Five Packaging Trends That Will Shape 2015

FIVE PACKAGING TRENDS

THAT WILL SHAPE 2015

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SUSTAINABILITY, FUNCTIONALITY & INTERACTIVITY

AT THE HEART OF PACKAGING INNOVATION

KEY PILLARS OF

2015 PACKAGING

TRENDS

2

Sustainability Functionality Interactivity

Flexibility Storytelling


3

Sustainability


LESS IS MORE

4

Packaging goals included reducing packaging weight, number of components, and

eliminating PVC without increasing unsalables during the supply chain.


RECYCLABLE

5

These recyclable carton bottle packages are made mainly from a renewable

resource—paper from selectively harvested, re-grown trees—they have a lower

environmental impact than many other types of bottles.


BIOBASED

6

The global biobased plastic polyethylene terephthalate (PET) market is expected to

reach 5,800 kilo tons by 2020, up from 650 kilo tons in 2013, — for a CAGR of 40.9

percent from 2014 to 2020 — according to a study by Grand View Research.

Companies such as Coca Cola, Heinz, Ford, Nike and Proctor & Gamble have formed

the Plant PET Technology Collaborative, intended for development and use of 100

percent biobased PET in their product offerings


http://www.environmentalleader.com/category/plastics/

http://www.grandviewresearch.com/industry-analysis/bio-based-polyethylene-terephthalate-pet-industry

http://www.environmentalleader.com/2012/06/06/five-global-companies-to-push-plant-based-packaging/

Increasing health and environmental awareness, rising food prices

and food safety concerns and improved purchasing power will drive

growth in the smart packaging market.

Smart Packaging: Packaging system that is capable of carrying out

intelligent functions: 1) Extend: Prolong the shelf life of food products

and 2) Interact: Give consumers more product quality information

Active & Intelligent Packaging Market to reach $2.2 billion in 2015,

study saysDemand for active and intelligent packaging is projected to

reach $2.2 billion in 2015, according to a new report--Active & Intelligent Packaging Market-distributed by Reportlinker.com

7

Functionality


FOOD WASTE

8

In a world of 7 billion people, set to grow to 9 billion by 2050, wasting

food makes no sense Economically, Ethically and

Environmentally


ACTIVE

PACKAGING

9

Fenugreen FreshPaper keeps produce fresh for up to 2-4 times longer, organically


INTELLIGENT

INDICATORS

10

Different types of meats emit a source of ammonia that can determine the expiration or

spoilage. When the meat is completely expired, the bar-code on the package label

would completely disappear and the cashier would not be able to ring up the item


The world is getting smarter – and so is packaging. Interactivity

between the package and the consumer is the next avenue to

build the romance between your brands and your customers

Exciting technologies, such as Augmented Reality (AR) or Near-

Field Communication (NFC), today enable even a humble carton

box to entertain or inform the consumer in ways that are both

magical and pragmatic.

This connects the world of print to the online ether and is the

missing link that completes a virtuous circle.

11

Interactivity


AUGMENTED

REALITY

12

Packaging is a very important medium for which to communicate with your marketplace

and will be increasingly so in the future. There are already many examples of augmented

technology used in packaged products: Pringles, Guinness, Starbucks, Milka, Heinz,

Pepsi, Lego…


NEAR FIELD

COMMUNICATION

/ RADIO

FREQUENCY

IDENTIFICATION

13

Brand owners and converters are increasingly inquiring about printed electronics on

packaging. Conductive inks creates smart packaging that opens up new opportunities

to create a “tailored consumer experience” through packaging.


14

Flexibility


STAND-UP

POUCHES

15

Consumers’ nomadic life-styles and the growing number of single and senior

households favor a trend toward single and small-portion packs. Flexible

packaging, especially stand-up pouches constitute the ideal solution.


CONVENIENCE

16

Convenience features such as easy opening, reclosability, portability,

Microwavability and one-handed


Packaging is marketing and marketing is storytelling

Brand storytelling isn’t a new concept, but with the explosive growth

of social media and content marketing, the opportunities to tell

stories as part of direct and indirect brand marketing initiatives have

become a strategic priority.

The brand story is told on packaging via two kinds of language:

verbal and visual.

Research consistently shows that in retail environments, consumers

are more likely to purchase once they have picked up the package –

hence the power of storytelling to begin or cement a relationship

17

Storytelling


PERSONALIZATION

18

With the rise in digital printing, companies are able to use variable data in creative ways to engage their customers.


BEST WISHES FOR

A HEALTHY

WEALTHY

SUSTAINABLE & INNOVATIVE

NEWYEAR 2015!

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Five Packaging Trends That Will Shape 2015

Business

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