BUYERS GUIDE 2009 IN ASSOCIATION WITH QUINN-INSURANCEPLUS:

3FLEETCAR I OCT 08

FFlleeeett TTrraannssppoorrtt//FFlleeeett CCaarr//FFlleeeett VVaann//FFlleeeett BBuuss && CCooaacchh//FFlleeeett TTrraaiilleerr && BBooddyy BBuuiillddeerr//

FFlleeeett MMaarriittiimmee aarree ppuubblliisshheedd bbyy JJJJDDSS PPuubblliiccaattiioonnss LLttdd..

RReeggiisstteerreedd OOffffiiccee:: DD’’AAllttoonn SSttrreeeett,, CCllaarreemmoorrrriiss,, CCoo.. MMaayyoo.. CCoo.. RReegg.. NNoo.. 336688776677

DDiirreeccttoorrss:: JJaarrllaatthh SSwweeeenneeyy,, SSeeaann MMuurrttaagghh..

Disclaimer: Fleet Transport Magazine management canaccept no responsibility for the accuracy of contributedarticles or statements appearing in this magazine and anyviews or opinions expressed are not necessarily those ofFleet Transport management, save where otherwiseindicated. No responsibility for loss or distress occasioned toany person acting or refraining from acting as a result of thematerial in this publication can be accepted by the authors,contributors, Editors or publishers. The Editor reserves theright to make publishing decisions on any advertisements oreditorial article submitted to the magazine and to refusepublication or to edit any editorial material as seemsappropriate to him. Professional legal advice should alwaysbe sought in relation to any specific matter.

Fleet Car Magazine,D’Alton Street, Claremorris, County Mayo, Ireland.Telephone: +353 (0)94 9372819 / 9372826Fax: +353 (0)94 9373571Email: enquiries@fleet.ieISDN: +353 (0)94 938 8242ISSN: 1649-9433

Editor: Jarlath Sweeney

Contributors:Cathal Doyle, Gerry Murphy, Austin Shinnors.

Photography:Jarlath Sweeney, Cathal Doyle, Gerry Murphy, Podge Newe, David Branigan/Oceansport, Matt Shinnors, Kevin O’Driscoll, ISPFD-nbg.de.

Administration: Orla Sweeney, Denise Vahey.

Advertising: Mary Morrissey, Orla Sweeney.

Design & Print: KPS Colour Print Ltd.

4 NEWS•40 shades of green lights •Blinking excessively means you are tired •Doblo Electric gets going •Tour of Ireland supported by industry •On-line parts business booms •Junction Box – News Bites from Fiat, DriverFocus,Mazda, Semperit, Honda and Volvo.

6 NEWSLETTER Activities of the Vehicle Leasing Association of Ireland.

8 COVER Opel Insignia – artistry meets precision.

10 INTERVIEW Exclusive chat with Insignia designer Mark Adams.

13 BUYERS GUIDE 2009 IN ASSOCIATION WITH QUINN-INSURANCELooking to 2009 and to what the various segments have to offer the corporate and fleet sector.

23 FLEETING SHOTS Social scene in picture format.

24 SAFETY Latest developments from Continental and the significance of Electronic Stability Control.

26 PREVIEW Highlighting what’s to see at the Paris Motor Show 2009.

30 COMPARISON Putting the Jaguar XF Diesel against the Lexus GS Hybrid.

33 LAUNCH PAD •New Audi A6 •Audi A6 Security •Seat Ibiza•Ford Kuga •Suzuki Splash •Ford Fiesta•Mitsubishi Lancer Sportback & Ralliart •Iveco Campagnola •Fiat Qubo.

42 TEST Subaru Legacy Sports Tourer Diesel

44 MOTORSPORT •Round-up of Irish Rally scene •Citroen C2R2 drive •Rally Ireland prepares.

46 TECHNOLOGY Trafficmaster – making inroads in the fleet sector.

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winter 2008 contents

news lnews I

Negotiations are said to be ongoingbetween the Fiat people Ireland and Italywith a view of bringing in the Fiat Lineasaloon into the marketplace over here.Designed by Fiat Style Centre and producedin Turkey the 1.3 litre 90hp Multijet dieselwould be the preferred option due to itsimpressive performance levels, low runningcosts and above all low CO2 rating. VitalStats: - 4.56m long, 1.73m wide, 1.5m tall,wheelbase 2.6m, luggage space 500 litres.

FIAT LINEA FOR IRELAND?

Mazda Ireland has appointed MichaelHowe as its new Sales Director. Having vastexperience in the Motor Trade, Michael heldsenior positions in Toyota and Fiat AutoIreland and aims to further expand onMazda’s market share in the mainstreamand corporate sectors in Ireland.

MAZDA IRELANDAPPOINTMENT

Semperit has introduced a newaffordable tyre for mainstream – premiumcars. Called Speed Life, it replaces theSemperit Direction-Sport. The three mainsegments in the Irish market, which makeup two-thirds of car sales have becomemore performance oriented in recent years.“Speed Life is specifically aimed at thisburgeoning market, providing an affordableoption without compromising on safety orperformance,” says Paddy Murphy ofSemperit Ireland.

SEMPERIT SPEED LIFE

JUNCTIONNeexxtt ttiimmee yyoouu aarreeapproaching a junction

with traffic lights, ask yourselfwhat a green light means. Ifyour answer is ‘go’, you areonly half right!

For full marks, you need toremind yourself that a greenlight at the junction doesmean go, but only if it is safeto do so, according to theInstitute of AdvancedMotorists.

You also need to ask how long has it been green? Thelonger it has been green, the sooner it will change toamber. Amber doesn’t mean ‘speed up to get through thelights before they change’. It means stop. And after amber,the lights always go red.

These days, especially with congestion, more drivers areprepared to risk an amber light (known as ‘ambergamblers’), or even a red light to get through a junction.

That in turn means that we need to use an extra defensivedriving technique. Even though the lights are ‘with you’,always glance both ways as you approach the junction, tosatisfy yourself that you can get across safely.

By taking a moment to look both ways, even when thelight is green, you might be able to spot somebody who isprepared to risk his/her safety – and yours – by ignoringthe traffic signals.

And even if the light is green in your favour, keep usingyour rear mirror. It may be that somebody is following youtoo closely, in which case, by spotting the that the greenlight is about to turn amber in good time, you can slowdown early, brake more gently and reduce the chances ofa collision from behind.

All traffic lights are set according to the speed zones inwhich they are placed. If you are doing the correct speedlimit, you will have adequate time to stop at an amberlight.

40 shades!

TThhee hhuummaann bbooddyy hhaass ddeevveellooppeedd aa vveerryy eeffffiicciieennttsystem of warning of impending tiredness and loss of

concentration – long before you become drowsy andcontrol of a vehicle is impaired.

The first signs of the onset of getting tired or bored arethat the rate at which we blink goes up. An increase in thenormal blink rate of about 10 blinks (also known asnictating) per minute is a warning signal that it is time tofind an appropriate place to pull over and take a rest fromthe stress of driving.

Chief Executive of GEM (formerly known as the Guild ofExperienced Motorists), David Williams, said: “This is awonderful reflex action by humans of we should all beaware. It is a built-in early warning system that gives us theopportunity to headfor the nearestmotorway servicearea or other refugefrom the roadbefore our drivingbecomes erratic andp o t e n t i a l l ydangerous. “It notonly tells us that weare getting tired,but we are boredand liable to loseconcentration.”

Blinking is anessential bodyfunction that helpsspread tears acrossthe eye andremoves irritants. Itstops the eye ball

drying out, kills bacteria and carries oxygen and nutrientsto the corneal cells.

A blink takes between 300 and 400 milliseconds and as aresult humans lose about 23 minutes of visual informationduring a waking day.

It is estimated that driver sleepiness is a factor in one fifthof road accidents. It is recommended that drivers take atleast a 15 minute break after every two hours of driving.

“Making sure we are alert and as fresh as possible –especially on long journeys – is a critical element of roadsafety,” said David. “People should become much moreaware of their blink rate and heed the warning if it startsto rise.”

‘Take a Break’ - when eyes start to flutter

FLEETCAR I OCT 084

Ron McNamara, founder and ManagingDirector of DriverFocus was presented withthe Most Promising Start-Up Award fromDun Laoghaire-Rathdown County EnterpriseBoard, at a ceremony in County Hall, DunLaoghaire. Established in 2006, DriverFocushelps employers manage their drivers’wellbeing and skills by identifying – andthen training - low, medium and high-riskdrivers. DriverFocus’ unique, web-basedprogram FleetFit™, accurately assesses 12driving-related cognitive skills, compareseach driver against their peers and allowsorganisations to prioritise time-consumingand expensive on-road training.

AWARD FORDRIVERFOCUS

news ll

Pictured at the media conference toannounce the 12 month countdown to theVolvo Ocean Race stop-over in Galway nextyear were Martin Cullen T.D., Minister forArts, Sport and Tourism, Debbie Hadwen,Chief Duty Officer of the Volvo Ocean Raceand David Baddeley, Managing Director ofVolvo Car Ireland. To mark the occasion Mr.Cullen was presented with a model of theVolvo Open 70 from Ms. Hadwen.

VOLVO OCEAN RACE2008/9

ON BOXUniversal Honda has introduced thebrands acclaimed 2.2 litre i-CTDi diesel to itsCivic 5 door range. With only limited supplyfor the remainder of 2008, good supplies ofthe 140PS common-rail (140g/km CO2) unitare assured from January next when itsimpact in the market place will be felt.

HONDA CIVIC DIESEL

As part of the prize package, the 2008Rose of Tralee Tipperary’s Aoife Kelly waspresented with a new Volvo C30 (Valued at€35,000) in front of a live to audience of 1million people at the Festival Dome.

ROSE – YOUR VOLVOCARRIAGE AWAITS

DDeevveellooppeedd tthhrroouugghh aa ppaarrttnneerrsshhiippbbeettwweeeenn FFiiaatt aanndd MMiiccrroo--VVeetttt,, Europe’s

leading electric vehicle specialist, the Fiat DobloElectric is aimed at a wide variety of commercialusers with Cargo, Combi and High Roof options.Introduced into Ireland by Green Machines, theFiat Doblo is recognised as one of the most widelyused MPVs in Europe and the new electric versionis capable of being configured as a people carrieror a functional utility vehicle. The Doblo Electric isavailable in full Irish specification with all standardoptions and the backing of a full Fiat warranty.

The Doblo Electric is powered by Lithium-ionbatteries which guarantee low weight and highperformance with speeds of 120 km/h and arange of 150 km. With a carrying capacity ofapproximately 500kg the Micro-Vett Doblo isperfect as an urban people carrier and deliveryvehicle.

Robert Nolan, Managing Director, Green Machines stated,“The average commercial vehicle in our towns and citiesonly covers about 50 kilometres in a day. As the supply andprice of traditional carbon based fuels remain uncertain itwill make sense to many commercial interests to lookseriously at the electric vehicle market. To fully charge thevehicle for a year is estimated to cost as little as €300which is on average about 50 times cheaper than the fuelcosts of similarly sized petrol vehicles. As the engine

contains fewer moving parts than a traditional carbonemitting engine it requires far less maintenance offeringfurther savings.”

The Rathmines based company which markets a range ofelectric powered vehicles including bicycles, scooters andthe Mega Electric City car, hopes to introduce furtherelectric passenger and commercial vehicles to Ireland inthe near future, including the new Fiat Fiorino compactvan.

Fiat Doblo Electric hits the streets

IIrriisshh FFeerrrriieess aanndd FFIIAATTAAuuttoommoobbiilleess IIrreellaanndd

collectively threw its weightbehind Failte Ireland in its effort topromote Summer tourism intoIreland by becoming headlinesponsors of the Tour of Irelandcycle race which took place herefrom 27th - 31st August.

Prior to and after the event IrishFerries provided freight andpassenger space on board theirvessels for competitors, supportpersonnel and equipmenttravelling to Ireland. FIAT, a formerpremium sponsor of the Tour deFrance provided over 75 cars andcommercials to race officials andteams over the 6-day event.

One high profile competitors that took part was leadingBritish Olympic rider and Tour de France stage winner,Mark Cavendish, who won a number of stages.

One of the sporting highlights of the Summer season, theTour of Ireland which was broadcast on RTE 2 televisionand indeed televised in over 140 countries around theworld showcased Fiat cars in a dynamic fashion.

Fiat Automobiles Ireland CEO, Adrian Walsh commented;"Cycle racing is unique as a non-motor sport that uses carsas an integral part of the event and Fiat, which has a richheritage in world cycling previously sponsoring Tour deFrance, Tour of Italy and UCI amongst others is nowassociated with the Tour of Ireland - a truly unique andexciting sporting fixture."

Fiat and Alfa Romeo cars are pictured in Ballinrobe at thestart of Stage 3 of the Tour Of Ireland.

TThhee FFrreenncchh,, GGeerrmmaannss,, SSppaanniisshh aanndd eessppeecciiaallllyy tthheeIIrriisshh are having an online frenzy ordering car parts from

the UK and saving as much as 70% compared to buying intheir own country, claims a new report.

Export sales of car parts to do-it-yourselfenthusiasts and the garage trade haveincreased by 285% in the last year as thevalue of the Euro has risen by around20%. The UK’s weak currency, goodavailability of spare parts and fast and lowcost delivery costs in to Europe is fuellingrecord export sales for online mailorder specialists.

A set of brake discs and pads for aprestige vehicle in Europe can cost well

over £250, or the equivalent of around €317. Similar partsbought online from the UK can cost less than a £100(€126). Even after taking in to account around £30 indelivery costs there is still over a £100 (€126) to be saved.The biggest savings for motorists are on brakes, clutches,

shock absorbers, steering racks,suspension components, wheel bearings,timing belt kits and CV joints. Delivery tothe door anywhere in Europe takes 3-4days with carriage costs ranging from

£4.95 to £29.00 for a parcel up-to 10kilos in weight.

In recent weeks sterling has dropped evenfurther against most major currencies so

the export frenzy looks set to continue.

Export frenzy as Europeans buy parts online

Irish Ferries and Fiat Supports Tour of IrelandCycle Race

5FLEETCAR I OCT 08

Robert Nolan - Managing Director, Green Machines andMichele Ceccucci - Sales Network Manager, Micro-Vett

AAnnnnuuaall GGeenneerraall MMeeeettiinngg

The Vehicle Leasing Association of Ireland (VLAI) held its Annual General Meeting(AGM) at St. Margaret’s Golf Club on the 16th May last where John Wallace fromFleetfirst Contract Hire was elected as President for 2008/9 and Paul Leddy fromLombard became Deputy President.

The AGM was followed by the Spring golf outing which was won by Jim Raffertywho just pipped the new President on the back nine to win the much loved“Exhaust Trophy”.

Since the AGM the VLAI Council has been extremely busy working on behalf of itsmembers. It met with the Minister for Finance to express concerns about usedimports and the impact they were going to have on pre-owned car values as aresult of the lower CO2 based VRT rates. This concern was not misguided and oneonly has to drive around the country to see imported cars on every roadside for saleto realise this “black market” is out of control. This in turn, has resulted in a seriousshortfall in tax revenues.

Vehicle Registration Tax (VRT) revenues are already down and will drop significantlyin the remaining months of 2008 and into 2009. The reasons for this are many.

Changes in VRT bands to a CO2 based tax system and the excessive delay inimplementation of the revised scheme has meant the following:

• Motorists are purchasing more CO2 efficient vehicles with a much lower taxtake in comparison to the old VRT scheme.• Motorists deferred their car purchase until post July 2008 and now some haveeither pushed their decision out to 2009 or decided to hold on to their existing carfor the moment. • New lower CO2 emission cars are being introduced by manufacturers,Revenue did not anticipate this in their Budget estimates.• A number of distributors have reduced the price of some of their carssubstantially (for competitive reasons) even though they should in fact beincreasing – less VRT for Government with no positives for CO2.• Dealerships are reluctant or unable to trade in used cars due to oversupply andthe aforementioned imports

The VLAI predicted last June that VRT and VAT contributions to the Exchequerwould be a big underperformer in the remainder of the year and with the currentVRT tax bands, revenue will decrease further in 2009 as businesses and consumersselect more tax efficient vehicles. This new system of calculating VRT was to be“revenue neutral” but it is now obvious that this is not the case. A major concernto Government which will have no option but to change the bands.

