active people. They are also building bricks for super foods. However, a standard diet does not necessarily guarantee the sufficient intake of these minerals. Fountain Flow combines chromium and magnesium with premium Finnish spring water.

Ingredients + Recipe =General advantages for consumers:• More constant release of energy:

• maintenance of even sugar levels• enhancement of sugar metabolism, • maintaining energy levels in long lasting performances

(well suited for diabetics)• Improvement and maintenance of

• concentration, focus• stress tolerance

• Improvement in• recovery,• protection of muscle cells (flavonoids)

• Maintenance of endurance• Enhanced energy use by using the body’s own fat thus helping keep

feeling of hunger away, also affecting weight management • Enhanced blood circulation• Forestalling muscular cramps


Research

Flow Institute Scientific Advisory Board

Chairman:

Reijo Vihko, Professor

Members:

Raimo Hiltunen, Professor in Pharmacognosy

Tapio Kallio, Specialist in Orthopaedics and Traumatology, Specialist in Sports Medicine

Tapio Korjus, Director of Kuortane High Performance Training Centre

Pertti Lähteenmäki, MD PhD.

Jukka H. Meurman, ProfessorDepartment of Dentistry and Helsinki University Central Hospital, Department of Oral and Maxillofacial Diseases

Päivi Myllärinen, PhD Food Technology

Heikki Tikkanen, MD PhD, Specialist in Sports and Exercise Medicine

Marja-Riitta Taskinen, Professor of Medicine, Universityof Helsinki

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ARTEMIS multi-centre study 2007 –

• Finnish-Canadian study funded by TEKES (Finnish Funding Agency for Technology and Innovation) and six participating Finnish companies

• Flow Drinks is the only drinks manufacturer participating

“Based on their composition, Flow Drinks products are suitable for diabetics in connection with sports and exercise. The results we have had so far and which are still being analyzed support this assumption. In our research we have not come across any negative effects Flow Drinks products may have on diabetics or healthy people.

The ARTEMIS/EDGE study is a Finnish-Canadian study which aims at recognizing, forestalling and correcting cardiovascular problems associated with diabetes. Both healthy and diabetic people need replenishing liquid and energy while exercising. Consequently, the study has looked into Flow Drinks products’ suitability for this purpose.

This part of the study is being undertaken in the Foundation of Sports Medicine, Helsinki Unit, and the Helsinki University Sports Sciences Unit.”

Heikki Tikkanen, MD PhD, Specialist in Sports and Exercise Medicine, Specialist Clinical Physiology Unit for Sports and Exercise MedicinJuha Peltonen, Doctor of Sport Sciences, Senior Researcher


Evaluation of the Effects of Sports Drinks: A Psychophysiological Approach 1/2

• A study evaluating the effects of sports drinks was performed byCKIR at HSE during the first half of 2009. The study tested the effects of Flow Endurance in GTR2, a sports car racing simulator, a challenging digital game. The effects of Flow were comparedwith a placebo consisting of the sugars of Flow, and water.

• The methods used were EEG (electroencephalography), ECG (electrocardiography), EMG (electromyography), EDA (electrodermal activity) and self-evaluation.

• The test subjects (n = 13) were healthy 20-29 year-old men, normal weight as measured by BMI. Each participant was givena gift certificate to a department store and 24 bottles of Flow. To motivate them further, the three best drivers were given an extragift certificate.


Evaluation of the Effects of SportsDrinks: A Psychophysiological Approach 2/2

• The test took three days, each day at about a week’s interval, at the same time of the day. The men were instructed to have no food or cafeine drinks three hours before the test, there was to be no smoking for 12 hours before the test and no alcohol during test days or the previous days. The testwas done in laboratory conditions.

• Conclusions: With Flow Endurance the lap times were faster, implying improved performance. Deviaton between laptimes was also smaller. Judged by self-evaluation, the menexperienced higher arousal, better ability to focus and a better emotional state on mind. There was also increase in the sympathetic activity of the heart thus supporting the mobilization of resources.


New Flow Drinks product portfolio 2011:

Example using HSE CKIR*) driving simulator:

Average lap times between test drinks (Flow, sugar solution, water)

*) Helsinki School of Economics Center for Knowledge and Innovation Research

109

110 110

1

Lap time (s). p=0,188

Flow Sugar solution Water


Example using HSE CKIR driving simulator:

Dispersion (s), p= 0,075

Dispersion between lap times between test drinks (Flow, sugar solution, water)

0

0,5

1

1,5

2

2,5

3

3,5

4

4,5

FLOW

SUGAR SOLUTION

WATER


Example using HSE CKIR driving simulator:iGEQ

Differences between drinks based on self-assessment. (I forgot everythingaround me; I felt content; I felt bored; I found the game boring)

0

0,5

1

1,5

2

2,5

3

3,5

4

I forgot everything around me I felt content I felt bored I found the game boring

FLOW SUGAR SOLUTION WATER


Example using HSE CKIR driving simulator:

Self-assessed differences in attention

4

3,9

3,8

3,55

3,6

3,5

Game caught my attention, p=0,002 Game caught all my attention, p=0,013

FLOW SUGAR SOLUTION WATER

Test with office workers 2011Description of test:

Nine people working for EFG Office Furniture Ltd took partin a study testing the psychological and physiologicaleffects of Flow drinks on alertness, on coping with workand on office work in general.

