Florida Society of Association Executives
description
Transcript of Florida Society of Association Executives
Improve your Likeability Improve your Impact
access your hidden treasures that connect and motivate
Florida Society of Association Executives
Steve Jobs the importance of face-to-face
“There’s a temptation in our networked age to think that ideas can be developed by e-mail and iChat,
that’s crazy.”
Communication is not:
Speaking Writing Giving a presentation Running a meeting
These are activities
Communication
Is not an activity
Communication is a result
Communication is a One Way Street
The Likable Communicator
You are a Televisionand you are always on
When you: Walk in the room,
we are watching Speak, we are listening
You choose to be “must-see TV” or canceled
Wanna Have a Beer?
All things being equal... Election Job/Promotion Membership Relationship
Likeability is the final decision maker
Likeability“The 55%-38%-7% Rule"
55% Face and Body 38% Sound of Voice 7% Actual Words
Likeability Remove the Walls
Face: open, helpful Voice: warm with inflection Body: open, energized
LikeabilityMake the Connection
Eye Contact Pause Silence
LikeabilityThe Helpful Head
“Your job is not to sell, but rather to help customers solve problems.”
“Your job is to understand all of your customers’ needs”
Listen
“Don’t Sell; Solve Problems” Rank Store Yearly $/SF Avg (Like Target) $400 #20 Guess $510 #15 Sam’s Club $632 #10 Best Buy $831 #5 Game Stop $1009 #2 Tiffany’s $2974 #1 Apple $5626
Oprah WinfreyThe Helpful Leader
Be on the Same Teamadvocating and debating are different
Don’t Prove You’re a ProfessionalProve You Are a Human Being
Likeability- Make your audience feel special
Practice Doesn’t Make Perfect; Perfect Practice Makes Perfect
Graham Corporate Communicationsmaking the complicated simple and the simple powerful®
CONTACT:Bill Graham
#BillGrahamCCFacebook
www.GrahamCC.com