Flavors Reduce Body Fat · Chain Amino Acids (BCAA) with a 95% absorption rate. The body is made up...
8
Transcript of Flavors Reduce Body Fat · Chain Amino Acids (BCAA) with a 95% absorption rate. The body is made up...
In 1996, a biochemist initially engineered a high protein source in small quantities for a medical application interparetoneol tube feeding. As the health benefits of protein as a nutrition source continue to be a publicized, it was his desire to develop the same application for mainstream America. Hence ProCHARGE was born.
Flavors
Skin Health
Bone & Joint Health
Hair health
Increase Lean Muscle Enhance Energy
20g of protein per
ounce of ProCharge
Reduce Body Fat
Recovery From Resistance Exercise
Natural Collagen
Appetite control
Reduce Body Fat
Sustained energy
Benefits
www.suncoasthealthbrands.com | [email protected]
ProCHARGE is a low calorie, sugar free, fat free liquid protein enhancer that is
designed for people who want to improve
their wellness. Each two ounce bottle of
ProCharge delivers 40 grams of high quality
great tasting protein including Branch
Chain Amino Acids (BCAA) with a 95%
absorption rate.
The body is made up of roughly 70% water which makes rehydrating a must. Drinking a bottle of water by itself helps
hydrate and cleanse your system, but combine that with one ounce of ProCHARGE . Now you have a great tasting, protein
enriched, refreshing beverage.
Overview
will offer
increased sales for both itself
and select store branded water.
www.suncoasthealthbrands.com |
Promotional
Why Retailers Are Embracing
Category with ProCHARGE
Consumer Health
US$206 billion
Vitamins and
Dietary
Supplements
US$84 billion
Protein Supplements US$2 billion
Sports Nutrition
US$9 billion
Protein Products $7 billion
Weight Management US$14 billion
Meal Replacement
Slimming US$7 billion
Other$99
billion
$16 Billion Addressable Market
RTD Protein Water
RTD Protein
Protein Bar secondary market
US $837 million 7% CAGR
$1.79 to $1.99 20 grams
RTD Category US $766m 15% CAGR forecasted (Compounded Annual Growth Rate)
Retail $2.49 to 2.99 per Bottle
* Only 7grams to 15
grams per bottle
Where to target initial ProCHARGE launch
• Protein2O • TriMino
12PK $31.89 $2.65 each
• Muscle Milk
• thinkThin
www.suncoasthealthbrands.com | [email protected]
7
ProCHARGE has engaged in a Digital Media campaign with Kevin Harrington, one of the original
Shark Tank cast members. TV commercials are in production. We can tag with regional or national.
2016 Branding Activation
Publications TV & Marketing
“10 Protein-Packed
Lunches to Help You
Burn More Calories”
– Women’s Health, February 2014
Protein continues to benefit from media praise
“Looking to tone up, lose weight or just improve your diet? It's time to
make protein your new best friend."
– Cosmopolitan UK, January 2014
“Double Up Your Protein
to Lose Weight While
Maintaining Muscle”
–Shape, September 2013
Drug Store News (DSN) will be highlighting ProCHARGE and this
emerging market throughout their 2016 issues.
• National Sampling • Billboards • Tradeshows • Social Media Communities
www.suncoasthealthbrands.com | [email protected]
$3 MM Marketing
Spend
Projected 2016
Celebrity
Events & Charitable Donation
Billboard
GEO FENCING
Social Media communities
National Sampling Program
Tradeshow campaigns
Continued support into Year 2
$500K-1MM Digital Media DRTV
Out Of Home Media support in conjunction with national sampling program locations
Print, Digital, and Broadcast Media Buys
$1MM product + coupon regional sampling program; Focused in key retailer cities
$500K-1MM Innovative/unique guerilla marketing tactics designed around key tradeshows to stay top of mind for consumers & retailers
PR efforts continued to educate and promote health and fitness . The benefits of protein continue to be topical in the media.
Geo Fencing driving consumers to retail locations
Peter Laskowski
Senior Account Executive
4922-113th Avenue North
Clearwater, FL 33760
Phone: 727.350.0770
Cell: 727.460.5131
Email:
For more information please visit: www.suncoasthealthbrands.com