During the study, the office workers drank one litre of Flow Feather Green Apple drink per day. The participants werenot requested to change their diet, but changes wereallowed.

The study took place in June 2011 and the duration of the study was three weeks . All participants filled in a questionnaire at the end of each week.

Test with office workers 2011 How did Flow affect your alertness and your coping with work?

0,0

1,0

2,0

3,0

4,0

5,0

vko 1 vko 2 vko 3

During weeks 1 and 2: 9 peopleDuring week 3: 7 people

Alertness and coping with work, average

5 Very much4 Much3 Moderately2 Somewhat1 Hardly at all0 In no way

Test with office workers 2011 How did Flow affect your ability to concentrate during the day at the office?

0,0

1,0

2,0

3,0

4,0

5,0

vko 1 vko 2 vko 3

Ability to concentrate, average

Keskiarvo


Test with office workers 2011 How did Flow affect your ability to cope with stress?

0,0

1,0

2,0

3,0

4,0

5,0

vko 1 vko 2 vko 3

During weeks 1 and 2: 9 peopleDuring week 3: 7 people

Ability to cope with stress, average


Test with office workers 2011 How did Flow affect our recovery from work?

0,0

1,0

2,0

3,0

4,0

5,0

vko 1 vko 2 vko 3

During weeks 1 and: 9 peopleDuring week 3: 7 people

Recovery from work, average


Test with office workers 2011 How did Flow affect your eating and drinking habits?

0,0

1,0

2,0

3,0

4,0

5,0

vko 1 vko 2 vko 3

During weeks1 ja 2: 9 peopleDuring weeks3: 7people

Eating habits and rhythm, average

5 Very much4 Much3 Moderately

2 Somewhat1 Hardly at all0 In no way

Test with office workers 2011 How did Flow affect your craving for sweet?

0,0

1,0

2,0

3,0

4,0

5,0

vko 1 vko 2 vko 3

During weeks 1 ja 2: 9 peopleDuring week 3: 7 people

Craving for sweet, average


Test with office workers 2011 Summary

Very much

Much

Moderately

Somewhat

Hardly at all

In no way0

0,5

1

1,5

2

2,5

3

3,5

4

4,5

WEEK 1 WEEK 2 WEEK 3

VITALITY AT WORK

CONCENTRATION

STRESS TOLERANCE

RECOVERING FROMWORK

EATING HABITS ANDMEAL FREQUENCY

SWEET CRAVING

SWEET CRAVING

Test with office workers 2011 General comments from participants

• Blood sugar level remained even

• Energy level remained even

• Slightly better alertness at work, hardly any feeling of fatigue• No feeling of tiredness• I was more alert than usual after work• No feeling of hunger• Didn’t get really hungry all day• I ate as before but the need for coffee plummeted• Less snacks, less craving for snacks• No craving for sweet, it decreased significantly• I believe Flow helped me. I lost my craving for coffee and sweet• I even lost 2.5 kg weight during the third week

Feather Flow is suitable for weightmanagement

• It contains only 5.2 g carbohydrates, 0 g fat, 20 kcal energyper 100 ml

• The guarana in Flow Feather keeps hunger away, improvingmetabolism

• The L-Carnitine in Feather Flow optimizes the body’s ability to utilizethe body’s own fat instead of carbohydrates thus helping youmaintain alertness without energy spikes

• The taurine in Feather Flow accelerates the body’s fat metabolism


How do Flow drinks differ from other drinks?

• Flow drinks are a Finnish invention. They have been developed in cooperation with top physicians, athletes, professional athletes, trainers, coaches, universities, researchinstitutes, training centres and the Flow Institute, the Scientific Advisory Board of Flow Drinks Ltd.

• Flow drinks do not contain citric acid which is harmful for tooth enamel. • Flow drinks contain no added colours, flavours or artificial sweeteners• Flow drinks contain no added caffeine; the caffeine comes naturally from green tea and

guarana• Flow drinks contain super food ingredients such as local Nordic berries rich in

antioxidants, green tea, extract of French maritime pine bark, magnesiumcitrate which is easily absorbed, and L-Carnitine. These ingredients support you efforts in exercise and in coping with everyday life, keeping energy levels even.

