1. Fleadh Cheoil na hireann10th-17th August 2014SligoFestival ReviewMichel Domhnaill Fleadh PRO 2. FLEADH CHEOIL 2014 early daysAugust 2013 a fact finding mission in DerryAim: To build on the successes of Cavan and Derryand to provide an even bigger and betterFleadh Cheoil na hireann for visitors to Sligo in August 2014Fleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 3. FLEADH CHEOIL planning for a partyGetting Sligo Fleadh - readyFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 4. FLEADH CHEOIL our pin upsThanks to all of our musicians Photos by James Fraher & Declan CourellFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 5. Local, National, International PressMusic and Arts MagazinesLocal SupplementsData Analysis post-Fleadh 6. FLEADH AMBASSADORSKian Egan Cathy Jordan Michael FlatleyMusic provided by Tada & DervishFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 7. FLEADH CHEOIL 2014 key objectives To run a world class Fleadh Cheoil To develop the most comprehensive programme ever of events, competitions & fringe festival To build on & revitalize the tradition of music in Sligo To adhere to the traditions & ideals of Comhaltas To showcase Sligos unique heritage, landscape, culture, crafts & fine food To promote the Fleadh as a family-friendly & green event To harness the generous community spirit of Co Sligo through our volunteer programme To foster inclusiveness through reaching out to other communities & cultures To produce a legacy that makes Sligo the preferred visitor destination in the West (WAW)Fleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 8. FLEADH CHEOIL 2014 teamworkFleadh Executive Committee (FEC)Sub Committees Fleadh Advisory Board Sponsors FundersVolunteers Community Media PartnersFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 9. FLEADH CHEOIL 2014 by numbers6,000 competitors350,000 visitors over 8 days50m value to local economy5,000 registered beds6,000 session musicians25 competition venues400+ events1,535 volunteersFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 10. Fleadh AmbassadorsSligo LeaderSligo County CouncilVenue VolunteersFEC & Subcommittees10506050250125 11. Over the coming days we will see aninspiring blend of the culture that hasshaped us releasing us into the endlesspossibilities of what we can achievetogether.Ar aghaidh leis an gceol.President Michael D HigginsSpeaking at Opening Ceremony Fleadh Cheoil 2014 12. FILTE IRELAND STUDY key findings Filte Ireland conducted a study of 484 attendees at Fleadh Cheoil 2014 76% were extremely satisfied 62% is national average for 2014 95% of total would attend the Fleadh again next yearOVERSEAS 22% were overseas visitors (inc. NI) (stayed 4 days on average) NI 8%, Britain 7%, USA 3%, Germany 1%, Other 2% 39% travelled as a family Satisfaction level 9.13 out of 10 9 in 10 would visit the festival again next year Accommodation 30% private homes, 19% S/C, 17% hotel, 11% camping, 9% B&B 72% of overseas visitors were influenced a lot by the Fleadh Cheoil to visit IrelandDOMESTIC Locals 43%, Domestic Visitors 36% (stayed 3 days on average) Gender split 50/50 49% are 45 years or older Satisfaction level 8.94 out of 10 93% of domestic visitors were influenced by the Fleadh Cheoil to visit SligoFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 13. PEDESTRIANS review of footfall (purple flag) Review period 10-17 August 2014 9 Footfall counters through Sligo town centre single beam Total footfall 787,676 pedestrian movements Daily average 98,460 movements Busiest day Saturday 16th August 131,139 movements Quietest day Sunday 10th August 59,476 movements (Sept 14th 16,295) Greatest footfall recorded at pedestrian bridge 145,144 over 8 daysFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 14. TRAFFIC MANAGEMENT OConnell St closed Friday 8th to Tuesday 19th(Monday after Fleadh very busy) Other street closures as week progressed(mainly Wednesday 13th Monday 18th) Evening & night time closures(Thursday 14th Sunday 17th 6pm-7am) No right turn Hughes Bridge onto Ballast QuayFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 15. TRAFFIC MANAGEMENT - Pros & ConsPROS: Traffic Management Plan worked reasonably well Lack of major congestion on approach roads(despite accident involving Garda motorcyclist on Friday 15th& significant holiday traffic for