Flavor Your Life! - Gateway to Vietnam...
Transcript of Flavor Your Life! - Gateway to Vietnam...
8/30/2010
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Flavor Your Life!
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The Vision…
Kinh Do Food creates life’s flavors through
wholesome, healthy, nutritious and convenient foods.
Kinh Do Food uses state-of-the-art technology and
quality, wholesome ingredients to create innovative and
pioneering foods. We create the flavors which deliver
life’s happiness, satisfaction, convenience and well-
being through food products which people trust for their
health, hygiene and nutrition.
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Then Our Mission…
Our Consumer Mission is to identify and produce affordable
staple and packaged foods, snacks, bakery products, beverages
and juices, confectionaries and condiments, instant foods,
processed meats and health supplements which people want. Our
products are pioneering market-leaders, hygienic, healthy,
satisfying and conveniently available to all consumers.
Our Shareholder Mission is to not only maximize investment
returns over the long-term, but also to manage risk in order to give
surety and confidence that investments can achieve our
shareholder's goals.
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Then the Mission…
Our Partner Mission is to create sustainable value for supply
chain partners through creating innovative food products which
address consumer demand trends and satisfy or exceed consumer
expectations, and provide equitable returns for all.
Our Staff Mission is to nurture and develop the skills and abilities
of our people to meet the professional demands of their work and
satisfy their personal needs. In this way we create dynamic,
creative, innovative and dependable members of the Kinh Do
family.
Our Community Mission is to contribute to the communities in
which we operate through sponsorship programs and targeted
community development and support activities
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Today - 2009
Kinh Do Corporation
(KDC - HOSE) Owner’s equity: $140m
Share capital: $33m
North Kinh Do Corporation
(NKD - HOSE)
Owner’s equity: $14m
Share capital: $8m
Kido’s
Corporation
Kinh Do Saigon
Bakery Owner’s equity: $3m
Share capital: $1m
Kinh Do
Binh Duong Vinabico
50% 80%
28.33%
Flavor your Life Flavor your Life
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Next 5 years
Kinh Do Corporation
(KDC - HOSE)
North Kinh Do
Corporation
Kido’s
Corporation
Kinh Do Saigon
Bakery
Kinh Do
Binh Duong
Vinabico
and more
…
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Kinh Do’s Heritage
Began in 1993, as a very small company with a capital of
about USD 125,000 and 70 staff & workers. Kinh Do has
grown multi-folded to become a group of companies, with
an about 5,000 staffs & workers and more than 200,000
square meters of factories space.
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Kinh Do’s Heritage
1st local company to acquired a world branded
business entity from a foreign company. Unilever’s
Walls ice cream on September 2003
Manufacturing and trading of confectionary products
for local and export markets
Leading confectionary and bakery in Vietnam, with
market share of approximately 40%
Pre-IPO Shareholder’s equity of approximately
US$17 million in 2005
Acquired Vinabico in end 2007; a famous trademark
in confectionery
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8 hectares, located in Binh Duong Province,
35 km from HCM
New Location in 2007
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KINH DO CORPORATION Thu Duc District, Ho Chi Minh City, Factory Square : 60.000 m2
Mooncakes, Snacks, Cookies, Crackers,
Chocolate, Buns, Candies, Cakes.
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NORTH KINH DO Factory Square : 100.000 m2
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KIDO Corporation Factory Square : 24.000 m2
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Kinh Do Distribution Network
• Traditional
Distribution:
• Cold Storage
distributions:
• Beverage &
BottlingDistribution:
• Modern Trade
Distributions:
• Kinh Do Bakery
retail & franchise
system:
130 main distributors, 70,000
wholesalers & retailers
70 main distributors, 10,000
retail outlets
335 main distributors, 98,500
wholesalers & retailers
25 wholly-owned outlets &
6 franchise outlets
Metro, Maxi-Mart, Citimart,
Big-C, Co-op Mart & leading
pharmacies
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Growth Strategy
Future growth will come from
Revenue growth from existing product lines
New food segments and brands
Efficiency improvements and greater purchasing power for raw materials
Business cooperation with local and international alliances
Expansion to other profitable business segments. Not just a confectionery we are a food one
Management will leverage on
Strong brand & sound corporate governance practice,
Strong nationwide distribution network,
Production capacity and superior technology,
Marketing expertise and experience to enter and dominate new market segments.
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Future Challenges
Stiffer competition in local markets after WTO accession
Achieving double-digit growth through good planning & committed staffs
Continue to improve the effectiveness of our corporate governance with more expatriates at the management level
Improve & protect the competitive advantage of our wide distribution network
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Thank you!
Flavor Your Life!