Florence through america s eyes fall 2012

36
FLORENCE THROUGH AMERICA’S EYES The Concept of Travel and Its Evolution Student Exhibit at Corridoio Fiorentino

description

 

Transcript of Florence through america s eyes fall 2012

Page 1: Florence through america s eyes fall 2012

FLORENCE THROUGH AMERICA’S EYESThe Concept of Travel and Its EvolutionStudent Exhibit at Corridoio Fiorentino

Page 2: Florence through america s eyes fall 2012
Page 3: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

IntroductionFLORENCE THROUGH AMERICA’S EYES

The Concept of Travel and its Evolution

Five hundred years from Amerigo Vespucci’s death we can state that he was a man with many visions.

He gave us the vision of looking forward and moving ahead, teaching us what his life was about:

fascination and desire to discover the unknown.

In 1498 discovering was a way of understanding worldly and ethereal limits. Today nothing has fundamentally changed.

The challenges that we learned from Amerigo’s voyages are to open our horizons, expand our knowledge and to discover

once again that our world is a “small world” with endless possibilities.

Each one of us must fulfill the task of embarking on a journey.

One of the biggest transformations of the last twenty years has been the silent yet powerful revolution of visual

communication. Each image or story is a journey into it of itself. Traveling is still one of the best ways for meeting,

learning and understanding each other. Amerigo Vespucci reminds us after 500 years the importance of encountering,

opening our minds to different cultures and embracing the endless possibilities of discovering the new.

Buon viaggio!

Daphne MazzantiDean of Academic Affairs

Page 4: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s F a s h i o n P h o t o g r a p h y

Page 5: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

Ayan MaxutovaAlmaty,Kazakhstan

Experimental Photograpy looks always interesting

by just being different approach. For me it’s about

capturing that moment or creating it from imagination.

D i v a & I d e a s F a s h i o n P h o t o g r a p h y

Page 6: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s I n t e r m e d i a t e D i g i t a l P h o t o g r a p h y

Page 7: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s I n t e r m e d i a t e D i g i t a l P h o t o g r a p h y

Heidi ZellMeouqn, Wisconsin Usa

‘’FLAWS’’

One of the most striking qualities I’ve discovered

about Italy is its visible age. These surfaces have been

wrathered and worn down for centuries. It is their

flaws that show their character. Without them, no

history would be told.

Page 8: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s A d v a n c e d D i g i t a l P h o t o g r a p h y

Page 9: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s A d v a n c e d D i g i t a l P h o t o g r a p h y

Kyleen Dziewit-PlochMilwaukee, Wisconsin Usa

REFLECTING ON THE PAST

These photographs explore the relationship between

Florence’s history as a Renaissance city and it’s place in

contemporary times. They illustrate the layering of areas

as Florence adapts Modern design,while history still

prevails. Although one may be looking at a contemporary

design,or simply walking down the street,the past is

never absent; rather,it is ever present,reflecting back upon

contemporary life.

Page 10: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s I n t r o d u c t i o n t o C l a s s i c P h o t o g r a p h y

Raizza Soledad Peres CarrilloBrazil

When I looked at these men I thought the clothes

they were wearing were unique. You don’t see men

wearing tuxedos in the heat of São Paulo. This made

me think about how Florence once was a long time

ago. It made me imagine what people used to wear,

the places they used to go, and what they used to do.

HannahMarlin

Page 11: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s I n t r o d u c t i o n t o C l a s s i c P h o t o g r a p h y

Hannah MarlinMartha’s Vineyard,

Massachusetts Usa

In Florence, every corner you turn you face a new wall.

The city is so small sometimes you’re forced to walk

right up next to them. Do you ever stop to look at

what might be those walls? Next time, study the art,

images, writing, shapes, patterns, texture and light.

Hopefully I’ll give you a new appreciation.”

