Floral Trends 2010
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Transcript of Floral Trends 2010
FLORALTRENDSforecast
20 I 0
2 3
IFD presents …..Floral Trends Forecast 2010
emerging event floralstylings and colors
Designs by: Hitomi Gilliam, AIFDDesign 358
Photography by : David Kesler, AIFDFloral Design Institute
HITOMI GILLIAM, AIFDFloral Trends Forecast 2010 was prepared by Hitomi Gilliam,
AIFD and the staff at Design358. Hitomi and Design358 are
a team of extraordinary talents: with a synergistic energy
of creative minds and an unparalleled technical expertise in
floral construction and design. Hitomi is an internationally
renowned floral artist who has guest-designed throughout
North America, England, Japan, Mexico, Taiwan, Hong Kong
& Bermuda. She brings her well-travelled knowledge of the
latest trends from around the world to offer this forecast
of event florals for 2010.
INTERNATIONAL FLORAL DISTRIBUTORS, INC.International Floral Distributors, Inc. (IFD) has 50 locations
across the country providing the highest quality flowers
and floral supplies to florists, retail flower outlets and
event specialists. IFD is owned by 21 likeminded floral
wholesale distributors who are dedicated to serving the
unique needs of companies that specialize in flowers and
floral specialties. Knowing the intricacies of flowers and
the intricacies of those that provide flowers is why IFD
distributors have become the preferred distributors for
leading farms, as well as, leading event specialists.
“ High impact
florals set
the stage to
engage your
guests while
providing the
visual and
emotional
conduit to
make your
event simply
unforgettable.
Florals will
capture their
attention
right away.”
f lowersGerbera Daisy
GladiolasOrchidsDahliasZinniaHala
Horsetail
H IdefOh yea, its hot. Hi Def, high contrast, graphic sophistication
with retro-trend influence to redefine what’s ‘hot’. Clean
black and white, sleek architectural lines, accented with
repetition of spiral motifs featuring raspberry, purple and
bubblegum pink. The surface scape should reflect the play of
textural opposites; patent leather, silk, sheer fabric, metal
plastic, glass, etc. Floral emphasis should also rely on tension
of surface and a mix of flower types.
color paletteFuchsia
Pink
White
Black
4 5
786 FUCHSIA
766 RASPBERRY
703 PINK GLOW
124 PINK PETUNIA
708 PERFECT PINK
726 FLAT WHITE
725 FLAT BLACK
DESIGN MASTER COLORS CODES
The warmth of a tropical sunset is reflected in this leisurely,
vacation-like, lifestyle mood. The brighter and deeper color
palette contains amber, bright orange, red, burgundy, wine
and brown to emanate the warm glow on the party table.
Tropical flowers in a textural mix play up the richness of the
palette and the use of spray orchids and wispy greens add a
soft decorative Polynesian flair. Containers and accessories
are a mix of glass, ceramic accented with surface foliage and
the woven textures of plant material.
color paletteOrange
Amber
Red
Burgundy
Wine
Bronze
Brown6 7
f lowersAnthurium
Bird of ParadiseHeliconia
Pin Cushion ProteaLeucodendronSpray Orchids
BromeliadFlax
TROP ICALsunset775 ORANGE
772 MANDARIN
750 BUTTER CREME
791 ASPEN YELLOW
128 BLACK CHERRY
718 OCTOBER BROWN
DESIGN MASTER COLORS CODES
f lowersStandard Roses
Spray RosesDahlias
AnthuriumCarnationsTi Leaves
StockZinnia
Pin Cushion Protea
URBANbazaarAn acute awareness of our planet and a sensitivity to our
vast cultural and ethnic diversity brings home a collection of
bright, vibrant, folksy and urban market items to create a
look rich in contrasting textures. Blown glass, pottery, woven
baskets and fabric, bamboo and ethnic motifs are combined
with vibrant flowers in a rich palette of reds and oranges
highlighted with greens and blues. Weaving bright
colors with natural elements to create a rich yet
comfortable experience.
