FLORIDA STATE UNIVERSITY College of Communication & Information Marketing TSA Russ Hill & Marissa...
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Transcript of FLORIDA STATE UNIVERSITY College of Communication & Information Marketing TSA Russ Hill & Marissa...
FLORIDA STATE UNIVERSITYCollege of Communication & Information
Marketing TSA
Russ Hill & Marissa Monivis
FLORIDA STATE UNIVERSITYCollege of Communication & Information
History of CCI Marketing
• STARS• AITP• WISE• COG• THT
FLORIDA STATE UNIVERSITYCollege of Communication & Information
So… what are some marketing strategies?
FLORIDA STATE UNIVERSITYCollege of Communication & Information
Online• Website• Social Media
– Facebook, Twitter, Instagram, Vine, Vimeo/YouTube, Tumblr
• Online content:– Videos, pictures,
inspirational quotes, follower features, holiday mentions
• Press Releases– Features and mentions on
other blogs
FLORIDA STATE UNIVERSITYCollege of Communication & Information
Events• Competitions• School board meetings• Tabling at school, local
community events, etc.• College fairs• Wear TSA uniforms to
school, events, and other networking opportunities
FLORIDA STATE UNIVERSITYCollege of Communication & Information
Networking• Word of mouth• Individual chapters
working with one another / regional meetings
• Connect with parents and teachers– Partner with local
companies around campus
FLORIDA STATE UNIVERSITYCollege of Communication & Information
Marketing
• Local newspapers• Community newsletters• Local radio
broadcasting• School broadcasting• Video production
classes (some schools have this tech)
• Chalking sidewalks– Use premade stencils– (ask for permission)
FLORIDA STATE UNIVERSITYCollege of Communication & Information
Past Marketing Examples
FLORIDA STATE UNIVERSITYCollege of Communication & Information
More creative examples
FLORIDA STATE UNIVERSITYCollege of Communication & Information
Questions?
Tweet us: @rissamonivis @redbeardthescot @eranderee @StarsFSU @STARSCorps