Page 12: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s L i g h t o f F l o r e n c e a n d Tu s c a n y

Ayan MaxutovaAlmaty, Kazakhstan

Florence is giving a lot of inspiration for generations

of artists during centuries. And as any other

photographer I was trying to capture my vision of

places and lights which are making this city unique

and beautiful to me.

Kevin ConnollyYarmouthport, Massachusetts Usa

I tend to seek out simple clean images, with that in mind

the concept behind this project was to capture a simple

subject matter with a distinct sense of loneliness to create

a cohesive work.

Page 13: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s I n t r o d u c t i o n t o P h o t o j o u r n a l i s m

The picture was taken in the studio of famous designer,Susan Nevelson.

The studio has a lot of small cute details which create nice environment around artist and guests.

Page 14: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s L a n d s c a p e a n d A r c h i t e c t u r a l P h o t o g r a p h y

Sebastian HobbsNottingham, UK

This photograph was taken in Novoli.

This image was one of those photographs

that passes us by in a split second.

The image reminds me of how small we are in this big word.

‘’The only tyrant I accept in this

word is the ‘’still small voice within.’’

Mahatma Gandi

Kevin ConnollyYarmouthport, Massachusetts Usa

The concept behind this project is to capture my

experience as an American student in Florence, showing

the features that stand out to me. This image is my

interpretation of life in Florence, the culture becomes

more advanced yet traces of the past reside and are not

forgotten.

Page 15: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s I n t r o d u c t i o n t o D i g i t a l P h o t o g r a p h y

Hayley Hayes JacksonMontclair, New Jersey Usa

Page 16: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s A d v a n c e d D i g i t a l P h o t o g r a p h y

Adelina AntalRejhjavik, Iceland

Breakfast.

These 8 photographs comprise half of a project. The other half is a video playing simultaneously

in this show. The idea behind this work is to draw attention to and also remind people to read the

labels of what they consume since many food products are full of chemicals that we can’t even

pronounce Adelina Antal & Unnar Ari.

Page 17: Florence through america s eyes fall 2012

D i v a & I d e a s I P h o n e o g r a p h y

Sophie ShremDallas, Texas

Sara SeferianNew York

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

Page 18: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s L a n d s c a p e a n d A r c h i t e c t u r e P h o t o g r a p h y

Kelly NovakUsa

There is a thing about empty spaces that speaks about presence in a larger sense.

The way people dress an area to declare it inhabited even when it’s not. The emptiness

questions whether manmade structures frame the land around them or if they are framed

by it. Does a created space still belong to its owner when they are not around?

José Miguel Arabe NetoUberaba, Brazil

“I have taken this picture to show the passage of time. The wall has become somehow

the face of a clock on which its hands leave scars, traces of their work. At the same

time it looked to me like a map, mysterious like all maps”

Page 19: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s L a n d s c a p e a n d A r c h i t e c t u r e P h o t o g r a p h y

Adelina AntalRejhjavik, Iceland

This photograph was taken in Campo di Marte. It is an old factory that seemed to

be not in use anymore or probably it was empty because I was there on a Sunday

afternoon and the whole area looked more or less deserted.

Anna Saint AngeSeychelles

This is my own vision of a landscape, making the walls of Florence come to life.

Page 20: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s D i g i t a l G r a p h i c I l l u s t r a t i o n

Josh AbelUsa

I wanted to focus on an event that had occurred in

Florence’s past that had a major lasting effect on the

city, therefore I chose to depict my interpretation of the

Arno river flooding of 1966. Within my design I wanted

to shy away from a literal focus and really represent

the sheer destruction that the Arno river caused.

In a collage style, I represented the Arno as a giant

extended arm lighting fire to books, art, and the city

of Florence in general. In the flood countless numbers

of books and pieces of art were destroyed as well as

leaving thousands of families homeless and jobless.