color paletteOriental Red
Rust Orange
Lime Green
Aqua Blue
8 9
716 CARNATION RED
714 HOLIDAY RED
710 BURGUNDY
129 TIGER LILY
752 PRAIRIE GRASS
133 FRESH GREEN
790 OLIVE BRIGHT
751 BLUE SKY
792 ROBIN’S EGG
DESIGN MASTER COLORS CODES
f lowersDelphiniumHydrangeaAnthuriumDendrobium
OrchidsCarnations
Whaleback Foliage
WAVESWhere the Esmeraldas spills into the Pacific waves stir
together the waters and sediments of the river with the great
ocean. The color palette focuses on the blues of the mixing
waters, transparent tropical aqua to the deepest blue of the
depths of the Pacific. The waves of blues are mixed with
lime algae green and the white of frothing waves for a
refreshing clean color combination to lift the human spirit.
This theme demands glass; clear blue, green and white,
with a variety of blues flowers accented with whites and
shades of green.
color paletteShades of Blue
WhiteLime Green
10 11
743 DEEP BLUE
686 BLUE MARLIN
137 DELPHINIUM BLUE
707 LARKSPUR BLUE
704 ICE BLUE
726 FLAT WHITE
790 OLIVE BRIGHT
DESIGN MASTER COLORS CODES
12 13The Best Flowers, The Best Floral Supplies. Call Your IFD Distributor for Pricing.
Double Faced Satin
Beaded Wire
MegaWire
Color Tool Sprays
Spotlyte
E-RiserColumn
36” and 48”
Regent VotiveFloating Candles
Floralytes
Pilsners Tall Cubes Cylinders
Tempo Bowl
Design Dish
HourGlassVase
FootedHurricaneVase
14 15
SERVING YOUR FLORAL NEEDS WITH EVENT FLORAL SPECIALISTS ACROSS THE U.S.A.IFD distributorsare locatedthroughout theUnited Statesproviding thehighest qualityflowers andfloral supplies forevent specialists.Their goals aresimple, provideeverything youneed to ensureyour florals areoutstanding andtrouble free!All are valuableadditions to your‘go to’ networkof ‘get it done’vendor partners.
DEPENDON THEFLORALSOURCEthatdelivers!
C A L I F O R N I ASan Diego Florist Supplies, Inc.3241 Halladay • Santa Ana, CA 92705714-432-8080 • www.sdfsinc.comMauricio Galvez • [email protected]
San Diego Florist Supplies, Inc.15001 Raymer St. • Van Nuys, CA 91405818-780-8067 • www.sdfsinc.com
Robin Little • [email protected]
San Diego Florist Supplies, Inc.1947 Del Amo Blvd. • Torrance, CA 90501310-320-8080 • www.sdfsinc.comJim Hopkins • [email protected]
Inland Wholesale Flowers, Inc.759 South Allen St. • San Bernardino, CA 92408800-465-2634 • www.inlandwholesaleflowers.comAnnette Jamieson • [email protected]
San Diego Florist Supplies, Inc.5600 Avendia Encinas #1 • Carlsbad, CA 92008760-431-8080 • www.sdfsinc.comJim Hart • [email protected]
Fox Point Farms5600 Avenida Encinas, Ste. 11 • Carlsbad, CA92008760-438-5548 • www.foxpointfarms.comLisa Duff • [email protected]
San Diego Florist Supplies, Inc.2550 El Cajon Blvd. • San Diego, CA 92104619-260-8080 • www.sdfsinc.comScott Willis • [email protected]
F L O R I D ABerkeley Florist Supply Co., Inc.2360 NW 23rd St. • Miami, FL 33142305-638-4141 • www.berkeleyfloristsupply.comChristopher Lyons • [email protected]
Nordlie, Inc.2708 East Hanna Ave. • Tampa, FL 33610813-239-0599 • www.nordlie.comChris Benton • [email protected]
