Five Trends Reinventing Association Websites

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Welcome! Education the Way U Want. When U Want.

description

The social web has created a new set of expectations for association members and how they want to experience their association online. Your website has to be the hub of what matters to them. But does it meet today's standards and go beyond a glorified brochure? Today's association websites compete with for-profit sites, industry publications, member companies and even other associations. But there is more than just competition. New user-driven technologies and trends are reshaping the way we all use the web - and the way your members use your association website. Join us for a high level review of 5 key trends ranging from content marketing to mobile web and walk away with strategies and ideas on how your site can compete in this modern online landscape. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

Transcript of Five Trends Reinventing Association Websites

Page 1: Five Trends Reinventing Association Websites

Welcome! Education the Way U Want. When U Want.

Page 2: Five Trends Reinventing Association Websites

Five Trends Reinventing Association Websites

Ray van Hilst, Vanguard Technology

These are scrolling slides, the live program will begin shortly.

Page 3: Five Trends Reinventing Association Websites

www.highroadsolution.com

Today’s Content LeaderRay van HilstDirector of Client & Marketing Strategy Vanguard Technology

Email: [email protected] @rvanhilst

These are scrolling slides, the live program will begin shortly.

Page 4: Five Trends Reinventing Association Websites

www.highroadsolution.com

About RayRay blends 20 years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes Fortune 500 brands such as Disney and The Home Depot and non-profits and associations including the National Wildlife Federation, the American Institute of Architects (AIA), The Endocrine Society, CoreNet Global, American Society of Radiologic Technologists (ASRT), and many more.  

Have a question already you want addressed? Use the chat

box to post it!

Page 5: Five Trends Reinventing Association Websites

We offer all of this for free! Take the HighRoad!

Page 6: Five Trends Reinventing Association Websites

www.highroadsolution.com

ASAE Lunch Learning Series

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Wednesday, May 7th @ Noon

““How to Use Behavioral Data to Lead the Horse to Water AND Get Them to Drink”

Register www.asaecenter.org

Page 7: Five Trends Reinventing Association Websites

Want to tweet? @highroadsol @rvanhilst #HighRoadU

www.highroadsolution.com

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Page 8: Five Trends Reinventing Association Websites

www.highroadsolution.com

Are You a Current Client?

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Get the latest from the greatest!

2014 Q1 Innovation Call with Ron McGrath, CTO

12 – 1 pm eastern

Register Today!

Page 9: Five Trends Reinventing Association Websites

HIGHROAD U ARCHIVES

WATCH/LISTEN/LEARN ON:

YOUTUBE.COM/HIGHROADSOL

Miss a BlUeinar?

These are scrolling slides, the live program will begin shortly.

Page 10: Five Trends Reinventing Association Websites

Need CAE Credit? Make sure to post your name in

the Chat Box to receive credit!

www.highroadsolution.comThese are scrolling slides, the live program will begin shortly.

Page 11: Five Trends Reinventing Association Websites

These are scrolling slides, the live program will begin shortly.

Page 12: Five Trends Reinventing Association Websites

Welcome! Education the Way U Want. When U Want.

Page 13: Five Trends Reinventing Association Websites

APRIL 25TH: BRAND MARKETING

JUNE 27TH: COMMUNICATING ACROSS GENERATIONAL LINES

SEPTEMBER 19TH: DIGITAL EVENT MARKETING

HighRoadU Live Seminars are Coming!!! Save the Date!

Registration Opening Soon! All live events at ASAE HQ.

Page 14: Five Trends Reinventing Association Websites

@highroadsolbecause it’s always sunny when U take the HighRoad

www.highroadsolution.com

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Page 15: Five Trends Reinventing Association Websites

Woohoooo!!!!!!It’s Friday, y’all!

Page 16: Five Trends Reinventing Association Websites

www.highroadsolution.com

Upcoming HighRoad U Webinars:

What Do U Want?

Ideas for what you want us to cover? Let us know! @highroadsol#[email protected]

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Page 17: Five Trends Reinventing Association Websites

@highroadsolbecause it’s always sunny when U take the HighRoad

www.highroadsolution.com

These are scrolling slides, the live program will begin shortly.

Page 18: Five Trends Reinventing Association Websites

Modern Messaging eBook

Download it now & read about modern messaging and the importance of designing digital communication strategies to be:

-multi-touchpoint-multi-channel-user-centric

Download the eBookThese are scrolling slides, the

live program will begin shortly.

Page 19: Five Trends Reinventing Association Websites

HIGHROAD U ARCHIVES

WATCH/LISTEN/LEARN ON:

YOUTUBE.COM/HIGHROADSOL

Miss a BlUeinar?