Whilst the VRTincome loss issubstantial, roadtax income to localAuthorities willalso be reducedconsiderably as therevised bands arealso aligned toCO2 emissions. Itis our estimatethat the reductionto localGovernment willbe approximately50%. This will be agradual decline(rather than asharp shock ashappened with

VRT) as older cars are replaced with newer more efficient ones.

It is the Government’s responsibility to ensure that there is no uncertainty in themotor market due to taxation. It needs to show leadership in uncertain times andinform the industry and consumers about future Budget changes and not leave themotor industry in a similar position to that of the property market following itsindecision a couple of years ago.

BBrreeaakkffaasstt MMeeeettiinngg

Whilst the VLAI welcomed the introduction of the new Barrier Free Tolling (BFT),the Vehicle Leasing Association has some major concerns which need correction.We held a very successful Breakfast Meeting in Liffey Valley with the National RoadsAuthority (NRA) about the new Barrier Free Tolling system which came into effectat the end of August. Over seventy representatives of member companies cameout to hear how it was all going to work. Following the presentations from the NRAthe Questions and Answer session was very lively with lots of issues being raised.In brief the following concerns were heard:-

11)) The concern the VLAI has is that the system is designed for consumers – i.e.one car, one owner, one user. It does not allow for multiple car fleet operators orcompany cars. The VLAI was not invited to or involved in any meetings regardingthe implementation or operation of this Barrier Free Tolling (BFT) system.

22)) Companies which now register with Eflow for a Video Recognition account willin effect be paying a 25 per cent increase on the current rates – anotherunacceptable price rise for businesses.

33)) VAT is now non-recoverable for cars – thereby giving the operators an 82 percent increase for business users who used pay on use and claim VAT as a legitimatebusiness expense

44)) As it stands there is no provision for registered owners to transfer liability to thedriver of the vehicle as is the case with parking and speeding fines

55)) The transfer of ownership when a vehicle is sold currently can take between 7– 28 days – in the meantime the registered owner is liable for all fines – this has tobe totally unfair and unjust.

66)) This BFT system is adding a huge amount of unnecessary administration onVLAI members and fleet operators and this will result in additional costs which willhave to be passed on.

77)) Any system which is going to cost €25 million per annum to bring in €50m hasto be morally wrong.

newsletter

FLEETCAR I OCT 086

TThhee oobbjjeeccttiivveess ooff tthhee AAssssoocciiaattiioonn aarree aass ffoolllloowwss::

• To promote and develop the general interests of all members.• To maintain a standard between the Association and the businesscommunity in which the membership of the Association is recognised as aguarantee of integrity and a high standard of service.• To bring before the business community the advantages of dealing withmembers of the Association.• To liaise with other bodies in the leasing field of the motor trade and allied businesses.• To collect and distribute information on matters that concern theinterests of all the members.• To do all such things as are incidental or conducive to the above objects.

WelcomeWelcome to the Vehicle Leasing Association of Ireland's Newsletter. As the newly elected President itgives me great pleasure to write these few words of welcome.

On this page you will find the details of our activities in recent months. When you're choosing a leasingcompany to supply your vehicles or provide you with fleet management you should ensure that it is amember of the VLAI. All our members are professional and can provide you with the service yourequire.

This year the Council will continue to work hard on the following projects, VRT on used imports,Barrier Free Tolling and VAT. As usual we plan on having our usual golf and social events and I hopeto see as many members as possible at these events.

Further details about our Association can be found on www.vlai.ie

John WallacePresident, Vehicle Leasing Association of Ireland

Paul Leddy, Deputy President, VLAI & John Wallace, President, VLAI

IInn lliigghhtt ooff ccoommppeettiittiioonnffrroomm MMPPVVss aanndd SSUUVVss

GGeerrmmaann aauuttoommaannuuffaaccttuurreerrss havestarted a trend in trying torejuvenate the traditionalfamily-sized car.Volkswagen was first offthe blocks in creating thePassat CC – a four-doorcoupe version of thepopular mid-sized saloon.Now Opel has taken up themantle with the all-newInsignia. Its sporty coupeform in both saloon andhatchback bodystyles(which share an identical4830mm length andcommon wheelbase of2737mm) does notcompromise on interiorspace. It will be offeredfrom the start with frontand all-wheel drive. At theWorld Premier held at thePotter Fields Park, Londonon the eve of the BritishInternational Motor Show,Alan Vissar, Head of European Marketing GM Opel, stressed that the newInsignia is not the new Vectra as the latest D-Segment contender is a totallynew car inside and out.

Stunning to look at with its aerodynamic frontal shape and sharp sideprofile, the new Insignia will hit Irish dealerships towards the end of 2008.Euro 5 powerplants, from the 1.8 litre 140PS petrol to the 160PS 2.0 litrediesel - will satisfy the needs of both the family motorist and fleet driver.There is talk of a115PS 1.6 litrepetrol to beadded to the line-up in due courseand a lowemission EcoFlex2.0 CDTi. Forboth type ofcustomer profiles,the 5-doorhatchback boastsan impressivel u g g a g ec o m p a r t m e n tvolume from 520to 1456 litres.

Developed by General Motors Europe under the creative hand of MarkAdams and assisted by its Engineering Centre at Millbrook in Bedfordshire,UK, new Insignia will be built at GME’s plant in Russelsheim, Germany.

Drivers and occupants will appreciate the numerous technologicalinnovations featured in the Insignia. For example the new Front CameraSystem can both read and memorise road signs as well as alert drivers if

cover

WWiitthh aa hheeiigghhtt--aaddjjuussttmmeenntt rraannggee ooff 6655 mmiilllliimmeettrreess aanndd aa lleennggtthh--aaddjjuussttmmeenntt rraannggee ooff 227700 mmiilllliimmeettrreess,, the Insignia’s seats use the

most up-to-date technology to create new levels of comfort and safety inthis class.

In addition, the Ergonomic Sports Seats have improved tilt adjustment, 4-way power lumbar support, and ergonomic seat contours, includingsuperior side support.

Acknowledging this achievement, Aktion Gesunder Rücken e.V (AGR), anindependent panel of ergonomics experts and doctors in Germany, has

awarded the Insignia’s Sport seats its coveted seal of approval. The AGRseal is a guarantee of quality only awarded to ergonomic products thatcomply with strict medical requirements; in this case the Insignia’s seatseffectively prevent the back pain and tension suffered by some occupantson car journeys.

AGR was also impressed by the Ergonomic Sport Seat’s thigh support,which features a cushion that can be extended by up to 60 millimetres fortaller drivers. Complementing this are optional power adjustment withmemory and fan ventilation.

AAccttiivvee hheeaadd rreessttrraaiinnttss pprreevveenntt wwhhiippllaasshh

According to the European Traffic Safety Council, whiplash accounts for

Best Seats in Town

FLEETCAR I OCT 088

Sign of Opel’s future

OOnn ooppeenniinngg tthhee ddoooorrss ooff ccaarr’’ss ccaabbiinn,, tthhee ffiirrsstt iimmpprreessssiioonn iiss ooff tthheewwrraapp aarroouunndd iinntteerriioorr. This is dominated by the signature “wing”

theme that flows from the front of the instrument panel and extends intothe door panels in a downward dynamic curve. The surfaces from theexteriors “blade” feature are echoed in the shape of the interior door grabhandle. This sweeping accent is repeated in chrome shapes on the steeringwheel and at the front of the centre console. All of the materials worktogether to create a harmonious feel to the interior. The overall interior hastaken a light, spacious approach that is both sporty and welcoming.

“With the Insignia, we have redefined our design vocabulary,” says MarkAdams, Vice President of Design for GM Europe. “The Insignia is athleticand powerful, yet very elegant. It has movement; surfaces flowharmoniously, with crisp intersecting lines that define the dynamic form, sothat you never tire of looking at it. Our aim was to develop a confidentlook which reinforced the car’s superb driving dynamics but also one thatmade it clear that this was a beautiful vehicle with premium appeal.”

Insignia’s lighting both inside and out, gives Opel a more unique night timeappearance. Outside, a distinctive illuminated “wing” design on the frontand rear light clusters give the Insignia a unique signature. Inside, designershave added a warm orangish-red ambient light to enhance the overallatmosphere for night driving. The instrument cluster is illuminated white,but on pressing the “Sport” button, this lighting turns red to match thesurrounding illumination.

All of the colours and materials have beendeveloped to enhance the premium feel ofthe interior environment. “This is a paradigmshift for Opel,” says John Puskar, ExecutiveDirector of Interior Design at GM Europe.“We wanted to create interior environmentsfor all our future vehicles that are warm,inviting and sporty. The Insignia is the firstevidence of this new philosophy.”

Many of Insignia’s interior design featureswill provide the DNA for future Opel designs.Variations on sculptural artistry – the wing,flowing sculptural forms and a sportydynamic environment – will be used movingforward, as Opel refines and evolves its new-found design language.

Text: Jarlath Sweeney - editor@fleet.ie

around 65 per cent of all injuries to people in road accidents each year.For that reason, the Insignia features the latest generation active headrestraints, which are adjustable in four directions as standard, and designedto restrict rearward movement in the event of a rearward collision.

SSttrroonnggeerr sseeaattss ffoorr ggrreeaatteerr pprrootteeccttiioonn

Also, the Opel Insignia’s seats provide front occupants with the bestpossible protection against objects flying forward from the rear of thecabin. The front seats are reinforced by a protection shield in theirbackrests made from high-strength steel, which is both lighter and morerigid than that used in the Vectra.

Interior design redefined

9FLEETCAR I OCT 08

they unintentionally veer off the road. Its Adaptive Forward Lighting (AFL)has been improved to significantly increase driving safety.

“A new name, a new car, a new ambition”, stated Alain at the launchwhich saw the Insignia drop from the sky at 45 metres in just 6 seconds,with London Tower Bridge in the background. “The new Opel Insignia is engineered to energize both the segment and itscustomers lifestyle, offering a powerful combination of bold design, drivingdynamics and high utility value at an affordable price.”

CCoorrppoorraattee aanndd CCoommppaannyy ccaarr sseeccttoorr

The Insignia, in combining class-leading technology with dynamic design isthe most innovative, ambitious model ever to come from Opel. It offers thebest environmental technologies with those designed to deliver optimumdriver pleasure and active safety.

Bob Maclachlan, Fleet Sales Director for Opel Ireland said: “We’re veryexcited about the addition of Insignia to our fleet portfolio, it representsyet another leap forward in our 50 year heritage in this sector. Thefeedback so far has been fantastic”.

Insignia will have a major impact in the corporate sector. There is no doubtthat it will become one of the most important and significant fleet cars ofthis decade. It sets new standards in terms of design and specification andwith the addition of the Sport Wagon, user choosers will have a difficultdecision in which version to buy.

JS Ever since the first photos of the new Insignia were revealed, it hascreated quite a stir in the business. You must be very pleased?

MA I’m very proud of this car, it really represents a whole change ofphilosophy of the company. It’s moving away from more edgier designs tosomething that is more sculptured. I use the phrase, one that I’ve been drivinginto my design team – ‘It’s about combining sculptural artistry with Germanprecision.’ That creates this beautiful flowing sculptural forms, which brings anemotional value to the vehicle but at the same time producing these high qualityprecision lines. A good example is the blade feature in the body side, whichgives the car a very distinct personality and a very high quality appearance.

JS You seem to have that concept from very early on, from some ofthe drawings with the blade design that I have seen.

MA Yes, we did it on a few different early models, with differentinterpretations. In fact, it was something that also played a proportional role tothe balance of the car because it almost makes the front wheel look a little bitfurther forward than it actually is, which creates the perception of more spacebehind the wheel and the door. This is unusual for a front wheel drive/forwarddrive vehicle. So we wanted to create this optical illusion to make it feel againlike a premium vehicle.

JS Does it affect the aerodynamics at the outset?

MA To be really honest when we did the original design although it lookssuper sleek because we got things like the wheels punching out from thesurface and a lot of three dimensional qualities to the surfaces themselves, theaerodynamics weren’t that good to begin with. But we spent a lot of time in thewind tunnel keeping the design exactly the same but every surface changedslightly. So it was all about fine tuning, to get it in this 0.27 Cd value that youheard about. It was really a painstaking detailed process to just move everythingto the optimum position. But it’s hard to create this character for a car and atthe same time make it clean and true.

JS You have created the wow factor both inside and out. How did theinterior design end up as it is?

MA Okay, the first thing you notice when you get in is the warm, welcome,inviting interior which adds an ambiance to it and which I think you probablycouldn’t say about the Vectra. We wanted to create this thing that almost wrapsaround you, in fact the line that comes off each door is like, imagine a pair ofsunglasses that wrap around your face, it really wraps around you in a threedimensional way. This feature, we’re calling it ‘the wing’ in future, is somethingthat will evolve into many of our future products as well. So it’s an element ofconsistency that continues throughout our range but not done in the same way.

JS Does that feature continue to the front grille because you have this‘wing’ effect here also?

MA Exactly, because we’ve got a lot of detail like the blade on the body sideis the same as the blade in the door and you see it happening in other places aswell. We’ve interpreted it in different ways and the harmony of the detail isworth the harmony of the overall shape. They really work together as you lookat the car, it’s a together piece of machinery, and everything works for eachother. It all works as one, which I think is very important.

JS What about the distinctive feature in the headlights?

MA Yes, in the headlights you got the LED signature lighting, which is againgoing to be on all our future vehicles, which is very distinctive.

JS With regards to your 5 door hatchback, did you design both the saloon and hatch? And have you purposely designed both variantsto look the same?

MA Yes, that was deliberate. Let’s put it this way, traditionally saloon vehicleshave a certain look – three box shape, but we wanted to create this coupe likestyling so we had the ambition to make the hatch look as close together aspossible and do the minimum change between them. In fact, the doorsthemselves carry over. All that happens is the rear pillar just goes a little bithigher and further rearward on the hatchback so you get a bit of a shorter deck,versus the notch back.

JS Is the hatch more pronounced then?

MA Well, again for aerodynamics reasons, the rear spoiler on the notch backcould be integrated into the shape but we actually to make it work on the hatchback and get the same aerodynamics, we had to add an extra bit of lift to getthe same performance. So there were subtle differences in that shape thatcreated additional revisions in what we had to do.

JS What about the station wagon/estate versions?

MA Obviously you couldn’t put a cubed out box on the back of this car andmake it work. It is very sporty, multifunctional vehicle that we will be showingin the very near future. But it offers the same values that saloon/hatch Insigniadoes in the sense that it offers, let’s call it high style with a premium look but atthe same time some great functionalities. As I said before, this interior space,the head room in this is the same as today’s car, the knee room is larger, theshoulder is bigger, more trunk room. So even though it’s a sportier car it actuallyoffers more space than today’s vehicle. And the station wagon will do the sametricks, where you are offered great functionality, with the same slickappearance.

JS As this is the start of a whole new era for Opel, had you a hand indesigning the new Opel badge?

MA It is really a case of the confidence that we have with regard to the stepsthat we’re taking with the next generation of cars and obviously this being thetop of the line as a vehicle we wanted this to be the one that symbolised thatchange starting with putting the Opel name proudly on the badge in a veryhigh-tech precisely executed manner. Take for instance, the gauges, thechronograph, I’ve looked at this car for three years now every day and I’m notbored with it because every time you look at it you see something differentabout it. Something new, it’s got so much interest. So, I think it’s going to havelongevity because of that and hopefully stay fresh.

interview Text: Jarlath Sweeney - editor@fleet.ie Photo: Jarlath Sweeney

FLEETCAR I OCT 0810

One to Onewith with Mark Adams,

Vice President of Design for GM Europe.

