Fitting ux into your process
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Fitting User Experience strategy into your processes
Integrating UX into your product development efforts
by Larry Marine
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People and Process
PeopleShared visionSkin in the game
ProcessDefine the problem, FIRST
THEN the solutions become self evident
Use visual artifactsShare knowledgeDisplay process evolution
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A shared Vision
NASA in the 60’s
Everything relates back to a single goalDefine, agree, concurWhat is the goalWhat metrics define success
Everyone MUST agree!
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Define the Problem
Most common 1st point of failureStart with clear concise objectivesPerform good user research!Optimize the affected processes
Avoid automating current frustrations
Involve the entire teamShared knowledge and vision
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Task Flows
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Prioritization
Defines the end of problem definitionBalance the needs of:
Business & Marketing objectives/valueTechnical feasibilityUser needs/value
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Priority MatrixFunction/Task User Experience Business Tech. Feasibility Overall
Researcher 1 1 2
Find previous authors/users 2 1 2 10
Become aware of files, reports, artifacts 1 1 3 10
Determine relevancy of information 1 1 3 10
Collect artifacts in project “folder” 3 2 1 12
Contact relevant experts/authors 2 3 1 12
Search shared drives 1 2 1 8
Search local hard-drives 1 2 3 12
Search multiple intranets (cross firewalls) 1 2 3 12
Search email folders 1 2 1 8
Search the internet 1 2 1 8
Search pay sites and groups 2 3 2 14
Search hard copy libraries 2 3 1 12
Share useful artifacts with others 2 1 2 10
Keep some content private 2 3 1 12
Share some content locally (group/dept) 3 2 1 12
Compile selected data 2 1 1 8
Create working docs 3 1 1 10
Pass reports on to reviewers 3 3 2 16
Attend to Reviewer markups 3 3 1 14
Track revisions/versions 3 1 1 10
Search Across Org Boundaries 1 1 3 10
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Multiple Design Phases
High-Level: Big rocksGeneral direction, interaction paradigmsNot detailed, but just enough (50-80%)Process flowScreens: Little rocksProduct flow (80-95%)Controls: SandThe final designs (100%)
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Development is NOT Design
What is design?Technical – developmentVisual – graphicalCognitive – UX
UX Design MUST occur before technicalRefinement can occur in developmentBut not design
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New Process Flow
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Create Shared Deliverables
A single product specContains all aspects of the product evolution
ObjectivesUsersTasks/ProcessesPrioritiesDesign directions
Supports parallel efforts
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