Flightglobal e-newsletters: Airline maintenance Centres/F… · Airline Maintenance is a...

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Content Airline Maintenance is a broad-circulation e-newsletter emailed every two weeks to professionals in the aviation maintenance sector. Every fortnight the group’s research arm, Flightglobal Insight, brings together the latest news highlights, analysis and opinion from across www. flightglobal.com, the world’s leading aviation media site. In addition, there is a host of key metrics, data, images, jobs, events and more. Audience Active respondents: 5,642 (Sept 2010 - YTD average) Frequency: Fortnightly (Wednesday) Target Readership: Airline maintenance departments and aerospace MRO providers. Source: Flight International, premium data and online services plus web sign-ups. Special report & show editions In addition to the regular fortnightly e-newsletters, special editions are also produced during major shows and exhibitions, powered by the market-leading Flight Daily/ Evening News, as well as around features from Flight’s leading Flight International and Airline Business magazines. Flightglobal e-newsletters: Airline maintenance ANNUAL SCHEDULE 2011 DATE DAY SPECIALS 05-JAN WEDNESDAY 19-JAN WEDNESDAY 02-FEB WEDNESDAY MRO MIDDLE EAST 03-FEB THURSDAY MRO MIDDLE EAST 16-FEB WEDNESDAY 02-MAR WEDNESDAY 16-MAR WEDNESDAY 30-MAR WEDNESDAY 13-APR WEDNESDAY MRO AMERICAS 14-APR THURSDAY MRO AMERICAS 27-APR WEDNESDAY 11-MAY WEDNESDAY 25-MAY WEDNESDAY 08-JUN WEDNESDAY 22-JUN WEDNESDAY 06-JUL WEDNESDAY 20-JUL WEDNESDAY 03-AUG WEDNESDAY 17-AUG WEDNESDAY 31-AUG WEDNESDAY 14-SEP WEDNESDAY 28-SEP WEDNESDAY MRO EUROPE 29-SEP THURSDAY MRO EUROPE 12-OCT WEDNESDAY 26-OCT WEDNESDAY 09-NOV WEDNESDAY 23-NOV WEDNESDAY 07-DEC WEDNESDAY 21-DEC WEDNESDAY Sales contact information Worldwide Teresa Cunnett +44 (20) 8652 4765 [email protected] North America Steven Kulikowski +1 630 288 8034 [email protected] Asia-Pacific Cory Mathews +65 6780 4315 [email protected] Online ad production Mark Bundle +44 (20) 8652 8158 [email protected] All advertisements are accepted subject to RBI’s standard terms and conditions.

Transcript of Flightglobal e-newsletters: Airline maintenance Centres/F… · Airline Maintenance is a...

Page 1: Flightglobal e-newsletters: Airline maintenance Centres/F… · Airline Maintenance is a broad-circulation e-newsletter emailed every two weeks to professionals in the aviation maintenance

ContentAirline Maintenance is a broad-circulation e-newsletter emailed every two weeks to professionals in the aviation maintenance sector. Every fortnight the group’s research arm, Flightglobal Insight, brings together the latest news highlights, analysis and opinion from across www.flightglobal.com, the world’s leading aviation media site. In addition, there is a host of key metrics, data, images, jobs, events and more.

AudienceActive respondents: 5,642 (Sept 2010 - YTD average)

Frequency: Fortnightly (Wednesday)

Target Readership: Airline maintenance departments and aerospace MRO providers.

Source: Flight International, premium data and online services plus web sign-ups.

Special report & show editionsIn addition to the regular fortnightly e-newsletters, special editions are also produced during major shows and exhibitions, powered by the market-leading Flight Daily/Evening News, as well as around features from Flight’s leading Flight International and Airline Business magazines.

