Fixing broken content in higher education
-
Upload
richard-prowse -
Category
Education
-
view
979 -
download
1
description
Transcript of Fixing broken content in higher education
![Page 1: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/1.jpg)
IWMW 2012
Last updated April 2015
FIXING BROKEN CONTENT IN HIGHER EDUCATIONRICHARD PROWSE
![Page 2: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/2.jpg)
Universities don’t have to create bad content,
they choose to.
![Page 3: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/3.jpg)
They can and do create amazing content
everyday.
![Page 4: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/4.jpg)
We need to start thinking like publishers.
![Page 5: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/5.jpg)
Valuing our audiences…
![Page 6: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/6.jpg)
…and the content we create.
![Page 7: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/7.jpg)
“[You need a plan] for the creation, publication and governance of useful, usable content.”KRISTINA HALVORSON. “THE DISCIPLINE OF CONTENT STRATEGY”
IMAGE: FLICKR.COM/PHOTOS/SUPERPOPE/4835759214 CC BY 2.0
![Page 8: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/8.jpg)
STEP ONEAnalyse your content.
![Page 9: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/9.jpg)
STEP TWOHold a fact led conversation.
![Page 10: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/10.jpg)
STEP THREEDefine a plan.
![Page 11: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/11.jpg)
STEP FOURImplement.
![Page 12: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/12.jpg)
STEP FIVEMeasure and refine.
![Page 13: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/13.jpg)
Q&A
![Page 14: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/14.jpg)
Rich is Editor-in-chief at the University of Bath where he leads a 7 strong team responsible for bath.ac.uk. For the past ten years he has led on digital content efforts at top-ranking English universities. Rich is Co-founder of Bath’s first content meetup. He also regularly blogs on content strategy, agile content development, and user experience.
RICHARD PROWSE
@RICHPROWSE
CONTENTBEAR.CO.UK
WWW.LINKEDIN.COM/IN/RICHPROWSE
![Page 15: Fixing broken content in higher education](https://reader036.fdocuments.net/reader036/viewer/2022081403/55497452b4c905525e8b53b3/html5/thumbnails/15.jpg)
FURTHER READING