Fleuroselect 27 09-2011
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Transcript of Fleuroselect 27 09-2011
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Dare to Share2nd International Home Garden
Conference 27 september 2011
Leiden
The Power of Social Media
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From local to National
Just because I can…
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Facebook 1850
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• Always Connected• Fast• News• Sharing Knowledge
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Personal or Corporate branding
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It is fun!
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KLM
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Media
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Crowdsourcing and Cocreation
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Crowdsourcing
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Cocreation
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Push Versus Pull
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From Transactions
to Relations
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Van Transacties Naar Relaties
Likeability Factor!
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Van Transactie Naar RelatieConsumers
do not believe your commercial
message anymore
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Twosé, 430 bottles in 8 hours
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It’s always starting with a tweet
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Revenues
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Offline and
Online
Bricks and
Clicks
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monitoring
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MARKETINGP’S Traditional versus Social Media
PLACE PASSIONPRICE PERSON
PRODUCT PROFILINGPROMOTION PUBLICITY
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Start Today!
• You are the director of your own tweets.
• Social Media only works for you when you act social.
• You seed what you sow.
• Join the Thank You Economy
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The Book
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Dare to Share
VERGEET DOELGROEPEN FORMULEREN, DIE VINDEN JOU WEL