AAssttaattee ooff fflluuxx.. That’s the Irish car industry right now.Some would say that it is going through its most

traumatic period of all times. Industry chiefs are reluctant, tomake definitive predictions about the future and if many arefinding it difficult to predict it, then we must attach a healthwarning to our own comments. For sure, diesel is now thefirst fuel for car buyers, and although the price at the pumpis now higher than petrol, it is dropping and the economies ofscale have been tipped in favour of diesel with the benefits ofthe new VRT – Vehicle Registration Tax and Motor Taxstructure. And when you build in the environmental positives,both for the health of the planet and for the state of yourpocket, it is clear that diesel will continue to flourish for theforeseeable future.

However, there are so many other variables in place at presentthat it is becoming more difficult to choose what to buy andeven harder to decide when to buy. Dealers are the ones thatfind themselves in a difficult position since the tax changes.Indeed, it is fair to suggest that it is the Dealers that are in the mostvenerable position of all parties in the chain. Dealers that are swampedwith used cars in their compounds are desperate to move these pre-ownedcars in order to free up both space and finance for replacements. To do thatthey either have to sell quickly or slow down trade-ins. Those that aretrading in used cars have to drop the price of existing stock to keep thedifferential between old stock and the value of additional stock. And on

top of that, rental returns are on the way back to the dealers at the end ofthe season. More garages will be going to the wall as a consequence.

Let’s not get overly complicated here though. For years the car buyingpublic and some of us have been crying out for the Government of the dayto reduce VRT. Up to now that plea has fallen on deaf ears. In his wisdom- but obviously not for fiscal reasons – Environment Minister, John Gormelyhas managed to deliver our wishes across a broad number of vehicles. Hemay have been thinking of environmental issues and incentives for buyinggreener cars, but he has also managed to substantially reduce the tax takeboth in terms of VRT and road tax for car owners. How long that situationwill be allowed to continue by a needy Department of Finance remains tobe seen. Meanwhile, though, the opportunity to take full advantage of theprice drop is immediate.

There are four parties involved here. We have already mentioned two. Thedealers and the Government are gaining little from the equation. Needlessto say, where there are losers, there has got to be winners. The real winneris the buyer. This is a buyers market, to steal a phrase from another market

place. Whether you are buying new or used, you are on a winner especiallyif you are not trading in. If you are, be sure that the cost of change is noworse than it would be before the tax changes. Still, if you buy right andeven if you do have a trade-in, there are savings to be made in annual roadtax.

The fourth link in the chain is the manufacturer, represented by thedistributor. Last year in our Buyers Guide, I said that it was vital that thedistributors were honest in their brokering of the new regime. There wasalways a danger that some [distributors] might be tempted to cream off aportion of the savings for themselves by pushing up prices. So far there isno hard evidence that this has happened. It is still early days yet, and wemust still keep a watch on it. No doubt, their sales figures are down about15% this year, but I suspect that that is not as bad as they might haveoriginally planned for at the beginning of the year. That figure alone couldbe accounted for by the overall slow down in consumer spending andwhen - as it inevitably will - the confidence returns, the sales of cars willbounce back too. I would be reluctant to make definitive predictions for2009 at this stage but some are suggesting an annual total of 140,000,which is less than this year also.

FFlleeeett CCaarr’’ss BBuuyyeerrss GGuuiiddee takes a look at the top three selling cars in eachsector plus two more worth looking at. It is a small sample of what is outthere in each category and offers the minimum CO2 rating and price forthat range of model.

buyers guide I

Buyers Guide 2009Text: Gerry Murphy - gerrym@fleet.ie

13FLEETCAR I OCT 08

SUPERMINI

TTOOYYOOTTAA YYAARRIISS

Still going strong, the Yaris is your typical Toyota. Reliable, easy to drive and user friendly, thisSupermini is a most likable companion. You also get plenty of space, a great choice of models andall the backup necessary by a superb dealer network. Engines include: 1.0 and 1.3-litre petrol andthe 1.4 D-4D diesel. You can also specify a 1.8 T Sport at the top of the range. Four trim grades:Terra, Strata, Luna and Sol offer a range of clever features depending on your pocket. Speakingof the pocket, the least expensive Yaris will set you back €14,175 rising to €22,565. CO2 emissionsrange from 127g/km (Band B) for the 1-litre down to 119g/km (Band A) for the diesel.

FFOORRDD FFIIEESSTTAA

Still selling strongly, despite the imminent arrival of the all-new Kinetic Design model this month,the Fiesta must be included in any shortlist. Even if you dismiss the old model, the new one showssubstantial changes and is, no doubt a serious contender for the top spot in 2009. There are plansfor ten different models of the new one. It promises to be a strong performer with great residualsand an engine range from 1.25, 1.4 and 1.6-litre petrols as well as a 1.6-litre TDCi diesel. Havingdriven the 2009 model I can say that it is a big step up in both quality and style. Only time will tellbut all the right noises are coming from the Ford camp. Prices at time of going to press have yetto be announced and CO2 emission will be from 128g/km (Band B) for petrol and 110 (Band A) forthe diesel.

SSEEAATT IIBBIIZZAA

Here’s a little car that deserves all the accolades that it has been receiving since it was launchedjust a few month ago. SEAT, now considered to be the stylish and sporty stable in the VolkswagenGroup has delivered quite a little winner with the new Ibiza. You get all the strength ofVolkswagen’s build quality with a dash of finesse and a splash of spirit throw-in for goodmeasure. This car is likely to be on the shortlist for ‘Car of the Year’ here in Ireland and in manyother markets. It is only available, just yet, with a choice of two models both with a 1.2-litre petrolengine. There are plans to increase the range later. Prices start at €14,850 and a CO2 emissionsrating of 139g/km (Band B).

MMAAZZDDAA 22

When it was launched late last year, the Mazda2 became the 2008 World Car of the Year andbucked the trend of many competitors by losing weight. It shed up to 100kgs when compared tothe old model. This had a direct effect on lowering CO2 emissions to 114g/km for the 1.4D modeland 129g/km for the 1.3 petrol model, placing these Mazda2 models in the lowest VRT Bands ofA & B respectively. Furthermore, Mazda has developed a sleek, sporty three-door, which is quitedifferent from the more standard five-door. It shares the same chassis and base structure with thenew Fiesta and while it won’t sell as many, it is a worthy contender. Prices starting now from€14,495 do make the Mazda2 competitive and deserving of due attention.

OOPPEELL CCOORRSSAA

Simple logic answers all the reasons why the Opel Corsa is the leading seller in the Superminisector. Opel has created the best car in this segment at the moment. It is smart looking, drivesbrilliantly, has a good range of models and is both sexy in three-door form as it is practical as afive-door. Few will argue that the interior is not as modern and as fresh as others. Still it issufficiently quirky to excite the young and yet not so zany that it will frighten away the moreconservative motorist. Include good resale values and the backup of wide dealer network and itall adds up to the perfect recipe for success. Trim levels include: Life, Club Design and SXi with1.0, 1.2, 1.4-litre petrol and 1.3-litre diesel offering an engine choice for everyone. Prices start at€14,895 with CO2 emissions as low as 119g/km for the diesel (Tax Band A) and 134g/km (Band B)for the petrol.

buyers guide II

FLEETCAR I OCT 0814

COMPACT FAMILY

VVOOLLKKSSWWAAGGEENN GGOOLLFF

Due to be replaced soon, the Volkswagen Golf remains the benchmark that all other are, fairly orunfairly, measured by. That’s testament to the standing the Golf has in the marketplace.Although some label it as a bit dull and a bit pricey, but you do get quality build, the bestresiduals and an engaging driving experience. Too often too, buyers fail to appreciate quite howmany versions of the Golf Volkswagen produces. You can specify 1.4 and 1.4 TSi petrol, 1.6 petrol,1.9 and 2.0-litre diesel models. At the sporty end there is the impressive GT, iconic GTi and the R32making up nearly 40 different models. Prices start at €21,105 with petrol CO2 emissions rating at149 g/km (Band C) and 132 (Band B) for the diesel.

OOPPEELL AASSTTRRAA

Opel is well and truly in the mix with the continued popularity of the Astra. Not only does thefive-door meet the needs of most families, now the GM brand has added a 1.6 saloon and stillmanage to attract many younger customers with the three-door hatch. Because Opel builds theAstra to take on the competition at home in Germany we all benefit with great build quality, aunique and attractive styled interior and exterior. It also offers an exciting driving experience thatwas missing in the Astra that went before it. Life, Executive, Club, SXi and SRi form the basis ofthe trim range. You can also aspire to the exhilarating OPC or the Twin Top Convertible. Pricesstart at €20,095 with a range of engines that include 1.4, 1.6 and 1.8-litre petrol. Diesels includethe excellent 1.3 Multijet, (from Fiat) a 1.7 and 1.9-litre versions. Minimum CO2 ratings start at140g (Band C) for the petrol and 130 (Band B) for the diesel.

HHYYUUNNDDAAII ii3300

How good does this car look? At last Hyundai with the i30 has a family car of which it can be trulyproud. The Korean manufacturer has taken on board and corrected many of the failings andcriticisms of the past and has now added style, driver needs and some clever design featureswithout compromising on the value for which it has always been famous. While the choice islimited, the i30’s 1.4 petrol (highly recommended) and 1.6 diesels are right up there incomparison with like competitors. Prices start at €18,995 with CO2 emission ratings of: Petrol145g/km (Band C) and Diesel 125 (Band B). Air Conditioning, Side & Curtain Airbags, ABS withEBD, Driver & Passenger Front De-powered Airbags, IPod/USB Port, Electric Windows Front andRear and Keyless Entry are all now as standard in one of the best looking cars in this class.

NNIISSSSAANN QQAASSHHQQAAII

Without doubt this is one of the most successful Nissan cars of all time. Here is a car manufacturerthat is not afraid to be brave and the Qashqai has certainly caught the imagination of the carbuying public. It doesn’t really fit the SUV mould and neither does it quite fit in this bracket, butit is one of the most important cars to hit the small family car market. So much so that Nissanfound it difficult in the early days to meet the demand. The line-up is simple. There is the 1.6 and2.0-litre petrol and a 1.5-litre diesel on the list. Prices start at €25,195 and CO2 emissions 159g/km(Band D) for the smaller petrol and 139 (Band B) for the diesel. Nissan has recently alsoannounced a seven-seat version of the Qashqai.

FFOORRDD FFOOCCUUSS

Ireland’s favourite family car and clearly buyers are still in love with the Focus. Not only is theFocus the best selling car in its own segment, it is now the best selling model in the country.Others may make all sorts of claims but none quite match the Ford for its handling anddriveability. That’s what makes the Focus stand out. That, of course, along with good resalevalues, more dealers to back it up than any other brand, a vast range of models and a new lookthat’s better than before. Who else will offer you the choice from the Freedom through the Zetecand Style right up to the Ghia, Titanium, ST and soon the all-new RS. Engines range from the 1.4,1.6, 1.8, 2.0 and 2.5-litre petrols to the 1.8 and 2.0-litre TDCi diesels. Ford also offers the Focuswith FlexiFuel and in Convertible form. CO2 emissions start at 157g/km (Band C) for petrol and139g/km (Band B) for the diesel. Prices start @ €19,965.

Text: Gerry Murphy - gerrym@fleet.ie

15FLEETCAR I OCT 08

buyers guide IV

FLEETCAR I OCT 0816

FAMILY

TTOOYYOOTTAA AAVVEENNSSIISS

Now nearing the end of its natural life – the current Avensis will be replaced in 2009 (see ParisMotor Show pic) - this car still has many admirers. That’s often a good time for fleet buyers to dodeal. It is, after all a Toyota and that alone stands for much in the Irish context. It matches mostfor space and we all know about the pedigree that Toyota has for reliability. Engines feature 1.6,1.8, 2.0 & 2.4-litre petrol and 2.0 D-4D and 2.2 D-4D diesel while Toyota offers the Avensis in Aura,Strata, Luna and Sol trim levels. Prices start at a competitive €26,525 and CO2 emissions begin at172g/km (Band E) petrol and 146 (Band C) for the diesel. Perhaps this Avensis is now showing itsage in terms of style but few Toyota owners complain about owning one. There are manysatisfied Avensis owners out there and they are still voting with their cash.

VVOOLLKKSSWWAAGGEENN PPAASSSSAATT

Volkswagen started the trend and the Passat remains one of the most stylish models in thesegment. The big wedged-shaped saloon with lots of space, a huge boot and road presence,which others have followed. And why not? Oh, by the way have you seen the new Passat CC yet?It is really stunning (see photo left). But, before we get carried away, and while the Passat saloonis not yet beginning to show signs of ageing, a mid-life makeover is due and that will give it a lift.That said, this car was ahead of its time and some of the others are still trying to catch up. Gradedin standard spec, Comfortline, Sportline and Highline, the Passat comes with 1.4,1.8 and 2.0petrol and 1.9 and 2.0-litre diesel engines. All are well proven motors and offer CO2 minimumsof 157g/km (Band D) for petrol and 148 (Band C) for the best diesel. Prices start at €26,750. Checkout the versions with the DSG automated transmission.

MMAAZZDDAA66

It seems strange sometimes that Mazda does not push the fact that, in survey after survey, its carshave proved to be the most reliable of all. That’s not just the impressive new Mazda6, but rightacross much its product range. Perhaps it is just modesty, or a slight insecurity but it should be thetag line on all its advertising. That said, the Mazda6 is a fine car. It is good to drive, well-appointed, looks great and provides plenty of space. It is also available in 4 - and 5 - door. Pricesstart at €26,995 with 1.8, 2.0 and 2.5-litre MZR (5-door only) petrol and 2-0-litre diesel on offer.The diesel range starts at just €1,000 more than the petrol. CO2 rates begin at 149g/km (Band C)for both petrol and diesel. Mazda backs up its reliability record with a 3-year warranty, whichmust be worth considering.

CCIITTRROOËËNN CC55

Great things are expected from the newest Citroën C5. Few cars have made the quantum leapforward as the C5 and Citroën has a clear view of where it is going at last. The most significantstep is that the C5 is now available with both its traditional hydraulic suspension and with ametallic system - like ’normal’ cars. On top of that it does look stunning, has acres of room and ispriced to take on the best. Few will argue that the Citroën engine line-up is very strong, especiallythe diesels. There is just one petrol - the 1.8 and a spread of diesels including 1.6, 1.8, 2.0, 2.2 and2.7-litre. CO2 for petrol starts at 188g/km (Band E), with the diesel starting at 149 (Band C). Pricescommence at €27,850 and €28,160 for diesel. It makes sense to buy the diesel.

FFOORRDD MMOONNDDEEOO

What an impact the Ford Mondeo has made since its arrival last year! Delivering executive carspace, classic Ford handling, a huge boot and modern styling, inside and out, the package isalmost complete for any fleet or private buyer. Add a very competitive price structure and anexpansive choice of models and you have all the others chasing the Mondeo for market share, notjust in this segment but also in the next bracket up. The only down side is that this car maybecome so popular that some might just want something else just for the sake of it. LX, Zetec,Ghia and Titanium X make up the trim offerings. 1.6, 2.0, 2.3-litre petrol, FlexiFuel and 1.8 and2.0-litre diesels are just some of the variants. CO2 emissions start with 172g/km (Band E) for thepetrol range and 149 (Band C) for the diesel. Others are about to launch new models and somejust have, but it is hard to see any of them knocking the Mondeo from its place at the top of thecharts.

17FLEETCAR I OCT 08

EXECUTIVE (MEDIUM)

MMEERRCCEEDDEESS--BBEENNZZ CC--CCLLAASSSS

Prices in the C-Class diesel range have dropped too. You can now get the C200 CDI with 149g/kmof CO2 - that’s Band C for €39,900.00 compared to the petrol C 200 K with 180g/km, (Band E) for€41,350. Strange times! It is however struggling to stay with the BMW in term of sales. Needlessto say, as we speak, Mercedes-Benz is making every effort to make amends. For now Mercedesowners are a loyal lot and although there is a price difference, the C-Class is a beautifullyappointed car with appealing looks and driving characteristics. Driving dynamics have improvedin this latest version. It is now a very solid motor with top class handling with an equal amount ofdriving pleasure and comfort available.

