Five benefits of visualising customer location

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FIVE BENEFITS OFVisualising Customer Location

Confidential, Intellectual Property of Newgrove Ltd 2

NEWGROVE is an energetic, innovative and creative technology company, specialising in location-based software that revolutionises the way our clients understand their customers.

By providing our clients with the tools to enhance their location analytics and customer insight, they in turn make better informed business decisions, improve customer acquisition and retention, and ultimately increase profitability.

It is imperative to us that our products are easy to use (and easy to buy), future proof and scalable; this is why we concentrate on our technology and on our clients in equal measure.

CONTACT:

Website: www.newgrove.com

Email: [email protected]

Telephone: +44 20 3397 4711

London, UK

About NEWGROVE

https://newgrove.com/

mailto:[email protected]

Confidential, Intellectual Property of Newgrove Ltd

www.newgrove.com

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Five Benefits of Visualising Customer Location


What justifies business decisions?


DATA


For informed decisions, it must be:

Accurate


For informed decisions it must be:

Comprehensive

Accurate


Unfortunately, sometimes that is not enough.

It must also be

INTUITIVE


Instead of seeing this


You should see this


Or…


Can you guess the 5 benefits of visualising your customers’ data?


Our mind is able to collate multiple pieces of visual information into one conclusion

By visualising the location of customers’ data, companies can:

• Instantly understand the key patterns of the data set;

• Use intuition to set the direction for any investigation;

• Understand the bigger picture of the organisations’ operations;

• Immediately see areas that need attention and focus.

Instant Understanding


Data tables might provide geographic data but no geographic context

Visualising location data can:

• Immediately show the geographic context of specific customer segments;

• Plotting ideal results can assist in finding similar territories that are untapped;

• Reveal why competitors perform better in some areas rather than others;

• Prove hypothesis to be true or false.

Geographic context


Map visualisations offer a comforting consistency that infinite rows of data can’t

Visualising data makes sure decisions don’t backfire:

• In the event of corrupted data, map visualisations can show immediate anomalies;

• Scenarios can be tested against control groups;

• Other sources of data can show behavioural shifts that your data doesn’t.

Reliability


Map visualisations are easy to understand even without specific qualifications

Visualising data enables collaborative relationships:

• Professionals across the company can bring their own insight

• Working collaboratively can offer unique perspectives even for specialised analysts

• Organisational departments can benefit from data transparency

Perspective


Location data is increasingly easy to use due to publicly accessible tools

Integration


It is fair to say that location is extremely valuable in any industry

You should also know that:

• “90% of the data has been generated in the last two years only” - IBM

• “More than 80% of the data is associated with location” – Deloitte

• “The location-based services market is predicted to grow by 25.5% from 2015 to 2019” – Markets and Markets


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Five benefits of visualising customer location

Software

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