SWITCHING TO A BRAND NEW FORMAT FOR TVA 2013.

CELEBRATES ITS 10TH ANNIVERSARY WHIRLWIND AND BEAUTIFUL JOURNEY AROUND THE

GLOBE HAS APPROACHED ITS MILESTONE.

SUCCESSFUL DECADE IN HAIRSTYLING INDUSTRY HONORS ITS EVENTFUL

HISTORY AND FACES EXCITING FUTURE BY

Trend Vision Award 2013

exquisite classics skilfully shaped into

NEW CHAPTER IS ABOUT TO BEGINSO A FEW CHANGES MAY APPLY:

OCTOBER 22ND, 2013 INTERNATIONAL

HOUSE OF MUSIC

contemporary look

2 VENUES4 SPACESSwissotel

House of Music

CONFERENCE CENTER

MAIN CONCERT HALL

THEATRE HALL

FOYER

Timing Foyer

Main Stage

Hall 2Swissotel conference center

Studio

13.00 – 14.00 WELCOME COMPETITION & JUDGING

14.00 – 15.30 MARKUS SALM BUSINESS SPEAKER 1

16.00 – 17.30 AKIN CONIZI BUSINESS SPEAKER 2

TEAMS TRANSFER TO

VENUE

17.30 – 19.30 STAND UP MEAL. TEAMS PRESENTATIO

NS TO THE AUDIENCE

DINNER WITH SP VIP CLUB

19.30 – 20.30 AWARD CEREMONY. TVA 2014 TREND REVEAL & SHOW20.30 – 21.30

21.30 – 23.00 DISCO PARTY

Inspirational

THE INVITATION PAYS TRIBUTE TO 10TH ANNIVERSARY AND GIVES HINT ON NEW TVA’S

LOCATION :- SHEET MUSIC PAPER PATTERN ENVELOPE- SIMPLE AND SLEEK CARD WITH OVERLAP PAGE

Map

* WORKSHOP INVITATION

MIGHT BE A CUTOUT PAGE

OF THE MAIN INVITATION

&Directionsintroduction

Art deco feel,

VIP INVITATION SHOULD BE AS DAZZLING AS WELLA’S ANNUAL

STAR-STUDDED CEREMONY:

ADD A BOOST OF TACTILE QUALITY AND GLAMOUR NECESSARY FOR THE RED-CARPET EVENT!

- 10TH ANNIVERSARY PATTERNS- FOIL STAMPING AND LETTERPRESS PRINTING - HANDWRITTEN CALLIGRAPHY

timeless charm

TVA WELCOMES GUESTS FIRST TO WORKSHOP SESSIONS AND LATER ON TO GALA CEREMONY

REGISTRATION PROCESS IS SIMPLE & SMOOTH: WELCOME AREA IS SITUATED RIGHT IN FRONT OF THE MAIN ENTRANCE OF HOUSE OF MUSIC. INVITATIONS ARE BEING EXCHANGED TO 2

TYPES OF BRACELETS: RED IS FOR WORSHOPS, GOLDEN IS FOR GALA.

NAVIGATION IS WELL THOUGHT-OUT: NAGIVATION STANDS WITH TVA’S LOGO ARE

LOCATED ALL AROUND HOUSE OF MUSIC ACCOMPANIED BY ARROW SIGNS. INSIDE

GUESTS WILL FIND PLASMA SCREENS WITH VISUAL DIRECTIONS

Registration&Navigation

HOSTESSES HELP GUEST FIND THEIR WAYTHROUGHT THE FOYER TO MAIN HALLS AS

WELL AS PROVIDE ASSISTANCE WITH SEATING PLAN DURING EVENING’S GALA

PROMO PERSONNEL DRESSCODE:

black and gold sequin dressesaccessorized with feather hairclips

FOYEROBJECTS

Foyer BRAND BOOTHS_______PRESSWALL AREA

WARDROBE

ACTIVITIES&

YOUNG TALENTS & COLOR PODIUM 10TH ANNIVERSARY 3D INSTALLATION

WELCOME LOUNGE WITH STAND UP MEAL & COCKTAILS

DAY

NIGHT

CONTESTANS SHOWCASE

NEW TRENDS DISPLAY

WELCOME AREA

AFTERPARTY DISCO

PRESS WALL AREA IS ARRANGED @ FOYER STAIRCASE TALL VERTICAL PRESSWALL WITH ATTACHED 10TH ANNIVERSARY 3DIMENSIONAL SYMBOL

THROUGHTOUT THE DAY THIS SPACE SERVES AS

LOUNGE AREA FOR GUESTS TO GATHER AND CHILL INBETWEEN SESSIONS.

______________________

DURING THE NIGHT IT BECOMES WELCOME AREA

WITH DRINKS AND FINGERFOOD AND LATER

TRANSFROMS INTO DISCO.

Welcome Area

BRAND BOOTHS (OR STANDS) ARE SITUATED ALL AROUND THE FOYER AND EXECUTE PROMOTIONAL FUNCTIONS. DESIGNED ACCORDING TO BRAND GUIDELINES AND NEW

PRODUCT IDENTICS.

10TH ANNIVERSARY 3 DIMENSIONAL

INSTALLATION WELCOMES GUESTS AND REMINDS OF

WELLA’S GREAT ACHIEVEMENTS IN BEAUTY INDUSTRY. PERFECT PHOTO

POINT.