Meiwen WangSan Diego, Usa

In 2011, Italian researchers announced that they might

have found the bones of Lisa Gherardini in Florence,

and will try to reconstruct and match the bones to the

face in the painting. The identity of Da Vinci’s “Mona

Lisa” has been constantly called into question. The

face behind the painting is supposed to belong to

a woman named Lisa Gherardini, wife of a wealthy

Florentine merchant named Francesco del Giocondo,

but there are many theories about weather or not Da

Vinci actually based the painting wholly on her.

Page 21: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s D i g i t a l G r a p h i c I l l u s t r a t i o n

Dillon C HesseUsa

For this assignment, We were told to create a poster

that would represent a Florentine story. I chose to

do mine over the burning of Girolamo Savonarola.

Girolamo Savonarola was burned in Piazza Signoria

in 1468. For my design, I decided to make something

simple and clean. For my visual element I used an

outline of Savonarola’s face and also an outline of the

Firenze skyline. Inside this visual I used red, orange,

and yellow ornate shapes to symbolize his death by

burning.

Arin EnsorUsa

This poster addresses the issue of the excessive

padlocks on the Ponte Vecchio bridge. This particular

artwork shows the perspective of those who used a

lock with their partner to symbolize their eternal love

on the bridge. Today italian government intervenes

cutting down the locks, ruining one of Florence’s

largest traditions and penalizing the participants with

a large fine.

Page 22: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s D i g i t a l G r a p h i c I l l u s t r a t i o n

Andrew JohnsonLexington, Kentucky Usa

My work, especially in the realm of illustrative design, usually has an air of humor.

When tasked with finding a news story to illustrate, I was having some trouble finding

an interesting one. Most were too mundane, or simply uninteresting. I finally stumbled

upon this story, which had all the elements I love in art. It’s a little ridiculous, kind of

scary, and it creates some interesting conceptual connections. Bubble wands and the

skull and crossbones was my favorite of those connections, and I chose to focus on it.

It is a little confusing to look at, but with the help of the text and a little consideration,

the meaning becomes clear.

Page 23: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s V i s u a l C o m m u n i c a t i o n I I I

Dillon C HesseUsa

For this assignment we were told to re-brand Santa Maria No-

vella. This company is a high-end and well known company that

has been in business since 1612. Due to the brands’ age, the

logo and packaging of their products is very ornate and classic

looking. For this assignment I focused on men’s products rather

than the brand as a whole. I wanted my design to appeal to the

modern wealthy man. I did so by using bold patterns (which

were inspired by Florentine themes), the color pink, and simple

type. By combining these elements in my design, I feel as

though I have created a packaging system that could possibly

bring new and modern life into Santa Maria Novella.

Unnar Ari BaldvinssonSeltjarnarnes, Iceland

This is my version of the re-design of Santa Maria Novella

Pharmacy. First of all i wanted to go towards a design that was

not similar to the old design at all. When someone asks for

a re-design, i think it needs to be an obvious change. So the

first thing i changed was the logo. The identity of the product.

I wanted to go for a futuristic look but not to edgy. Still try to

show the importance and the history of the product. Whats

most important for me is the natural elements and the age of

the company. The lines and the shapes are my version of their

old shield they use as a logo today. The typography is important

to me for it has the whole name of the company instead of

shortening it down. The lines draws your attention and lifts of

the name giving it more importance but still keeping it organic

and clean. After i was happy with the logo, i had to find a color

palette. The red is very strong and deep, and is very attractive

for the eye. The off-white gives a nice contrast and also

indicates that it is very old. On the box itself i wanted to keep

it as clean and attractive as i could, playing with the shapes

from the logo. The red shape behind the logo gives a strong

importance to the identity but still balancing the whole package.

Page 24: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s P r o d u c t D e s i g n

Marcela PenteadoSӑo Paulo, Brazil

MULTIBITES

The project concept is extremely related to the main idea of the project - trip - .

