FlockData Overview from Startup Pitch Night
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Transcript of FlockData Overview from Startup Pitch Night
©2013-2015 FlockData LLC - All rights reserved
Open-source information management and data integration
COLLECT | CONNECT | COMPARE
TURNING DATA INTO INFORMATION
©2013-2015 FlockData LLC - All rights reserved
Companies resistant to data
do not thrive.
Even if you have the desire…
you can’t get the data…
It exists in 27 different computer
systems with different structures.
©2013-2015 FlockData LLC - All rights reserved
What do the world’s largest & most complex data stores have in common?
Sources: https://gigaom.com/2013/06/06/heres-how-the-nsa-analyzes-all-that-call-data/https://gigaom.com/2013/06/07/under-the-covers-of-the-nsas-big-data-effort/
http://neo4j.com/blog/why-the-most-important-part-of-facebook-graph-search-is-graph/
•multiple instances each storing tens of petabytes •backend of the agency’s most widely used analytical
capabilities •Accumulo is especially adept at analyzing trillions of data
points in order to build massive graphs
•Technology giants such as Facebook, Google, and Twitter have all built graph technologies from the ground up to differentiate and grow their business. Building and maintaining one’s own database management system however is not a practical solution if you’re not Facebook.
•PageRank changed the fundamentals of web search - taking into account how the pages are connected
•Facebook = Social graph •Google = Knowledge graph •Twitter = Interest graph
©2013-2015 FlockData LLC - All rights reserved
Graph Search Document
Any data source(s) HTTP RESTful API integration
©2013-2015 FlockData LLC - All rights reserved
Graph Search Document
Any data source(s) HTTP RESTful API integration
©2013-2015 FlockData LLC - All rights reserved
Graph Search Document
Reports Apps Structure
Any data source(s) HTTP RESTful API integration
©2013-2015 FlockData LLC - All rights reserved
FlockData provides a single, unified multi-model access
point for both data storage and information retrieval
©2013-2015 FlockData LLC - All rights reserved
Connect Meta Data
Disclaimer: image not generated by AuditBucket
Meta-data captured and stored
Connections are made for analysis
See hidden relationships fast!
©2013-2015 FlockData LLC - All rights reserved
Industries:
- Online media
- Telecommunications
- Financial Services
- Healthcare
- Logistics
©2013 AuditBucket Pty Ltd & Entiviti LLC - Proprietary & Confidential - DO NOT SHARE
©2013-2015 FlockData LLC - All rights reserved
Solution Categories:
- Recommendation Engines
- Network mapping & analysis
- Cross-source analytics
- Data-driven apps
- Universal search & audit
©2013 AuditBucket Pty Ltd & Entiviti LLC - Proprietary & Confidential - DO NOT SHARE
©2013-2015 FlockData LLC - All rights reserved
Recommendation Engine
©2013 AuditBucket Pty Ltd & Entiviti LLC - Proprietary & Confidential - DO NOT SHARE
©2013-2015 FlockData LLC - All rights reserved
What is a recommendation engine?
Incorporates any number of factors about users
Notably including products or services consumed
Leverages multiple related factors (similar products, similar users, etc)
Traverses these factors as connections
Returns the most connected nodes as recommended products or services
An algorithm that:
©2013-2015 FlockData LLC - All rights reserved
Why build on graph data?Only need to specify whichtype of relationships to use
As little as 2-line queries
Performance: 1M rows —> ~20ms But very little scale effect
Fast-enough for real-time performance
Efficient and flexible for expanded use
Lookalikes
©2013-2015 FlockData LLC - All rights reserved
Why build a recommendation engine?
Original search
Bought together = up-sell
Also bought = up-sell
Targeted ads = cross-sell
Also viewed = conversion
©2013-2015 FlockData LLC - All rights reserved
Overlay social graph of users
Insert taxonomy here
Add as many factors as you have
Each factor improves quality
©2013-2015 FlockData LLC - All rights reserved
Case Study: Macro view of ebolaObtain a sample data set of 48K Twitter posts.
Send tweets through NLP engine for tag capture, entity & concept extraction, sentiment analysis
FlockData JSON transformation and import definition in under 1 day
Leverage our automatic analysis tools (word cloud, graph, visualizations) to find connections
Use dashboards to get overview of breakdown
Use cluster analysis to find “hot spots” in the data
©2013-2015 FlockData LLC - All rights reserved
Quick findings: From concept to insights in under 2 daysSentiment, tags and concepts are sortable, reportable, and can be integrated with real-
time data feeds
Geo-location of user gives automatic mapping