AAUUDDII AA44

The Audi A4 has just gone through a complete makeover. Audi Ireland has been in the perfectposition to make inroads into the market over the past few years when things were good. This itdid and the A4 was central to that, simply because it is an extremely good car. Solid, stylish andan enviable range including the Quattro, has helped the A4 build up a decent fan base. The newdesign is a much more rounded car with distinct brand recognition features and a sturdydemeanour. €34,900 will buy you a 1.8 TFSI, with CO2 emissions of 169g/km (Band D) while the2.0-litre TDI will set you back €35,100. Compared to its nearest rivals and comparing size andspecifications, the Audi TDI diesels cannot be discounted.

LLEEXXUUSS IISS

Lexus continues to aspire to being the real alternative to the pre-mentioned German trio. Theintroduction of the IS 220D gives it additional kudos. It is the serious model in the IS range andoffers a genuine alternative to the others. That well-known Lexus smoothness is present too inthis, the smallest car in its range. This sector is getting more price conscious and the Lexus is amatch for most. Available with a 2.2-litre diesel or a 2.5 litre V6 petrol engine, the IS 220d costs€37,950 with CO2 emissions of 168g/km (Band D). An IS 250 - Auto with emissions of 231g/km(Band G) will cost you €46,450. That makes the diesel the best buy here.

SSAAAABB 99..33

Like the other Scandinavian car company, Saab has been leading the Biopower crusade. So if youhave E85 readily available in your area - thankfully, more fuel companies are coming on board -this might be your way of easing your conscience and going some way towards saving the planet.In Biopower form, the 1.8t emits 178g/km (Band E). The 1.9-litre TTiD diesel is as low as 147g/km(Band C). It will cost you €34,385 while the Biopower costs €40,445. Driving the Saab 9.3 is adifferent kind of experience. It is more like a comfortable pair of slippers that gives you a cosyand safe feeling. You also get loads of equipment and a decent amount of well-used space.

BBMMWW 33--SSEERRIIEESS

BMW calls it Efficient Dynamics. We call it fuel conservation and reduced CO2 emissions.Ultimately that means huge price reductions for the best-built cars of all. BMW, more than anyother company has benefited from the new tax situation. Its diesels are now much, much cheaperand anyone will tell you that they are the best of breed. You can now buy a BMW 318d for just€29,192, compared with €34,600 under the old VRT system. That comes thanks to an impressive4.5l/100km fuel return on the combined cycle with CO2 emissions of just 119g/km - putting it intothe A Band for VRT and road tax of just €100 per year. A 318i ES Saloon, 2.0-litre petrol, with aprice of €36,366 is a reduction of €4,484. It falls into the 142 CO2 g/km, Band C bracket. That’s allthat needs to be said.

Text: Gerry Murphy - gerrym@fleet.ie

EXECUTIVE

MMEERRCCEEDDEESS--BBEENNZZ EE--CCLLAASSSS

Still in second place, and doing okay too, the elegant Mercedes-Benz E-Class has its fans andwhile it has dropped a little in terms of percentage share in the segment, that has got to do withthe arrival of some new vehicles more than a fall off in the desire to own a Merc. Neither is itssecond place down to price, because you can now buy a E200 CDI for €45,480. That’s good valueand as traditional Mercedes-Benz buyers finally get it into their head that diesel is an option, thenthe E-Class will attract more of them and maybe manage some conquests too. But times aretough all round and we will have to wait for an upswing for improvements. Emissions for theE200 CDI are 160g/km.

AAUUDDII AA66

A quick look at the sales figures would suggest that the A6 is waning. However, closer analysiswill tell you that the arrival of the A5 has had a direct effect on its sister model. Indeed, if you addthe sales of the two together you will understand why Audi chiefs have a smile on their facesrecently. In fact, combined, they show greater sales than the E-Class. But, all of that is justsemantics. Few Audi A6 owners will complain about their lot. Most love the space, the drivingdynamics and the uniqueness of the A6. Price wise, it beats both its biggest rivals. An A6 2.0-litreTDI costs €41,770. Indeed you can buy the third spec on the catalogue, the A6 SP for €45,270 - justunder the price of the cheapest E-Class. CO2 emissions for the A6 2.0 TFSI 6-SP is 189g/km. Seepage 33 re exclusive details of the new A6 due for launch here early next year.

JJAAGGUUAARR XXFF

The hottest new executive car to arrive in a while, the Jaguar XF has created quite a stir all overand here too in Ireland. Miles and miles ahead of the S-Type that it replaced, the XF will take salesfrom all comers. While it is early days and there are claims yet to be proved, initially the XF is asuper looking car with a willing and able 2.7-litre V6 diesel being the main player in the rangewith CO2 emissions of 199g/km. It comes with a complete set of gadgets and a few new gimmicksthat while not absolutely necessary are both clever and funky and shows that Jaguar engineershave not lost their imagination. That’s saying a lot about this new Jag. Prices start at €67,380. Youwill pay the same for the diesel as the 3.0-litre V6 petrol. A 4.2 litre V8 is also on the list that’s ifyou have loads of dosh to spend - €118,500 to be precise.

VVOOLLVVOO SS8800

Some cars just say so much about their owners. A car in this segment that deserves more than apassing interest is the Volvo S80. Apart from the fact that you can have it with FlexiFuel options,the latest Volvo executive car will surprise those that have never tried one. Outside the Germanbrands, this is the car that offers most. To tell the truth, it has many better features.

Volvo does not exclude sophistication in place of practicality, offers some additional safetyfeatures and a classic driving experience. Volvo is one company that is selling more cars this yearthan in 2007. The S80 is one of them. Sales are up 25% on last year. A Volvo S80 2.0-litre diesel willset you back €42,000. You can have the FlexiFuel version for €45,800. It has the lowest CO2emissions of 199g/km.

BBMMWW 55 SSEERRIIEESS

Almost a third of all cars bought in this category this year have been BMW 5 Series models. BMWsells more 5s than Opel sells Zafiras and Honda sells Civics. That is testament to how popular it is.Substantial benefits from the July tax changes make the diesel range even better value for moneythan ever. You will pay a little over €46,000 for a 520d SE, one of the best cars in the world, whicheven compared now to cars of far less stature make it a great buy. Still the model of choice in theexecutive market, 5 Series cars hold their resale value and command top prices in the second handmarket. A 136g/km CO2 output has had a substantial effect on the price of the 520d SE.

buyers guide V

FLEETCAR I OCT 0818

LUXURY

AAUUDDII QQ77

Big, bold and bulky, but also brave and brash, the Audi Q7 is one of those models that even tookthe importers by surprise by it popularity when it was launched. It is certainly different and itstands out from the crowd. Audi is a company that has generally embraced a new kind of clientand upped their game in the last decade and now is a serious challenger to its fiercest Germanrivals. Q7 is just the type of vehicle that pushes them even closer to the top. You are in the higherleague here with the base priced 3.0-lite TDI costing €77,400. Now, there are 4.2-litre V8 petrolmodels available from €110,000, but you would be mad to go that way given how much betterthe diesel is. Therefore, keep in mind the new Q7 4.2 V12 - see Launch Pad extra.

MMEERRCCEEDDEESS--BBEENNZZ SS--CCLLAASSSS

As the leading sedan, few can compete with the S-Class. Let’s be straight here, the S-Class is theultimate luxury limousine saloon available today. Anyone in that place and wishing to make astatement of his/her success should be thinking of the S-Class. So many positives like thesmoothness of the drive, the joy of the handling, the overall refinement and the whole ambienceof the car make it the obvious choice. There are not too many individual models to pick from andthe two diesels are priced from €111,125. Somehow, though I think that if you are going to becharged the top tax rate and don’t want to go the diesel route, then any of the 3.5-litre petrolversions will satisfy perfectly. By the way, if you want to stray a little beyond the obvious, why notcheck out the CLS as a more modish alternative.

BBMMWW 77--SSEERRIIEESS

Just forty seven BMW 7-Series were sold this year to the end of August. That is well down on theprevious year and the 6-Series is also down. The pinch is definitely tightening as some big playersare out of the market. Still, the 7 is a pedigree motor. Space, comfort, loaded with technologyand great to drive demand that you take a look before you buy. Also, despite its obvious sizeadvantages the 7-Series is also an engaging car to drive. At low cruising speeds it is a quiet,smooth performer, but when you put the boot down and you get a crisp handling motor that isas sharp as a 5-Series and even a whole lot of fun. There is one diesel, the 730d SE. It costs€110,970 in normal wheelbase. A 730d SE Li (long wheelbase model) will cost €114,921. All 7-series models come with Automatic transmission. A face-lifted version is due to make its presenceby the year end (see picture).

LLEEXXUUSS LLSS

There is one area that leaves the Lexus LS range wanting; it doesn’t do a diesel for this range.However, you can buy the LS600h hybrid if you are conscious of your carbon impact on the planetfor an extra €10,000. What you will get though is an especially luxurious limo that emits littlemore than a soft purr and is fit for a King. Also the hybrid loses nothing in performancecompared to the petrol. There is an enormous range of technical and safety equipment standardon the LS. Lexus introduces the world’s first 8-speed automatic gearbox and every engine isindividually tested for vibrations and sound before being fitted. The LS460 with 375bhp 4.6-litreV8 is priced at €141,100; the LS600h €151,100. That includes the €2,500 VRT rebate which cameinto effect on July 1.

RRAANNGGEE RROOVVEERR

In the H3 segment, or the Luxury side of the market, sales have dropped through the floor in2008, down 35% in fact. Strange as it may seem, the Range Rover and particularly the Sportaccounts for about a third of that. Most of these sales happened before the July 1 tax changes.After then Land Rover range does not come out too good. Expect more efficient drive trainshortly. Still, the Range Rover gives you all the luxury and finesse of a plush flagship motor withthe added bonus of its off-road capability and pulling power. A Range Rover Sport 2.7-litreTDV6S costs €74,610. You might say that if you are spending that type of money, then road taxand the VRT don’t really matter. But, as things tighten, looking after the pennies does look afterthe pounds - euros in this case - when all is added up

Text: Gerry Murphy - gerrym@fleet.ie

19FLEETCAR I OCT 08

Text: Gerry Murphy - gerrym@fleet.ie

ESTATES & TOURERS

PPEEUUGGEEOOTT 440077 SSWW

Style is the first thought that we attach to the Peugeot 407 SW. But, there is a lot more to this carthan meets the eye. It is quite a sizeable vehicle and Peugeot produces some of the best enginesaround, especially diesels, which are in much demand even from some of its rivals. All that extraload space is easily accessed through the split tailgate which adds to the flexibility of the 407 andyou also get a panoramic glass roof to add a little light to your motoring. There are two straightforward choices. A 1.8 16v 125bhp petrol for €26,060 and CO2 output of 184g/km (Band E) andthe much more desirable diesel 1.6 litre HDI for €30,330 with CO2 levels of 140g/km (Band C). Onething you can say about the 407 SW is that it is original and will look good for many years tocome.

CCIITTRROOËËNN CC55 TTOOUURREERR

Like the car, the Citroën C5 Tourer is a revelation in styling. To be honest, despite theattractiveness of the car , the estate looks even better. It also possesses the best designed luggagearea of any estate in this bracket. It comes with flexible side rails and cargo hooks to secure anysize of load. The floor is fitted with chrome protective plates and it even comes with a removabletorch that doubles as a boot light. Citroën, in its wisdom offers only diesel models of the Tourer.They are the 1.6 HDI, 2.0 HDI, 2.2 and 2.7 HDI. You can order either an Ambiance, Dynamique andExclusive trim level. Prices start at €29,670 for the base model with CO2 emissions of 150g/km,putting it into Band C.

MMAAZZDDAA66 EESSTTAATTEE

Here’s another car that looks great in saloon form and just as good if not better as an estate.Mazda has managed to transfer the great driving sensation of the saloon into the estate too.That’s not always so successful. It works here and is a credit to its engineering department. Mazdain Ireland has also taken the sensible, if cautious approach to its catalogue line-up by offering justtwo versions. The base model is the 1.8 Executive SE at €30,495 with CO2 output of 165g/km(Band D). There is also a 2.0D 140PS Estate Executive for €31,495 with 149g/km output (Band C).Driving the Mazda6 estate is a pleasure, specification levels are high and it looks superb.

OOPPEELL VVEECCTTRRAA EESSTTAATTEE

Here’s an old boy that because it is on the way out as the Insignia (see cover story & Paris MotorShow Preview) is due to replace it offers opportunities for bargaining with your Opel dealer. Evenat this stage of its life we have no difficulty in suggesting that this might be a clever way to go. Amost underestimated estate, the highlight of the Vectra is the space in every compartment and avery favorable driving experience. The range consists of petrol engines from 1.8 VVT to 2.0i 16vTurbo and diesel engines from 1.9 CDTi (120PS) to 1.9 CDTi (150PS). CO2 emissions start at173g/km for petrol (Band E), and the diesels starting at 154g/km (Band C). And, here’s the bigattraction. From €28,735 for the base petrol model and €29,035 for the entry level diesel. Opelalso provide good fleet and leasing terms.

VVOOLLVVOO VV5500

Any Volvo estate is worth looking at. After all Volvo makes a point of making good estates. TheV50 is the smallest in its range but that doesn’t mean that it is lacking in any department. It is atidy, well built medium estate that is good to drive and good to own. Space might be a little tightin the back seat area but there is plenty at the rear end and up front. There are three variants; S,SE and SE Lux. Volvo offers one 1.6-litre petrol plus a 1.8-litre FlexiFuel version. There are also twodiesel models; 1.8 an 2.0-litre engines. The 1.6 petrol’s CO2 output is 169g/km (Band D) and the1.6 diesel emits 132g/km putting it in Band B. Prices for the petrol start at €28,590 with the dieselrange starting at €29,800. You can have the FlexiFuel 1.8 for €29,900.

buyers guide VII

FLEETCAR I OCT 0820

TThhee nneeww AAuuddii AA44 CCaabbrriioolleett providedthe stage for Irish designer and celebrityartist Nina Divito and RTE travelpresenter Baz Ashmawy who were outin style to promote the recent AudiPretty Polly Stakes held at The Curragh.

Pictured with them is Audi SalesManager John Hayes.

fleeting shots

Audi turnson the style

Text: Jarlath Sweeney - editor@fleet.ie

23FLEETCAR I OCT 08

LLoollaa CCaarrss wwaasshhoonnoouurreedd iinn

tthhee bbuuiilldd uupp ttootthhiiss yyeeaarr’’ss 2244HHeeuurreess DDuu MMaannss,,as company ownerand ExecutiveChairman, Mayonative, MartinBirrane received theprestigious ‘Spiritof Le Mans’ trophy.

The award is a fitting tribute to Lola’s 50th Anniversary celebrations at thisyear’s Le Mans 24 Hours race. Since 1997, the famed English motor-racingmarque’s enviable position has been strengthened under the ownership ofMartin Birrane, who has kept the company at the forefront of the motorsport industry, winning a variety of International series during hisownership of Lola.

Ballina-born Birrane, who also owns Modello Park, competed at the LeMans 24 Hours a grand total of 10 times as a driver, winning his class inthe 1985 running of the classic circuit endurance event. In meeting Mr.Birrane in London recently, he spoke of his latest achievement with pride:“Since my first visit I have always been touched by the spirit of the LeMans 24 Hours. This award is a great honour during a year when Lola hasa record seven prototypes competing in the race.”

Collecting the award from the President of the ACO, Jean-Claude Plassartduring the official function held at the famed ACO Museum at the CircuitDe La Sarthe in Le Mans. Martin Birrane now joins the highlyacclaimed list of previous winners that include Paul Frere, DerekBell, Phil Hill, Jacky Icky, Tom Kristensen and Wolfgang Ullrich.

