#FlipMyFunnel Atlanta: Leveraging Customer Reviews for a #Winning Marketing Program

#FlipMyFunnel #ABM

Presenters

@G2Crowd

Eric MartinDirector of

Demand Generation

Rahim KabaDirector of

Product Marketing

Michele AymoldDirector of Marketing

#FlipMyFunnel #ABM

The power of the customer voice

@G2Crowd

#FlipMyFunnel #ABM@G2Crowd

Embrace transparencyFuture customers WILL find you

Transparency builds trust

Out-innovate the competition

#FlipMyFunnel #ABM@G2Crowd

Develop a review strategy

Encourage reviews

Implement advocate programs

Share on social media

#FlipMyFunnel #ABM

Our community is our greatest asset

@G2Crowd

#FlipMyFunnel #ABM@G2Crowd

• Social Media• Branding• Content• Lead Gen• Media Relations• Website• Events• Blog• Nurturing Campaigns

• Product Enhancements• Product Innovation• Competitive Intel• Positioning & Messaging• Buyer Personas• Buyer Journey Analysis

#FlipMyFunnel #ABM@G2Crowd

24% increase in conversion ratesHighlight your accomplishments

• G2 Crowd elements and widgets boosted conversion rate on landing pages

• Incremental gains add up when applied to multiple channels

• Most effective in compare stage of the buyer’s journey

#FlipMyFunnel #ABM

Key takeaways

@G2Crowd

Share customer stories and spread brand awareness

Develop a review strategy and advocacy program

Customer reviews can be used throughout the buying process

#FlipMyFunnel #ABM@G2Crowd