• Flavonoids protect muscle cells and promote recovery. L-Carnitine is of great interest to athletes in that it has a beneficial effect on weight management: it increases the use of energy by utilizing fatty acids simultaneously decreasing the need for carbohydrates. Green tea increases the ability to concentrate, which is important even when not exercising, for instance during a long workday.

• The guarana in Flow drinks takes away the feeling of hunger and helps in burning fat. Italso increases perception and concentration. This plant has traditionally been used as a medicinal plant in South America because of its many healthy attributes.

• The taurine in Flow drinks is an important chemical compound monitoring the watermetabolism in cells and the functioning of cardiac muscles. It also funtions as a chemicalmessenger in the central nervous system.


Patents and Patent Applications

Patents:

USA, China, Hong Kong

Patents in Euroope - UK, France, Germany

Patent Applications:

Canada, India, Japan

Trademarks

• Feather Flow: Australia, Canada, European Union, Japan and USA

• Flow: China, European Union, Finland, India, USA

• Flow Mind & Body: Finland

Registered domains

• www.flowdrinks.com

• www.flowdrinks.fi

• www.flowdrinks.net

• www.flowdrinks.eu

• www.flowdrinks.info

• FACEBOOK fans

http://www.flowdrinks.com/

http://www.flowdrinks.fi/

http://www.flowdrinks.net/

http://www.flowdrinks.eu/

http://www.flowdrinks.info/

Gallery


Ursula WikströmLadies European Tour

Minea BlomqvistLPGA

Gallery


Mikko Korhonen, European Challenge Tour

Jaakko Mäkitalo, European Challenge Tour

Gallery

• Joonas Granberg

Professional Golfer


Gallery

Sami Helenius & JuttaHelenius started dancing together in 2002. They dance in Professional.


Gallery


Melges 24 classIrina Matilainen, FISAF Aerobics, European championship bronze 2009, World Championship bronze 2010

Gallery


Finnish National BasketballTeam

FC Honka

Gallery


Seinäjoen Peliveljet, Floorball, silver in the Finnish League 2011

Blue Nights, Swan 45

Gallery


Mika Ahola, 5 time World Champion in enduro

Gallery


Road Dream Tampere - Greece2010

Tuula Styrman in Tibet 2009

Gallery


Kimmo Sulkala, Rider

- Natural flow

THANK YOU

www.flowdrinks.com

Flow drinks’ ingredients


L-Carnitine

• L-Carnitine is an amino acid which helps the body decrease its fatsupply and removes metabolic waste. L-Carnitine enhances the occidation of fat in the body, thus turning fat into energy.

• L-Carnitine increases oxygen uptake in strenous exercise, increasesperformance and recovery. It helps optimize your performance and keeps the feeling of tiredness away.

• L-Carnitine plays an important role in maintaining brain activity. Ithas a good effect on cardiovascular functions. L-Carnitine also hasanti-aging properties to protect the nervous system.

• The lack of L-Carnitine upsets normal fatty acid metabolism loweringyour ability to yield energy and causing build-up of toxic by-products.

• source: skip.fi, flowdrinks.com, vidaplus.fi, kolumbus.fi


Fructose

• Fructose is a fruit sugar which releases energy slowly and can befound in all fruits and honey. It is used as a sweetener, amongothers, and humans sense it as being twice as sweet as cane sugar.

• Diabetics can tolerate fructose slightly better than for instance canesugar because fructose raises blood sugar more slowly than othersugars.

• Fructose does not cause spikes in insulin secretion and blood sugar, but large doses may cause increased eating

• source: poliklinikka.fi, wikipedia.org, flowdrinks.com


Guarana

• The guarana plant grows in the Amazonian rainforests. Its seedscontain guaranine, a substance similar to caffeine, which stimulatesthe brain and improves alertness.

• This seed has traditionally been used for fever, headache, musclecramps and against bacterial infections, in refreshing drinks and to support good health.

• Additionally, guarana increases your ability to concentrate, clarifiesyour thoughts, helps against depression, increases your perceptionability, increases your metabolism and helps in endurance sports. Because of its caffeine-like qualities guarana also revitalizes you. However, in contrast to caffeine, guarana does not decrease the need for sleep. Guarana also helps keep the feeling of hungeraway.

• Guarana contains a caffeine-like substance and peps up yourtraining sessions. This combination gives you more energy and supports fat burning in combination with efficient exercise and a healthy diet.

• Source: www.wikipedia.org, www.hyvinvoinnin.fi, www.bodyboost.ws


Inositol

• Inositol is classified as a vitamin-like compound, although it does not fulfil the classic definition of a vitamin in every respect.