“It was a special weekend in more ways than one. We were not onlycelebrating the 76th running of the Le Mans 24 Hours - the mostprestigious and the greatest motor race in the world – we are alsocelebrating the 50th Anniversary of Lola - another icon of world motorsport. I can think of no better way to do this than to have our biggestentry at Le Mans this year (with 7 cars) since 1979,” he added.

“I and everyone at Lola are indebted to everyone involved inthe Le Mans 24 Hours for the prominence it have given us on this landmark occasion and I thank the ACO for the greathonour it was to collect such an award.”

Mayo native Martin Birraneawarded ‘Spirit of LeMans’ trophy

FFoolllloowwiinngg tthhee rreecceenntt aannnnoouunncceemmeennttbbyy BBoobb OO’’CCaallllaagghhaann of his intention to

retire from his position as Chief Executiveof Volkswagen Group Ireland after a careerof 43 years, Volkswagen AG has appointedPaul Willis to succeed him.

A native of Navan, Bob is one of the mostpopular and admired figures in the Irishmotor industry. In his tenure as CEO, MrO’Callaghan headed up the developmentof the VW, Audi and Skoda franchises aswell as expanding the VW light commercialvehicles division. He helped establish a top-three position for Volkswagen in bothpassenger car and light commercial sales,strengthened the position of Audi amongstthe top three in luxury car sales and lastyear brought Skoda in to the top ten interms of overall unit sales for the first timesince its reintroduction here in1993.

From Northern Ireland, PaulWillis takes up the mantle onOctober 1st. Before taking uphis most recent appointment asChief Operating Officer of KiaEurope, he successfully led theVolkswagen brand for 7 yearsto its current position in the UK.Prior to that, he heldmanagement positions withinBMW Group, Mazda, Toyotaand Ford in the UK.

Changes at the top ofVW Group Ireland

TTwwoo bbooookkss tthhaatt cchhrroonniiccllee tthhee hhiissttoorryy ooff iiccoonnss iinn mmoottoorrssppoorrtt have recently been issued by Veloce Publishing (www.veloce.co.uk). Lancia 037(£39.99 + P&P) and Lola T70 (£45.00 + P&P) are the respective titles, written by Peter Collins and John Starkey.

The former records the development and rally history of a World Champion that was the awesome Group B LanciaRally Car. In collaboration with the 037’s designer and chief engineer Ing. Sergio Limone, Collins brilliantly takesthe reader from the initial concept through its development to the full history of its rallying lifetime. This 224-pagehardback features 250 stunning and rare rally action photos. Chassis 301 built in 1983 took part in the Circuit ofIreland in the hands of Pentti Airikkala navigated by our own Ronan Morgan. Irish rally crew Ronnie and DessieMcCarthy owned and competed in one, which they converted to right hand drive. Order No. ISBN 978-1-845840-76-1.

There is an Irish connection to the Lola T70 story too as the famed British Motor-racing marque is now owned andrun by Mayo native Martin Birrane. Now in its 4th edition, Lola T70 contains the full racing history and specification(where known) of each individual T70 chassis from the Mark 1 to the Spyder and Coupe development. Among the192 pages in this hardback are 220-colour and black & white photos. Order No. ISBN 978-1-84584-189-8 (see picof cover on page 3).

Reading Matters - Lancia 037 & Lola T70

Bob O’Callaghan and Bob Willis

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An opportunity to see the direction in which safety technology is takingwas provided recently by a major multi-national company. The only surprisewas that it was by a company that many people might not readily associatewith being involved in this field.

Mention Continental AG, and you will probably think of tyres, the Germancompany having a distinguished history in this field dating back to 1871.Nowadays the group includes such well known brands as Semperit, Barumand Uniroyal amongst others in its portfolio. There is however, much moreto the company than just tyres. In fact Continental is one of the five largestsuppliers to the automotive industry worldwide, developing and

manufacturing such diverse items as safety electronics, braking systems,telematics, fuel supply systems and vehicle instrumentation. Last year itacquired software specialists Siemens VDO Automotive AG, leading to asignificant expansion of activities in powertrain systems, as well as activeand passive safety technology.

To showcase some of its current and future technological developments,Continental invited journalists to one of its major test and developmentcentres at Teesdorf near Vienna in Austria. It certainly provided aninteresting insight into vehicles of the near future.

Needless to say, tyre technology featured strongly inthe tests with a couple of exercises demonstratingthe importance of having the correct tyre for theprevailing conditions. While most of us are awarethat below a certain tread depth there is a drop offin braking performance and an increased risk ofaquaplaning, what was startling was how poorly atyre with a tread depth well above the legal 1.6mmlimit performs in comparison to a fully treaded tyrewhen braking hard on a wet surface. In factContinental says that below 3mm, it becomesincreasingly difficult to conduct water away from theground under the wheel, and strongly recommendschanging rubber at this stage rather than running tothe legal limit.

What was also interesting was a comparisonbetween conventional tyres and the long life / lowrolling resistance rubber now being marketed bysome companies - in particular for use with eco-friendly, low CO2 emissions vehicles. In the brakingtest which involved stopping as quickly as possiblefrom 80 km/h on a wet surface, the distance tobring a vehicle fitted with these tyres to a stop wasabout the same as for a car running on conventionaltyres worn to 3mm tread depth, and wasconsiderably worse than a vehicle running on brandnew conventional rubber.

TThheeyy aarree aallll aaccrroonnyymmss ffoorr EESSCC –– EElleeccttrroonniicc SSttaabbiilliittyy CCoonnttrrooll.. While car manufacturers seem intent on confusing the general public, the technologybehind these letters however is probably some of the most important that has been developed in recent times. Put simply, Electronic Stability Control

can save your life.

So what is ESC? In simple layman’s terms, it helps drivers in situations where they may lose control of their vehicle. If the system identifies a deviation ofthe vehicle’s motion from the driver’s intended path, it takes correcting action such as briefly braking one or more wheels, or momentarily reducing powerto the driven wheels.

The technology is widely recognized as being a critical component in reducing accidents and saving lives. Studies identify that up to 4,000 lives could besaved each year in Europe alone if ESC was fitted to all vehicles.

Ford has been prominent in promoting the use of ESC (or ESP - Electronic Stability Programme in Ford speak), and now fits the technology as standardto all its larger models from the Focus up (it will only be an option on the forthcoming new Fiesta).

The ‘Blue Oval’ brand provided an opportunity to demonstrate the benefits of ESP at an event in Mondello Park in association with ChooseESC! – aEuropean campaign supported by Euro NCAP and the European Commission. Using two models - one in a previous generation Focus without ESP, andone in the latest ESP equipped model, two simple exercises were undertaken. The first test involved driving in a figure of eight loop on a wet surface. Onthe non-ESP vehicle, it was a constant battle with the car constantly understeering, spinning its wheels, and generally being hard work to control. Incontrast the ESP fitted model made serene progress, with the system applying power and brakes to negotiate the cones with minimal fuss.

The second test was designed to simulate a real life situation where you have to take sudden action to avoid an unexpected hazard on the road. Drivingin a straight line at 50 km/h the test required swerving around a cone on a wet surface without losing control. Sounds simple but the results were startling. In the non-ESP car, it proved impossible to keep control, each and every driver who tried the exercise spinningthe car or taking out the cones marking the route. In contrast, the ESP car allowed the driver to swerve around the obstacle while maintaining the intended

ESC – A Vital Technology in Accident PreKnow what ESP stands for? Or how about ASTC,

– Much More Than Jusafety

FLEETCAR I OCT 0824

Another acceleration and brakingtest on a wet track demonstratedthe importance of using the righttyres combined with tractioncontrol and electronic stabilitysystem. With all electronic aidsswitched on, a vehicle fitted withtyres specifically designed for wetand wintry conditions faroutperformed one with normalSummer tyres, while the latter

vehicle wasv i r t u a l l yundriveablewith thes y s t e m sturned off. Unlike in manycountries with more extremeSummer and Winter conditions,we in Ireland tend to fit thesame all-weather tyres from oneend of the year to the next, butwith wet weather seemingly anincreasingly common occurence,there is surely a strong safety caseto be made for fitting morespecialist tyres for our pervailingconditions.

Of interest to many present was seeing what otherproducts Continental is developing, and how thistechnology will shortly be finding its way onto ourcars of the new future. Due within the next year forexample is the next generation of tyre pressuresensors. These will not only warn drivers in theevent of deflated or under-inflated tyres, but willnow be able to identify the load pressure on the tyre– an application which can be of considerablebenefit to commercial vehicles in particular.

The use of sensor systems invehicles that can communicatewith similiar systems in othervehicles and the environmentpoints to a future where thevehicle will take avoiding action toprevent accidents, as well asproviding for more efficientdriving. For example, approachinga red traffic light, the vehicleidentifies when the light is goingto change, and slowsautomatically so that it cruises upto the lights without having to

come to a stop.Similarly a vehicleahead that detects apotential hazardcan automaticallysend warningsback to followingcars throughactivation of, forexample, the ABSsystem or itshazard warninglights.

O t h e rt e c h n o l o g y

that Continental ispresently developing includes lane departure

warning systems that can automatically correct the steering backinto the correct lane, electronic air suspension systems, hybrid drivetechnology using the latest in high performance Li-ion batteries, and anetworked chassis system that when paired to active rear axle steeringpromises to being driving dynamics to a new level.

While there are many companies busy developing specialist systems toadvance vehicle technology and safety, it is the ability to provide integratedall-in solutions to enable the vehicle to perform as a coherent unit thatContinental believes makes it stand out from the crowd. It is certainly acompany that is about a lot more than just rubber these days!

trajectory. Translate this to a realon-the-road situation and it is easyto see the benefit of ESC inpreventing accidents.

Speaking at the event, Ford Irelandchief Eddie Murphy called onlegislators to make ESC mandatoryon cars across Europe. “The priceconscious market-place makes ithard for a manufacturer to stepout of line” (by offering thetechnology as standard) he said,noting that in Ireland VRT isapplied on the actual technology.He encouraged the IrishGovernment to follow theexample of the likes of Denmarkwhere VRT is reduced on vehiclesfitted with ESC making themcheaper than equivalent modelswithout the technology. As a result99 per cent of new cars sold inDenmark are now fitted with ESC.

Text: Cathal Doyle – cathal@fleet.ie

eventionDSC, DSTC, PSM, VDCS, VSA or VSC?

ust Tyres

25FLEETCAR I OCT 08

(l to r) Peter Zegelaar, Technical Expert Brake Controls, Ford of Europe, Jacob Bangsgaard, ChooseESC! and Eddie Murphy, Chairman and Managing Director of Ford Ireland.

preview

FLEETCAR I OCT 0826

Cadillac CTS Sport WagonHaving made its world premiere at the PebbleBeach Concours d’Elegence in California inAugust, the 2010 Cadillac CTS Sport Wagon ishelping the US brand to expand its globalpresence.

“The addition of the dramatically designed SportWagon is well synchronised with today’s changingconsumer tastes as a compelling alternative toSUVs,” says Cadillac GM Jim Taylor.

Honda JazzHonda engineers have taken the innovative designand versatility of the current Jazz to the nextstage.

Greater flexibility, more interior space and lively,but economical engines, raise the bar even furtherin a class that’s struggled to match the Jazz forcustomer satisfaction and reliability. Its overallheight remains the same but is longer and slightlywider.

Hyundai i20Hyundai will showcase no less than five newmodels in the French capital.

Alongside the Getz replacement called the i20,the Korean company premieres a luxury 7-seatiX55 SUV and a petrol-hybrid Santa Fe.

Also a Genesis Coupe show car will be present aswill the Genesis saloon.

Ford KAKA, Ford’s fresh, fun and funky small car bringsnew levels of style and enjoyment to affordableSuperminis. Twelve years after the original Ka waslaunched to great acclaim, its successor capturesthe same youthful and cheeky spirit. Based on theFiat 500 platform and built in Poland, stylish insideand out, Ford designers have given the new KA afashionable, modern appearance based aroundthe company’s ‘kinetic design’ from language thatis featured in all of its modern day cars.

Chevrolet CruzeChevrolet’s all-new compact family car, the Cruze,is set to become an entirely global car, as the four-door saloon will go on sale across all Continents.

At launch (next Spring) three engines will beoffered 1.6 litre (112PS) and 1.8 litre (140PS)petrol and a 2.0 litre (150PS) common-rail turbodiesel. Cruze aims to further improve Chevrolet’sEU portfolio – up to 23 per cent in 2008.

Citroën HypnosCombining the dynamism of a Coupe with theelegance of a Saloon and the space of an SUV, theHypnos concept from Citroën is also powerful,flowing and expressive.

Its exterior styling identifies the car as one to rousethe emotions. Surprisingly, it’s a hybrid. Hypnoshas a 200 hp engine that boasts a low CO2 countof 120g/km thanks to the hybrid technology.

MONDIAL DE

L’AUTOMOBILE

2008

Text: Jarlath Sweeney - editor@fleet.ie

27FLEETCAR I OCT 08

Infiniti FX37European newcomers Infiniti stole the GenevaShow with the FX505 now the 320PS FX37 SportsUtility and is ready to take off the covers.

But that’s not all from the Nissan owned luxurybrand, the first Infiniti Centre in Europe will opento the public in Paris on the eve of the Paris MotorShow.

Mitsubishi Racing LancerDakar 2009 (in South America) will be the debutrace event for the all-new Racing Lancer Cross-Over from Mitsubishi. With this car Mitsubishienters a new era in Motor Sports design andengineering.

The end result is a cross-over between on-roadand off-road rallying as well as applying topassenger cars and SUVs. Racing Lancer willtarget a wider marketing audience.

Opel Insignia Sports TourerAs mentioned in the Opel Insignia featureelsewhere, the new Insignia Estate, known as theSports Tourer makes its debut at the Paris salon.

Despite offering one of the best load spaces in itsclass, the same wheelbase as the Saloon/Hatch @2737 mm is retained with 80 mm added to itslength. It will also be available with front and all-wheel drive.

Mercedes-Benz ConceptFASCINATION

To build on its desirable coupe-heritage,Mercedes-Benz introduces theConceptFASCINATION study. As Dr. Zetsche,Daimler AG boss put it, “With its emotionallyappealing lines, ConceptFASCINATION offers acompletely new interpretation of the coupe.

It is aesthetic, dynamic looks and meticulouslycrafted.”

Lexus LS460 AWDThe permanent all-wheel-drive system in the LexusLS460 comes with three differentialconfigurations featuring a highly compactTORSEN Limited Ship Differential (LSD) – that’sshared with the LS600h – which distributes drivetorque between the front and rear axles with a40:60 rear axle bias in torque distribution.Following the launch of the performanceorientated ISF the new IS250 Convertible follows.Also on display will be the LF-Xh hybrid concept.

Mazda Kiyora ConceptKiyora – a lightweight, next generation, urbancompact concept car continues Mazda’s long-term technology development vision –‘Sustainable Zoom – Zoom!’

Joining the Kiyora prototype (which means cleanand pure in Japanese) will be the MX-5 faceliftand the new 2.2 litre turbo diesel engine for theMazda6 and a 1.6 litre turbo diesel for theMazda2.

PARIS

4–19

OCTOBER

preview Text: Jarlath Sweeney - editor@fleet.ie

FLEETCAR I OCT 0828

Volkswagen GolfFive generations, 34 years and over 26 millionvehicles the new VW Golf continues the evolutionof an icon.

New Golf is the safest, most technically advancedand most dynamic version yet.

Not only does the new Golf promise great value,but it aims to set benchmarks in quality, style,safety and the reduction of emissions.

Suzuki AutoExpanding on its ‘Way of Life’ message, SuzukiMotor Corporation is to exhibit an array of newmodels and concept cars. At its stand 303 in Hall 3, the Japanese companyhosts, among others, the world premiere of theall-new Alto.

The Suzuki design has tailored a sporty andyouthful look that combines low environmentalimpact and it’s fun to drive.

Toyota AvensisTaking centre stage on the Toyota stand will bethe third generation Avensis.

