fix me.
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Transcript of fix me.
![Page 1: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/1.jpg)
![Page 2: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/2.jpg)
![Page 3: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/3.jpg)
by virginia sasser
![Page 4: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/4.jpg)
![Page 5: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/5.jpg)
branding an injury
broken bone
frostbite
puncture wound
flu
allergic reaction
hangover
migraine
severed limb
heartache
dehydration
animal attack
burn
![Page 6: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/6.jpg)
![Page 7: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/7.jpg)
language
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nexcare™ helping you feel better faster. premium and professional
quality help you stay active. at 3m, we continue to introduce new,
advanced solutions that help protect and keep you comfortable so you
can feel better, faster and get on with your life. no two cuts or scrapes
are alike. that’s why nexcare™ bandages come in a wide variety —
from flexible bandages for dedicated athletes to playful designs that
feature characters kids love. nexcare™ feels better. is better. curad® we help heal. curad® brand products offer protection for the entire
family. from our unique and colorful character bandages to hospital
quality gauze items, curad® is there every step of the way covering
all of your family’s first-aid needs. our woven fabric is designed to
stretch, bend, breathe, and stay on securely and comfortably as you
heal. band-aid® heals the wound fast. heals the hurt faster. sticks
with you through the years. america’s #1 bandage brand covers all
your wound-protection needs. band-aid® brand adhesive bandages
have been there to protect you and your children for years and we are
continuously developing new products to help heal the wound fast
and heal the hurt faster. using the product finder you can find the
best product for your wound care needs. band-aid® is committed to
staying america’s #1 bandage brand for now and years to come.
comforthealingprotection quick resultspain reliefcare variety
typical brand language: reject
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comforthealingprotection quick resultspain reliefcare variety
fix me: divergent purpose
fix me is about revealing the nature of an injury through
color. While it does cover a small portion of the body, it
does not necesarily heal or protect a wound. fix me focuses
on wound recognition, acceptance, and exposure, and is
therefore more an emotional remedy than a physical one.
![Page 10: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/10.jpg)
color
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color
![Page 12: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/12.jpg)
typical brand color: reject
primary brand colors
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fix me: bold colors
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shape
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trend brand shape: research
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fix me: shape combination
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a. broken bone
b. frostbite
c. puncture wound
d. flu
e. allergic reaction
f. hangover
g. migraine
h. severed limb
i. heartache
j. dehydration
k. animal attack
l. burn
fix me: injury and color application
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a.
d.
g.
j.
b.
e.
h.
k.
c.
f.
i.
l.
![Page 20: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/20.jpg)
broken bone
![Page 21: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/21.jpg)
![Page 22: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/22.jpg)
frostbite
![Page 23: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/23.jpg)
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puncture wound
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flu
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allergic reaction
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hangover
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![Page 32: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/32.jpg)
migraine
![Page 33: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/33.jpg)
![Page 34: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/34.jpg)
severed limb
![Page 35: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/35.jpg)
![Page 36: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/36.jpg)
heartache
![Page 37: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/37.jpg)
![Page 38: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/38.jpg)
dehydration
![Page 39: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/39.jpg)
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animal attack
![Page 41: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/41.jpg)
![Page 42: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/42.jpg)
burn
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fix me: mélange
![Page 45: fix me.](https://reader033.fdocuments.net/reader033/viewer/2022042902/568c38b21a28ab02359fc858/html5/thumbnails/45.jpg)