Five Product Flops and Five Products Doomed to Fail
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Transcript of Five Product Flops and Five Products Doomed to Fail
And Products Doomed to Fail
Windows Vista was one of Microsofts biggest product failures of the decade, next to Millennium. Vista was made to improve several problems presented in XP, but instead created more problems and became a weaker operating system. Many critics and even customers have complained about Vista and even downgraded their computers back to XP because of how unusable it was. The main reasons why it was such a failure was due to the limited beta testing they offered and that they rushed to get it out on the market. Vista had security and privacy issues and its speed and performance were even slower than XP. Microsoft even admitted that Vista was a failure and assessed what they did wrong with Vista and later created the OS they should have at that time; Windows 7.
Cocaine was an energy drink released only a few years ago by a Las Vegas company called Redux Beverages. The product was doomed to fail the moment it hit the shelves. First of all the name was a reference to a dangerous and illegal drug and Redux was shameless and used this in their marketing strategy. The word Cocaine was written in a white powder font that closely resembled actual cocaine. Redux also falsely claimed that the drink could cure diseases and act a dietary supplement. Had the FDA not pulled the drink off the market, it would still have failed. The references to drugs and the dangerous ingredients turned off a lot of consumers. Plus, if many stores refuse to sell your product, youre not going to be making much money.
Clairols Touch of Yogurt Shampoo bombed in the market because it simply failed to attract consumers. No one really liked the idea of washing their hair with yogurt. For those who bought it, there were cases of people accidently ingesting the shampoo and getting sick from it afterwards. Had the product been called something else, people may been more drawn towards the shampoo, but instead many were turned off by the idea of yogurt being used to wash their hair.
Colgate had a good idea with trying to position their product in consumers minds, but they made one major mistake. Colgate is a hygienic company, most known for making toothpaste. If they wanted to broaden their market reach with a new product, they should have a created a branch off their company with a different name. Many consumers were turned off by the idea of a toothpaste company making frozen dinner, for fear it would actually taste like toothpaste. Colgate wanted to help push their brand of toothpaste onto consumers, but they choose the wrong way to do it.
Sony is always improving their ever popular portable device the PSP. Several years back they came out with the PSP Go. Not only did it change the look and layout of the device, but also major areas of how it functioned. Original PSPs played games through UMD discs, which were small CDs made specifically for the PSP itself. The PSP Go changed this. UMD discs were no longer needed, instead you had to download the games straight to the device. This turned most gamers off. The storage on the PSP Go would be taken up much quicker, downloading full games could take hours and depending on how full your memory was, the game could lag. The PSP Go is still being produced, but it hasnt sold near as many units as the old versions did.
Amtrak, a company in Texas, just recently made a train that further defines the term bio-diesel fuel. The engine burns rendered cattle fat to run the train. Bio-diesel made from beef burns much cleaner than the ones created from plants, so pollution is reduced. I believe that the beef-powered train is a good idea, but I dont think the idea will fly outside of Texas. First off, states or provinces that do not have many cattle farms around will find it difficult to create the bio-diesel fuel needed to run the newly designed train. Theres also the problem of the fuel being unsustainable. Cows are eaten and used for milk all over the world, and if more companys decided to use beef fat for fuel, we may run into a shortage of cows.
The Martin Jetpack claims to be one of the worlds first practical jetpacks. Glenn Martin, a New Zealand inventor has been working on this idea for almost thirty years. I believe hes going to have work longer though. The Jetpack doesnt look very practical , with two giant leaf-blower looking objects attached to a harness. The fuel tank can only hold 30 minutes worth of fuel, so it cannot be used for long distance traveling. Its also priced at $100,000. People could a buy a Corvette for that price, so I doubt theyd take an impractical jetpack over a fancy car. The Martin Jetpack still has a lot of modifying and testing to go through before it will ever survive on the market.
The Antro electric car comes from Hungary and is redefining the idea of greener transportation. The Antro is an ultra light car that can fit three people into. It uses a combination of passenger pedaling and an electric motor that is powered by small solar panels on top of the car. I believe that the Antro car will be a major flop on the Hungarian and international market. The car is too light, meaning it will not protect the passengers inside from an accident or crash. It also poses a problem at night when the solar panels have no way to get energy to power the motor, meaning drivers are going to be stuck pedaling their way home.
The telecommunications company Orange has released a prototype of Orange Power Wellies. The boots use the technology of piezoelectric crystals , which can turn locomotion or body heat into energy. These boots can be used to charge phones and other devices by attaching them to the boots and moving around. I believe this product will be a failure. The idea itself of turning locomotion into energy is revolutionary and great, but these boots are not a good way of using this technology. So far it takes 12 hours of walking around to charge a cell phone for just one hour. The boots are unstylish and are inefficient in completing the task they were made to perform.
The British company Fabrican created a chemical way to bond and liquefy textiles so they will spray out as fabric onto someones body. I believe this idea is going to be one of the largest flops of 2010. First off, applying fabric from a can takes much longer than just putting on a shirt or a pair of pants. Theres also the issue of how long it would take to remove the solvent and if water or rain would dissolve it. The product is a step in science and technology, but really, it doesnt need to be made into a product. I highly doubt this product will last long on the market or the runway.