To be built at Burwaston plant in Derbyshire, thenew more muscular-looking Avensis will bepowered by engines that are more efficient allround and retain the high-quality, refinement andequipment levels that are established Avensishallmarks.

SsangYong C200At last, SsangYong goes monocoque! The Koreanautomaker reveals a new compact SUV conceptcalled C200 that features a front wheel driveplatform and all-in-one construction.

(Existing models have separate body/chassisconstruction). A 175 hp 2.0 litre Euro 5 dieselmated to a 6 speed manual box will also power itsfull time 4WD technology.

Renault MeganeNew Laguna Coupe has been unveiled already.Get ready for the new Megane from Renault.

As part of a €1.8 billion investment, there will besix new models by 2010. Bigger and roomier, theMegane III is also lighter.

Previewed in 5 door form, it will be ready tomarket at the year end.

Seat Ibiza Cupra & EcomotiveThe recently launched Seat Ibiza will soon bejoined by two new versions that combine sportscharacter with environmental sustainability.

Ibiza Cupra provides adrenaline rush through its180 hp 1.4 TSI Twin-Turbo engine and 7-speedDSG gearbox while Ecomotive has an impressiveCO2 emission figure of 99g/km.

Peugeot ‘RC’ ConceptRemember the stunning 908 RC at the Peugeotstand in Paris 2006? Well the ‘RC’ as its code-named is Peugeot’s latest hybrid concept car.

It is a GT Coupe, with four doors, four seats andhigh levels of efficiency both in terms ofperformance and minimal impact on theenvironment – CO2 emissions of 109 g/km in thecombined cycle or zero in electric mode.

MONDIAL DE

L’AUTOMOBILE 2008

PARIS

4–19

OCTOBER

(CONTINUED)

comparison

FLEETCAR I OCT 0830

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Two other brands that certainly have aspirations to compete in this sector have recently brought out new models. Different vehicles they may be– one a diesel and the other a petrol hybrid, but the Jaguar XF 2.7 V6 Diesel Luxury and Lexus GS450h Executive will both be hoping to attracta significant portion of the executive fleet car market. Here CCaatthhaall DDooyyllee and GGeerrrryy MMuurrpphhyy test both cars to see if they can pose a genuinethreat to their German rivals.

Jaguar XF 2.7 V6 Diesel Luxuryvs

Lexus GS 450h Executive

EExxtteerriioorr

CCDD:: The Jaguar XF represents a radical departure from a company that hasseemed on occasions besotted with the past. Compared to the retro styling ofits predecessor the S-Type, the XF has a bang-up-to-date, sporty and dynamicdesign, withstrong flowinglines and adistinctive nose.It’s a goodlooking andproport iona l lywe l l -ba lancedcar, one thatlooks better inthe flesh than inphotos.

GGMM:: Lexus restyled and realigned its range, starting with the old bulky squareshape to a more streamlined look that now characterises all Lexus models. Itstill has a sober style about it but does exude a certain class that all cars in the

luxury segmentshould have.A n o t h e ri m p o r t a n tingredient is theuniqueness ofthe exteriordesign in atraditional sort ofway. It is 100%Lexus and cannotbe mistaken foranything else.

SSppeecc CChheecckk

Jaguar XF 2.7 V6 Diesel LuxuryPrice €67,380Capacity: 2,720 ccPower: 207 PS @ 4000rpmTorque: 435 Nm @ 1900rpmTop speed: 230 km/h0-100kmh: 8.2 secondsFuel Consumption: 7.5 litres per 100 km (37.6 mpg)CO2 emissions: 199g/km

Lexus GS 450h ExecutivePrice: €81,350 incl VRT RefundCapacity: 3456ccPower: 296 BHP @ 6400rpmTorque: 368Nm @ 4800rpmTop Speed: 250km/h0-100km/h: 5.9 seconds.Fuel Consumption: 7.9 litres per 100 km (35.8mpg)CO2 Emissions: 185g/km

IInntteerriioorr

CCDD:: Buyers of cars in this class expect their luxuries as standard, but it’sthe attention to little details that makes the Jaguar stand out from itsGerman rivals. It does feel special inside with soft grain leathers and realwood lending themselves to the simple yet clear layout. Details such asthe JaguarDrive gear selector that recesses into the centre console whenthe engine is turned off, the start button that pulses red, and thephosphor blue halo illumination give the XF a contemporary andtechnical feel. Front headroom and legroom are more than adequate, asis legroom for rear seat passengers. However, taller passengers may findthe sloping rearroof slightlyintrusive. Bootspace is reasonablylarge at 500 litres(with space savertyre fitted) althoughits usefulness isc o m p r o m i s e dsomewhat by beingquite shallow.Golfers haveexpressed theirdisappointment inthis regard.

GGMM:: Here the Lexus scores highly. Refined, exceptionally comfortable andpacked full of equipment, the GS lacks for nothing in creature comfortsand electric features. The seats deserve a special mention. Fully electric,bound in luxurious leather, heated with every adjustment imaginable,there is a setting for every driver and passenger. Lighting is subtle andclever down to the puddle lighting as you alight. Quietness is anotherLexus strong point. Even in full petrol engine mode that ambience in thecabin is hushed by excellent sound proofing. That makes listening to the14-speaker Mark Levinson premium surround sound system anexperience. There is one glaring omission though. You don’t get SatelliteNavigation as standard; it was taken out by Lexus Ireland as a cost cutting

exercise. Bluetoothmobile phoneh a n d s f r e ec o n n e c t i v i t y ,steering wheelmounted controlsfor audio and phoneand a Multi-information displayin the centreinstrument clusterserved to makeoperating the GS avery safeenvironment.

EEnnggiinneess

CCDD:: The car may be new, but the XF’s power plants are carried over fromthe previous generation S-Type. Three petrol units are offered – a 3 litre V6with 238 bhp and a 4.2 litre V8 with either a normally aspirated 298 bhpor super-charged 416 bhp, but the vast majority of sales are expected tobe for the 2.7 litre V6 diesel. This develops 207 bhp and 435 Nm of torque,enough to propel the XF along at a more than satisfactory rate (0-100km/h comes up in 8.2 seconds), although it is some way slower than theLexus as well as less powerful than key rivals such as BMW’s 530d. CO2emissions are rated at 199 g/km, which puts the Jaguar into the secondhighest Band F for road tax and VRT. The engine is mated to a six speedautomatic box with the option of steering mounted paddle shift manualselection through Jaguar’s Sequential Shift system. We found it best left inauto mode, offering smooth yet rapid gearchanges.

GGMM:: Lexus and its parent Toyota have perfected the petrol/electric hybridcombination and here in the GS, the package has reached a new level. Onits own the 3.5-litre 24-valve V6 is smoothness personified. It will go from0-100km/h in just under 6 seconds. Pick-up is also impressive with 80-120km/h timed at just 4.7 seconds. That is mated to a 650 volt electricpower unit that cuts in at start-up and at lower speeds. It means thatprogress is often completely emissions-free as the car is driven solely byelectric power. As speed increases, the V6 engine seamlessly takes overfrom the electric motor. There is no obvious loss of performance as the GSintelligently delivers petrol and electric power simultaneously. That alone isthe great achievement of this amalgamation. Nothing is lost in theperformance despite the extra weight and the intervention of the electricmotor.

RRiiddee aanndd HHaannddlliinngg

CCDD:: For a big car, the Jaguar handles surprisingly well with nicely weightedsteering that provides just the right amount of feedback. The engine isquiet and refined, and almost inaudible unless accelerating hard. The focustowards sporty handling makes ride comfort slightly on the firm side forless well surfaced roads, but never to the extent that it feelsuncomfortable.

GGMM:: On the road the Lexus is a safe, confident performer underpinned byan array of electronic assistants. As stated it is extremely quiet with virtuallyno external audible intrusions from wind or road. It does float a bit whencruising and is a little ‘boaty’ on winding country roads. However, this cardoes have one extra function that changes its character immediately.Switch it from Comfort to Sport mode and you have a much more excitingcar. Immediately you get stiffer suspension settings, more responsivesteering and a tighter handling car all round.

VVaalluuee ffoorr MMoonneeyy

CCDD:: Prices for the Jaguar XF start at €67,380 (excluding delivery charges)for both the V6 diesel and V6 petrol in Luxury trim, rising to €118,500 forthe 4.2 SV8. The Premium Luxury model retails at €74,180 and addsniceties.

GGMM:: It is impossible to list the complete list of features packed into theLexus GC 450h. The full retail price of the GS Executive is €83,850. Out ofthat you get a VRT refund of €2,500 making the final price €81,350. Youcan also specify the Sport version for a final price of €86,350.

Text: Gerry Murphy - gerrym@fleet.ie and Cathal Doyle - cathal@fleet.ie Photos: Cathal Doyle

31FLEETCAR I OCT 08

IInn--lliinnee wwiitthh

tthhee ddeessiiggnn cchhaannggeess ttootthhee AA44 pprreecceeddeedd bbyy tthhee llaauunncchh ooff tthheeaallll--nneeww AA55 ccoouuppee, Audi has restyled the A6executive range. Enhanced inside and out withextensive engine updates, the new A6 arrives inIreland just-in-time for the ’09 registrations. Subtleupdates to the body shell include revisions to thesingle frame grille, the bumpers and the air-intakesplus front fogs. At the rear, a re-sculptured boot lidfor the saloon, reshaped tail-lights and a new reardiffuser are among the changes here. Previously anoptional extra, LED lighting technology becomes astandard feature, employing the new Audi strip lighttrademark that’s so eye-catching on the current A4and A5 models. The LEDs are now positioned at thebase of the lens, rather than separately down and in thebumper as in the S6.

Most interesting among the drivetrain modifications is the pendingintroduction of an ultra-ecofriendly 2.0 TDIe diesel engine. Aimed atdelivering in excess of 53mpg (5.33l/100kms) with…..wait for it……just139g/km of CO2 – bringing it into the Band B rating which means VRT is @16% (from 30% with the standard 2.0TDI) and Annual Road Tax is only €150(down from €590). By modifying transmission ratios, fitting a power steering,which operates only on demand plus an energy-generating alternator, theA6 2.0 TDI qualifies for the economy focused ‘e’ designation. The body isnow more streamlined and with a 20mm reduction in ride height helps thelatest A6 slip through the air impressingly through its low drag co-efficient of0.28. Despite this, the 2.0 TDIe with its 6 speed transmission is no slouch.Thanks to the 320Nm of maximum torque available @ 1750rpm its 0-100k/ph is 10.3 seconds and top speed registering at 129mph. Two V6 TDicommon-rail injection units – the 190PS 2.7 litre TDi and 240PS 3.0 litre TDIhave also been re-engineered in the best interests of efficiency. Apart fromthe six-speed manual, six-speed tiptronic automatic and fuel efficient seven-speed multitronic CVT automatic transmission can also be specified.

Among the petrol engine range highlights include a supercharged 3.0 litreV6 TFS1 unit with 290PS (420Nm from 2500 – 4850rpm). Audi is no strangerto this alternative method of forced induction – Auto Union models bearingthe four rings were employing it during the 1930s. The 3.0 TFSI replaced the2.4 litre V6, the 3.2 litre FSIV6 and the 4.2 litre FSIV8.

Inside, the great sense of space and quality and the general layout of themuch praised cabin is much the same as the outgoing version. Noticeablehowever, is higher resolution graphics for the instrument panel, newupholstery materials and additional chrome detailing. The easy-to-use Multi-

Media-Interface (MMI)infotainment control systemhas now evolved to a ‘newimproved’ joystick control.

The options include usefulsafety features such asside-assist blindspotwarning system, lane-assist-lane departure

warning system and radarassisted adaptive cruise control.

FFiirrsstt DDrriivveessDusseldorf, the metropolis on the River Rhine, a hub of fasion, art andbusiness was the perfect setting for the launch of the new Generation A6.Directed towards the business/executive segment, the Audi A6 enjoys aleading market share in its core competitor group across the globe. A rangeof engine choices were available to us to test on various road types east ofDusseldorf such as the 2.0 TDIe, 3.0 T Quattro and 3.0 TDI Quattro. Bothversions of the diesels (which will have the biggest impact in Ireland) wereparticularly pleasing to drive. The new carbon-crunching TDIe proved to bean agile performer. Up and down through the 6-speed box, aided by the gearchange indicator, power flowed to the wheels effortlessly. Engine noise waslow and a glance at the revs per minute impressed also as the pin remainedat less than 1300 rpm while cruising @ 100 kph. It’s easy to see how over 45mpg can be achieved with this four cylinder unit.

NewAudi A6 range ushered in

launch pad IText: Jarlath Sweeney - editor@fleet.ie

33FLEETCAR I OCT 08

SSaaffeettyy iiss aa ggrreeaatt ttrraaddiittiioonn aatt AAuuddii – backin 1928 a very special vehicle was developed

by the predecessor brand, Horch. The engineerscreated an armor-plated luxury sedan, a Horch 8Type 375, and subjected it to the first ballistictests. Based on this experience, Audi laterproduced other high-security vehicles, whichgained the trust and confidence of itscustomers.

Now the brand with the four rings is presentinga special high-security vehicle in the businessclass – the Audi A6 Security. According toAndreas Dietz, Marketing and Sales AudiSecurity Cars, the project took almost threeyears to develop. The A6 Security is built at theIngolstadt plant, alongside the series-production sedans, and is subject to strictquality control measures performed byexperienced specialists. Visually it is barelydistinguishable from the standard models; itsarmor-plating, however, consists of particularlyhigh-quality materials.

In addition to high-strength steel and bullet-proof glass, a special aramide fabric is used. Allarmor-plating elements overlap at transitionpoints for enhanced robustness. Following anextensive series of tests, the Beschussamt inMunich, a ballistics authority, certified the A6Security to ballistic protection level VR4(European standard) – the sedan affords itspassengers protection against handguns up to.44 caliber.

In addition, customers can order special options– anti-magnetic armor floor plating that

withstands the fragmentation effect of DM 51hand grenades, special casings for tank andbody, tires with the PAX run-flat system andtinted rear windows. As an option, electricpower windows can be ordered for the rear – byno means the norm on a high-security car.

When these are closed, an intercom systemserves to maintain contact with people outsidethe vehicle. A lockable security box, installed inthe trunk, accommodates a briefcase and othervaluable items.

When it comes to active safety, too, the A6Security exhibits excellent qualities. A 4.2-literFSI with an output of 257 kW (350 hp) is atwork under the hood, directing its powerthrough the six-speed tiptronic transmission to aquattro drive system. Despite the extra weight –a good 300 kilograms – the V8 propels the bigsedan with supreme confidence: it reaches 100km/h (62.14 mph) in 6.9 seconds and has anelectrically governed top speed of 250 km/h(155.34 mph).

The adaptive air suspension is standard on theA6 Security; it has been adapted to the higherloads. The deluxe automatic air conditioningplus, electrically adjustable seats at the front,upholstery in Milano leather, Walnut inlays, sunblinds at the rear and the lighting packagecreate a refined, distinguished ambience in theinterior.

The Audi A6 Security has a broad customer baseranging from police forces, diplomatic corpsand private individuals who require protection.

launch pad II Text: Jarlath Sweeney - editor@fleet.ie Photos: Jarlath Sweeney

FLEETCAR I OCT 0834

AAuuddii RR66SS -- wwoorrlldd''ss mmoosstt ppoowweerrffuull ssaalloooonn..

With twin turbochargers and direct injection,580 hp of power and 650 Nm of torque, the5.0 litre V10 FSI stands head and shouldersabove the opposition. For the record itaccelerates from 0- 100 km/h in 4.5 secondsand boasts a top speed of 250 km/h -155mph. Transmission; 6 speed tiptronic alliedto quattro all-wheel-drive. Exhilarating!

AAuuddii QQ77 VV1122 TTDDII -- cclloosseellyy rreellaatteedd ttoo aallllccoonnqquueerriinngg LLee MMaannss rraaccee ccaarr..

