Flight buddy
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Transcript of Flight buddy
Aline Bocquet Oliver WoodersonJean Grondin Antonio Palumbo
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Almost half of Britain’s travel
market is now booked online.www.skyscanner.net, Nov 2009
“”
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Bored of travelling alone?Want to have a friendly flight?
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?
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A revolutionary service, unique to BA: based on theanswers to a few questions we endeavour toallocate your seats close to like-minded passengers;creating a more pleasant experience!
Do you want to use flight buddy ?
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Send
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Airport
– Receive a paper form with your ticket
– Scan at a kiosk at the airport
WHAT IF I HAVE NOT GOT ACCESS TO THE INTERNET?
Travel agency
– Complete with the agent’s computer
– Receive a paper form withyour ticket
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SEAT ALLOCATION
Places are processed (by an Algorithm) 45 minutes before boarding.
You receive your seat allocation at the boarding gate.
No additional queue.
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•A value-added service.•More satisfied customers.•Differentiates the brand.•Creates competitive advantage over other airlines.•Potential to increase brand allegiance.•Valuable source of customer data + insight.•Incremental development cycle.
•Completely optional.•Improves flight experience.•Facilitates conversations between like-minded individuals.•Opportunity to meet new, interesting people.•Ability to divulge as much or little info as desired.
VALUECOMMERCIAL
CUSTOMER
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CHEAPREADILY AVAILABLETECHNOLOGIES
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This is an OPTIONAL service.
Data will be SECURELY kept in a web database until the algorithm processes seat allocations.
You will have the possibility to open a SECURE ACCOUNT.
SECURITY AND TRUST
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OTHER APPLICATIONS
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Integrated Smart-Phone Apps
Virtual Tickets
NFC (Near Field Communications)
FUTURE APPLICATIONS
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THANK YOUFOR YOUR ATTENTION!