FIVE LESSONS IN REAL ESTATE MARKETING

1.Think before you act

Define target groups

Define USP’s & ESP’s

Market research on Alternatives & Pricing

Communication plan & marketing tools

Media planning & buying

Communication Plan

Resource allocation

Engage a dialogue through social Networking

2. Turn bricks into brands

3. Unleash the power of 3D

4. Engage dialogues online

5. Leverage your location

hooox

Real-Estate Communication

for professionals

hooox

“hooox”

Is a derivate from the English term ”hoax” [hoʊks]

a hoax presents information as something real but is in fact unreal

Our name refers to our background in virtual reality, where nothing is real, although it looks very real

The third “o” stresses our capacity in 3D technologies …

A PASSION for real-estate communication

Background

FOUNDATION in 2005

ENTREPENEURIAL SPIRIT

Evolved from a multi-market platform start-up to a highly focused niche player with strong growth objectives

TECHNOLOGICAL FOCUS

Located at iCubes (incubator) to stimulate cross-pollination with academic research centers.

Permanent monitoring of real estate technologies (geographic information systems, social networks, ..)

Strong TEAM of EXPERTS

Strategic communication experts

Creative & artistic talent

Technical talent in web, 3D, video, photo, design, copywriting, …

Event Organizors and PR

Services

EXCLUSIVE FOCUS on Real Estate communication:

Market leader in Belgium

Marketshare of 25% within the TOP100 developers

International ambitions

TYPES OF MISSIONS:TRUST: speed-up “sales on plan”

PACKAGE: Transform your projects into investments

CONVINCE: local authorities, neighbourhood, PPS, ...

REBRANDING: re-market empty assets

WHY WORK WITH US?

USP’s

FAST

Market knowledge & understanding

BETTER

One-stop-shop & overall vision

COST EFFECTIVE

All skills integrated into one organization/ one point of contact

ROI

Early partnership benefits your return & avoids pitfalls

CROSS-POLINATION

Our broad market visibility brings people together

References

SERVICES & APPROACH

A proven Methodology

Strategic communicati

on

Branding

Visual communicati

on

Online communicati

on

On-site communicati

on

Different types of missions

Project Communication

• Strategy• Branding• Visual• Online• On-site

Corporate Communication

• Branding and image• Presentations (tradeshows, movie, powerpoints, ..)• Website en webcampaign• Photography• Media campaigns, market surveys

Mass communication

•Media buying•Outdoor•Local TV and radio

Public communication

•Presentation •Plan visualisation•Public offer•Jury presentations