Flourishing Societies Framework - DwD Workshop

Copyright © 2015, Peter Jones

Co-Creating Civic Proposals for Systemic Change

Flourishing Society Framework

Peter Jones, PhD OCAD University, Toronto


Getting beyond Visioning …• Civic Engagement & Policy Design• Strategic Design through structured dialogues

(Dialogic Design)• High quality engagement, consensus, mapping of

challenges & agreement on leverage issues• We end there. How do we move to action?• How do we push/pull/define the “business case?”• How might we formulate strategic pathways?


Engaging citizens in co-creating proposals for the Region of Peel strategic plan.

Could a Flourishing Society framework help these types of civic engagements create initial business cases for change proposals?


A Framework for FlourishingPurpose – Models for Governance “now”

– Adapting the business model construct as shared mental model – Defining Flourishing as shared aim - Idealization– Adapt co-creative business model thinking– Incorporates most of the systemic design principles

Future Outcomes– Co-design practice & artifact for governing societal innovation– Cybernetic model as a tool for citizen participation– Aim to create shared vocabulary for flourishing goals & measures– Primary aim is redirective, eliciting multiple perspectives for

governance proposals.


“Caring for ecosystems demands far-sightedness, since no one looking for quick and easy profit is truly interested in their preservation. But the cost of the damage caused by such selfish lack of concern is much greater than the economic benefits to be obtained. Where certain species are destroyed or seriously harmed, the values involved are incalculable. We can be silent witnesses to terrible injustices if we think that we can obtain significant benefits by making the rest of humanity, present and future, pay the extremely high costs of environmental deterioration.”

Pope Francis, Encyclical Letter Laudato Si , June 19, 2015


My Motivations.

After a career in high-tech product design, we are making things worse.(Left) is what business & tech people mean when they talk about ecosystems.


Ecological balance in society …How do we cooperate toward achieving ecological balance ?

Hasan Ozbekhan,The Predicament of Mankind, 1970


What do we want from sustainability?“The possibility that human & other life will flourish on this planet forever”John Ehrenfeld, MIT

• Audacious• Inspirational• Attractive• Universal• Pragmatic• Values-centred• Continuous

Flourishing - A goal worthy of our vision

Ask yourself, what is it that sustainability sustains over time, and why?(“Strong Sustainability” Is this also Thrivability?)


Clean air & water Vibrant soil for food Healthy eco-systems creating materials for us & rendering our wastes harmless

Trusting relationships focused on well-being with all our fellow citizens (neighbours, communities, cities, regions & countries)

Organizations co-operate, collaborate & compete to best meet our needs today & in future, while creating the wealth to meet shared needs(education, infrastructure, etc.)

Individuals choosing to flourish emotionally, spiritually, physically, practically, artistically & economically

Requirements for Flourishing…Big Picture

Macro: Natural Sciences

Micro: Physiology, Psychology, etc.Meso: Businesses, Organizations, etc.

Macro: Cities, Places, Social Systems


Person & Family

Workplace

School

Congregation

FamilyGroups

MICROSYSTEM

MESOSYSTEM

EXOSYSTEM

MACROSYSTEM

ECOSYSTEM

Microsystem • Self acceptance• Positive relations • Personal growth• Purpose in life, Meaning• Environmental mastery,

Competence• Autonomy, Self-care• Integrity• Influence

Mesosystem • Social coherence• Social actualization• Social integration• Social acceptance• Social contribution• Social care • Social equality

PracticeCommunity

LearningNetworks

Neighborhood

Voluntary Clubs

Community Exosystem • Equity of access to

services • Community livability• Cultural resilience• Respect for commons,

law • Political participation• Capacity to satisfy

essential human needs• Community care

Governments & Institutions

Political Parties

Corporations

Organizational Exosystem • Worklife satisfaction• Organizational

participation • Measures of success• Value co-created with

stakeholders • Socially responsible

Macrosystem • Cultural flourishing• Recognizing natural

ecosystem• Human & non-

human rights• Place in the world

Cultural belongingNational Identity

PerspectiveSocial Values

Macrosystem • Watershed & bioregion• Natural resource stocks• Ecosystem actors• Ecosystem services:

Process & use flows• Regeneration flows• Cultural services

SocioecologicalSystem Model

System of Systems

Conditions for personal, social &Organizational flourishing


Upward & Jones, 2015

Based on 3 years +Strongly Sustainable BusinessModel Group

(LinkedIn, ssmbg.org, &Flourishingbusiness.org)

Workshopped at conferences& multiple client/NGO projects

3rd Phase Science approach


Why would we start with business models?