It was develop through a research to make the product more convenient, become

more easy to handle and to reduce space for the user. This product was developed for

alimentary purposes, like a kitchen utensil, and be practical for those people which have

lack of space in their bags. This product was developed based on a puzzle, where the

user can have all 3 tools in only one item, more like to be 3-in-1. And the puzzle concept

its clearly identified by the fitting system for this product, so it will allowed the user to have

a spoon, a fork and a knife at the same time, reducing space and allowed the user ro be

more practical. The Multibites is portable, versatile and easy to use, its mechanism by click

allows to carry the spoon, fork and knife in only one object, it’s three in one.

Page 25: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s P r o d u c t D e s i g n

Alanna FusaroReading, Pennsylvania Usa

LUNCH BOX

My objective for this lunch box is to create a container of objects that kids would find fun

and engaging. I found that most lunch boxes on the market are very gaudy and tacky, I

designed a simple lunch box that would by stylish for both the child and the parent to hold.

I hope that this lunch box encourages health eating for the child and inspires the parents to

pack better and more creative lunches.confusing to look at, but with the help of the text and

a little consideration, the meaning becomes clear.

Page 26: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s P r o d u c t D e s i g n

Marcela ToubesUberaba, Brazil

FOULDABLE HANGING BAG

The main idea of the project is create a solution to travel objects,

what happens to the search for solutions for some objects and different

facilities. In this case created a foldable hanging bag whiuch is nothing

more than a clothes hanger to facilitate time travel turn into a purse.

The material used will be the nylon because it’s a strong material, protects

from rain, is lightweight, and can be found i different colors.

Page 27: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s P r o d u c t D e s i g n

Sharon WinterLos Angeles, California Usa

DROPLETTE

The objective is create a mug that senses even the slightest drop in your beverage’s

temperature and turns on correct it. This mug would have a built in thermometer that

would read the current temperature of the beverage and when it sense even a slight drop

in temperature, a heating device will turn on to reheat the drink and bring it back up to

enjoyable levels.

Page 28: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s P r o j e c t f o r S u s t a i n a b l e I n t e r i o r D e s i g n

Kelsey Creamer Cumberland, Rhode Island Usa

DRAWING PARALLELS

Amerigo Vespucci was a man who loved to travel the world, learn

about other areas, and explore each nook and cranny. This is similar

to the experience of study abroad students. Each one departs from

their home to see new pieces of architecture, learn about various

cultures, discover new foods, and experience a different approach to

life. A parallel can easily be drawn between these two explorations,

regardless to the fact that they are 500 years apart. Because the

Vespucci Celebration was to commemorate Vespucci himself and

celebrate his passions, I felt as though directly representing this

parallel between Vespucci and students would best connect the

two eras. The exhibit is set up to introduce study abroad students

to Florence and give them the necessary tools and information to

explore the city. Whether it was the history, architecture, food, wine,

coffee, people, or arts that truly inspired the student, the available

guides would be present to the student to give them everything

they needed to fully develop their personal passions. Knowledge of

the navigation of the city is built directly into the exhibit in the form

of a map of Florence. The exhibitions floor is raised 30 cm and the

surface is made of glass. Beneath the surface, a three dimensional

version of the city is displayed. The buildings found on a map of

Florence are built using five different heights of 18cm, 20cm, 23cm,

25cm, and 28cm to show diversity in the architecture. The bodies

of land on either side of the river are elevated slightly and are self-

illuminating. This helps in the lighting of the exhibit slightly but its

main purpose is to draw contrast between the buildings and create

interest.So as the exhibitions guest walks through the exhibit, they

can also see themselves walking through Florence. The roads are

visible between the various buildings allowing the guest to navigate

through the city and use the flooring as a tool for how to get around

in Florence. The shape of the roads is emphasized further in the

design of the ceiling. Each street in Florence is given a distinct shape

to create one solid piece. During the day, sunlight has the ability

to pass through into the exhibit below and provide natural light.