Flightglobal e-newsletters:

Airline maintenanceAnnuAl Schedule 2011

DAtE DAy SpECIAlS05-JAn WEDnESDAy

19-JAn WEDnESDAy

02-FEb WEDnESDAy MRO MIDDlE EASt

03-FEb thuRSDAy MRO MIDDlE EASt

16-FEb WEDnESDAy

02-MAR WEDnESDAy

16-MAR WEDnESDAy

30-MAR WEDnESDAy

13-ApR WEDnESDAy MRO AMERICAS

14-ApR thuRSDAy MRO AMERICAS

27-ApR WEDnESDAy

11-MAy WEDnESDAy

25-MAy WEDnESDAy

08-Jun WEDnESDAy

22-Jun WEDnESDAy

06-Jul WEDnESDAy

20-Jul WEDnESDAy

03-Aug WEDnESDAy

17-Aug WEDnESDAy

31-Aug WEDnESDAy

14-SEp WEDnESDAy

28-SEp WEDnESDAy MRO EuROpE

29-SEp thuRSDAy MRO EuROpE

12-OCt WEDnESDAy

26-OCt WEDnESDAy

09-nOv WEDnESDAy

23-nOv WEDnESDAy

07-DEC WEDnESDAy

21-DEC WEDnESDAy

Sales contact information

Worldwideteresa Cunnett +44 (20) 8652 4765 [email protected]

north AmericaSteven Kulikowski +1 630 288 8034 [email protected]

Asia-pacificCory Mathews +65 6780 4315 [email protected]

Online ad productionMark bundle +44 (20) 8652 8158 [email protected]

All advertisements are accepted subject to RbI’s standard terms and conditions.

Page 2: Flightglobal e-newsletters: Airline maintenance Centres/F… · Airline Maintenance is a broad-circulation e-newsletter emailed every two weeks to professionals in the aviation maintenance

Advertising opportunitiesThere are three standard display advertising positions available on all e-newsletters: Top Banner; Skyscraper; and either Mid Banner or Mid MPU. Volume discount rates are shown below.

Solus positionsAdvertisers may take all three display positions giving solus sponsorship on one or more e-newsletters. Other promotional opportunities may also be possible subject to availability.

Information slotsEach e-newsletter includes two opportunities for advertisers to present links to their latest news, research and profiles.

Information panel: A branded response-oriented panel, providing opportunities to promote products and services. The panel includes: your corporate logo; an eight-word headline; 50 words of text; and an eight-word link to your website.

Information links: Up to three eight-word links are availabile, linking through to latest advertiser news, research etc. Solus positions may be available.

Advertising production requirementsAll advertising copy must be submitted at least five business days in advance to: [email protected].

GIF, animated-GIF and JPEG images are accepted but flash and rich media files are not. File sizes should not exceed 30Kb. All ads should be accompanied by a text equivalent (up to 200 characters) so that they can be displayed on all devices.

Copy should be sent to James Leakey Tel: +44 (20) 8652 8158 [email protected]

Advertising rAtes per insertion 2011 – euro€PEr InSErTIOn 1 2 3 4 5 10 15 20 30

1. TOP BAnnEr 690 660 640 630 600 580 550 530 510

2. SKySCrAPEr 690 660 640 630 600 580 550 530 510

3. MId BAnnEr 520 490 480 470 450 430 410 400 380

4. MId MPU 520 490 480 470 450 430 410 400 380

soLus 1,730 1,640 1,610 1,570 1,500 1,440 1,380 1,330 1,280

5. InFOrMATIOn PAnEL 690 660 640 630 600 580 550 530 510

6. InFOrMATIOn LInKS 220 220 220 220 220 220 220 220 220

AdVErTISInG dIMEnSIOn

Ad UnIT SIzE (Px)

1. TOP BAnnEr 468 x 60

2. SKySCrAPEr 120 x 600

3. MId BAnnEr 468 x 60

4. MId MPU 300 x 250

SOLUS all ad slots

5. InFOrMATIOn PAnEL

6. InFOrMATIOn LInKS

Rate card: euro€

All advertisements are accepted subject to rBI’s standard terms, visit: www.reedbusiness.co.uk/adtermsandconditions

Page 3: Flightglobal e-newsletters: Airline maintenance Centres/F… · Airline Maintenance is a broad-circulation e-newsletter emailed every two weeks to professionals in the aviation maintenance

E-NEWSLETTER PUBLISHER'S CIRCULATION STATEMENTFOR THE PERIOD ENDED: SEPTEMBER 2010The information contained in this report has been prepared from the circulation data collectedby Flightglobal, a unit of Reed Business Information Ltd, which publishes this e-newsletter.