Business Model Canvas – the Language of Profit Prioritizing Business

Enables Strategic Discussion

Makes UsCreative

New Idea Template Fast to

Use

ClarifiesThinking

Enable BetterConversationsand Decisions

Understandcustomers Alignment – get’s us

all on the same page

Shared Languagefor all Depts.& Locations

Helps Tell Our Story to…Investors, Customers,

Suppliers, New Employees

Creates a Sense of Urgency

BetterTeamwork

*From “The business model canvas – why and how organizations around the world adopt it – a Field Report” http://blog.strategyzer.com/posts/2015/2/9/why-and-how-organizations-around-the-world-apply-the-business-model-canvas

Focus Quickly on Best Ideas

We Can Act Immediately on

Our Ideas

Inspires Innovation

DrivesEffective

Collaboration

http://blog.strategyzer.com/posts/2015/2/9/why-and-how-organizations-around-the-world-apply-the-business-model-canvas


A Vision for the Future of Business*

We imagine a world where business• No longer merely attempts to do less harm • Strives toward the possibility of flourishing• Creates “tri-impact” by being tri-profitable

Financially rewardingSocially beneficialEnvironmentally regenerative

* Increasingly shared: see recent Flourishing & Prosperous Business Conference (www.globalforumbawb.com), the book “The Flourishing Enterprise” by Laszlo, Brown, Ehrenfeld et. al. and the Future Fit Business Benchmark (www.FutureFitBusiness.org)

OPEN meetings of the Strongly Sustainable Business Model Group (SSBMG) at OCAD 2nd Tuesdays 4:30

http://www.globalforumbawb.com/

http://www.futurefitbusiness.org/


A business model is a description of how an organization defines and achieves success over time.

New mode of co-creative planning & design• Consistent with Reflexive Modernization

(Ulrich, Law, Beck, Giddens, Ozbekhan)• Every stakeholder has perspective, values, relations

And opportunity to contribute to evolutionary design

• Creates “tri-impact” by being tri-profitable– Financially rewarding– Socially beneficial– Environmentally regenerative


• A common language to collaboratively sketch, prototype, design, share, measure, diagnose & tell stories about a flourishing business model

• Based on 3 years of graduate research + 3 years of practice community R&D.

• Ontology & visual canvas - Built upon Osterwalder’s successful Business Model Canvas & PhD


Three Contexts for Business – And Cities?

Social & Technological

Physical, Chemical & Biological

Monetary

V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.

Each and every business relates to all three contexts - The environment that supports a society that creates economies


Outcomes

Process Value People

Perspectives on a Business Model

Who does a business do it to, for and with?

What does a business do now and in the future?

How, where & with what does

the business do it?

Why: How does a business define & measure success?(in Environmental, Social & Monetary units)


Relating Contexts to Perspectives



Describe What’s Unique… & Shared


Unique to this business

Everything shared with

everyone

Common to everyone & everything


Narayana Health


A Community Business Model?• Can we create a process for participatory

systemic civil planning ?• Could we adapt the FBC as a planning tool?• Would a canvas be sensitive to capturing

stakeholders & community proposals?• Do the Flourishing distinctions provide

guidance for a sustainability case?

© 2015 Peter


Questions that drive the process:SSBM Ontology Flourishing Society

1. Actor2. Needs3. Stakeholders4. Relationships5. Channels6. Value Co-Creation (Co-Destruction)7. Resources Processes8. Governance Participatory governance9. Partnerships Service Partners (in community)

10. Activities Assets (community stewardship of assets, legacies, commons)

11. Biophysical Stocks12. Ecosystem Services13. Goals / Definition of Success Goals14. Tri-profit15. Outcomes Accountabilities16. Costs17. Benefits


Using the Framework…1. Generate responses on notes that propose ideas & actions

toward ecological balance in your issue.2. Start by defining Goals (idealized outcomes) for your group’s

issue. Generate Value Co-Creations that might achieve these goals. Iterate between these two at first to change Goals/Value.

3. Unlike a business, Stakeholders include broad sectors of society. Start defining those with influence or who benefit from the change you propose. Align these to Relationships.

4. Then extend ideas to the adjacent entities & questions.5. Create a narrative for the proposal that makes a case for the

plan.6. We’ll share & circulate. (Take the maps with you to keep

working on them. See if other people join you.)


Concluding Questions

• How might this model enable conversations for Flourishing?

• What are the relationships between business & social ecologies in a place?

• How might we get started with this approach in policy debates?

• How could this become a practical, usable model for engagement?


REFERENCES

• Upward, A. and Jones, P. (2015). An Ontology for Strongly Sustainable Business Models: Defining an Enterprise Framework Compatible with Natural and Social Science. Organization and Environment (in press).

• Jones, P. (2014). Caring for the Future: The Systemic Design of Flourishing Enterprises. In Proceedings of RSD3, Third Symposium of Relating Systems Thinking to Design. Oslo.

• Jones, P. (2014). Systemic design principles for complex social systems. In G. Metcalf (ed.), Social Systems and Design, Volume 1 of the Translational Systems Science Series, pp 91-128. Springer Japan.

• Weigand, K., Flanagan, TR, Dye, KMC, and Jones, P. (2014).Collaborative foresight: Complementing long-horizon strategic planning. Technological Forecasting & Social Change, 85, 134–152.

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Flourishing Societies Framework - DwD Workshop

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