This solid structure is also self illuminating like the floor unit to light

the space as it gets darker and provide interest in the space. Two

major structures in Florence are enlarged on the map to become

useful surfaces for the exhibit. The Cathedral of Florence with the

Duomo and the Palazzo Vecchio are expanded in the exhibit to

become table height. This provides an area for people to meet

around, literature to be placed, or just an area where someone can

rest their belongings on for a minute. Each structure in the exhibit

is simplified to represent what a modern form of the city could be,

opposed to the very ornamented version of architecture in the

Renaissance. To give students even more information, a television

interactive surface composes the entirety of the back wall of the

exhibit. This allows guests to search for different parts of the city,

draw maps, play various activities, and provides them with more

tools to explore and discover. Microsoft office makes this possible

with solid surfacing that contains multi- touch technology. Multiple

users can use the display at the same time and figure out what

they are most interested in and fulfill their own individual interests

and passions. Both the floor and ceiling structures continue into

the two backrooms to create uniformity throughout the space.

Both the bathroom and office contain minimal amount of furniture

and fixtures, similar to the showroom. Few materials are also used

throughout the space. Corian and glass are the only two materials

used throughout the space. Dupont provides sustainable versions

of both surfaces. Two types of Corian are used, the traditional solid

surface and the self- illuminating surface. Both are sustainable, built

out of recycled materials and benefit the user. The non- porous

surfacing of Corian denies the ability for mold and mildew to grow

among the surfaces, increasing air quality in the space. Since it

is all solid surfacing, it is also extremely easy to clean with very

little maintenance. The traditional Corian is used for the buildings

created in the exhibit and the majority of the walls for the office and

bathroom. Self- illuminating Corian is used for the landmasses in

the floor and in the ceiling structure. Glass is the next material used.

Solid glass created the walking surface for the floor, giving the guest

the opportunity to look through the material to the display beneath.

Glass is also used on the top 41 centimeters of the walls. This

is done with photovoltaic glass to serve multiple purposes. Firstly,

sunlight is allowed to pass through this glass to light the rooms

without the use of energy. Since it is also made of photovoltaic

glass, energy from the sun is also absorbed and collected to use

to power the exhibit as the sun goes down and the self- illuminating

Corian needs to be turned on. This allows for the entire structure to

be independent and possibly even have the ability to give energy

to other exhibits. In the Vespucci Celebration exhibit, a variety of

parallels are drawn between the time of Vespucci’s voyage and

todays study abroad experience. The modern interpretation of the

city of Florence helps the guest navigate through. The incorporation

of sustainability also provides a modern twist on Vespucci’s travels

because our advances in sustainability can improve the planet

similar to the importance of his discoveries.

Page 29: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s P r o j e c t f o r S u s t a i n a b l e I n t e r i o r D e s i g n

Jenna BoscioGreenville, Rhode Island Usa

This sustainable stand created for the Vespucci celebration draws its inspiration from Vespucci’s map. The unique shape of the

old map is portrayed through a glass globe instillation. The transparent material allows you to see through to the other side of the

globe, representing the relationship between the old and new world, as well as the connection between cultures. The space will

combine this sleek glass focal point with the rich textures and arm materials reminiscent of Florence.

The globe is centered in the public space of the exhibition structure. The south, east, and west walls remain open to allow

spectators to view it from all angles, as well as for the glass to catch the light. The interior north wall directly behind the

instillation curves; mirroring the curve of the globe. A stair connects the lower level to an upper level viewing area where the glass

globe can be viewed internally from above. Bench seating surrounds the premises of the deck to also allow people to sit and

take in views of the city, as it is intended to be an outdoor exhibition space. In the back of the exhibition is a small office and a

restroom for the use of the individuals running the exhibit.

