Why?

• Employees want to use their own devices at work, but this risks client confidentiality.

• Enforce some rules around this. Make it a requirement that all devices are password protected and can be remote wiped if lost.

Bring your own device

Why?

• This is a software or method that takes complex tasks and simplifies them into a streamlined process.

• The goal is to make operations less complicated and more efficient, saving time and money.

• Marketing automation and proposal management solutions are BPA’s worth investing in.

Business Process Automation

Why?

• Security is outsourced, placing information governance practices under much greater scrutiny.

• Law firms are responding to this as a differentiator when competing for business.

• Legal vendors need to abide by “privacy by design” principles.

• Data security laws are evolving and constantly changing, fast.

S ecurity

Why?

• LinkedIn and Twitter are popular and powerful social platforms for lawyers.

• Create relevant content before sharing it via social media.

• Over time, you will build a reputation as a thought leader.

S ocial Media

Why?

• Keep an eye on your employees’ social media accounts. How do they (and the firm they represent) look to prospective clients?

• It’s called social selling and it’s a powerful approach.

• Make sure you have a social media policy in place to assure that your employees know what’s expected of them.

Everyone is a Marketer

The right technology could set your firm apart in today’s increasingly complex world.

Technology is changing the way customers interact with law firms, but traditional approaches are still relevant. Those who

can perfect the art of blending old and new will see the biggest rewards.

Download your copy of the Essential Guide to Law Firm Marketing to find out more.

C lick here to download Your Essential G uide to Law Firm Marketing

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