• Inositol can be found in nuts, cereals and beans as well as in breast milk and in small amounts in cow’s milk. In the human body, inositolcan be found in abundance in the nerve tissue and kidneys. It is also important in cell membranes and in intercellular communication.

• Inositol has a positive effect on the ability to concentrate and it relieves stress.

• source: wikipedia.org, flowdrinks.com


Bilberry, vaccinium myrtillus

• The antioxidants of bilberry protect musclesfrom damages caused by exercise. They alsohave a beneficial impact on intraocularpressure and are good for the health of youreyes. Bilberry also refreshes your memory and it has anti-diabetic effects.

• Bilberry contains an abundance of vitamins A and B, manganese and flavonoids. Bilberry hasbeen found to have anti-inflammatory effectsas well.


Lingonberry, vaccinium vitis-idaea

• Lingonberry contains an abundace of manganese, polyphenol compounds, bioflavinesand flavonoids. Lingonberry supports the function of the gallbladder, kidney and stomachand helps keep the intestine healthy. Itsantibiotic properties help prevent kidney and urinary infections.


Lemon

• Lemon contains lots of vitamin C and flavonoids. It also has antioxidant effects and it promotesweight loss and the break down of fat.


Apple

• Apple helps in lowering blood pressure as wellas cholesterol and fat values in blood. Itstrengthens blood vessels and cleanses the intestine. Apple contains lots of vitamins C, B1, B2, B6 and E. Its fibres help balance cholesterollevels and promote digestion. An apple is a good choice for diabetics as it contains fruit and glucose in good proportions.


Magnesium citrateTrimagnesium dicitrate

• Magnesium is an essential mineral for humans. It is good for the heart and a building block for teeth and bones. Consequently, over 50 % of the magnesium in humans is located in bones. Magnesium also has an important role in activating enzymes.

• Magnesium balances the mind in stressful situations. As trimagnesiumdicitrate is it water soluble, it absorbs well and balances sugar metabolism.

• Magnesium citrate maintains physical performance ability. In diabetics itprevents insulin shock and ”sugar blues”. Magnesium slows down the nervous impuls accelerated by calcium thus preventing muscular cramps.

• Magnesium has said to be useful in preventing kidney stones. • Symptoms of magnesium deficiency are weak muscles, disturbances in

muscular and nervous functions and arrhythmia of the heart. Magnesium deficiency is thought to be one cause to coronary heart disease. Magnesium deficiency may also make you more susceptible to cancer.

• Lähde: www.flowdrinks.com, www.luontaistukku.com, www.wikipedia.org


Pycnogenol®

• Pycnogenol® is a strong, natural antioxidant and it is made from French maritime pine bark.

• It protects joints and alleviates muscular cramps and pains; it improves attention, concentration and motoric-visual coordination; it balances sugarmetabolism; it protects the skin from sun damage; itimproves the use of energy by improving bloodcirculation and thus supporting the transportation of oxygen and nutrients into the blood flow.

• It also enhances physical performance.

• Based on short term medical studies Pycnogenol® mayimprove blood circulation thus decreasing the swellingof feet and legs during long flights and it may lowerblood sugar levels to a degree.

• source: flowdrinks.com, ravintojaterveys.kotisivukone.com


Taurine

• Taurine is a biologically important chemical compound which regulates the waterbalance in cells and the function of cardiac muscles. It also functions as a messengerin the central nervous system. Most of the body’s taurine can be found in musclesand the brain, also in the nervous system and sensory organs.

• During exercise taurine maintains vitality and has no side effects. Taurine alsoprotects your nerves from injury. By modifying the taurine molecule it is believedmedication for the prevention and treatment of epilepsy, cerebral edema and nervecell injury can be developed. Apparently taurine can also neutralize the harmful endproducts of infections. Taurine in known to accelerate the body’s fat metabolism and facilitate the absorption of fat soluble vitamins.

• An adult contains about 1 gramme of taurine per kilo of weight. Taurine is producedin the liver and brain. This is a slow process and strenous muscle exercise may slow itdown even more. This means that taurine intake from nutrition is important.

• For infants taurine is essential. That’s why breast milk and infant formulas containtaurine.

• www.jrfitness.net, www.wikipedia.org/Wiki/Tauriini, www.lisaravinteet.info, www.kuntokauppa.fi


Chromium

• Chromium is an important mineral for the physically active and a building block of superfood. However, all diets do not guarantee the sufficient intake of chromium.

• Chromium plays an important role in metabolism. It improves yourperformance, sustains health, decreases fat. Chromium alsoefficiently aids in weight maintenance as it helps suppress cravingfor sweet.


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