Featuring the world's first V12 diesel engine inseries production, the Q7 is now the mostpowerful SUV around. Developed from thesuccessful Le Mans winning diesel this revisedcommon rail, 12 cylinder, 6 litre blockproduces 500hp and a whopping 1000 Nm oftorque. It catapults the V12 TDI Q7 quattrofrom zero to 100 km/h in 5.5 seconds and topspeed is electronically controlled at 250 km/h -PHEW!

The A6 Security

NNoott ssiinnccee 11997799 hhaass FFoorrdd ooffffeerreedd aa ttrruuee ppaasssseennggeerr ssppoorrttss uuttiilliittyy.. In motoring terms, two generations have passed from the days of the FordMaverick. In the past few years the SUV has taken the world by storm and while the ‘blue oval’ took some time to re-enter this sector of the market

with the Kuga, getting it right first time was a priority.

At the pan-European launch in Jerez, Spain, Klaus-Peter Tamm, ChiefProgramme Engineer admitted the enormity of the challenge ‘todesign and produce an off-road vehicle with outstanding on-roaddynamics’.

While taking many of its design traits from the losis X concept shownin Paris Motor Show 2006, new Kuga makes a statement bycombining elements of an MPV and an estate while beingconstructed on the Focus.

Powering the Kuga is Ford’s 2.0 litre 136PS TDCi diesel engine matedto a 6 speed gearbox. Spaciousness, practicality and its quality feel allround will be appreciated by its occupants as will its split tailgate andspacious boot.

Kuga comes with full-time, intelligent All-Wheel-Drive (AWD), whilea Front-Wheel-Drive (FWD) model is also available which is perfect fordrivers attracted by the style and presence of Kuga but not requiringAWD capability. JJaarrllaatthh SSwweeeenneeyy..

SSuuzzuukkii hhaass llaauunncchheedd tthhee nneeww SSppllaasshh oonn tthhee IIrriisshh mmaarrkkeett.. The mini-MPV is built in Hungary and is specifically designed for Europe. Splash

is priced at €15,495 excluding delivery charges

Sister car to Opel’s Agila which is produced in the same factory, the Splashis visually a more conventional supermini than the tall and boxy Wagon R+it replaces.

Available at launch with a 1.2 litre petrol engine developing 86PS, theSplash emits 131 g/km CO2, making it eligible for tax band B (€150 annualroad tax). Suzuki plans to introduce a smaller 1-litre petrol engine in 2009but there are no immediate plans to bring in a 1.3 litre Fiat derived dieselunit.

The Splash comes well specified for a car in this class with ElectronicStability Programme (ESP) fitted as standard as well as six airbags. Other

standard equipmentincludes a leathertrimmed steering wheelwith wheel mountedaudio controls, manualair conditioning, heightadjustable front seatsand a CD tuner withMP3 player.

An overall length of3730 mm and a turningcircle of 9.4 metres make the Splash an ideal city car. Belying its small sizehowever, the rear seats, which split 60:40, fold flat to provide 573 litres ofluggage space. A waterproof compartment underneath provides additionaluseful storage space. CCaatthhaall DDooyyllee

SSEEAATT’’’’ss nneewweesstt iinnccaarrnnaattiioonn ooff iittss IIbbiizzaa ssuuppeerr--mmiinnii hhaass ggoonnee oonn ssaalleeiinn IIrreellaanndd.. The new Ibiza is the first model of a new generation of VW

Group products using the new “Agile Chassis” platform. It is also the firstSEAT to feature the company’s new “Arrow Design” penned by formerLamborghini designer Luc Donckerwolke.

Initially available as a five door, a three door SportCoupe has also beenannounced, while sporty Cupra and green Ecomotive models will beshown at the Paris Motor Show.

Presently available with a 70 bhp 1.2 litre petrol engine, a 1.4 litre petrolversion with 85 bhp will be added later this year. Coming in early 2009 are1.4 and 1.9 litre diesels.

Emissions wise, the 1.2 litre engine falls into Band B (16% VRT, €150 RoadTax) with the 1.4 litre unit one band higher. The 105 bhp 1.9 TDi looks setto fall into the lowest emissions category, with an impressive 119 g/kmCO2. Fuel economy on all models is also strong with the 1.2 enginereturning a combined cycle figure of 5.9 litres per 100 km (47.8 mpg).

Customers can choose from two specification levels. The ‘R’ model features15” wheels, Bluetooth capability, an MP3 capable stereo, 6 airbags, electricfront windows, remote central locking and ISOFIX. The ‘S’ model addsfront fog lamps, electric rear windows, cruise control, headlights with“coming home” function and an alarm system. ESP will be available on allmodels as an option. CCaatthhaall DDooyyllee

launch pad III

SSEEAATT IIbbiizzaa aarrrriivveess oonn tthhee ddoouubbllee!!

35FLEETCAR I OCT 08

Suzuki

Ford makes a ssttrroonngg SUV statement

New

- Splash (in’) around !!

BByy AApprriill 22000099 MMiittssuubbiisshhii MMoottoorrss CCoorrppoorraattiioonn ((MMMMCC)) wwiillllhhaavvee tthhee ffuullll LLaanncceerr ffaammiillyy oonn ssaallee iinn IIrreellaanndd.. In

complementing the Lancer Sport Sedan already on sale here sincelast year, a 5-door Sportback version will be joined by twoperformance models – Ralliart and Evolution (Evo X). A new Euro5(140bhp) 1.8 litre common-rail diesel engine will be added to therange.

This marks the beginning of a whole new strategy for MitsubishiMotors. By introducing a hatchback into the C-Segment,Mitsubishi can once again compete against the other majormanufacturers who successfully market this body type that is sopopular around the EU.

In creating the Sportback, Mitsubishi wanted to be different interms of design, performance, specification and price! Set to enterthe Irish market next Spring the Sportback draws its inspiration from twostatement making cars of their time - the Saab 900 Coupe and AlfaRomeo 156.

As with a hatchback, versatility and flexibility is the norm and theSportback is not found wanting. With a quick flick of two buttons, the splitrear seat falls to open up a 1349 litre load space (through the wide openingtailgate). Initially, engine choice will include the 1.5 litre (109hp) petrol asper the saloon with a new 1.8 litre (143bhp) petrol added plus the 140 bhp2.0 litre diesel unit supplied by VW Group (for the present).

With the Ralliart, Mitsubishi is filling the gap between the Sportsback andrange topping Evolution (X). Using the same engine block from the 295bhpEvo X model but down rated to 225bhp, the Ralliart, available in saloonand hatch forms, also uses Mitsubishi’s new SST Twin Clutch 6 speed

automated transmission. Other items from the Evo are also used such asthe bonnet, 18” wheels and AWC – 4-wheel drive system, which includestarmac, gravel, and snow settings.

FFiirrsstt DDrriivveess

Both the 1.8 litre petrol and Ralliart versions of the Sportback were drivenat the European Press launch held in Barcelona, Spain. On first sight theSportback appealed with its slick side profile and high rear spoiler. Inside,the dash area is practically the same as the saloon version. Specificationlevels for the Sportback are as per the 4 door as will be the price – whichat €21,261 is extremely good value. Evolution X will retail at approx€67,000 with the Ralliart some €10,000 less.

On the road, the 1.8 litre with 143bhp needed a bit of shoe now and againplus some movement of gears to get it up to satisfactory (yet legal) speeds.It was a different situation for the Ralliart version as the power and drivingexperience was totally different – as one would expect. Horses for courses.Availing of the 240bhp on tap, the SST gear rotation up and down the boxworked well in time with revs rising and lowering. The manual shiftthrough pedals on the steering was also tried-out.

With the Saloon, Sportback, Ralliart and Evolution versions of the Lancer,Mitsubishi has managed to cover four separate sectors of the market withone car family. Roll on April 2009, I hear you say!

JJaarrllaatthh SSwweeeenneeyy

GGeenneerraattiioonn ssiixx ooff oonnee ooff IIrreellaanndd’’ss mmoosstt eenndduurriinngg aanndd ppooppuullaarr ccaarrssaarrrriivveess oonn oouurr sshhoorreess tthhiiss mmoonntthh.. The all-new Ford Fiesta looks set

to reclaim its position as one of the country’s best selling cars, havingachieved sales of over 160,000 units in Ireland and some 12 millionworldwide since its launch in 1976.

Closely developed from the Verve concept vehicle first shown at theFrankfurt Motor Show last year, the new Fiesta also takes styling cues fromthe latest generation Mondeo and Focus, bringing it in line with Ford’s‘Kinetic Design’ philosophy.

Like the Mazda2 with which it shares its underpinnings, the new Fiesta islighter than the model it replaces by some 40 kgs, thanks to the use ofthinner but stronger steel, which makes the Fiesta 10 per cent stiffer thanbefore.

Three Duratec petrol engines and one Duratorq diesel will be offered forthe Irish market in a choice of three specification levels. The Style model

will come in three or five dooroptions and has a choice ofthe familiar 1.25 or 1.4 litrepetrol engines, or a 1.4 TDCIunit. The sportier 3 door Zetec-S is powered by a new 1.6 litrepetrol engine, while the fivedoor Titanium model will beavailable with the 1.25 litrepetrol or 1.4 TDCI diesel. Anew 1.6 TDCI is also availablebut at present Ford Ireland hasno plans to introduce it here.

Prices have yet to be finalized,but are expected to start atjust over €15,000.

CCaatthhaall DDooyyllee..

Mitsubishi en-route

New Ford Fiesta - most stylish yet

launch pad IV

37FLEETCAR I OCT 08

Lancer Ralliart Sportback

Mitsubishi Lancer Sportback

to complete Lancer Family

Truck, Van and Car ʻChippingʼby the experts

- More Power - Less Fuel

Contact: Tom GrayTurboChip Ltd

Taghart, Shercock, County Cavan.Phone: (042) 9669620 Mobile: 087 2391111

AAtt tthhee AAllppiinnee MMiilliittaarryy TTrraaiinniinngg bbaassee iinntthhee ffooootthhiillllss ooff tthhee AAllppss, under the

shadow of a snow-capped Mont Blanc, in thenorth east of Italy, Iveco went back in time bylooking forward to the re-emergence of an oldname in a new guise. The name is theCampagnola and of course, there is a storybehind it all.

From 1951, just after World War II, Fiat firstproduced a small 4x4 that was heavilyinfluenced by the requirements of the Italianmilitary and particularly the Alpine military whoused it to extensively to monitor and patrol someof the most arduous terrain in Europe. By itsnature, the Campagnola also suited farmers,local utilities and park rangers in their dailypursuits. It was discontinued in 1987 and whilethere was a certain regret that the famous little4x4 was gone, Fiat always seemed to hankerafter a way to bring it back and moreimportantly, keep the Campagnola name alive.

To continue the story of the resurrection of theCampagnola, the chance came to the Fiat Group

by the setting-up of am a n u f a c t u r i n gagreement betweenitself and the Spanish4x4 manufacturerSantana Motor S. A.Santana, a tightly runAndalucía companyused to manufacturethe Defender underlicence for Land Roverand also somemodels for Suzuki.When the Land Roverrelationship came toan end some yearsago, Santana decidedto paddle their owncanoe and produce asimilar model andcalled it the PS.

Needles to say, it was always going to bedifficult, especially out of Spain for Santana toseriously eat into the Defender market. It wasthrown a lifeline when a manufacturingagreement with Iveco - a much bigger playerwith outlets all over Europe - was set-up. And sothe relationship with Fiat began.

In the meantime, Fiat subsidiary Iveco wasembarking on its own 4x4 developmentprogram. Its Daily 4x4 utility vehicles were anexample of this and Iveco saw the Santana as anideal vehicle to expand market profile andthrough its wide supply network and alreadystrong presence in the utilities sector and themerger set out to re-configure the old SantanaPS and to give it a new identity and moresignificantly, a new lease of life. That is when theIveco Massif was born. It will be launchedofficially at the CV Show in Birmingham in Aprilof 2009. Like the Defender there will be three-door, five-door and pick-up versions. And thereare certain similarities about its look, which is adesign that has functional properties, has stoodthe test of time and the rigors of the workload

that these vehicles are expected to do.

Iveco chiefs then decided that there was a placein the catalogue for a slightly more plushversion of the Massif in passenger form and sothe chance to re-invent the Campagnola and re-launch the name came about. That is why aselect number of journalists were invited to Turinto inspect the new Campagnola. And so as toemphasise how the name embodies the Italianspirit for anything driven by an engine, theItalian Alpine division of the Military Forceprovided their training ground, army personneland even Olympic Skiing Champions to help inthe celebration and the re-birth of Campagnola.

The strange thing about this launch though wasthe abject aversion of the Iveco ‘big-wigs’ toeven mention the Land Rover name. Strangebecause this range of Massif and Campagnolavehicles is unquestionably aimed at that market.Secondly, Iveco has a product here that canmake an impact if it is promoted and marketedproperly. All Massif vehicles will be fitted withIveco’s superb 3.0-litre HPI engine, a real gemamongst commercial diesels. It delivers 176 bhp,that’s 54 hp more than the 2.4-litre Defenderengine and a highly impressive 400Nm of torqueat 1,250 rpm compared to 360 for the Defender.While Iveco didn’t even want to mention thename of its main competitor it is important thatwe do. Iveco should, I believe, put this car outthere, tell it like it is, take on Land Rover head-on, take their chance and give it a real go. Yousee, the Massif, or indeed the Campagnola hasa lot going for it. It can handle the work, has allthat power and is more comfortable with abetter driving position than the Defender.

However, it is highly unlikely that here in Ireland,we will see this vehicle under the Campagnolaname. Even if we do, it will probably be as acommercial. If so, most buyers that will look toIveco will probably buy a version of the Massif.

IVECO REINCARNATES

CAMPAGNOLA

launch pad VText: Gerry Murphy - gerrym@fleet.ie Photos: Gerry Murphy

39FLEETCAR I OCT 08

Text: Jarlath Sweeney - editor@fleet.ie Photos: Jarlath Sweeney

IInn ttaakkiinngg tthhee MMPPVV ccoonncceepptt iinnttoo ‘‘ffrreeee ssppaaccee’’ mmooddee FFiiaatt hhaassttrraannssffoorrmmeedd tthhee nneeww FFiioorriinnoo VVaann into a unique modern-day lifestyle

vehicle. Called the Fiorino Qubo, this mini multi-purpose vehicle, with itsdistinctive personality and practicality is capable of satisfying varioustransport needs. While being very versatile as a second family car, it is alsoan ideal first car for young people that want an environmentally friendlyand fuel-efficient vehicle.

As handy as a city car yet as spacious and comfortable as an MPV, Qubo ismore compact with external dimensions of less than 4.0 metres, 1735mhigh and 1.716m wide. Its turning circle is less than 10 metres. The newFiorino Qubo really comes into its own as a unique car in its segment whenyou take a look inside. The original ‘free space’ concept combines sixdifferent seat configurations with a practical, regularly shaped interior. Theresult is a functional interior, with exceptional flexibility and use of space.For example, with the seats in normal position, the boot offers 330 litres ofspace (up to the parcel rack) and 650 litres if measured up to the roof. Withthe rear seats removed, the capacity increases to 2,500 litres.

For maximum driving pleasure, the Fiat Fiorino Qubo relies on the smooth

power units from the Fiat Group –the highly acclaimed 1.3 litre (75bhp)Multijet diesel and the 1.4 litre(73bhp) petrol. Low running costsand respect for the environment areto the fore here. For instance, the 1.3litre Multijet returns an impressive4.5L/100 km, which translates, toaround 1000 kilometres from the 45litre diesel tank fitted. This versionboasts CO2 levels of less than 120g/km (which costs only €100 per yearto tax).

Nine body colours and two types oftrim are available. The vehicle alsooffers impressive features,depending on the market andversion. For example, as far as safetyis concerned, the vehicle offers ABSwith EBD, 3 point seatbelts withpretensioner and load limitingdevice, hydraulic power steering, andfront and side airbags. Customerscan personalise their Fiat FiorinoQubo by choosing freely between

the numerous options available: 16” alloy wheel with a stylish design,aluminium longitudinal bars of up-to-date design, air-conditioning, leathersteering wheel and gearstick, Blue&Me system, steering wheel controls,door deadlock and parking sensors.

