5 LESSONS A MOUSE CAN TEACH YOU IN IDEA MANAGEMENT

KENNY BADMUS

5 LESSONS A MOUSE CAN TEACH YOU IN IDEA

MANAGEMENT

Kenny Badmus

–

The Chief Imagination Officer of Orange Academy, Africa’s 1st practical school of Brand Experience

and Idea Management

www.cluborangeng.com

IF YOU WANT TO LEARN HOW TO MANAGE YOUR IDEA, GO

LEARN FROM THE MOUSE

I caught a mouse in my trap last night and it begged me for a minute

or two before throwing it into the trash. It wanted to teach me a

lesson of my life. Squeaking and rolling its eyes in the pains of the

booby traps, the mouse needed to leave me with 5 major lessons that

provoked me to write this piece.

LESSON 1. Mice know how to invade new territories.

INVADE

If you ever wonder how a mouse found its way into your well-locked

apartment, think again. These creatures look for little cracks in the

walls and together, they burrow it further bringing in their kin one at a time. You are not ready for business if you are not ready to drill a hole in

the competition's.

Case studies: Steve Job's Apple drilled a hole in the IBM concept in

order to launch the Lisa in 1984. Also in that same 1984, Richard

Branson took on the almighty BA by bringing ‘Virginness’ into an industry

plagued by dullness.

Mice smell opportunities in distant places and launch an offensive. If you are coming into an industry

with the same convention of offering, why would anyone do

business with you? You gotta leave some hole in the walls so they can notice you and literarily smell a rat

LESSON 2. Mice know how to litter the place. They are very

fertile. CREATE

There is almost no other way to build your personal branding

without producing what we can see. And number matters here.

How many articles have you written in your area of expertise?

How many Blogs have you contributed to? How many

papers have you submitted to the local institutions in your city? Every 4 week, a mouse is ready

to produce new litters.

You are laughing at the other lady whose work is almost

everywhere online, right? Well, you need to laugh at yourself.

Revolutionists write their thoughts down..

They produce prototypes of their works. They keep doing it. You are as

good as your last job four weeks ago. Don’t tell us you have an idea of how to change an industry. Write

it down. Post it online. That’s littering.

.

LESSON 3. Mice can Infect your precious little ones. Be

INFECTIOUS

.

When a mouse pee on it, you better leave it. It's called the power of

infectiousness. Don't do things for doing things sake. Leave them with an infectious messaging or style. To be infectious is to start something

that can go places. Online, you call it viral. What's more viral than a

mouse?

Don't just update your Facebook page, leave it with a poison. Tweet with some infectious

words and see the world at your doorstep.

Learn the power of infectious messaging. Learn how to tell story that can be retold.

Check your area of influence on your marketplace. Are you being infectious or you are just a sweet little something that leaves no bite. Pee on that industry and let people smell it from afar. Don't strive to litter for litter's sake. Make sure your works have a

bite to it.

Case study 2: The little Black dress by Coco Channel was a revolution that has never left womenfolk’s closets. Prior to 192O's, no one

would touch a black dress except they are mourning. Coco tapped into the World War 1

fatalities and created a sexy dress women could wear to just about anywhere. That's

being infectious.

Infectious works create movements, cool cultures and counter cultures. They help us make sense of our world without providing an absolute answer to our many questions. They are deeply layered leaving us wanting for more. Above all, they are brutally simple

like the LBD.

LESSON 4. Mice can adapt to a new environment quite faster than fast, making them one of the animals you find anywhere

on earth. ADAPT OR DIE

Like Darwin said. Only the creature that adapt in the circle of life truly survives. Things

change all around us. Economies change. Consuming patterns change. Industries

change. From diskette to CD, from CD to flash drives, from flash drives to clouds. Things are

bound to change and you don't just stand there crying foul and blaming your stepmom

for your misfortunes.

Case study: There was a time we clutched our Encyclopedia in forms of books and CD-ROM. Today, the Wikipedia has changed all of that.

What do you do? Change.

Yea, you heard me. Change. Change your operational model. Change your office. Who needs that over-decorated reception when most of your prospects are online? Change. Change the way you see work hours for your

staff. The cities are getting overpopulated. Transportations are barely enough for all. Do people have to come to work from 8 to 5pm when they can get most jobs done on their computers at home? Change. Adaptation is

the no 4 rule of the mouse.

LESSON 5. Mice are the lab rats. Experiment. EXPERIMENT WITH FAILURE.

You know the popular saying about the lab rat? It's not a legend. Most laboratories of

human science today have to thank the mice for allowing themselves to go through such

gruesome exercises in the lab. Mice embrace experiment. So should you. You can't know if it will work if you don't experiment with it.

Case Study: History has it that Thomas Edison tried for a thousand times before he got the light bulb right. After many experiments with platinum and other filaments, Thomas Edison returned to Carbon filament to give the world

a long lasting bulb.

To have Kenny Brandmuse consult on your Personal Brand please contact info@kennybrandmuse.com or

info@cluborangeng.com.

For More course offered by Orange Academy visit our Website: www.cluboraneng.com

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