Five Steps To Building Push-enabled Mobile Apps

1© Copyright 2015 Pivotal. All rights reserved. 1© Copyright 2015 Pivotal. All rights reserved.

5 Steps to Developing Push-based Apps in the Age of Connected DevicesMark D’Cunha, P.Eng.

Jul 23, 2015

2© Copyright 2015 Pivotal. All rights reserved.

Introductions

Mark D’Cunha, P.Eng.Twitter: @mdcunha

Sheetal JaitlyTwitter: @SheetalJaitly


An independent venture by

Deep Execution TalentGlobal Customer Base

Renowned Leadership – Paul Maritz, CEO


How Messaging is Changing

� SMS

� Over-the-top (OTT) messaging

� Operator messaging

Source: Analysys Mason, 2014


SMS Traffic is Falling


The Rise of Enterprise Messaging

� In less than 2 years, Slack has 1.1M users, 300,000 paid accounts, and $25M in annual recurring revenue

� Mobile users and millennials are less likely to use email, more likely to use messaging


The Rise of Push Notifications� Cheaper than SMS

� Widely available (iOS, Android)

� Meteoric rise over the past 3 years

� Push better than pull

Source: Urban Airship


Why Push Notifications Are Critical� The traditional “Search” model for discovery is starting to break

� There is too much information and too many Apps running on our phones

� Notifications represent the future accessand discovery point for mobile services and information


Anatomy of a Push Notification� A Push Service provider:– Simplifies development effort– Enables user targeting– Provides analytics– Enables scalability

Google GCM

Apple APNS

Microsoft WNS

Notification Providers

Push Service Provider

1. Register with Provider

2. Register with Push Service

Push Notification• App Credentials• Push Message• Message

characteristics

3. Create push notifications

4. Send to provider

5. Send to devices


Why Push?� Push Notifications are the most powerful way to engage mobile users– Can auto-update tiles/widgets with current information– Push messaging doubles app retention rates (Mobile Marketer)– Push notifications increase user engagement by over 25% (Urban

Airship)

� User segmentation enables sending of targeted content

� Push messaging drives usage/revenue and increases loyalty


Push Notifications Drive Engagement


Push Notifications Drive Higher Conversions

� Location-triggered

� Personalized

� In-the-moment offers

� User has control

Source: Kahuna


Step 1 – Define the Role of Push in Your App

� Fit naturally with the flow of your App

� Types of Push:– Transaction Push– Engagement Push

� Consider lightweight interactions

Credit: John Kearney


Step 2 – Give the User Control

� Allow users to select categories of Push

� If needed, allow them to control the time window

� Make it contextual, not continuous The Hooks App The Push App


Step 3 – Be Timely and Relevant

� Contextual push has higher engagement

� Use triggers based on time, location, new information

� Be considerate, your brand is linked to a great push experience


Step 4 – Use Location and Personalization

� Utilize users’ history and location to delight them

� Use location-triggered notifications

� Provide updates on previous transactions


Step 5 – Select A Capable Service Provider

� Push providers are not created equal

� Consider scalability, size of infrastructure

� Measure actual performance� Monitor system integrity


Wearables

� Notifications are currently the “killer app” for smart watches

� Apple Watch “Glances” allow notification without forcing interaction

� Wearables will increase use of notifications


Internet of Things (IoT)

� Apps for IoT use notifications frequently

� Backend IoT services integrate to push notifications


Summary

� Messaging has evolved

� There are significant, new engagement paradigms

� All apps need a Push notification strategy unique to their App


Push Notification Service for Pivotal Cloud Foundry

FeatureFeature

Dedicated resourcesDedicated resources

Elastic scaleElastic scale

Full visibility, loggingFull visibility, logging

Ownership of dataOwnership of data

Predictable pricingPredictable pricing

Secure on-premiseSecure on-premise

Predictable deliveryPredictable deliveryüü

Auto-scale via PCFHIGHLY SCALABLEAuto-scale via PCFHIGHLY SCALABLEüü

You own the dataMuch better reportsYou own the dataMuch better reportsüü

Per app instanceNot per-pushPer app instanceNot per-pushüü

On-premise orPublic cloudOn-premise orPublic cloudüü

Comprehensive logTracing capabilityComprehensive logTracing capabilityüü For enterprises

For service providers


Q & A

For more information,contact: [email protected]

Five Steps To Building Push-enabled Mobile Apps

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