Published by Flightglobal Insight, the research unit of Flightglobal: For further information on this and other Flightglobal Insight e-newsletters includingFlightglobal Insight examples and sign-up information please visit the e-newsletters homepage at:Reed Business InformationQuadrant House, The QuadrantSutton, Surrey SM2 5AS, UK For rate card data, publishing schedules and other media enquiries please visit:Tel: +44 20 8652 8725e-mail: [email protected]

Audience by key job function/status

Key job functions Key job statusAirline management/corporate Aerospace engineerFlight operations Manager/executiveEngineering/aerospace CFO/Finance DirectorSales & marketing CEO/President/ChairmanAnalyst/consultant ConsultantEducation/training Chief engineerEngineering/MRO Director/executive VP

NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.

Audience by key organisationsKey recipient organisationsEmirates Continental AirlinesIberia Qatar AirwaysBoeing Air CanadaAmerican Airlines United AirlinesBritish Airways Lufthansa TechnikAir France Cathay Pacific AirwaysAirbus Austrian AirlinesQantas Airways BAE SYSTEMSMalaysia Airlines Saudi Arabian AirlinesLufthansa Embraer

NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.

e-newsletter monthly audience data and annual averages NOTES & DEFINITIONSYear Month Recipients Opened Sign-ups Pass alongs Recipients = e-newsletters that were registered as reaching their recipient2010 April 5,191 2,228 253 26 CTOR% = click through open rate represents the percentage of opened2010 May 5,076 2,195 179 22 e-newsletters that resulted in a traceable click through to the website.2010 June 5,662 1,090 185 25 Sign-ups = new sign-ups to the e-newsletter via the flightglobal.com website2010 July 5,549 2,239 347 18 Pass alongs = e-newsletters that were registered as being shared with a colleague.2010 August 5,538 2,268 190 31 Demographic data is based on recipients who have provided full details through a2010 September 5,435 2,265 207 19 direct web sign-up or as part of an audited magazine circulation or subscriber to a

14,728 8,759 1,361 premium subscription service, who has indicated permission to receive relevant mailings. 2008 average 7,192 1,795 257 45 Changes to e-newsletter circulation2009 average 9,288 2,393 248 752010 YTD average 5,642 2,108 272 35

Airline Maintenance e-newsletter

46%48%

From 2010 our email newsletters have been sent to active audiences only. We no longer send them to people who have not opened or clicked on them in the last 180 days. This does not affect the number of newsletters that are opened or the number of clicks, it will simply encourage improved open and click-through rates.NOTE: Circulation changes were introduced during 2010, see Notes & Definitions for

more information.

Apr-Sept-09 Uniques 57%

www.flightglobal.com/staticpages/emailnewsletters.htm

http://www.flightglobal.com/mediapack/flightglobal-enewsletters/

51%

CTOR %

59%46%

55%62%

44%

42%

Airline Maintenance e-newsletter audience by organisation type

Aviation services

3%

Media2%

Airline38%

Aerospace26%

Finance & professional

3%

Other16%

MRO3%

Training & education

7%

Organisation type based on analysis of 3,603 recipients for whom full demographic data was available

Flightglobal e-newsletter audience: Airline Maintenance

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Flightglobal e-newsletter audience by region:Airline Maintenance

Africa/Middle East8%

Europe47%

Asia-Pacific23%

Latin America4%

North America18%

Regional analysis based on 4,835 recipients for whom geographic data was available