These are scrolling slides, the live program will begin shortly.

Page 20: Five Trends Reinventing Association Websites

www.highroadsolution.com

ASAE Lunch Learning Series

These are scrolling slides, the live program will begin shortly.

Wednesday, May 7th @ Noon

““How to Use Behavioral Data to Lead the Horse to Water AND Get Them to Drink”

Register www.asaecenter.org

Page 21: Five Trends Reinventing Association Websites

Integrated eMessaging Solutions

There are many roads to engagement,

but there’s only one HighRoad to success

www.highroadsolution.comThese are scrolling slides, the live program will begin shortly.

Page 22: Five Trends Reinventing Association Websites

HIGHROAD’S INNOVATION CONFERENCE:

THURSDAY, NOVEMBER 20TH AT ASAE HEADQUARTERS, WASHINGTON, DC

Save the Date!

These are scrolling slides, the live program will begin shortly.

Page 23: Five Trends Reinventing Association Websites

Need CAE Credit? Make sure to post your name in

the Chat Box to receive credit!

www.highroadsolution.comThese are scrolling slides, the live program will begin shortly.

Page 24: Five Trends Reinventing Association Websites

www.highroadsolution.com

Are You a Current Client?

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We have a whole lot that’s new at HighRoad! Make sure you know about the new benefits & our new innovations!

Ask your Account Manager for a 2014 Debrief to learn more!

Page 25: Five Trends Reinventing Association Websites

APRIL 25TH: BRAND MARKETING

JUNE 27TH: COMMUNICATING ACROSS GENERATIONAL LINES

SEPTEMBER 19TH: DIGITAL EVENT MARKETING

HighRoadU Live Seminars are Coming!!! Save the Date!

Registration Opening Soon! All live events at ASAE HQ.

Page 26: Five Trends Reinventing Association Websites

@highroadsolbecause it’s always sunny when U take the HighRoad

www.highroadsolution.com

These are scrolling slides, the live program will begin shortly.

Page 27: Five Trends Reinventing Association Websites

www.highroadsolution.com

Today’s Content LeaderRay van HilstDirector of Client & Marketing Strategy Vanguard Technology

Email: [email protected] @rvanhilst

These are scrolling slides, the live program will begin shortly.

Page 28: Five Trends Reinventing Association Websites

www.highroadsolution.com

About RayRay blends 20 years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes Fortune 500 brands such as Disney and The Home Depot and non-profits and associations including the National Wildlife Federation, the American Institute of Architects (AIA), The Endocrine Society, CoreNet Global, American Society of Radiologic Technologists (ASRT), and many more.  

Have a question already you want addressed? Use the chat

box to post it!

Page 29: Five Trends Reinventing Association Websites

These are scrolling slides, the live program will begin shortly.

Page 30: Five Trends Reinventing Association Websites

www.highroadsolution.com

Past HighRoad U Webinars

These are scrolling slides, the live program will begin shortly.

For the entire list, Go Here.

Virtual Learning: Webinars, Hybrid Events & So Much More

Overheard! Top Trends & Highlights of the Litmus Email Design Conference

What Is Marketing Automation?

Membership Strategy Blueprints

ASAE Lunch-N-Learn Webinar Series: The Value of Integration

Page 31: Five Trends Reinventing Association Websites

These are scrolling slides, the live program will begin shortly.

Page 32: Five Trends Reinventing Association Websites

www.highroadsolution.com

ASAE Lunch Learning Series

These are scrolling slides, the live program will begin shortly.

Wednesday, May 7th @ Noon

““How to Use Behavioral Data to Lead the Horse to Water AND Get Them to Drink”

Register www.asaecenter.org

Page 33: Five Trends Reinventing Association Websites

www.highroadsolution.com

Are You a Current Client?

These are scrolling slides, the live program will begin shortly.

Get the latest from the greatest!

2014 Q1 Innovation Call with Ron McGrath, CTO

12 – 1 pm eastern

Page 34: Five Trends Reinventing Association Websites

Woohoooo!!!!!!It’s Friday, y’all!

Page 35: Five Trends Reinventing Association Websites

APRIL 25TH: BRAND MARKETING

JUNE 27TH: COMMUNICATING ACROSS GENERATIONAL LINES

SEPTEMBER 19TH: DIGITAL EVENT MARKETING

HighRoadU Live Seminars are Coming!!! Save the Date!

Registration Opening Soon! All live events at ASAE HQ.

