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FLEX theINNOVATIONLAB - EPP-Forum · - 40% increase in shelve presentation-20/40% increase in...
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Introduction FLEX analysis EPP-concept next steps ® FLEX / the INNOVATIONLAB ® FLEX / the INNOVATIONLAB “EPP from IN-trovert to EX-trovert” Strategic cooperation between HSV / FLEX
Transcript of FLEX theINNOVATIONLAB - EPP-Forum · - 40% increase in shelve presentation-20/40% increase in...
Introduction FLEX analysis EPP-concept next steps
®FLEX/ theINNOVATIONLAB®FLEX/ theINNOVATIONLAB
“EPP from IN-trovert to EX-trovert”
Strategic cooperation between HSV / FLEX
Introduction FLEX analysis EPP-concept next steps
FLEX/theINNOVATIONLABSome background information
Introduction FLEX analysis EPP-concept next steps
Who is FLEX? Our basics
- 27 designers en engineers
- 3 model makers (FLEX/theWORKSHOP)
- 4 designers in office Praag (FLEX/Cocoon)
- Almost 20 year of experience in product design and development and packaging design
- Clients are both Dutch small and medium sized companies and multinationals
Introduction FLEX analysis EPP-concept next steps
Who is FLEX?FLEX organization
FLEX/INNOVATION HOLDING BV
FLEX/theINNOVATIONLAB BV FLEX/theWORKSHOP BV FLEX/CONCEPTS BV FLEX/COCOON Sro
COCOON Sro
design & development of
structural packaging
consumer products
professional systems
models and prototype
trial seriespro-active innovation
joint ventures
royalty contracts
Structural Packaging
Eastern Europe
Engineering
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next s
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FLEX / the INNOVATIONLAB titel: Consumentengedrag & Verpakkingen tel: +31 (0)15 2756666
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Introduction FLEX analysis EPP-concept next steps
Three design areasfrom design research to engineering:
Structural Packaging Design
Professional products
Durable consumer products
Introduction FLEX analysis EPP-concept next steps
InsightWhat sets us apart?
Our Expertise:
- 20 years of experience in the development of consumer products, structural packaging and
professional equipment.
- Extensive knowledge of materials and production methods
- 'State of the art' design tools (SolidWorks, Pro-E, UX, etc)
- A multi-national group of designers
- Full (rapid) prototyping workshop
Introduction FLEX analysis EPP-concept next steps
Who is FLEX?Some of FLEX’ Clients
Consumer products
3D Packaging Design
Professional products
Introduction FLEX analysis EPP-concept next steps
ContinuityFlex’ financial track record
- For almost 20 years FLEX has been a
financially sound organization.
- FLEX has an excellent track record.
- We have built long lasting relationships
with many of our clients.
- Our aim is to offer the best price/
performance in the industrial design
market
- The success of our clients is our success
- “Design is our business; with our design
we create your business”!
2004
2003
2002
2005
2006
1.5
1.0
2.0
2.5
EUR 3.0
2007
2008
Introduction FLEX analysis EPP-concept next steps
InsightWhat sets us apart?
We play a vital role in the design management and innovation strategy of
brands like Skil, Philips, Grolsch and Albert Heijn.
Introduction FLEX analysis EPP-concept next steps
InsightWhat sets us apart?
We believe in truly innovative products
Introduction FLEX analysis EPP-concept next steps
ReliableIt’s in our results!
Innovation is not a goal but the means to create profit, cost reduction or larger market shares. Our products
are the basis for strategic company goals!
Introduction FLEX analysis EPP-concept next steps
Results for clients Stackable cutlery for Haval Disposables
From generic identity to A-brand
Savings of 70% in storage and transport
18% material savings
30% increase in export
15% higher market share
Introduction FLEX analysis EPP-concept next steps
Investment
R&D EUR 23.000
Tooling EUR 28.000
Cost
Packaging cost 0%
Packaging materials +10%
Logistic cost -10%
Results
Brand market leader
Sales +300%
Results for clientsAlbert Heijn private label
Introduction FLEX analysis EPP-concept next steps
Investment
R&D EUR 45.000
Tooling EUR 130.000
Cost
Outer packaging cost 0%
Materials -30%
Logistics -3.000.000/y
Results for clientsCocaCola logistic system
Introduction FLEX analysis EPP-concept next steps
Results for clients1-2-Paint
- 40% increase in shelve presentation
- 20/40% increase in turnover in first year
- winner of several design and innovation prizes
Introduction FLEX analysis EPP-concept next steps
Results for clientsnew packaging for KPN
ROI:
- 28% call reduction
- Total investment less then EUR 200.000,-
- Cost reduction in first year EUR 2.400.000,-
Design quality
- Winner of prestigious Red-Dot design award
Introduction FLEX analysis EPP-concept next steps
Results for clientsnew product development for HERO
Estimated production volume in first years:
1.500.000
6 years after launch:
150.000.000 produced
Launching platform for many other innovations
Revitalization of the HERO brand
Export of the concept to many other European countries
Since 2009 export of concept to US
Introduction FLEX analysis EPP-concept next steps
New reality creating new business
The success of Fruit2day has created jobs for more than 80 employers.