As far as materials go, inspiration was drawn from Florence itself, and in particular the Ponte Vecchio. The colors and textures

found on the bridge are rich and true to the Italian culture. Also, in a more symbolic reference, I chose

the bridge as inspiration because as a bridge, it connects one place to another, just as Vespucci with Italy and America. Bridging

the gap and connecting cultures are the main themes I focused on conceptually in this exhibition. The primary flooring and wall

covering is a recycled leather tile made from old leather belts, by Ting London®. Leather is a predominant material and trade in

Italy, and the rich brown of the tiles provide the space with a warm, ethic feel. Along the back wall, a stone mimicking that of the

Ponte Vecchio compliments the leather nicely, and serves as a nice contrasting back drop to the glass globe. The globe structure

itself is to be produced from recycled wine bottles, in order to give new life to the glass bottles so heavily consumed in Italy. All

the glass used on the stairs and guardrail will also be produced of recycled materials. A pale terracotta color is painted

on the arches surrounding the openings of the exhibition, inspired by the colors seen on buildings throughout Florence, and in

particular of those on the Ponte Vecchio. A reclaimed wood is used for the small ramp used to level the ground with the floor of

the space, and on the hand rail of the stairway. This wood represents the rich wood seen on the doors enclosing the gold cases

also found on the infamous Ponte Vecchio.

Against the enclosed portions of the east and west walls are solar panels used to gather the electricity required to light the space,

as well as slowly rotate the globe. Because the exhibition is meant to be outdoors and due to its rather small size, this sustainable

solution works very well. It is a fully solar powered space.

Page 30: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s P r o j e c t f o r S u s t a i n a b l e I n t e r i o r D e s i g n

Caitlin Pryor Cumberland, Rhode Island Usa

As American students traveling to a foreign country, our journey can easily be compared to that of Amerigo Vespucci. In this

exhibition honoring Vespucci and his travels, many parallels can be drawn that have been included architecturally into this

exhibition. My first inspiration for the space was drawn from the idea of a ship in a glass bottle. The ship, most literally, represents

Vespucciís journeys, while the bottle has more of a conceptual meaning: The bottle represents us as students on the outside

hearing about previous experiences of friends and family members.

For the exhibition, I combined both the image of the ship, and the bottle to create an experience that is both educational and

helpful for those trying to find their own journey, like all of the students studying abroad. The entrance into the exhibition is a

circular tunnel that represents individuals walking into the glass bottle, and having their own European experience. In this tunnel

there is a floor to ceiling interactive screen that first educates visitors about Vespucci and his accomplishments. As visitors

continue walking through the tunnel, the education process becomes about Italy, giving people the option to choose what they

want to learn more about. The options range from museums, to shops, to restaurants, and even to places with great views. This

represents that this is the visitorsí journey, and it is up to them what they want to do. The tunnel leads to a staircase, which leads

to an open deck. Strands of wood that begin by wrapping around the base of the installation, curve around to form the shape

of a sail of a ship, and act as cover to this deck. The deck does not have anything but spotlights, allowing visitors to have an

uninterrupted view of Italy. This simply represents that it is each individualís own journey, and it is as if they are looking out of a

ship, seeing new land, and seeing what they can conquer.

The theme of the exhibition can be described with a simple quote; ìBeauty is in the eye of the beholder.î Everyone has different

interests, and everyone finds beauty in different things. Studying abroad has different meaning for everyone, and everyoneís

experience is going to be different; itís all about what you make it.

Page 31: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s P r o j e c t f o r S u s t a i n a b l e I n t e r i o r D e s i g n

Samantha EisenbudFarmingahm, Massachusetts Usa

As American students traveling to a foreign country, our journey can easily be compared to that of Amerigo Vespucci. In this

exhibition honoring Vespucci and his travels, many parallels can be drawn that have been included architecturally into this

exhibition. My first inspiration for the space was drawn from the idea of a ship in a glass bottle. The ship, most literally, represents

Vespucciís journeys, while the bottle has more of a conceptual meaning: The bottle represents us as students on the outside

hearing about previous experiences of friends and family members.