Page 36: Five Trends Reinventing Association Websites

Want to Share Later?Slides on Slideshare. Video on YouTube.

Page 37: Five Trends Reinventing Association Websites

Modern Messaging eBook

Download it now & read about modern messaging and the importance of designing digital communication strategies to be:

-multi-touchpoint-multi-channel-user-centric

Download the eBookThese are scrolling slides, the

live program will begin shortly.

Page 38: Five Trends Reinventing Association Websites

@highroadsolbecause it’s always sunny when U take the HighRoad

www.highroadsolution.com

These are scrolling slides, the live program will begin shortly.

Page 39: Five Trends Reinventing Association Websites

www.highroadsolution.com

Past HighRoad U Webinars

These are scrolling slides, the live program will begin shortly.

For the entire list, Go Here.

Virtual Learning: Webinars, Hybrid Events & So Much More

Overheard! Top Trends & Highlights of the Litmus Email Design Conference

What Is Marketing Automation?

Membership Strategy Blueprints

ASAE Lunch-N-Learn Webinar Series: The Value of Integration

Page 40: Five Trends Reinventing Association Websites

Not on our Email List?????Need to update/change? Let us know!

www.highroadsolution.com

These are scrolling slides, the live program will begin shortly.

Page 41: Five Trends Reinventing Association Websites

HIGHROAD U ARCHIVES

WATCH/LISTEN/LEARN ON:

YOUTUBE.COM/HIGHROADSOL

Miss a BlUeinar?

These are scrolling slides, the live program will begin shortly.

Page 42: Five Trends Reinventing Association Websites

HIGHROAD’S INNOVATION CONFERENCE:

THURSDAY, NOVEMBER 20TH AT ASAE HEADQUARTERS, WASHINGTON, DC

Save the Date!

These are scrolling slides, the live program will begin shortly.

Page 43: Five Trends Reinventing Association Websites

@highroadsolbecause it’s always sunny when U take the HighRoad

www.highroadsolution.com

These are scrolling slides, the live program will begin shortly.

Page 44: Five Trends Reinventing Association Websites

Modern Messaging eBook

Download it now & read about modern messaging and the importance of designing digital communication strategies to be:

-multi-touchpoint-multi-channel-user-centric

Download the eBookThese are scrolling slides, the

live program will begin shortly.

Page 45: Five Trends Reinventing Association Websites

www.highroadsolution.com

Today’s Content LeaderRay van HilstDirector of Client & Marketing Strategy Vanguard Technology

Email: [email protected] @rvanhilst

These are scrolling slides, the live program will begin shortly.

Page 46: Five Trends Reinventing Association Websites

www.highroadsolution.com

About RayRay blends 20 years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes Fortune 500 brands such as Disney and The Home Depot and non-profits and associations including the National Wildlife Federation, the American Institute of Architects (AIA), The Endocrine Society, CoreNet Global, American Society of Radiologic Technologists (ASRT), and many more.  

Have a question already you want addressed? Use the chat

box to post it!

Page 47: Five Trends Reinventing Association Websites

Integrated eMessaging Solutions

There are many roads to engagement,

but there’s only one HighRoad to success

www.highroadsolution.comThese are scrolling slides, the live program will begin shortly.

Page 48: Five Trends Reinventing Association Websites

www.highroadsolution.com

Past HighRoad U Webinars

These are scrolling slides, the live program will begin shortly.

For the entire list, Go Here.

Virtual Learning: Webinars, Hybrid Events & So Much More

Overheard! Top Trends & Highlights of the Litmus Email Design Conference

What Is Marketing Automation?

Membership Strategy Blueprints

ASAE Lunch-N-Learn Webinar Series: The Value of Integration

Page 49: Five Trends Reinventing Association Websites

Want to Share Later?Slides on Slideshare. Video on YouTube.

Page 50: Five Trends Reinventing Association Websites

www.highroadsolution.com

Past HighRoad U Webinars

These are scrolling slides, the live program will begin shortly.

For the entire list, Go Here.

Virtual Learning: Webinars, Hybrid Events & So Much More

Overheard! Top Trends & Highlights of the Litmus Email Design Conference

What Is Marketing Automation?

Membership Strategy Blueprints

ASAE Lunch-N-Learn Webinar Series: The Value of Integration

Page 51: Five Trends Reinventing Association Websites

APRIL 25TH: BRAND MARKETING

JUNE 27TH: COMMUNICATING ACROSS GENERATIONAL LINES

SEPTEMBER 19TH: DIGITAL EVENT MARKETING

HighRoadU Live Seminars are Coming!!! Save the Date!

Registration Opening Soon! All live events at ASAE HQ.