Introduction FLEX analysis EPP-concept next steps
Insightthe process
phase 0 / Vision development - design research / DesignGame
phase 1 / Concept development - brainstorm
- sketching /computer visualization
- model making
phase 2 / Concept refinement - computer rendering
- prototyping
- 3D CAD (Pro-E, Solid Works)
phase 3 / Engineering - mechanical design, design for assembly
- prototyping
- testing
phase 4 / Implementation - final specification
- BOM
- manufacturing support
Introduction FLEX analysis EPP-concept next steps
Insightthe process
a case study; designing Skil power tools
Introduction FLEX analysis EPP-concept next steps
Case:Skil power tools
The European branch of Skil power tools wants to create opportunities by using a new segmentation
of its market: DIY versus semi-professional
For both segments the essential product characteristics need to be developed.
Objectives:
- New definition of both segments
- A new consistent design language unique and recognizable for Skil power tools
- Clear communication of the essential differences between DIY and semi professional
- Relevant USP’s for both segments
Introduction FLEX analysis EPP-concept next steps
DIY (Do-It-Yourself)
Your partner in turning your
house into your home
hot & emotional
(Entry-Level-Professional) ELP
Your partner in turning a house
into a home
rational
Case:Skil power tools
Introduction FLEX analysis EPP-concept next steps
DIY Design characteristics
diagonal main direction of lines in direction of work piece/
operational part of the tool, clear-cut working direction
- dynamic, fast
- dynamic line is main line of the tool
- (dynamic dispersal of lines)
ELP Design characteristics
more horizontal/vertical main direction of lines
in direction of work piece, though less explicit than DIY
- sturdy, reliable, dependable
- balanced direction of lines
- subtle ‘parallelism’ of lines
Case:Skil power tools
Introduction FLEX analysis EPP-concept next steps
DIY Design characteristics
- soft grip can be used as explicit styling element
- also on non-grip areas
ELP Design characteristics
- soft grip only on crucial ergonomic areas
- not on non-grip areas
Case:Skil power tools
Introduction FLEX analysis EPP-concept next steps
DIY Design characteristics
graphics: features are to communicate for sales and
usage (not ‘cartoonesque’)
ELP Design characteristics
graphics: only where functionally needed
(more background, less present)
Case:Skil power tools
Introduction FLEX analysis EPP-concept next steps
Case:Skil power tools
Fitting the housing to the ‘donor’ parts
Introduction FLEX analysis EPP-concept next steps
Creating clear unique selling points
Case:Skil power tools
Introduction FLEX analysis EPP-concept next steps
Case:Skil power tools
Defining precise color schematics; finalized in a design manual
Introduction FLEX analysis EPP-concept next steps
Case:Skil power tools
1:1 foam models
Introduction FLEX analysis EPP-concept next steps
Case:Skil power tools
3D-CAD modeling
Introduction FLEX analysis EPP-concept next steps
DIY Design characteristics
more explicit skewed and curved lines
curved and tensioned lines with radius
main direction of lines Ą diagonal, dynamic, speed
ELP Design characteristics
more straight lines
incl (more) geometric shapes (eg circle)
direction of lines Ą ‘horizontal’, sturdy, reliable
Case:Skil power tools
Introduction FLEX analysis EPP-concept next steps
Roles FLEX plays for SKIL Europe:
1. Design Management
2. Creativity workshop facilitator
3. Product development management
4. Styling
5. Model making
6. Engineering (Pro-E / SolidWorks / UniGraphics)
7. Interface for production (China)
Case:Skil power tools
Introduction FLEX analysis EPP-concept next steps
Case:Skil power tools
Final product
Introduction FLEX analysis EPP-concept next steps
Case:Skil power tools
Final product
Introduction FLEX analysis EPP-concept next steps
Case:Skil power tools
Final product
Introduction FLEX analysis EPP-concept next steps
Case:Skil power tools
Accessory products
Introduction FLEX analysis EPP-concept next steps
Case:Skil power tools
Introduction FLEX analysis EPP-concept next steps
Case:Skil power tools
Introduction FLEX analysis EPP-concept next steps
Case:Skil power tools
Introduction FLEX analysis EPP-concept next steps
EPP, FLEX’ experience some more projects
Introduction FLEX analysis EPP-concept next steps
EPP, FLEX’ experience TNT Post
Introduction FLEX analysis EPP-concept next steps
Introduction FLEX analysis EPP-concept next steps
EPP, FLEX’ experience TNT Post
Introduction FLEX analysis EPP-concept next steps
EPP, FLEX’ experience Inventum, Plieger
Introduction FLEX analysis EPP-concept next steps
EPP, FLEX’ experience Philips spare lamp-kit