North) City centre free of vehicular traffic, enabling free pedestrian movement Publicans along Bridge St, Teeling St, Thomas St very much in favour Close working relationship with Garda throughout Local radio gave up-to-date information on traffic capacityFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 16. TRAFFIC MANAGEMENT - Pros & ConsCONS: Significant workload to implement closures Mass exodus of cars from competitions Friday 15th and Saturday 16th evenings Motorists did not obey No Parking signs even on emergency routes Motorists occupying temporary taxi ranks & shuttle bus points More stringent controls needed to police motorists, traders, shop ownersincluding ticketing Not enough volunteers/stewards at certain times to man street closures Big screen possible move to end of Market St to lessen congestion Taxi drivers not happy with 7am restrictions (favoured 4-5am re-opening)Fleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 17. FLEADH WEBSITE www.fleadhcheoil.ie New website built, optimized for computers, tablets, mobiles (JDK Design) Most popular: 1. homepage; 2. accommodation; 3. whats on; 4. competitions Busiest individual day Sunday August 17th with 12,234 visits 25% of all visitor information sourced through website (Filte Ireland)Month byVisitsmonthJanuary 6,018February 6,294March 7,188April 9,292May 12,189June 17,077July 42,494August 115,200September 5,426Country VisitsIreland 149,455United Kingdom 44,795United States 12,937Germany 2,173France 1,579Australia 1,402Canada 1,370Spain 1,085Italy 745Netherlands 527Fleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 18. SOCIAL MEDIA key findings 80% increase in Facebook friends between March & August Facebook friends 45,000 (November 2014) Average reach of posts between 12,000-30,000 Very good record of fan interaction, sharing, liking Strong willingness to share social media content (FI) 67% of fans are female, 33% male 47% increase in Twitter followers Twitter followers 8,257 (November 2014) First Fleadh to live tweet all competition results 30,000+ video plays of Fleadh promotional videoFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 19. Each volunteer, each personwho is stewarding on the street,each person who plays music orsings a song has made asignificant contribution to who weare and what we want to be.Senator Labhrs MurchArd Stirthir Comhaltas Ceoltir ireannSpeaking at Opening Ceremony Fleadh Cheoil 2014 20. PEACE IN THE FLEADHPAGEANTS WORKSHOPSLECTURES PERFORMANCESFleadh Cheoil na hireann 10-17 August 2014 Sligo, IrelandINTERDENOMINATIONAL SERVICEEXHIBITIONSDISCUSSIONSFILMCONCERTSGIG RIGDRAMA 21. SIGNAGE Big undertaking as sub-section of traffic management Most design work done for next year Considerable time required for erecting and taking down signs Directional signage (campsites/venues) feedback positive Improvements needed for shuttle bus signageFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 22. RADIO key broadcasts & promotionRT Radio 1: 30 spot adverts June-August 2014RT Radio 1: 3 X live transmissions during Fleadh also recorded & deferred programmingOcean FM: 30 spot adverts June-August 2014 on local radioOcean FM: Daily live transmissions 9am-6pm throughout FleadhOcean FM: Weekly Fleadh News slot every Friday June-AugustRT RnaG: Daily Irish language broadcastsFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 23. RT official broadcast partnerRadio Programmes 30 spot adverts on RT Radio 1 & Lyric FM June-August Sunday Miscellany 10.08.14 - RT Radio 1 (150,000*) John Murray Show 15.08.14 RT Radio 1 LIVE (318,000*) John Creedon Show 15.08.14 RT Radio 1 LIVE (40,000*) Cil House 17.08.14 RT Radio 1 LIVE & 8 recorded programmes (35,000*) The Rolling Wave RT Radio 1 2 recorded programmes (40,000*)TOTAL: 868,000 Iris Aniar 14.08.14-15.08.14 RT Raidi na Gaeltachta LIVE Binneas Bil 14.08.14-15.08.14 RT Raidi na Gaeltachta LIVE Rabhartha Ceoil 16.08.14 RT Raidi na Gaeltachta LIVE Aifreann 17.08.14 RT Raidi na Gaeltachta LIVE*Ipsos MRBI/JNLR Figures includes live audience listenership & streamingFleadh Cheoil na hireann 10-17 August 2014 Sligo, Ireland 24. RADIO other broadcastersLocal Radio 30 spot adverts on Ocean FM (official local radio partner) June-August 2014 LIVE daily broadcasts from the Fleadh Cheoil 9am-6pm from OConnell St., Sligo on Ocean FM Fleadh News