Page 52: Five Trends Reinventing Association Websites

www.highroadsolution.com

ASAE Lunch Learning Series

These are scrolling slides, the live program will begin shortly.

Wednesday, May 7th @ Noon

““How to Use Behavioral Data to Lead the Horse to Water AND Get Them to Drink”

Register www.asaecenter.org

Page 53: Five Trends Reinventing Association Websites

These are scrolling slides, the live program will begin shortly.

Page 54: Five Trends Reinventing Association Websites

HIGHROAD’S INNOVATION CONFERENCE:

THURSDAY, NOVEMBER 20TH AT ASAE HEADQUARTERS, WASHINGTON, DC

Save the Date!

These are scrolling slides, the live program will begin shortly.

Page 55: Five Trends Reinventing Association Websites

www.highroadsolution.com

Are You a Current Client?

These are scrolling slides, the live program will begin shortly.

Get the latest from the greatest!

2014 Q1 Innovation Call with Ron McGrath, CTO

12 – 1 pm eastern

Page 56: Five Trends Reinventing Association Websites

These are scrolling slides, the live program will begin shortly.

Page 57: Five Trends Reinventing Association Websites

@highroadsolbecause it’s always sunny when U take the HighRoad

www.highroadsolution.com

These are scrolling slides, the live program will begin shortly.

Page 58: Five Trends Reinventing Association Websites

HIGHROAD’S INNOVATION CONFERENCE:

THURSDAY, NOVEMBER 20TH AT ASAE HEADQUARTERS, WASHINGTON, DC

Save the Date!

These are scrolling slides, the live program will begin shortly.

Page 59: Five Trends Reinventing Association Websites

@highroadsolbecause it’s always sunny when U take the HighRoad

www.highroadsolution.com

These are scrolling slides, the live program will begin shortly.

Page 60: Five Trends Reinventing Association Websites

www.highroadsolution.com

ASAE Lunch Learning Series

These are scrolling slides, the live program will begin shortly.

Wednesday, May 7th @ Noon

““How to Use Behavioral Data to Lead the Horse to Water AND Get Them to Drink”

Register www.asaecenter.org

Page 61: Five Trends Reinventing Association Websites

Welcome! Education the Way U Want. When U Want.

Page 62: Five Trends Reinventing Association Websites

HIGHROAD U ARCHIVES

WATCH/LISTEN/LEARN ON:

YOUTUBE.COM/HIGHROADSOL

Miss a BlUeinar?

These are scrolling slides, the live program will begin shortly.

Page 63: Five Trends Reinventing Association Websites

www.highroadsolution.com

Today’s Content LeaderRay van HilstDirector of Client & Marketing Strategy Vanguard Technology

Email: [email protected] @rvanhilst

These are scrolling slides, the live program will begin shortly.

Page 64: Five Trends Reinventing Association Websites

www.highroadsolution.com

About RayRay blends 20 years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes Fortune 500 brands such as Disney and The Home Depot and non-profits and associations including the National Wildlife Federation, the American Institute of Architects (AIA), The Endocrine Society, CoreNet Global, American Society of Radiologic Technologists (ASRT), and many more.  

Have a question already you want addressed? Use the chat

box to post it!

Page 65: Five Trends Reinventing Association Websites

HIGHROAD U ARCHIVES

WATCH/LISTEN/LEARN ON:

YOUTUBE.COM/HIGHROADSOL

Miss a BlUeinar?

These are scrolling slides, the live program will begin shortly.

Page 66: Five Trends Reinventing Association Websites

@highroadsolbecause it’s always sunny when U take the HighRoad

www.highroadsolution.com

These are scrolling slides, the live program will begin shortly.

Page 67: Five Trends Reinventing Association Websites

Modern Messaging eBook

Download it now & read about modern messaging and the importance of designing digital communication strategies to be:

-multi-touchpoint-multi-channel-user-centric

Download the eBookThese are scrolling slides, the

live program will begin shortly.

Page 68: Five Trends Reinventing Association Websites

Integrated eMessaging Solutions

There are many roads to engagement,

but there’s only one HighRoad to success

www.highroadsolution.comThese are scrolling slides, the live program will begin shortly.

Page 69: Five Trends Reinventing Association Websites

www.highroadsolution.com

Are You a Current Client?

These are scrolling slides, the live program will begin shortly.

Get the latest from the greatest!

2014 Q1 Innovation Call with Ron McGrath, CTO

12 – 1 pm eastern

Page 70: Five Trends Reinventing Association Websites

These are scrolling slides, the live program will begin shortly.