Agenda

- Result of Aug’13

- Result of Jan-Aug’13

- Fleet current Situation

- Next action to achieve the target

Fleet sales Department

Leasing General Fleet Honda group &Staff TOTAL

22 100

City Jazz Civic Accord CR-V Freed Brio CBU Achievement

41 7 136 118 26 0 14 13 60%

By model

Sales Target = 587unitResult = 355unit

Fleet sales performance Aug’ 2013

By Channel

By Model

Evaluation : I < 80% I < 81 – 95 I 96 - 105 I 106 -120 I > 120 I

City Jazz Civic Accord CR-V Freed Brio CBU

Target Aug' Actual Aug' Actual Aug'

Civic Accord

City

Jazz

Civic

Accord

CR-V

Freed

Brio

CBU

Leasing General Fleet Honda group &StaffTarget Aug'13 Actual Aug'13 Actual Aug'12

Leasing

General Fleet

Honda group &Staff

Fleet sales Target of Aug’ 13

Aug-13 RESULT IN AUG 2013 SALES RESULT VS TARGET Sep 2013

By Model BOOKING CANCLE DLV. STOCK B/O TARGET RESULT TARGET FORECAST

BRIO

BRIO AMAZE

CITY

CITY CNG

JAZZ

JAZZ HYBRID

CIVIC

CIVIC HYBRID

ACCORD

ACCORD CBU

CRV

FREED

ODYSSEY

STEP WGN

CR-Z

TOTAL

Fleet sales result of Jan-Aug’ 2013

Leasing General Fleet Honda group &Staff TOTAL

7 58% 257 87

City Jazz Civic Accord CR-V Freed Brio CBU Achievement

3 145% 66

Sales Target = 4,322 unitResult = 3,756 unit

By Model

By Channel

Evaluation : I < 80% I < 81 – 95 I 96 - 105 I 106 -120 I > 120 I

City Jazz Civic Accord CR-V Freed Brio CBU

City

Jazz

Civic

Accord

CR-V

Freed

Brio

CBU

Leasing General Fleet Honda group &Staff

Target YTD' Actual YTD' Actual YTD'

Leasing

General Fleet

Honda group &Staff

I < 80% I < 81 – 95 I 96 - 105 I 106 -120 I > 120 I

General FleetHonda groupLeasing & Rental

Jan-Aug’13 PDCA by customers category

CategoryTarget

(P)Result

(D)Evl Check Next Action

1 Leasing&RentalCo.

2,290 1,714 75%

1.Competitor launched special

sales promotion and big discount

to the customers.

2.Extend to buy new car because

of the value of used car low down

1.Approach and gain more sales

volume by consider attractive

sales condition to the customer.

2 Honda Group/Supplier & Staff

434 1,116257%

1.Over Target because of Special

campaign for Honda Group & Staff

1.Re-consider new attractive

special campaign for Honda

Group & Staff to run out existing

model in Honda stock

3 General Fleet Customer & VIP

1,598 92658%

1.Sales volume low down effect

from First car campaign last year

1.Re-consider attractive sales

condition and continue follow up

high prospective customer to gain

more sales volume

Total 4,322 3,756 87%

Summary Fleet sales result by CategoryFleet sales result of Jan-Aug’ 2013

Bidding Prospective COMPANY END USER MODEL TYPE UNIT COMPETITOR POSSIBILITY BIDDING DATE

