FL Municipal Clerks Web 2.0 Workshop 101509

FACC Professional Education Academy 2009 ● Orlando, FloridaCollaborative Information &

Communication Technologies

BEVCom ● aheadofideas.comPublic affairs and Civic Engagement for the 21st Century

October 15, 2009

October 15, 2009

Learning Objectives

• Discussion of the basics & concepts surrounding the Web, social media and Gov 2.0

• Considerations (legal and political) for developing goals for transparency, citizen engagement and inter-departmental cooperation, i.e., (int/ext communication and collaboration)

• What you should be doing now for your agencies and citizens

• Understanding of the challenges, obstacles and opportunities that exist to advance online democracy and governance

• What challenges can I solve now

BEVComaheadofideas.com

Public affairs and Civic Engagement for the 21st Century

FACC Professional Education Academy 2009 • Orlando, Florida

October 15, 2009

Terminology




October 15, 2009

Hypothesis (Citizen Perspective)




Due to unsatisfactory behavior of elected and

appointed officials and perceived lack of access to,

and attention and response from government to their

constituents, citizen approval rating for government

and its leaders is low indicated by their apathy,

distrust, insecurity and lack of participation.

October 15, 2009

Hypothesis (Government Perspective)




Due to the level of criticism and the lack of participation

or intellectual response shown by citizens in public

policy matters, government displays skepticism and

reluctance to increase interaction with constituents

especially through unknown, untested new

communication technology. Apathy, distrust and

insecurity to connect to and collaborate with

constituents is the result.

October 15, 2009

Existing Factors




• Public policy making and legislative processes legally and politically require the input and feedback of citizens

• Historical and traditional methods for public engagement in government processes have diminished in their effectiveness.

• In the absence of the collective or a representative voice, special interest groups have advanced their influence and their agendas.

Question: Does more information lead to more informed decision making?

October 15, 2009

Why the Web and social media are critical for advancing and sustaining democratic

processes. (1 of 2)




1. A Sea Change – Transformation around peoples’ preferences and

expectations for communication and for accessing and sharing

information

2. The expanding chasm between citizens and government will not be

narrowed through conventional or traditional forms of engagement

3. The growing complexity of public policy making in a nation of growing

diversity

4. Citizen distractions to and competition for their attention and time

impede on their interest or opportunity to participate in their

government.

October 15, 2009

Why the Web and social media are critical for advancing and sustaining democratic

processes. (2 of 2)




5. Special interest dominance and influence that permeates public policy making today will accelerate and amplify with the Internet and Web 2.0.

6. Traditional Government-Citizen engagement –how citizens and government interact– is not being carried out online

7. Moving from communication as transaction to collaboration as interaction

8. Capturing all the conversations: formal and informal

9. Redefining public comment and accountability with the Internet and the Millennial generation?

10. The need for Replication versus Reinvention

October 15, 2009

1. A Sea Change – Transformation of preferences and expectations (Cradle to

Grave)




October 15, 20092. The Chasm between citizens and

government




1950 2009

2008 – 56.8%

2004 – 37.1%

October 15, 20093. Growing Complexity of Public Policy




October 15, 2009

4. Citizen Distractions for Engaging Government




October 15, 2009

5. Special Interest Influence




Representative Democracy?

October 15, 2009

6. Traditional Government Citizen Engagement Centric




Content

Access

Collaboration

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7. Communication: Interaction versus Transaction




October 15, 2009

8. Capturing Formal Communication




The Traditional Town Hall Meeting

• Issue

• Event

• Program

• Policy

• Project

Formal Public Comment with attribution. Informal, one-on-one dialog also possible

October 15, 2009

8. Capturing Informal Communication




October 15, 2009

8. Capturing Informal and Formal Communication




School

Hedge

Barber

Church

Party

Soccer

News Media

Govt Forum

Work

Gym


Public affairs and Civic Engagement for the 21st CenturyFACC Professional Education Academy 2009 • Orlando, Florida

