Flip-Gift, A Student Project

Design by: Taylor Glas-Hochstettler Student Project. General Assembly UXDI Winter 2013

Flip-GiftGIFT GIVING MADE EASY

Sunday, November 24, 2013

About Flip-Gift:

Flip-Gift is a mobile shopping app for Lissa who enjoys giving gifts but, as we all do, sometimes needs a bit of help with ideas. It suggests appropriate gifts, allows her to either “like” or “leave” a gift as well as giving her the option of purchasing a gift directly from the app. Flip-Gift records user input too, learning the more she uses it. Unlike shopping at a traditional mall or browsing multiple apps and websites, Flip-Gift brings the possibilities directly to you.

About the Project: Flip-Gift is a brand new Bay Area based start-up. The Flip-Gift team is looking to create an easier way to connect merchants with customers over a mobile based channel, while making for an intuitive, simple and enjoyable shopping experience.


Flip-GiftGIFT GIVING MADE EASY

Define who you are shopping for

Browse the wide range of gifts

Create a wish-list

https://popapp.in/projects/528ee24066fcd35357000d7b/preview






Case Study


DESIGN RESEARCH

Method: We spoke one-on-one with Lissa to figure out how to best serve her needs.

Findings: We found out Lissa really love to do internet research in her spare time, but that she sometimes she just wants suggestions for gifts without having to dig around

Opportunities Identified: Create an easy way to expose people to as many interesting and relevant gift ideas as comfortable. We identified three types of potential users for this product:

1). Holiday gift shoppers2). People shopping for themselves3). Merchants looking to sell their wares

SAMPLE


DESIGN ITERATION | DESIGN HYPOTHESIS

ITERATION 1

Method: We tested 2 users with a paper prototype in a participatory design session and asked them about how they would navigate and progress through the product

Findings: -Navigation tools were unwieldy-Wording was unclear and disrupted user flow

Opportunities Identified: -Interface was simplified-Navigation was made more intuitive

SAMPLE


DESIGN ITERATION | DESIGN HYPOTHESIS

ITERATION 2Method: We tested 3 users with a paper prototype during a design session and asked them what features they would add/trim and how they would depict the products

Findings: -It was unclear how to buy a product so a “buy now” button was added-The love it and leave it buttons were streamlined Opportunities Identified: Interface was simplifiedNavigation was made more intuitiveSAM

PLE


DESIGN ITERATIONS | PROTOTYPE

Method: I created a prototype using paper based prototyping and POP that captured the screen-based version of the experience.

AWARENESS Awareness of the shopping experience

SET UP AND FIRST RUNFirst time experience - shopping for a product - refining searches - ordering a product

CORE PRODUCT EXPERIENCEShopping for a giftGenerating gift ideasOrdering and shipping a product

SAMPLE


THANK YOUTaylor [email protected]


mailto:[email protected]

mailto:[email protected]

Flip-Gift, A Student Project

Technology

Transcript of Flip-Gift, A Student Project