PERIOD DELIVERY

WIN/LOSS

KIATNAKIN BANK KIATNAKIN BANK CIVIC SAB TOYOTA ALTIS HIGH AUGUST AUG-SEP WIN

PTT PTT CIVIC SAB TOYOTA ALTIS HIGH MARCH MAY LOSS

KTB / PATRA NOVATIS CIVIC 1.8 NAVI TOYOTA ALTIS HIGH APRIL SEP WIN

KTB / PATRA NOVATIS ACCORD 2.0EL TOYOTA CAMRY HIGH APRIL APRIL-SEP WIN

WORLDCLASS PHILIP MORIS BRIO AMAZE VA HIGH SEP OCT Prospective

WORLDCLASS DANIAL CITY VA ALS HIGH APRIL APRIL LOSS

SOUTHEAST TCC LAND ACCORD 2.0NAVI 8 TOYOTA CAMRY MEDIUM MARCH JULY WIN

WORLDCLASS DKSH ACCORD 2.4EL ALS TOYOTA CAMRY MEDIUM SEP AUG'13-MAY'14 Prospective

WORLDCLASS DKSH CIVIC SAB TOYOTA ALTIS MEDIUM SEP JUN'13-JUN'14 Prospective

WORLDCLASS KASETSART UNI. ACCORD 2.0EL MEDIUM JUNE JUNE LOSS

PTT PTT ACCORD 2.4EL TOYOTA CAMRY MEDIUM JULY JULY LOSS

PTT PTT CIVIC 1.8 SAB TOYOTA ALTIS MEDIUM JULY JULY LOSS

Thairent Tipaya Insurance CIVIC TOYOTA ALTIS HIGH SEP SEP-OCT Prospective

Thairent Tipaya Insurance ACCORD 2.4 navi TOYOTA CAMRY HIGH SEP SEP-OCT Prospective

Electricity Province Authority of Thailand

Electricity Province Authority of Thailand

CRV 2.0 EAD FORTUNER MEDIUM SEP OCT Prospective

ALLIANCE HEAD GUARD CAR ACCORD 2.4 NAVI CAMRY MEDIUM SEP OCT Prospective

SAVING BANK SAVING BANK ACCORD 2.4 TECH CAMRY MEDIUM SEP OCT Prospective

THAIRENT THAIRENT BRIO AMAZE SA NISSAN AMERA MEDIUM SEP SEP-OCT Prospective

MASTER SHELL CITY SVB VIOS/FORD FIESTA MEDIUM SEP OCT Prospective

Michalin Michalin ACCORD 2.4 EL 4 TOYOTA CAMRY MEDIUM AUG AUG WIN

Royal Household Bureau

Royal Household Bureau ACCORD 2.0 EL/2.4EL 23 TOYOTA CAMRY MEDIUM AUG SEP LOSS

Jan’13 Feb Mar Apr May June July Aug Sep Oct Nov Dec

ECO

Sup-com

Compact

Family

PTT

TCC Land

Civic 27 unit

Accord 4 unit

Bidding Result as of Aug’ 2013

SUV

MUV

Accord 4 unit TCC Land

Civic 2 unit

Accord 20 unit

Civic 18 unit

Civic 28 unit

DKSH

DKSH

KIATNAKIN

WIN LOSS Prospective

Accord 7 unit NOVATIS

NOVATIS

Bio Amaze 26 unit

CITY 40 unitDANIEL

PHILLIP MORRIS

Accord 2 unit

Accord 3 unit PTT

KASETSART

Civic 2 unit

PTT

Civic 37 unit

Accord 11 unitTIPAYA INS.

TIPAYA INS.

Accord 33 unit

Brio Amaze 50 unit

City 150 unitSHELL

Thai Rent A Car

SAVING BANK

HEAD GUARD CARAccord 60 unit

PEA CRV 12 unit

Current Bidding Prospective

501 units

Accord 1 unitNOVATIS Accord 4 unit

Michalin

Accord 23 unitRoyal Household Bureau

City 70 unitHuaweai

Jan Feb Mar April May June July Aug Total

BRIO

BRIO AMEZ

CITY

JAZZ

CIVIC

ACCORD

CR-V

FREED

CITY CNG

JAZZ HYBRID

CIVIC HYBRID

JAZZ CBU

ACCORD CBU

STEPWGN

ODYSSEY

CR-Z

TOTAL

2013 Monthly Booking by Model

Jan Feb Mar April May June July Aug

BRIO BRIO AMEZ CITY JAZZ CIVIC ACCORD

CR-V FREED CITY CNG JAZZ HYBRID CIVIC HYBRID JAZZ CBU

ACCORD CBU STEPWGN ODYSSEY CR-Z

2013 Monthly Booking by Model

Accord

Civic

City

CR-V

Amaze

Stepwgn

New car purchasing

RentSell out

Normal situation(Good Price)

Fleet Situation Analysis

New car purchasing

Rent

Sell out

(Price down 20%-30%)

Short Term Rental Market Cycle

Current situation(1ST Car effect +New car campaign)

2.5 Years

Extend buying new car

Extend sell out used car

BuyingCycle

BuyingCycle

11

22

33

2.5 Years

First car campaign last year and new car campaign effect to value of used car low down ,Leasing & Rental extend to buy new car.

