Countering Dangerous Speech: New Ideas for Genocide Prevention
Five Dangerous Ideas For Designers
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Transcript of Five Dangerous Ideas For Designers
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1. Everyone is a designer
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http://fightclubmpm17.wordpress.com/thoughtless-acts-stephanie/
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Thoughtless Acts?, By Jane Fulton Suri
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“Rats. My client thinks he is a designer. “
He is a designer, just an extremely bad one.
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Designers are ambassadors for
good ideas Good designers are the
only mentors for bad designers
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2. You have no power
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What decisions are completely yours?
Artist / Designer / Advisor / Lackey
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If you have little territory, fortifying it
buys you nothing
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Whoever uses the most jargon has the least confidence in
their ideas
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Power can be: A. Granted B. Earned C. Claimed
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3. The generalists are in charge
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If there are more than 5 people in the room, you have less
power than you think
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In room power vs.
Out of room power
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What is the culture’s appetite for change? - Margaret Stewart, YouTube
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Ownership Accountability Involvement
How much of yourself will you put behind your own ideas?
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4. We work in sales (regardless of your job title)
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Everyone has to pitch ideas
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Surprise: these are sales tasks
• Prototyping • Pitching • Evangelizing • Going to meetings run by someone else • Asking for resources • Giving presentations • Growing influence
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“Talk to people you don’t like” - Samantha Starmer, REI
Secret: we got into tech, so we can work with software, instead of all the people we don’t like
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If people think you are smart and useful your job title is
irrelevant
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If people think you are dumb and useless your job title is
irrelevant
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5. Creativity is Risk
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Institute of Contemporary Art, Boston
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Who will:
- Ask the tough question - Do the extra work - Be willing to fail, and learn - Put their reputation on the line - Commit to a big crazy idea
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Photo Credits • Stove: http://fightclubmpm17.wordpress.com/thoughtless-acts-stephanie/ • Various, Thoughtless Acts?, Jane Fulton Suri • Sales : http://en.wikipedia.org/wiki/File:Salesman_-beach_-_bikini-
_sun-27Dec2008.jpg • Maginot Line: http://en.wikipedia.org/wiki/Maginot_Line • Masada night - http://www.flickr.com/photos/18129976@N08/4530206067/ • Bunker: http://www.bunkertours.co.uk/metrich/block_1.JPG • Masada above - http://www.bible-architecture.info/Masada.htm • Masada map - http://www.bible-architecture.info/Masada.htm • museum 1 - http://www.flickr.com/photos/wsifrancis/3256582969/ • Museum 2 - http://www.baunetz.de/talk/crystal/gallerie.php?
group=22&lang=en&temp=crystal&id=9 • Museum - http://architecturerevived.blogspot.com/2008/11/institute-of-
contemporary-art-ica.html
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Thank you. Five Dangerous Ideas
@berkun scottberkun.com [email protected]
• Everyone is a designer • You have (no) power • Generalists are in charge • You are a salesperson • Creativity is risk
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Photo Credits • Wrong way:
http://www.flickr.com/photos/nadav/108792921 • Stove: http://fightclubmpm17.wordpress.com/thoughtless-acts-stephanie/ • Various, Thoughtless Acts?, Jane Fulton Suri • Sales : http://en.wikipedia.org/wiki/File:Salesman_-beach_-_bikini-
_sun-27Dec2008.jpg • Maginot Line: http://en.wikipedia.org/wiki/Maginot_Line • SPL 4th floor: http://www.flickr.com/photos/devos/96388620/ • SPL Escalator, http://www.flickr.com/photos/stephenhill/113977751/ • Jargon List: Blue Flavor • Bunker: http://www.bunkertours.co.uk/metrich/block_1.JPG