How To Rise Above The Competition

By Channeling The Voice Of Your Customers

FlipMyFunnel Festival

Austin 2016

Speakers

Vinay Bhagat

Founder & CEO

TrustRadius

Shanel Vandergriff

SVP Marketing

AlienVault

Russ Somers

VP Marketing

TrendKite

More Scalable & Trusted than Case Studies

Quality Matters

Custom questions lead customers to highlight

key differentiators

Boost Demand

Personalize Content

Move Buyers closer to Opportunity Stage

Increase Conversion

35% conversion lift

in pricing quote requests

43% conversion lift

in trial downloads

Maximize Yield

26% conversion lift in demo requests

Increased time on page by 25%

Increased conversion rate

on PPC traffic by 14%

Enable Sales Reps

Second most popular content on sales portal

Accelerate Deal Cycles

Customer reviews used in emails for:

– Objection handling

– Competitive response

Q&A

Vinay Bhagat

Founder & CEO

TrustRadius

Shanel Vandergriff

SVP Marketing

AlienVault

Russ Somers

VP Marketing

TrendKite