Trade-in Price : CITY vs VIOS 15 Aug 2013

New car Price (Y (Y (Y (Y (Y (Y

CITY . SV AT(AS) CITY . SV AT(AS) VIOS . G AT Limited

HONDA CITY & VIOS

New car Price 704,000 .

CITY I-VTEC SV AT(AS) (Standard)

CITY I-VTEC SV AT(AS)

TOYOTA / VIOS

Newcar Price 714,000 B.

Vios S 1.5 AUTO Limited

Trade-in Price : JAZZ vs YARIS 15 Aug 2013

New car Price (Y (Y (Y (Y (Y (Y

JAZZ . SV AT (S) JAZZ . SV AT (S) YARIS . RS AT

HONDA JAZZ & YARIS

New car Price 715,000 .

JAZZ 1.5 L i-VTEC S-V AT (S) (Standard)

JAZZ 1.5 L i-VTEC S-V AT (S)

TOYOTA

Newcar Price 734,000 B.

YARIS S 1.5 AUTO Limited

Trade-in Price : CIVIC vs ALTIS 15 Aug 2013

New car Price (Y (Y (Y (Y (Y (Y

CIVIC . SV AT (AS) CIVIC . SV AT (AS) ALTIS . G VVTI NAVI

HONDA CIVIC & ALTIS

New car Price 969,000 . CIVIC-VTEC SV1.8 AT(AS)

(Standard)

CIVIC I-VTEC SV1.8 AT(AS)

TOYOTA /ALTIS

Newcar Price 949,000 .

Trade-in Price : ACCORD vs CAMRY 15 Aug 2013

New car Price (Y (Y (Y (Y (Y (Y

ACCORD . EL NAVI ACCORD . EL NAVI CAMRY . G SA

HONDA ACCORD & CAMRY

New car Price 1,677,000 .

ACCORD 2.4 EL NAVI (Standard)

ACCORD 2.4 EL NAVI

TOYOTA CAMRY

Newcar Price 1,509,000 .

Trade-in Price : CRV vs FORTUNER 15 Aug 2013

New car Price (Y (Y (Y (Y (Y (Y

CRV . EL CRV . EL FORTUNER . G AT

HONDA CRV & FORTUNER

New car Price 1,524,000 .

CR-V 2.4 EL (Standard)

CR-V 2.4 EL

TOYOTA FORTUNER

Newcar Price 1,189,000 .

FORTUNER G AUTO 5sp 2.5

No. Company name

Sep-December 2013 Original Plan (Replacement)

Total

Sep-December 2013 Prospective

Total Remark

Segment Segment

ECO-Car Sub-CompactCompact

CarSUV MUV ECO-Car Sub-Compact

Compact Car

SUV MUV

Brio Amaze City Jazz Civic Accord Crv FreedStep/

OdysseyBrio Amaze City Jazz Civic Accord CR-V Freed

Step/ Odyssey

1 Avis 50 50 50 20 170 50 30 20 100

Amaze Volume 150-200 units are on the deciion compare with Almera which will settle around September City Volume 30 units prefer New City compare with Vios Civic Change to buy New Altis 20 units Accord&Crv Change to buy Camry already

2 Biz car 50 50 20 20Toyota offer more discount diff=38,000

3 Budget 50 30 20 20 15 10 145 20 20 10 50 Can not sell the terminate car 200 units. So, can not buy the new car too.

4Expert car rental

12 5 3 20 1 1 2

- Due to the used car price is very low can not sell the terminate car now . -Have a reorganize project. So, Just buy the car which user request for long term only.