8. Capturing Informal and Formal Communication

October 15, 2009

8. Web 2.0 can capture both forms of dialog




School

Hedge

Barber

ChurchParty

Soccer News

Gym

Public Forum

October 15, 20099. Redefining Public Comment




Real versus Virtual / Attributed versus Anonymous

October 15, 2009

10. Replication instead of Reinvention




• Processes

• Standards

• Procedures

October 15, 2009

Putting the Solutions to Work (1 of 2)




1. What’s the Strategy? Goal?

2. Legal Challenges – Transparency, Open Records

3. Political Challenges for agencies and individuals

4. Your role is to manage not control

5. How important is Moderation, Attribution, Validation ?

6. What’s the cost?

7. Open Source, Proprietary or Build Your Own

October 15, 2009

Putting the Solutions to Work (2 of 2)




8. What business model to use?- Your own- Existing social network (MySpace, YouTube, Face Book) - Third party facilitator

9. Employee policies interacting in your online environment or in other social networks

10. Where can collaborative technologies be effective in governing (Internally and Externally)

11. How do you measure?

October 15, 2009

1.What’s the Strategy? Goal?




Web 2.0 Checklist

• Define your project and audience

• Make your pitch

• Get support from executive staff

• Get support from IT

• Dedicate staff time

• Decide how to handle comments

• Ethical considerations

• Know when to call it quits or a success

October 15, 2009

2. Legal Challenges – Transparency, Open Records




Transparent or Translucent?

Challenge to create policies that will provide the boundaries and general rules of engagement

Disclosure + Dialog

“If I don’t know who you are, I don’t care what you have to say.”

October 15, 2009

3. Political Challenges for agencies and individuals




Target Audience

• Increase external awareness of your agency or administration and its activities and services (The advantage of incumbency)

• Diversify dialog about agency activities and goals

• Better internal understanding of new technologies

• Internal creativity and willingness to experiment

• Peer or industry recognition

Benefits:

October 15, 2009

4. Your role is to manage not control

Lifeguard or Cat Herder?




Identify internal and external processes you can apply collaborative technologies (Web 2.0) today that improve governance.

What services could be improved and how?

How can you save money and how much?

Generate internal buy-in and great ideas that increase morale?

Make can you build citizenship and improve public participation?

October 15, 2009

5. How important is Moderation, Attribution, Validation ?




6. What’s the cost? (Think Investment)

7. Open Source, Proprietary or Build Your Own

October 15, 2009

8. What business model to use?




1. Your own: www.ourcityname.gov Option to build site as a community or

include it in your existing site

2. Existing social network

3. Third party facilitator

October 15, 2009

9. Employee Policies




“The social networking sites are not the problem. It’s the employees who are the problem.”

Consider existing policies for use of telephones, email also used for personal and business

October 15, 2009

10. How do you measure?




You are a community. Act like one on the Web.

The Value

• Improving Reputation and Relationships (see hypothesis)

Q: If you were to celebrate 100% success a year from now, what would be different about your organization?

Engagement Relationships R O I

October 15, 2009

The “3 Ships” of Democracy




Citizenship – The role of citizens and civic participation

Leadership – The role of directors, elected officials

Stewardship – The role of government employees

DiscussiDiscussionon

October 15, 2009

The Municipal Clerk as an agent of change for

Online Government




• What are the communication & information needs and wants of your citizens AND of your public officials?

• Why would citizens and public officials come to or join the community? Access to data, people and communication: To learn and to be heard

• Remember Tactics Before Tools

• Ask your citizens – Engage them (early)

• Be the Trustee for the public and for your government

October 15, 2009

Learning Objectives – Did we cover them?




• Discussion of the basics & concepts surrounding the Web, social media and Gov 2.0

• Considerations (legal and political) for developing goals for transparency, citizen engagement and inter-departmental cooperation, i.e., (int/ext communication and collaboration)

• What you (c)(sh)ould be doing now for your agencies and citizens

• Understanding of the challenges, obstacles and opportunities that exist to advance online democracy and governance

• What challenges can I solve now

October 15, 2009

You made it!

Thank you for your time, attention and input!




Dan Bevarly

Bevarly Communications (BEVCom)

www.aheadofideas.com

Twitter: @dbevarly

LinkedIn: dbevarly

239 . 823 . 1811

FL Municipal Clerks Web 2.0 Workshop 101509

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