G E O R G I ACut Flower Wholesale, Inc.2122 Faulkner Rd. • Atlanta, GA 30324404-310-1619 x 115 • www.cutflower.comRene Ten Braak • [email protected]
I D A H ORoses & More, Inc504/506 East 45th St. • Unit 19-20Garden City, ID 83714509-838-2944 • www.rosesandmoreinc.comChris Chandler • [email protected]
I L L I N O I SKennicott Brothers Company720 New Haven Ave. • Aurora, IL 60506630-896-1091 • www.kennicott.comTim Truhlar • [email protected]
Kennicott Brothers Company452 N. Ashland Ave. • Chicago, IL 60622312-492-8200 • www.kennicott.comDan Andrews • [email protected]
Kennicott Brothers Company452 N. Ashland Ave. • Chicago, IL 60622312-492-8200 • www.kennicott.comWillie Viera • [email protected]
Kennicott Brothers Company880 Estes Ave. • Elk Grove Village, IL 60007847-734-8650 • www.kennicott.comScott Cheeseman • [email protected]
Kennicott Brothers Company3210 Grand Ave. • Waukegan, IL 60085847-244-3110 • www.kennicott.comKurt Karrasch • [email protected]
I N D I A N AGassafy Wholesale Florist, Inc318 Racquet Dr. • Fort Wayne, IN 46825260-482-9993 • www.gassafy.comChuck Luther • [email protected]
Kennicott Brothers Company4316 Calumet Ave. • Hammond, IN 46320219-933-7515 • www.kennicott.comSean Finn • [email protected]
K E N T U C K YDreisbach Wholesale Florist2424 Over Dr. • Lexington, KY 40511800-928-2393 • www.dreisbachs.comRhonda Wallace • [email protected]
Dreisbach Wholesale Florist8021 Warwick Ave. • Louisville, KY 40222800-928-2393 • www.dreisbachs.comRhonda Wallace • [email protected]
M A R Y L A N DCalvert Wholesale Florists2001 West Cold Spring Ln. • Baltimore, MD 21209410-466-1600 • www.calvertwholesaleflorists.comBob Hughes • [email protected]
M A S S A C H U E S T T SBay State Farm Direct FlowersOne Progress Way • Wilmington, MA 01887978-253-6328 • www.baystateflowers.comTonia Egan • [email protected]
M I C H I G A NNordlie, Inc.25300 Guenther Rd. • Warren, MI 48091586-755-4200 • www.nordlie.comHeather Rivera • [email protected]
Nordlie, Inc3440 Torrey Rd. • Flint, MI 48507810-767-8883 • www.nordlie.comCathy Davidson • [email protected]
Nordlie, Inc4611 Ivanrest Ave. • Granville, MI 49418616-534-6833 • www.nordlie.comDeb Durrant • [email protected]
M I S S O U R IMears Floral Products1222 South Scenic Ave. • Springfield, MO 65802417-862-4394 • www.mearsfloral.comJudy Mears • [email protected]
M O N TA N ARoses & More, Inc.9797 B Derby Dr. • Missoula, MT 59808509-838-2944 • www.rosesandmoreinc.comChris Chandler • [email protected]
N E VA D ASan Diego Florist Supplies, Inc.3950 W. Diablo Dr. • Ste. B-13 • Las Vegas, NV 89118702-893-8080 • www.sdfsinc.comRyan Willis • [email protected]
N E W H A M P H I R EBay State Farm Direct Flowers33 Harvey Rd. • Bedford, NH 03110603-622-9590 • www.baystateflowers.comBob Cote • [email protected]
N E W J E R S E Y/ N Y CHillcrest Gardens, Inc.95 West Century Rd. • Paramus, NJ 07652800-437-7000 • www.hillcrestgarden.comMike Semon • [email protected]
N E W Y O R KSeagroatt Riccardi, Ltd.5 Avis Dr. • Latham, NY 12110800-724-1112 x 224 • www.seagroattriccardi.comMary Guzior • [email protected]