5 Hertz 10 10 20 20 60 20 10 30 Can not sell the terminate car 200 units. So, can not buy the new car too.

6Krungthai Car Rent

30 30 50 110 20 20Prefer and waiting for New City

7Sixth Car rental(Master)

0 0 No plan in the last half year because plan and buy in the first half year already

10 Thai Rent 50 50 50 50Maintain the original plan

Total 80 50 182 80 145 18 50 0 0 605 0 120 90 0 41 21 0 0 0 272

Original Plan(unit) Prospective (unit) Reduce(Unit)

605 272 333

Short Term PlanCheck : Used car in stock low price to sales used car

To create a chance to gain more sales volume in Leasing & Rental , we use strategy 1.Compare different budget between maintenance fee of used car and selling price value of used car2.Give special discount to cover the different value of their used car3.Compare value of Honda used car and the competitor4.Use Approaching Strategy to gain sales volume over competitor such as Pricing ,Management relation, Product &Feature

Effect : Extend to buy new car for short term rental

Fleet market current Situation

Competitor Marketing Strategy as of Aug’13

Marketing Strategies & Activities

Nissan Sep 14-19 Test Drive @ USA

Toyota => Give free coupon to join activity when Toyota are sponsor

Visit Toyota Factory ( Hybrid Assembly ) 4 Oct.

Competitor Discount as of Aug’13

Vios new Vios old Altis Camry 2.0 Camry 2.5 Fortuner Teana Sylphy Pulsar Fiesta Attrage Amera

Discount Discount Discount Discount Discount Discount Discount Discount Discount Discount Discount Discount

60,000-70,000 2

MonthBrio

Brio Amaze

City Jazz Civic Accord 2.0 Accord 2.4 CR-V

Discount

Aug’13- 45 - - - - - -

1. Fleet Price Discount to Leasing & Rental & Fleet Company as of Aug

2. Approaching strategies

Next action to achieve the target

COMPANY MODEL TYPE UNIT COMPETITORBIDDING

DATEWIN/LOSS Check (Reason Win & Loss) Next Action

KIATNAKIN BANK

CIVIC SAB TOYOTA ALTIS AUGUST WIN1.Product&Feature 2.Special Price

Use management relation & closely follow up to enhance good relationship ->for next Bidding

PTT ACCORD 2.4EL TOYOTA CAMRY JULY LOSS2.Camry discount 107,300+Regist.

Use management relation & closely follow up to enhance good relationship & give great special discount to gain more sales volume->for next Bidding

PTT CIVIC 1.8 SAB TOYOTA ALTIS JULY LOSS3.Altis discount 97,120+Regist

Use management relation & closely follow up to enhance good relationship & give great special discount to gain more sales volume->for next Bidding

1.Top management relation

2.Leasing offers

3.Leave demo. Car

4.Special price ( if needed )

5.Business relation

6.Product & Feature

COMPANY END USER MODEL TYPE UNIT COMPETITOR POSSIBILITYBIDDING

DATEPERIOD

DELIVERYWIN/LOSS

Thairent Tipaya Insurance CIVIC TOYOTA ALTIS HIGH SEP SEP-OCT Prospective

Thairent Tipaya Insurance ACCORD 2.4 navi TOYOTA CAMRY HIGH SEP SEP-OCT Prospective

PEA PEA CRV 2.0 EAD FORTUNER MEDIUM SEP OCT Prospective

ALLIANCE HEAD GUARD CAR ACCORD 2.4 NAVI CAMRY MEDIUM SEP OCT Prospective

SAVING BANK SAVING BANK ACCORD 2.4 TECH CAMRY MEDIUM SEP OCT Prospective

THAIRENT THAIRENT BRIO AMAZE SA NISSAN AMERA MEDIUM SEP SEP-OCT Prospective

MASTER SHELL CITY SVB VIOS/FORD FIESTA MEDIUM SEP OCT Prospective

WORLDCLASS HUAWEAI CITY SVB 70 TOYOTA VIOS MEDIUM SEP OCT Prospective

Strategy to win the competitorBig lot Prospective

To Achieve Fleet sales Target We use Approaching Strategy COMPANY END USER MODEL TYPE UNIT Approaching Strategy

