Flo Marshall Presentation for Smarter Travel 2015
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Transcript of Flo Marshall Presentation for Smarter Travel 2015
Sustrans Community Street Design
Flo Johnson-Marshall
Urban Designer,
Community Street Design
@FloJMarshall
Traffic danger: biggest barrier to active travel
Source: Department for Transport National Travel Survey 2008
71% adults played outside in streets or areas close to
home every day when they were children, compared
to 21% of children today.Play England 2008, ICM Poll0
Social isolation… or interaction?
Residents in
streets with lower
speeds know more
neighbours, spend
more time
socialising in their
street and allow
their children to
play out more often
Source: Sauter and Hüttenmoser (2006)
Bridgwater
2.5 yr behaviour change project
Remove barriers to:
• Employment
• Educational opportunities
Delivery Approach
• Door to Door Surveys: 800
• 9 on-street events: 320 Attendees
• Regular community meetings
1. Reconsider: Awareness raising
Regular Activities
• Regular Community Activities
• Schools Activities & Workshops
• Large Scale Community Events
• Over 1900 Residents Attending
2. Rediscover: community-building
• Elderly coffee mornings
• School workshops
• Bike/scooter fixing workshops
• Large scale events: 1,900 attendees to some
3. Redesign: design workshops
• 17 Workshops :10 designs produced
• Attended by over 450 Residents
• Co-design with Community & SCC design engineer
Community comments on Rhode Lane
“We love how it looks, cars go much slower now,
and it’s really revived the place”
“I love the logs and walking along the walls, it
makes it more fun!”
“I came to the workshops, and to see it built is
amazing! I was so surprised that it really happened
as nothing ever used to happen around here!”
• 11% of residents agreed or strongly agreed that
they have cycled more since the project
• 18% of residents agreed or strongly agreed that
they have walked more since the project
• 10% decrease average daily traffic volume
• 80% of residents now think the street is pedestrian
friendly
• 20% of residents now think the street is safe for
children to play on, (compared to 7% before)
So does it work? Previous examples