FOYER СENTER SPOT BELONGS TO THE PODIUM.Welcome Area

CLEAN SHAPED GEOMETRIC TUNNEL SERVES AS A BACKGROUND FOR THE RUNWAY WHERE “YOUNG TALENTS” AND “COLOR” CONTESTANTS SHOWCASE

THEIR MODES. BROKEN LINES YET SLEEK DESIGN OF THE BACKGROUND, FULL CIRCLE (OR HALF

CIRCLE) PODIUM DELIVER EXCITING SHOW STOPPING EFFECT.

DURING WORKSHOP GUESTS TAKE VACANT SEATS. Seating Plan

THE SAME MECHANICS WORK FOR THE EVENING PROGRAM* WITH ONE EXCEPTION:

FRONT ROW IS RESERVED FOR VIP GUESTS (NAME CARDS ATTACHED TO CHAIR’S BACK)

* TO ELIMINATE CHAOS WE SUGGEST MARK EACH GOLDEN BRACELET WITH A PERSONAL NUMBER AND GIVE THEM AWAY IN ORDER OF

APPEARANCE. SO THE EARLIER GUEST ARRIVES FOR THE EVENING GALA THE BETTER SEAT HE GRABS. WHEN GUESTS ARE WELCOMED TO THE

MAIN HALL THEY’RE KINDLY ASKED TO PROCEED TO THE ENTRANCE ACCORDING TO THEIR NUMBER: 1-50, 50-100, 100-150 AND SO ON.

TINY PLAYBILLS WITH EVENING’S ENTERTAINMENT PROGRAMSO GUESTS CAN WATCH THE SHOW WITH LITTLE CLUES AND

HINTS OF WHAT’S COMING NEXT AND WHO IS WHO.

put on each seat

TOGETHER WITH A PLAYBILL WE SUGGEST TO PRODUCE A5 POSTCARD WITH 10TH ANNIVERSARY LOGO AS A REMINDER

OF A BIG DATE.

VIP SOIREE TAKES PLACE @SWISSOTEL CONFERENCE CENTER AND CELEBRATES A DECADE OF WELLA’S

WE WILL CELEBRATE THIS GLORIOUS MOMENT IN STYLE OF OLD HOLLYWOOD WHICH BROUGHT BEAUTY

TO SILVER SCREENS, CREATED STYLE ICONS AND UNATTAINABLE PERFECTION. GRACEFUL ERA OF DIVAS,

JAZZ AGE OF GOLDEN VOICES. ONE OF A LIFETIME ÉPOQUE TO MARK WELLA’S

CONTRIBUTION INTO THE WORLD OF BEAUTY.

Exquisite Looks

Outstanding TransformationsDaring Trends &

GLAMOUR OF CLASSIC HOLLYWOOD CONQUERS THE WORLD ONCE AGAIN - LANA DEL REY IN YOUR SPEAKERS, MAD MEN ON TV, VINTAGE SILHOUETTES ON INTERNATIONAL RUNWAYS. SHARP AND SEDUCTIVE

Retro is the new black

CRISP AND CLASSIC

HOLLYWOOD GLAM IS ALL ABOUT DETAILS:

VINTAGE INSPIRED ACCENTS OF CRYSTALS AND

GOLD LACE.

Vip Soiree

SIGNATURE DRINK: "RED CARPET SPLASH" (VODKA,

CHAMBORD, AND LEMONADE)

LUSH WHITE FLORAL PAVE ARRANGEMENTS OF IVORY

ROSES AND HYDRANGEA SET ON TALL CYLINDERS

WRAPPED IN CUSTOM CUT GOLD LACE. STRANDS OF CRYSTALS HUNG FROM

EACH CENTERPIECE TO ADD A BIT MORE GLITZ.

VIP SOIREE HONORS BEST OF THE BEST WELLA’S PARTNERS AND LONG TIME FRIENDS. THE INTIMATE ATMOSPHERE OF SOIREE IS CREATED

WITH THE HELP OF UNIQUE INSTALLATION MADE OF PEGBOARD, TWINKLE LIGHTS, AND

INDIVIDUALLY PLACED TEST TUBES TO CREATE A SPARKLING RENDERING OF A WORLD MAP.

Foyer tables cover – textile with LED bulbs.

Glittering map installation for private dinner to create

sophisticated ambience with a hint of Trend Vision’s exciting

world geography.

VIP SOIREE WILL BE ACCOMPANIED BY AWARD CEREMONY Vip Ceremony

TO HONOR THOSE WHO BECAME WELLA’S AMBASSADORS IN THEIR

PASSION FOR BEAUTY. FILMED IN BLACK&WHITE STYLE OF OLD HOLLYWOOD ESTHETICS SHORT PROFILES ON EACH NOMINEE WILL BE PRESENTED TO THE

AUDIENCE TO HIGHLIGHT MOST OUTSTANDING ACHIEVEMENTS AND ARTISTIC APPROACH TO HAIRSTYLING CRAFT.

Gala’s intro is 3D mapping spectacular with pre-filmed and

intensely rehearsed dance number. Video projection is in sync with live performance on

stage: artists interact with visual objects to create the story which takes us on a journey around the world

– we visit all cities ever hosted TVA.

Cityscape landmark

Video Reference

The ceremony immerses guests in classic, iconic imagery and pays its

respect to timeless trends pictured on screen.

New trends reveal might be a staged show with live orchestra and musical numbers from Oscar winning motion

pictures.Suggested live act for the finale is

Jukebox trio which will mix classical harmonies with upbeat melodies and perform iconic jazz numbers as well.

Disco party will be held in Foyer (or Tent) with finger food and signature drinks offered to the guests. Tent space can

also be used as a movie theatre with all time favorite movies screening all night

long.