Flathau unit1 slidshow

Created for Northwestern Technologies

Introduction

Social Media in the Corporate World

Current Social Media Landscape In the IT Industry

Opportunities and Benefits for Northwestern Technologies

Conclusion

Social media marketing is a developing field, and the standards for success are

still being measured and fine tuned.

Social media thrives because people enjoy talking to each other. The loyalty of

current customers may convince them to market a brand indirectly by telling

friends and family about a product or service.

The “social” component of social media has been part of human interactions since

the dawn of time. People are inherently social creatures to some extent. Initially,

social interactions were limited to in-person meetings, then mail and letters, then

telephones, then email.

What has changed is the media by which people are able to express social

impulses. As technology has advanced, so have the media available for social

behavior.

.


Introduction

Businesses that engage in the conversation are more likely to gain

recommendations on social sites because they are at the front of people’s minds. In

addition, following the 80-20 rule, it can be assumed that 80% of a company’s

business will come from 20% of its customers.

“social media,”

The underlying premise of social media—that people are social and want to

connect with other people—has been stable over time. The difference is that

people are now able to connect with each other in a more efficient and scalable

way providing new and attractive means for people to interact.

Social networks are becoming diverse, with users spanning all age and income

brackets. This diversity means that businesses willing to take a look, can find

their target consumers on social media sites.

.


Introduction

The impact on business. According to ComScore, there are almost 25 billion

online searches each month. Regardless what industry, people are searching for

information about products and brand reputation to help guide their purchase.

Search is the number one resource used when looking for information about a

product online,

Social media marketing is not really new. It is based on social, behavioral, and

economic concepts that have been around for many years, but new technology

and media are changing the role those concepts play in modern marketing efforts.

The newest aspect of social media is the technology which enables open and

transparent online conversations.

.



Companies around the globe are embracing and adapting social media for many different

intentions: customer service, marketing, internal communications, public relations or

corporate social responsibility, etc.

It is now a reality that social media is changing the way stakeholders and companies

communicate daily, providing opportunities for collaboration and participation, interactivity,

and engagement.

Therefore, social media is conceived today in the corporate world as a strategic

communication partner, driving new and unique possibilities for organizations to engage

stakeholders in conversations.

We are witnesses of a new digital era where consumers are becoming active users rather than

passive individuals, changing dramatically how society operates.

social media is a strategic tool for corporate communication that can enhance stakeholder

participation and engagement. (Vasquez, 2011)

.



The latest end-user data from Frost & Sullivan. In our most recent survey of 200

C-level executives in North America, we asked about their current usage and near-

term plans for enterprise communications, including enterprise social software.

Sixty-nine percent of respondents told us they are aware of social media, placing it

ahead of telepresence, VoIP, shared team spaces, soft phones, and even unified

communications and unified messaging.

Almost half of the respondents say social media is used within the organization,

and 41 percent use the technology personally.

Among executives who report social software in use within their company, 67

percent say it is used extensively at all levels of the organization, and another 26

percent say it is used mainly by senior management.(Turek, 2011)

.



Of those executives who personally use social media tools, 51 percent do so daily.

Respondents were very clear on why social media is valuable. First up: "improving

customer service," which 24 percent of CXOs listed as the top reason for using the

technology.

That's followed by "improving collaboration and productivity across

geographically dispersed teams" (20 percent) and "enhancing employee mobility"

(10 percent).

Of those who intend to expand their use of enterprise social software, the vast

majority expect it to improve customer service; others hope it will accelerate

decision making and support corporate environmental goals.



So what are the key IT trends of the next half decade?

Editor-in-Chief of CIO Magazine, Maryfran Johnson dubbed the "Big Five", the

biggest technology influences of the next half decade.

This includes next-gen mobility, social media (or more specifically social

business), cloud computing, consumerization and big data.

Those five are at top of the list for what organizations need to be planning in their

current strategies and roadmaps as they update and modernize, as well as

(hopefully) out-innovate their competitors.

Social media is now a growing component of enterprise communication and

collaboration, According to the 2009 CMO Survey, currently “marketers spend 3.5

percent of their budget on social media, but that number is expected to grow to 6.1

percent over the next 12 months and 13.7 percent in the next five years.



People increasingly link to a company’s website and social media properties

Search engines tend to favor the sites with the greatest number of inbound links

from well-respected sites by ranking them higher in search results.

Studies show that approximately 90% of traffic to a website comes via search

engines and that search engines handle “more than half of all the E-commerce

transactions. “by providing product information for complex purchases, especially

in the business-to-business (B2B) space, a company can establish itself as a

valuable contributor to a sizeable community. In fact “81 percent of the B2B

companies using social media maintain a presence on social media sites, versus

67 percent of the B2C companies surveyed [by eMarketer].”



Many companies have trouble determining if social media marketing is right

for their specific industry or business.

Although business-to-consumer (B2C) online sales continue to grow rapidly,

business-to-business (B2B) transactions are increasingly moving online; some

CEOs and sales experts think that the majority of B2B transactions may

eventually be done over the Internet.

It is a common misconception that B2B firms can benefit little from social

media marketing. However, B2B firms, like B2C companies, are made up of

people who use social media. Hence, social media marketing is just as

relevant to them as to B2C firms.



There is no conclusion. Social Media does not have an end date. It is an ongoing

conversation between the advertiser and the customer.”

Social media involves “two-way communication to an audience that is interested

in your brand.

There is no deadline with Social Media business. It is an ongoing process of

customer service and relationships and leads to improved customer satisfaction.

Failing to take advantage of the enormous possibilities that social media has for to

offer NW Technologies would be missing a great opportunity to start a one on one

relationship with your customers.

We help companies of all sizes to develop and implement a strategies to become a

company that has adopted social media intelligently and effectively, in a way that

does not compromise the company's primary obligations as a corporation.


Conclusion

While the conversational and engagement values of social media are well

understood, many social media theorists often overlook the realities faced by the

large corporation, like accountability to shareholders and regulators, and how

these factors cannot be overlooked in corporate social media adoption.

Using case studies and analysis of available social media tools, and proven

corporate social media strategies, we can help corporate communicators

understand the new communications landscape, the power of social media, and

how to adopt it intelligently in a corporate environment.

Appropriate strategies can be designed to achieve these goals. As such, the process

of setting goals and determining strategies is crucial for success in the field of

social media marketing.

Thank you for your Time and let BrandBuilders help you with your future social

media campaigns.


Conclusion

Social Media as a strategic tool for Corporate Communication. Lina Margarita

Gomez Vasquez, 2011

http://www.academia.edu/1201760/Social_media_as_a_strategic_tool_for_corpora

te_communication

Justifying the Cost of Social Media in the Enterprise

http://www.nojitter.com/blog/229219010

Melanie Turek February 21, 2011

http://www.zdnet.com/article/the-big-five-it-trends-of-the-next-half-decade-

mobile-social-cloud-consumerization-and-big-data


References

Flathau unit1 slidshow

Internet

Transcript of Flathau unit1 slidshow