Five fast facts about the airport audience

More people are flying now

than ever before.

1.

Total number of air passengers has grown by 48% since Jan 2001

Dec 2001 Aug 2002 Apr 2003 Dec 2003 Aug 2004 Apr 2005 Dec 2005 Aug 2006 Apr 2007 Dec 2007 Aug 2008 Apr 2009 Dec 2009 Aug 2010 Apr 2011

80,000,000

90,000,000

100,000,000

110,000,000

120,000,000

130,000,000

140,000,000

Tota

l nu

mb

er o

f p

asse

ng

ers

Passengers = departing + arriving + transit

12 month moving average

Source: ACI 2001-2011

Clear Channel Airports have also seen more passengers passing through them

The last ten years have seen a 23% increase in the number of passengers passing through CC airports.

Source: ACI 2001-2010 data sets Passengers = departing + arriving + transit

Airport advertising offers an opportunity to connect with a

valuable audience of corporate decision-makers.

2.

The flying C-Suite has financial authority both privately and within their line of work

€282,012Mean value of private investments

(excluding mortgage) compared to € 212,837 of the average EMS citizen

1/4 are involved in capital

expenditure of €100,000 + 7 times more likely than the average EMS citizen

Source: EMS 2011 Base: Top 20% of consumers by social grade

Flying HNWIs and C-Suites are key corporate decision makers

Raw M

ater

ials/

Con

struc

tion

Equip

men

t

Reloc

atio

n/Pro

perty

Ser

vices

Frei

ght/C

ourie

r Ser

vices

cont

racts

Car F

leet

s, Van

s, Tr

ucks

Trav

el S

ervic

es

Corpo

rate

Fin

ance

/ Inve

stmen

t

Man

agem

ent C

onsu

ltanc

y

Adver

tisin

g/M

arke

ting

Other

Ban

king,

Fin

ance

/Insu

ranc

e

Info

rmat

ion/

Comm

unica

tion

Tech

0%

10%

20%

30%

40%

50%

60%

70%

38% 38%42%

46%44%

52% 53%49% 50%

60%

35%

42% 43%47% 48%

54% 54% 54% 56%

63%Flying C-Suite

Flying HNWI

Areas where authorise, specify or take part in corporate purchase decisions

Pro

po

rtion

of a

ud

ien

ce g

rou

p (%

)

Source: EMS 2011 Base: Top 20% of consumers by social grade

Frequent air travellers are

affluent and financially active.

3.

The flying audience are affluent individuals with higher than average incomes

Total EMS population Flying C-Suite Flying HNWI €0.00

€50,000.00

€100,000.00

€150,000.00

€200,000.00

€250,000.00

49,482

95,832

211,770

Average annual income

The flying HNWI’s income is 4 TIMES higher than the survey average, the flying C-Suite’s is almost DOUBLE the average

Source: EMS 2011 Base: Top 20% of consumers by social grade

Frequent Flyers are active in the financial arena

38% of Frequent Flyers currently own stocks or shares on their National exchange

34% more likely to do so than the average top earner

Source: EMS 2011 Base: Top 20% of consumers by social grade

Frequent flyers like to indulge in the finer things in life.

4.

Annual golf club membership over €1,600

Designer suit or dress costing over €1000

Briefcase or handbag over €500

Shoes or boots over €500

Jewellery over €1,500

A bottle of quality wine/spirit over €40

Fragrance costing over €75

Holiday over €1,500

0 10 20 30 40 50 60

Frequent Flyer

Flying C-Suite

Flying HNWI

Total EMS

Affluent frequent flyers appreciate the finer things in life and like to indulge in luxury goods

% who bought

Source: EMS 2011 Base: Top 20% of consumers by social grade

Luxury items bought in the last 12 months

Flying C-Suites and flying HNWIs spend considerably more on watches than other European high earners

Total EMS Flying C-Suite Flying HNWI0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%€15,000 +

€12,500 - €15,000

€10,000 - €12,500

€7,500 - €10,500

€4,000 - €7,500

€1,500 - €4,000

€750 - €1,500

€150 - €750

Under €150

Mean price of watch: € 1,003

Mean price of watch: € 3,460

Mean price of watch: € 2,137

Proportion of w

atch owners (%

)

Source: EMS 2011 Base: Top 20% of consumers by social grade

Affluent flyers spend more

on cars than other top earners.

5.

The flying C-Suite will spend double what the average affluent European spends on their next car

Survey Average Flying HNWI Flying C-Suite0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

114 6

29

1220

22

14

20

9

12

13

4

13

8

2

10

9326 €100,000 +

€75,000 - €100,000

€50,000 - €75,000

€40,000 - €50,000

€30,000 - €40,000

€20,000 - €30,000

€10,000 - €20,000

Under €10,000

Average: € 22,905 Average : € 42,194 Average : € 32,727

Expected price of next car

Proportion of audience group (%

)

Source: EMS 2011 Base: Top 20% of consumers by social grade

Affluent flyers are frequent car buyers, who buy brand new cars and actively look to switch car brand

1/3 of flying HNWIs and C-Suites plan to buy a car in the next 12 months

60% of both flying audiences will buy a brand new car in the next 12 months

Half plan to try a different brand from previously owned cars

Source: EMS 2011 Base: Top 20% of consumers by social grade