Thairent Tipaya Insurance CIVIC 1.Product & Feature 2.Management relation

Thairent Tipaya Insurance ACCORD 2.4 navi 1.Product & Feature 2.Management relation

PEA PEA CRV 2.0 EAD 1.Product & Feature 2.Management relation

ALLIANCE HEAD GUARD CAR ACCORD 2.4 NAVI 1.Special Price 2.Management relation

SAVING BANK SAVING BANK ACCORD 2.4 TECH 1.Product & Feature 2.Management relation 3.Special Price

THAIRENT THAIRENT BRIO AMAZE SA 1.Special Price 2.Management relation 3.Product & Feature

MASTER SHELL CITY SVB 1.Leasing Offer 2.Product & Feature 3.Management relation

First Pilot Test Drive Activity At Amata Nakorn Industrial co with Master Car rent

Objective : - Create opportunity to do business talk- Create sales chance and gain more sales volume - Promote 2GA USP > Elegant > Comfort >Advance Technology

Date: 5-6 Sep 2013Time: 10.00 – 16.00 pmVenue : Amata NakornTarget group : 375 company in Amata Nakorn Industrial Achievement : To challenge Fleet sales target 1,500 units How to: - Test drive 2GA and CIVIC ,CR-V , STEPWGN

- Display carActivity-Test drive 2GA and others Honda model- Approach the key person to give them the attractive condition to meet theirrequirement

P Next Action

Place : Coffee D’OroAmata Nakorn

1 Test Drive @ Industrial Park 2 Leave Demonstration car to test drive

Provide 2GA Demonstration car to high prospective customers Objective : - Introduce 2GA into Fleet market

- Create sales chance and gain more sales volume

Date: Aug - Sep 2013Target group : - Kasikorn Bank

- Tipaya Insurance- PTT - Highway police- Saving Bank / IRPC / KAO / DKSH

Achievement : To challenge Fleet sales target 1,500 units How to: - Test drive 2GA to create confident of

high performance of 2GA

* Fleet borrow 5 units of Accord demonstration cars from GA

Schedule

- Fleet sales staff continue penetrate & visit 7 group of new source customer 2 times per month to make good relationship in long term and also find channel to penetrate sales volume

- Find out and discuss with Fleet sales Dept. about the limited of channel to approach to customer.- Evaluate the result of sales volume every month.- Try to meet the customer’s requirement with difference approach to create more sales volume.

3 Continue penetrate 7 new group of Potential customer Project : Penetrate New Potential CustomerObjective : To expand Fleet sales customers channel to

gain more volume of 2GA and others Honda modelTarget : 500 unit Period : Jan – Dec ’13

1.Bank 2.Consumer Product 3.Department Store 4.Petrolium 5.Communication 6.Beverage 7.Government/state En.

Fleet Activity to Enhance Sales Volume

Result, 3,756

Back order, 160

Bidding pros., 501

Short Term pros.,

New pros., 1811

Target Result

• JAZZ Hybrid 20 unit

• CIVIC Hybrid 20 unit

1.Special campaign for Honda Suppliers

• JAZZ Hybrid 50 unit

• CIVIC Hybrid 50 unit

2.Special campaign for Honda Group Staff

• All Model 200 units

3.Friend Introduction campaign

• CIVIC Hybrid 180 unit

4. Monitor car

6,500

5 Fleet Special campaign LaunchingTarget 320 unit

1 New bidding from Fleet company2 New bidding from Leasing company3 VIP customer4 Honda staff welfare

P Next ActionProspective customer

To achieve6,500

unit

pending

Plus + Focus Leasing

PDCA SALES RESULT BY MODEL Aug’ 2013

Model

Aug-13

TQM Check ActionTarget Actual

With Target (%)

BRIO 2 9 450% Dlv result from Staff campaignMaintain Staff campaign to Honda group to create sales volume

