Flightglobal e-newsletters: Unmanned · 2012-10-18 · GIF, animated-GIF and JPEG images are...
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Content Unmanned is a free newsletter from Flightglobal emailed every two weeks to professionals in the UAV sector. Every fortnight the group’s research arm, Flightglobal Insight, brings together the latest news highlights, analysis and opinion from across www.flightglobal. com, the world’s leading aviation media site. In addition, there is a host of key metrics, data, images, jobs, events and more. Unmanned is circulated in co-operation with the Association for Unmanned Vehicle Systems International (AUVSI). Audience Active respondents: 8,126 (Sept 2010 - YTD average) plus separate mailing of >4,000 to AUVSI membership Frequency: Fortnightly (Monday) Target Readership: Airframe and systems manufacturers, procurement agencies, military and civil end users. Source: Web sign-ups, AUVSI mailing and Flight International readership. Special report & show editions In addition to the regular fortnightly e-newsletters, special editions are also produced during major shows and exhibitions, powered by the market-leading Flight Daily/Evening News, as well as around features from Flight’s leading Flight International and Airline Business magazines. Flightglobal e-newsletters: Unmanned ANNUAL SCHEDULE 2011 DATE DAY SPECIALS 10-JAN MONDAY 24-JAN MONDAY 07-FEB MONDAY 21-FEB MONDAY 07-MAR MONDAY 21-MAR MONDAY 04-APR MONDAY 18-APR MONDAY 02-MAY MONDAY 16-MAY MONDAY 30-MAY MONDAY 13-JUN MONDAY 27-JUN MONDAY 11-JUL MONDAY 25-JUL MONDAY 08-AUG MONDAY 16-AUG TUESDAY AUVSI 17-AUG WEDNESDAY AUVSI 18-AUG THURSDAY AUVSI 19-AUG FRIDAY AUVSI 22-AUG MONDAY 05-SEP MONDAY 19-SEP MONDAY 03-OCT MONDAY 17-OCT MONDAY 31-OCT MONDAY 14-NOV MONDAY 28-NOV MONDAY 12-DEC MONDAY Sales contact information Worldwide Teresa Cunnett +44 (20) 8652 4765 [email protected] North America Steven Kulikowski +1 630 288 8034 [email protected] Asia-Pacific Cory Mathews +65 6780 4315 [email protected] Online ad production Mark Bundle +44 (20) 8652 8158 [email protected] All advertisements are accepted subject to RBI’s standard terms and conditions.
Transcript of Flightglobal e-newsletters: Unmanned · 2012-10-18 · GIF, animated-GIF and JPEG images are...
ContentUnmanned is a free newsletter from Flightglobal emailed every two weeks to professionals in the UAV sector. Every fortnight the group’s research arm, Flightglobal Insight, brings together the latest news highlights, analysis and opinion from across www.flightglobal.com, the world’s leading aviation media site. In addition, there is a host of key metrics, data, images, jobs, events and more. Unmanned is circulated in co-operation with the Association for Unmanned Vehicle Systems International (AUVSI).
AudienceActive respondents: 8,126 (Sept 2010 - YTD average)plus separate mailing of >4,000 to AUVSI membership
Frequency: Fortnightly (Monday)
Target Readership: Airframe and systems manufacturers, procurement agencies, military and civil end users.
Source: Web sign-ups, AUVSI mailing and Flight International readership. Special report & show editionsIn addition to the regular fortnightly e-newsletters, special editions are also produced during major shows and exhibitions, powered by the market-leading Flight Daily/Evening News, as well as around features from Flight’s leading Flight International and Airline Business magazines.
Flightglobal e-newsletters:
UnmannedAnnuAl Schedule 2011
DAtE DAy SpECIAlS
10-JAn MonDAy
24-JAn MonDAy
07-FEb MonDAy
21-FEb MonDAy
07-MAr MonDAy
21-MAr MonDAy
04-Apr MonDAy
18-Apr MonDAy
02-MAy MonDAy
16-MAy MonDAy
30-MAy MonDAy
13-JUn MonDAy
27-JUn MonDAy
11-JUl MonDAy
25-JUl MonDAy
08-AUg MonDAy
16-AUg tUESDAy AUVSI
17-AUg WEDnESDAy AUVSI
18-AUg thUrSDAy AUVSI
19-AUg FrIDAy AUVSI
22-AUg MonDAy
05-SEp MonDAy
19-SEp MonDAy
03-oCt MonDAy
17-oCt MonDAy
31-oCt MonDAy
14-noV MonDAy
28-noV MonDAy
12-DEC MonDAy
Sales contact information
Worldwideteresa Cunnett +44 (20) 8652 4765 [email protected]
north AmericaSteven Kulikowski +1 630 288 8034 [email protected]
Asia-pacificCory Mathews +65 6780 4315 [email protected]
online ad productionMark bundle +44 (20) 8652 8158 [email protected]
All advertisements are accepted subject to rbI’s standard terms and conditions.
Advertising opportunitiesThere are three standard display advertising positions available on all e-newsletters: Top Banner; Skyscraper; and either Mid Banner or Mid MPU. Volume discount rates are shown below.
Solus positionsAdvertisers may take all three display positions giving solus sponsorship on one or more e-newsletters. Other promotional opportunities may also be possible subject to availability.
Information slotsEach e-newsletter includes two opportunities for advertisers to present links to their latest news, research and profiles.
Information panel: A branded response-oriented panel, providing opportunities to promote products and services. The panel includes: your corporate logo; an eight-word headline; 50 words of text; and an eight-word link to your website.
Information links: Up to three eight-word links are availabile, linking through to latest advertiser news, research etc. Solus positions may be available.
Advertising production requirementsAll advertising copy must be submitted at least five business days in advance to: [email protected].