For the exhibition, I combined both the image of the ship, and the bottle to create an experience that is both educational and

helpful for those trying to find their own journey, like all of the students studying abroad. The entrance into the exhibition is a

circular tunnel that represents individuals walking into the glass bottle, and having their own European experience. In this tunnel

there is a floor to ceiling interactive screen that first educates visitors about Vespucci and his accomplishments. As visitors

continue walking through the tunnel, the education process becomes about Italy, giving people the option to choose what they

want to learn more about. The options range from museums, to shops, to restaurants, and even to places with great views. This

represents that this is the visitorsí journey, and it is up to them what they want to do. The tunnel leads to a staircase, which leads

to an open deck. Strands of wood that begin by wrapping around the base of the installation, curve around to form the shape

of a sail of a ship, and act as cover to this deck. The deck does not have anything but spotlights, allowing visitors to have an

uninterrupted view of Italy. This simply represents that it is each individualís own journey, and it is as if they are looking out of a

ship, seeing new land, and seeing what they can conquer.

The theme of the exhibition can be described with a simple quote; ìBeauty is in the eye of the beholder.î Everyone has different

interests, and everyone finds beauty in different things. Studying abroad has different meaning for everyone, and everyoneís

experience is going to be different; itís all about what you make it.

Page 32: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s A r t M e d i a , I n t r o d u c t i o n t o t h e C r e a t i v e P r o c e s s

Unnar Ari BaldvinssonIceland

Rene PunoPhilippines

Rachel HelselUsa

Chen-Yu PeiTaiwan

Page 33: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s A r t M e d i a , I n t r o d u c t i o n t o t h e C r e a t i v e P r o c e s s

HUE

Hue is and abstract, interactive space for self-exploration through personal reaction to

varyng dephts of primary colors. Unique shades of experience, memory and personality

affect our perception of the world around us - one hue can elicit a number of completely

different feelings depending solely on the observer.

Page 34: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s I n t r o d u c t i o n t o C r e a t i v e V i d e o m a k i n g

Adelina Antal and Unnar Ari Balvinsson ‘ B r e a k f a s t ’ 1 . 3 3 m i n u t e s

Anna Saint Ange‘ C e c i l i a ’ 2 . 4 0 m i n u t e s

Sebastian Hobbs‘ S o m e o n e S o m e w h e r e ’ 4 . 1 8 m i n u t e s

Peter Gruszecki ‘ A m s t e r d a m ’ 1 . 5 0 m i n u t e s

Unnar Ari Balvinsson ‘ C l o n i n g ’ 1 . 2 4 m i n u t e s

Page 35: Florence through america s eyes fall 2012

C ATA L O G U E S T U D E N T E X H I B I T I O N FA L L 2 0 1 2

D i v a & I d e a s A c k n o w l e d g e m e n t s

GABRIELLA GANUGIPALAZZI President

DAPHNE MAZZANTIDean of Academic Affairs

DAVID WEISSDIVA Chair

GIULIO VINCIDIVA & IDEAS Coordinator

ELEONORA ACCORSI

IDEASProject for Sustainable Interior Design

ANDREA BERTONCINI/ETTORE URSINI

Product Design LEONARDO ROSSANO

DIVAIntroduction to Digital Photography

JACOPO SANTINI

Introduction to Classic Photography NERI FADIGATI

Light of Florence and TuscanyEVA SAUER

Intermediate/Advanced Digital Photography SIMONE PIEROTTI

Landscape and Architectural Photography JACOPO SANTINI

Introduction to Photojournalism SIMONE PIEROTTI

Introduction to Fashion Photography JERRY INGRAM

IPhoneography JOSEPH COSTA

Introduction to Creative Videomaking JOSEPH COSTA

Art Media, Introduction to Creative Process KIM COSTON

Digital Graphic Illustration IVKA MARKOVIC

Visual Communication III IVKA MARKOVIC

DIVA Staff

Page 36: Florence through america s eyes fall 2012

www.palazziflorence.com