Hillcrest Gardens, Inc.95 West Century Rd. • Paramus, NJ 07652800-437-7000 • www.hillcrestgarden.comTimothy Gallagher • [email protected]
Bay State Farm Direct Flowers200 Brenner Dr. • Congers, NY 10920978-490-4834 • www.baystateflowers.comMia Cubano • [email protected]
Bay State Farm Direct Flowers355 South Country Rd. • East Patchogue, NY 11772631-289-5294 x 19 • www.baystateflowers.comCyril Rampersaud • [email protected]
N O R T H C A R O L I N AHardin’s Wholesale Florist329 W. Bowman Ave. • Liberty, NC 27298800-672-8226 • www.hardins.comCatherine Gantt • [email protected]
O H I ODreisbach Wholesale Florist720 Dalton Ave. • Cincinnati, OH 45203800-928-2393 • www.dreisbachs.comRhonda Wallace • [email protected]
Nordlie, Inc9550 Granger Rd. • Garfield Heights, OH 44125216-662-4200 • www.nordlie.comKevin Smith • [email protected]
Dreisbach Wholesale Florist2115 Morse Rd. • Columbus, OH 43229800-928-2393 • www.dreisbachs.comRhonda Wallace • [email protected]
Nordlie, Inc.1331 Troy St. • Dayton, OH 45404937-222-2201 • www.nordlie.comAndrew Budenhagen • [email protected]
Nordlie, Inc.717 Warren Rd. • Newton Falls, OH 44444330-872-0961 • www.nordlie.comRick McCarthy • [email protected]
O R E G O NFrank Adams Wholesale Florist, Inc.3626 N. Leverman St. • Portland, OR 97217800-922-7875 • www.franksadamswf.comRichard Bierman • [email protected]
P E N N S Y LVA N I APittsburgh Cut Flower Company1311 Chestnut St. • Erie, PA 16501412-355-7047 • www.pittsburghcutflower.comBob Luthultz • [email protected]
Pittsburgh Cut Flower Company1901 Liberty Ave. • Pittsburgh, PA 15222412-355-7047 • www.pittsburghcutflower.comBob Luthultz • [email protected]
R H O D E I S L A N DBay State Farm Direct Flowers53 Amflex Dr. • Cranston, RI 02920978-490-6045 • www.baystateflowers.comRon D’Orazio • [email protected]
T E X A SJ. B. Parks Wholesale Florists, Inc.3510 Ross Ave. • Dallas, TX 75204214-821-1488 • www.jbparks.comKelly Duncan • [email protected]
U TA HEnsign Wholesale Florist1167 West 3050 South • Odgen, UT 84401801-359-8746 • www.ensignfloral.comMark Jackson • [email protected]
Ensign Wholesale Florist461 South 600 East • Salt Lake City, UT 84102801-359-8746 • www.ensignfloral.comMark Jackson • [email protected]
WA S H I N G T O NWashington Floral Service, Inc.2701 South 35th St. • Tacoma, WA 98409800-351-5515 • www.washingtonfloral.comBekkah Bohocky • [email protected]
Roses & More, Inc1015 N. Dyer Rd. • Spokane Valley, WA 99212509-838-2944 • www.rosesandmoreinc.comChris Chandler • [email protected]
WA S H I N G T O N D . C .Calvert Wholesale Florists2001 West Cold Spring Ln. • Baltimore, MD 21209410-466-1600 • www.calvertwholesaleflorists.comBob Hughes • [email protected]
W E S T V I R G I N I ADreisbach Wholesale Florist4 McJunkin Rd. • Nitro, WV 25143800-928-2393 • www.dreisbachs.comRhonda Wallace • [email protected]
W I S C O N S I NKennicott Brothers Company4831 W. State St. • Milwaukee, WI 53208414-443-1100 • www.kennicott.comPat Murphy • [email protected]