BRIO AMAZE 30 5 16% Result from Honda staff campaign Propose to Thairent 50 unit

CITY 140 28 20% Short term rental stop buying effect from used car Propose to Shell Thailand 150 unit

CITY CNG 10 13 130% Short term rental stop buying effect from used car Create sales volume to Leasing & Rental

JAZZ 40 5 12.5% Short term rental stop buying effect from used car Sales staff should control their cust.to dlv.within time

JAZZ HYBRID 10 2 20% 1 unit from Leasing & Rentalshould create sales volume by launch special campaign

CIVIC 150 134 89%Majority volume from Leasing & Rental & Staff campaign

should create sales volume by launch special campaign to L&R

CIVIC HYBRID 10 2 20% 2 unit from Fleet Fleet company & Staffshould create sales volume by launch special campaign

ACCORD 150 113 75% Majority volume from Leasing&Rental should create sales volume by give special discount

ACCORD CBU 0 5 Accord CBU from staff campaign already run out model

CRV 40 26 65% Majority volume from Leasing & Rental should create sales volume to Leasing & Rental

FREED 5 0 Not have Freed model Wait for minor change

ODYSSEY 0 0

STEP WGN 0 13 5 unit from HATCM , 4 unit from staff campaign Should create sales volume by launch special campaign

CR-Z 0 0

Total 587 355 60%

Evaluation : I < 80% I < 81 – 95 I 96 - 105 I 106 -120 I > 120 I

Model

Jan-13 Feb-13 Mar-13 Jan-Mar'13

Check Action

Target ActualWith

Target (%)

Target ActualWith

Target (%)

Target ActualWith

Target (%)

Target ActualWith

Target (%)

BRIOlow sales volume after

Amaze launchshould launch campaign to Honda

group to create sales volume

BRIO AMAZE

Brio Amaze honda staff campaign

should launch campaign to Honda group to create sales volume

CITY first car campaign Sales staff should control their cust.to

dlv.within time

CITY CNG first car campaign Sales staff should control their cust.to

dlv.within time

JAZZ first car campaign Sales staff should control their cust.to

dlv.within time

JAZZ HYBRID

vip cust.should create sales volume by launch

special campaign

CIVIC Leasing&Rental cust.should create sales volume by launch

special campaign

CIVIC HYBRID

com.car for product dept.

should create sales volume by launch special campaign

ACCORD run out year model 2012should create sales volume by launch

special campaign

ACCORD CBU

Accord CBU staff campaign

already run out model

CRV vip & staff welfareshould create sales volume to

Leasing&Rental

FREED HONDA GROUP 10 UNITshould create sales volume by launch

special campaign

ODYSSEY HONDA GROUP 6 UNITshould create sales volume by launch

special campaign

STEP WGN Honda group com.carshould create sales volume by launch

special campaign

CR-Z should create sales volume by launch

special campaign

Total

PDCA FLEET RESULT Jan-Mar 2013

PDCA FLEET RESULT Apr-Jun 2013

Model

Apr-13 May-13 Jun'13 Apr-Jun'13

Check Action

Target ActualWith

Target (%)

Target ActualWith

Target (%)

Target ActualWith

Target (%)

Target ActualWith

Target (%)

BRIOlow sales volume after

Amaze launchshould launch campaign to Honda

group to create sales volume

BRIO AMAZE

Brio Amaze honda staff campaign

Propose 50 unit to Thairentcompare with Nissan Amera

CITYShort term rental stop

buying because of used car crisis

Approach Shell Thailand for 150 unit of City svb via Master

CITY CNGShort term rental stop

buying because of used car crisis

Create sales volume to Leasing & Rental

JAZZShort term rental stop

buying because of used car crisis

Create sales volume to Leasing & Rental

JAZZ HYBRID

vip cust.Create sales volume by launch

special campaign

CIVIC Leasing & Rental cust. Bidding with DKSH & Tipaya

CIVIC HYBRID

Leasing & Rental cust./ Honda group &

Supplier

should create sales volume by launch special campaign

ACCORD Leasing&Rental should create sales volume by

launch special campaign

ACCORD CBU

Accord CBU staff

campaignalready run out model

CRV Leasing & Rentalshould create sales volume to

Leasing & Rental

FREED Leasing&Rental&VIP Wait for minor change model

ODYSSEY 3 unit from Honda

groupshould create sales volume by

launch special campaign

STEP WGN Majority volume from

Honda groupshould create sales volume by

launch special campaign

CR-Z from Honda groupshould create sales volume by

launch special campaign

Total

Model

Jul-13 Aug-13 Jul-Aug'13

Check ActionTarget Actual

With Target (%)