GIF, animated-GIF and JPEG images are accepted but flash and rich media files are not. File sizes should not exceed 30Kb. All ads should be accompanied by a text equivalent (up to 200 characters) so that they can be displayed on all devices.
Copy should be sent to James Leakey Tel: +44 (20) 8652 8158 [email protected]
Advertising rAtes per insertion 2011 – Usd$
PEr InSErTIOn: 1 2 3 4 5 10 15 20 30
1. TOP BAnnEr 1,280 1,220 1,190 1,150 1,110 1,060 1,020 980 940
2. SKySCrAPEr 1,280 1,220 1,190 1,150 1,110 1,060 1,020 980 940
3. MId BAnnEr 1,020 970 950 930 890 850 810 780 760
4. MId MPU 1,020 970 950 930 890 850 810 780 760
soLUs 3,230 3,070 3,010 2,940 2,810 2,680 2,590 2,480 2,390
5. InFOrMATIOn PAnEL 1,280 1,220 1,190 1,150 1,110 1,060 1,020 980 940
6. InFOrMATIOn LInKS 260 260 260 260 260 260 260 260 260
AdVErTISInG dIMEnSIOn
Ad UnIT SIzE (Px)
1. TOP BAnnEr 468 x 60
2. SKySCrAPEr 120 x 600
3. MId BAnnEr 468 x 60
4. MId MPU 300 x 250
SOLUS all ad slots
5. InFOrMATIOn PAnEL
6. InFOrMATIOn LInKS
Rate card: usd$
All advertisements are accepted subject to rBI’s standard terms, visit: www.reedbusiness.co.uk/adtermsandconditions
E-NEWSLETTER PUBLISHER'S CIRCULATION STATEMENTFOR THE PERIOD ENDED: SEPTEMBER 2010The information contained in this report has been prepared from the circulation data collectedby Flightglobal, a unit of Reed Business Information Ltd, which publishes this e-newsletter.
Published by Flightglobal Insight, the research unit of Flightglobal For further information on this and other Flightglobal Insight e-newsletters includingFlightglobal Insight examples and sign-up information please visit the e-newsletters homepage aReed Business InformationQuadrant House, The QuadrantSutton, Surrey SM2 5AS, UK For rate card data, publishing schedules and other media enquiries please visiTel: +44 20 8652 8725e-mail: [email protected]
Audience by key job functions/status
Key job functions Key job statusFlight operations Manager/executiveEngineering/aerospace CEO/president/chairmanAnalyst/consultant Vice presidentEducation/training Officer/commanderFinance Pilot/captainManagement/corporate Colonel/commandantEngineering/MRO Aerospace engineer
NOTE: This listing represents only a sample of the Flight element of the audience for which demographics are available. Additional recipientsare e-mailed separately under an arrangement with AUVSI
Audience by key organisationsKey recipient organisationsUniversity/college GEMinistries of defence/civil aviation HoneywellBAE Systems EmbraerBoeing ThalesAir forces EADSRolls-Royce ArmyCivil Aviation Authorities BombardierPratt & Whitney ST AerospaceAirbus Northrop Grumman
NOTE: This listing represents only a sample of the Flight element of the audience for which demographics are available. Additional recipientsare e-mailed separately under an arrangement with AUVSI
e-newsletter monthly audience data and annual averages NOTES & DEFINITIONSYear Month Delivered Opened Sign-ups Pass alongs Recipients = e-newsletters that were registered as reaching their recipient2010 April 8,003 3,504 205 76 CTOR% = click through open rate represents the percentage of opened2010 May 7,835 3,359 159 59 e-newsletters that resulted in a traceable click through to the website.2010 June 8,713 2,729 163 51 Sign-ups = new sign-ups to the e-newsletter via the flightglobal.com website2010 July 8,794 3,462 282 47 Pass alongs = e-newsletters that were registered as being shared with a colleague.2010 August 6,211 1,963 220 12 Demographic data is based on recipients who have provided full details through a2010 September 6,146 2,331 178 22 direct web sign-up or as part of an audited magazine circulation or subscriber to a
premium subscription service, who has indicated permission to receive relevant mailings. 2008 average 13,100 2,914 223 76 Changes to e-newsletter circulation2009 average 16,268 3,619 232 1852010 YTD average 8,126 3,152 222 85
60%66% From 2010 our email newsletters have been sent to active audiences only. We no longer send them
to people who have not opened or clicked on them in the last 180 days. This does not affect the number of newsletters that are opened or the number of clicks, it will simply encourage improved open and click-through rates.
66%NOTE: Circulation changes were introduced during 2010, see Notes & Definitions for more information.
22%45%
84%70%59%56%
Unmanned e-newsletter
www.flightglobal.com/staticpages/emailnewsletters.htm
http://www.flightglobal.com/mediapack/flightglobal-enewsletters/
CTOR %
Flightglobal e-newsletter circulation: Unmanned
0
500
1,000
1,500
2,000
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3,500
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Jan-
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Febr
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June
July
Aug
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embe
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Febr
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Mar
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Total clicks Opened Sign ups
Unmanned e-newsletter by organisation type
Aviation services3%
Defence & security
6%
Training & education
10%
Government & assocs
7%
Finance & professional
8%
Aerospace33%
Other24%Airport/ATC
3%
Media3%
Business aviation
3%
Organisation type based on analysis of 2,139 recipients for whom full demographic data was available
In addition, the Flight Unmanned e-newsletter is distributed to c.4,000 members of the AUVSI association. For details of membership visit: www.auvsi.org
Flightglobal e-newsletter by region: Unmanned
North America
17%
Latin America
3%
Asia-Pacific19%
Europe54%
Middle East/Africa
7%
Regional analysis based on 5,013 recipients for w hom geographic data w as available
