Five Insights for Event Marketers
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Transcript of Five Insights for Event Marketers
“Associations, and the events they own, represent a massive idling capacity opportunity.
And the clock is ticking.
That said, if associations better utilize and amplify the events they own through tools readily available to them, they will win.”
- Rachel Botsman
“Mobile-first is not a strategy.
It is simply the oxygen for the way in which events must work.”
- Scott Schenker
“Trust and community have been increasingly
endangered species that can actually come back
through technology.”
- Rachel Botsman
“Events are among the most resilientbusiness practices of our time.
Pick your headwind. Recession, terrorism, and/ortechnology advances and events just keep on
coming.
They are a visceral part of ourfabric and always will be.”
- Scott Schenker
“The more embedded people get in anetwork, the more valuable that networkbecomes.
Your second degree connectionson LinkedIn are actually more valuablethan your first degree connections.”
- David Bell