Target ActualWith

Target (%)

Target ActualWith

Target (%)

BRIOEffect from first car

campaignshould launch campaign to Honda group to

create sales volume

BRIO AMAZEEffect from first car

campaignshould launch campaign to Honda group to

create sales volume

CITYEffect from first car

campaignshould create sales volume by launch special

campaign

CITY CNGEffect from first car

campaignshould create sales volume by launch special

campaign

JAZZEffect from first car

campaignshould create sales volume by launch special

campaign

JAZZ HYBRID only vip cust.should create sales volume by launch special

campaign

CIVIC Leasing&Rental cust.should create sales volume by launch special

campaign

CIVIC HYBRID only vip cust.should create sales volume by launch special

campaign

ACCORDmain cust.from Leasing&Rental

should create sales volume to Leasing&Rental

ACCORD CBU#DIV/0! #DIV/0! #DIV/0!

Accord CBU staff campaign already run out model

CRVmain cust.from Leasing&Rental

should create sales volume to Leasing&Rental

FREED run out model already run out model

ODYSSEY#DIV/0! #DIV/0! #DIV/0!

run out model already run out model

STEP WGN#DIV/0! #DIV/0! #DIV/0!

Majority volume from Honda group

should create sales volume by launch special campaign

CR-Z#DIV/0! #DIV/0! #DIV/0!

Total

PDCA FLEET RESULT Jul-Aug 2013

No. Customer Target vs TargetJan Feb Mar Apr May Jun Jul Aug (Units)

ACS Capital Corporation Limited Bangkok Mitsubishi UFJ Lease

Bell Carrental & Leasing Co.,Ltd. Better Leasing Co.,Ltd. Expert Car Rent KTB Leasing Co.,Ltd.

Krungthai Car Rent & Lease PLC.

Master Car Rental Co.,Ltd.

Mazarine Co.,Ltd. Mitsiam Motors Co.,Ltd.

Paragon Car Rental Co.,Ltd. (Hertz)

Passport Car Rent Co.,Ltd. Thai Rent A Car Phatra Leasing PCL.

Premier Inter Leasing Co.,Ltd.

Quality Rent-A-Car Co.,Ltd. Sumitomo

Southeast Capital Co.,Ltd. Worldclass Rent a Car Co.,Ltd. (Budget)

ThaiOrix Leasing Co.,Ltd.

True Leasing Co.,Ltd. Thai International Rent A Car (Avis) Thai VP BIZCAR Bangkok Auto lease SAP TSS SAN UOB Leasing BTMU

Total

Fleet Customer (company)

VIP(

Gov./State Limousine

Total

Honda Group

Honda Supplier staff ( campaign ) Honda group staff ( campaign )

Honda group staff ( welfare ) Supplier

Total

YTD Net Daily Booking & Delivery

2013 Result by sales Jan-Jul’13

Order Delivery

Katawuth 140 180

Anusorn 418 611

Ratchada 250 338

Somkiat 340 405

Nantanit 409 474

Supak 490 507

Rawiwan 549 716

Nicharee 439 525

Total 3,035 3,756

2013 Result Jan-Jul’13 Order Delivery

Accord 741 697

Brio 39 43

Brio Amaze 120 257

City 394 586

City CNG 56 208

Civic 859 855

Civic Hybrid 25 31

CRV 429 538

JAZZ 88 170

JAZZ HYBRID 8 23

ACCORD CBU 40 40

CRZ 1 1

FREED 48 57

ODYSSEY 13 19

STEP WGN 174 231

TOTAL 3,035 3,756