More details on www.fiorinoqubo.com

FFiirrsstt DDrriivveess

How things have changed. A van that drives better than a car! Boasting theexternal dimensions of a B-Segment car, Fiorino Qubo is so easy to drive inthe urban environment. As proved through our drive in the Italiancountryside where Saturday afternoons is market day in many of the townssurrounding the Verona region. As expected the 1.3 litre Multijetperformed its task well and without fuss. In the right circumstances, over70 mpg is achievable from this impressive unit.

When compared to its van brethren, Qubo features a softer looking front(to comply with EuroNCAP crash tests) and a full rear door as per the normwith MPVs.

Take the free spirit ofFiat Fiorino QuboNew

launch pad VI

FLEETCAR I OCT 0840

Text: Jarlath Sweeney - editor@fleet.ie Photos: Jarlath Sweeney

HHaadd aann iinntteerreessttiinngg SSuubbaarruu rreellaatteedd ccoonnvveerrssaattiioonn wwiitthh mmyyccoolllleeaagguuee ffrroomm BBeellggiiuumm rreecceennttllyy.. He is the proud owner of a 1991

Subaru Legacy 1.8 Auto and considers same as the best investment heever made. Long service life and ardent customer loyalty come with thisother Japanese brand. Renowned for its AWD (All-Wheel-Drive) systemsand successful exploits in the World Rally Championship in the past, itscustomer base was somewhat limited due to having petrol engines as itsonly propulsion system.

That limitation is nomore as Subaru hasintroduced theworld’s first ‘Boxer’diesel engine in itsLegacy and Outbackmodel ranges. This 2.0litre 4 cylinder, 16 valveturbocharged unit that’spositioned horizontally(in-line with the gearbox)boasts 150 hp andtorque levels of 350 Nm@ 1800 rpm. Comparedto Subaru’s 2.0 litre Petrol‘Boxer’, the Diesel has an11 mm longer strike and 6mm smaller bore, for acapacity of 1988 cc versus 1994 cc. Thiscommon-rail unit is light, compact thatproduces little or no vibration and its lowmounted fitting enhances handling androadholding. Now that we are CO2conscious, this Subaru 2.0 TD produces151 g/km which puts it into Band C = 20%VRT and €290 motor tax rate.

The Boxer Diesel will initially be only fittedto cars for the EU market. Visually, thediscreet bonnet air intake scoop indicatesthat it’s a diesel, apart from the rearbadging, of course.

Last year, you may remember, Subaru

facelifted both the Legacyand Outback inside and outand for this diesel version itgets new cloth seat trim.Available in one specificationonly, the Legacy 2.0 TDcomes with high equipmentlevels such as dual-zoneclimate control, cruisecontrol, front, side andcurtain airbags, front fogs,leather steering wheel andgear lever, 17” alloys andelectric foldable mirrors.

First noticeable aspect ofdriving the Boxer Diesel is thatit sounds remarkably like theBoxer Petrol. There is nodenying that it’s a Subaruengine. Throttle response wasgood with the 5 speedmanual transmission wellgeared for both crawling andcruising.

At a steady 100 km/h, the revcounter remained below the2000 mark. As a result, itsfuel economy impressed 6.2l/100 kms, which is about46.6 mpg, a satisfactoryaverage figure considering

some of the 1000 kms covered in the week were off-road. Which bringsme to comment on one negative aspect of the Legacy – its low stance onthe road. If the grass grows between the wheel tracks on the by-ways, lookout as the under carriage could be easily damaged.

That stated, there is no other flaw. It drove reallysmoothly, yet solidly on the open road. A Subarurepresentative stated at the British Motor Show inLondon in July that the moving sound levels of theBoxer Diesel @ 70.5 dB is lower than Rolls RoycePhantom’s 72.0 dB.

So there you have it. Potential Subaru customershave waited for this day for the Diesel engine toarrive. And with the 2.0 TD Saloon retailing at€29,995 (ex-works) and the Sports Tourerpriced from €32,795, there are few carsaround that represent such good value.Consider it as an investment! Just ask Jeff, myBelgian colleague!

Test Drive Report:Subaru Legacy 2.0 TD Sports Tourer

Recommended service intervals for the Boxer Diesel is around 20,000 kilometres.

test

FLEETCAR I OCT 0842

TThhee llaasstt wweeeekk iinn AAuugguusstt ssaaww tthhee ttoopp ttwwoo IIrriisshh RRaallllyyCChhaammppiioonnsshhiippss ttiieedd uupp..

On August 23rd Eamon Boland secured his first Global Group Tarmaccrown by winning the Ulster Rally and the following weekend Patrick Elliotlanded the Dunlop National Championship with a victory in the GalwaySummer Rally. Both drivers were using Subaru Imprezas.

Wexfordman Boland is the popular winner of a Championship that hesupported so well for so many years. With wins in the Circuit, Lakes, JimClark and Ulster he had a great platform, and finished every Round withsecond on the Manx, third in Galway and fourth in Donegal. Second placein the Tarmac Series will be decided on the final round - the Cork 20. It willbe between Mark Higgins, Gareth McHale and Kevin Kelleher. Kelleher isalso leading Group N and he must stay ahead of his season long adversaryJohn McGlaughlin. Third in Group N is Martin O’Donnell in a 1.4 litreHonda Civic.

Former Champion, Eugene Donnelly did not chase the title this year butwon the Donegal International in a Skoda Fabia WRC - the firstinternational victory for the Czech marque in Ireland. Similarly, it was arestricted year for Kris Meeke. He finished 5th in Killarney in a Renault Clio,but could have been second only for a puncture. A similar giant killingperformance in Donegal ended in a crash. The Dungannon native also hada two minute lead in Rally Germany driving a Clio S1600. Sadly, he lostseven minutes with a malfunctioning engine sensor and all hopes of a winwere lost. A missed opportunity but the point was made.

Patrick Elliot has been runner-up on a few occasions in the Dunlop NationalChampionship. This year the Cavanman’s dream came true when he wonthe Galway Summer. He also had wins in Kerry, Circuit of Munster, RavensRock and Stonethrowers Rallies. Niall Maguire was second with the threetimes former National Champion winning in Cavan and Monaghan. Last

year’s Champion Aaron McHale had a reduced programme but did win thefirst round in Mayo. With two rounds, left Alan Ring driving a MitsubishiEvo 9 looks set for another Championship win in Group N. The one timeCircuit racer cannot relax however, with Trevor Bustard, Eamon Daly andSean Flanagan in close attendance.

The Hankook Irish Forestry Championship will go down to the wire in thefinal rally- the Birr Forestry. With four wins to his name Ray Breen has 98points, just two ahead of John Reid who had a podium on each round.Breen drives a Ford Focus WRC and Reid competes in a Corolla WRC.Group N is also finely poised with John Reddington, Colin Britton and SeanHeany too close to call. John Paul Ruth leads the Junior category.

2008 saw a growth of one make Championships. Last year we had theinaugural Ford Fiesta Championship, and this year’s Series is being led byElfyn Evans. The final round is the Cork 20. The first ever Irish MitsubishiEvo Challenge also comes to a climax in the Cork 20, with BrendanCumiskey, Damien Tourish and Owen Murphy all in with a chance ofvictory. It was also the year of the inaugral Irish Citroën C2R2 Cup and thewinner was Marty McCormack, the 2007 British Historic Rally Champion.

Perhaps the most exciting new addition to the sport is the MotorsportIreland National Junior Rally Championship. This new Series is confined todrivers of 26 years or less, competing in two-wheel-drive cars of up to1600cc. It is a class based Championship with eight different categories. Itis also a mixed surface Championship with four rounds on tarmac and fouron gravel. Twenty six drivers registered and with two rounds left the leaderis Vincent McAree of Monaghan in a Peugeot 106 with 46 points. PeterWilson from Kells in a Honda Civic is next on 40 points.

The winner gets a supported Group N drive on a National Rally in 2009.The eight class winners will be interviewed for the Billy Coleman Awardworth €32,000. AAuussttiinn SShhiinnnnoorrss

Eamon Boland & Damien Morrissey - Tarmac Champions 2008 Photo; Podge Newe

Patrick Elliot 2008 Irish National Rally Champion 2008 Photo; Podge Newe

Fleet Transport sponsored Mike Bird and Kevin Keane Galway Summer Rally 08 Photos: Podge Newe Alan Ring Group N Champion Elect. Photo: Kevin O Driscoll

Irish Rally RRoouunndd--UUppmotorsport

FLEETCAR I OCT 0844

AAhhoott nneeww eennttrraanntt hhaass hhiitt tthhee ppeerrffoorrmmaannccee ccaarr sscceenneeiinn IIrreellaanndd.. The new €62,500 Citroën C2R2 Max

compact rally car was launched in the Cooley Mountains tomembers of the Irish and U.K. motorsport media. Journalistswere treated to demonstration laps by French rally aceSebastien Ogier. ‘Seb Two’ as he is known, is a protégé ofmultiple World Rally Champion Sebastien Loeb, drives aCitroën C2 Super 1600 in the Junior World RallyChampionship and is the current championship leader.

The new ‘Max’ fits into the Citroën rally range between theC2R2 and Super 1600. It is an evolution of the C2R2 and hasa number of technical improvements to improve itscompetitiveness. The principal changes are an increase ofengine torque, more adjustable front and rear suspension,hydraulic steering instead of electric steering. Its camber andcastor angles can also be altered.

Ogier contends that the Max is only 0.5 second per kilometreslower than the Super 1600 - for a third of the price. In theUlster Rally, Ogier put his theory to the test-he won his classand finished first two wheel drive car.

MMaatttt SShhiinnnnoorrss

CITROËN C2R2taken to the Max!

FFoolllloowwiinngg aa rroouuttee iinnssppeeccttiioonn aanndd aapppprroovvaall bbyy tthhee FFIIAA,, the sports governing body, and the leading international teams which will take part, RallyIreland has announced details of the Special Stages for next January’s World Rally Championship opening round. The key new features of the prestigious

event will be a glamorous launch of the 2009 World Championship at Stormont Castle near Belfast on Saturday January 24th. This global live TV event,will feature all the top drivers from Ford, Citroën, Subaru and Suzuki.

Shakedown, where the teams test their cars, will be held near Sligo on Thursday January 29th followed by the official start at Fermanagh Town Hall at7.30 pm that evening. With a total of 19 Special Stages and a route covering 1407 km, the event will visit counties Sligo, Leitrim, Roscommon, Cavan,Tyrone, Fermanagh and Donegal. The Service Park will again be based at the 52 acre site of the Institute of Technology, Sligo which the teams will visittwice daily for repairs and service on Friday, Saturday and Sunday.

“We are pleased with our new route whichprovides a real challenge to the drivers, goodspectating options for the fans andspectacular images for TV viewers around theworld,” explained Clerk of the Course,Gordon Noble.

The January event, which has replaced thetraditional Monte Carlo Rally in the 2009World Rally Championship, is seen as a majorendorsement by the sport of Rally Irelandfollowing its debut in the WorldChampionship last November. This eventattracted 250,000 spectators, €48 million ineconomic benefit and was seen in more than180 countries by 62.8 million TV viewers andwas given international acclaim for the levelof organisation by the 4000 volunteersinvolved.

JJaarrllaatthh SSwweeeenneeyy..

World Championship Plansannounced by Rally Ireland

motorsport

45FLEETCAR I OCT 08

Photo by: ISPFD-nbg.de

RReeqquuiirreedd ttoo rreedduuccee yyoouurr ccaarrbboonn ffoooottpprriinntt?? Want to cut down onovertime? Aim to reduce unauthorised vehicle use? How about

increasing productivity? All this and more can be achieved throughTrafficmaster, the leading provider of intelligent driving solutions. A visit toBedfordshire, near Cranfield University to be percise, to where theTrafficmaster headquarters is located brought home just how vast thissystem provider invests in its various services to the corporate sector.

Celebrating 20 years in this business in 2008, Trafficmaster focuses itsattention on creating partnerships with OEMs and currently has BMW,Citroën, Volkswagen, Vauxhall (to mention a few) on its books. Its systemsrange from an advanced satelite navigation, traffic alerts, vehicle tracking,speed warnings, emergency and concierge services plus a broad portfolioof fleet management and curstomer connect programmes.

Currently over 175,000 clients are being supported and relationships havebeen established with 27 vehicle manufacturers in the UK and Ireland.From the outset, Pat Gallagher, Director of in-vehicle products was keen toemphasise that all hardware and software are designed and patented byTrafficmaster. The ongoing deal with Citroën has really taken off, accordingto Donegal native, Pat. “Nottingham City Homes has taken delivery of 300Citroën Relay and Dispatch vans specified with our systems. All vehicleshave Trafficmaster SmartNav satelite navigation and Trackstar stolen vehicletracking package fitted as standard. In addition, they have taken up theoptional Trafficmaster Fleet Director, our advanced fleet managementpackage, which is fully integrated with SmartNav, significantly improvingefficiency of the fleet.” He added, “Fleet Director gives the ability to locatethe vans and tradesmen nearest to the next job or enable support to newemployees by transferring routes and confirming attendance at jobs. Thesystem also incorporates an ‘emergency button’ alowing the driver tosummons assistance in the event of an incident.”

Pat plans to focus on increasing business in Ireland and is currently talkingto a number of manufacturers. “The current deal with BMW and Mazda inthe UK also transfers over to the Irish Republic and is working well,” saysPat.

As a public listed company, Trafficmaster achieved a turnover of£53m, and profit (before tax) of £6m last year, the fourth year ofsuccessive record revenue and profit. Operations exist in the USand the UK primarily. The US operation under the name Teletraccontinues to expand having signed up vehicle leasing and rentalgiant Ryder which has 120,000 units fitted with the Teletrac‘black-box’. “Whether it’s in the US or UK, everything istransmitted from the black-box fitted in the vehicle. Over theyears this brain has diminished in size by a factor of 10,”explained Pat, “but hosting more electronics and datatransmission by the same amount.”

Regarding system relationships, Trafficmaster has ties with O2,NAVTEQ and Garmin to provide traffic services to their range ofportable navigation devices. To summarise what the company isall about Pat stated, “Trafficmaster specialises in enhancing thedriving experience and improving business performance bysaving companies and drivers time and money and reducingtheir environmental impact.”

TTrraaffffiiccmmaasstteerr – intelligent driving systems

TTrraacckkssttaarrThe UK’s number GPS/GSM stolenvehicles tracking system. It protectsvehicle and loads with location history.BMW’s only approved partner on bothsides of the Irish Sea.

AAssssiissttLive personal assistance to further enhance the SmartNav system alongwith a dedicated emergency and breakdown call services. Assist also has abranded concierge service.

SSmmaarrttNNaavvThis multi-award winning dynamic navigation service features enhancedlive maps with real road speeds. Live traffic and route guidance ensuresspot-on arrival times. It also informs the driver of congestion charge zones.

SSaaffee SSppeeeeddFixed speed cameras or so-called ‘accident black spots’ dotted around theUK are all mapped by Trafficmaster. Safe Speed notifies the driver of theirlocations including long term road works and duty of care reporting.

FFlleeeett DDiirreeccttoorrMarket leading interactive fleettracking system provides live vehiclereporting from the Map ControlCentre. Two way messaging withreports and alerts on vehicle anddriver management are part of thispackage. This data is fullydownloadable by the customer.

TTrraaffffiicc75,000 vehicle probes collect over 200 million records per day on all roadsmapping real road speeds by time of day from 260 billion records. InCentral Londonalone, 450 CCZ( C o n g e s t i o nChange Zone)cameras collect1 0 0 , 0 0 0records perh o u r .Tra ff i cmas te rprovides trafficlistner reportsto commercialradio stationsand its ownc u s t o m e rnetwork.

Text: Jarlath Sweeney - editor@fleet.ie Photos: Jarlath Sweeney

Can your fleet afford tobe without it?

Trafficmaster’s impressive new headquaters

technology

FLEETCAR I OCT 0846