FITS Summer 14 lookbook
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Transcript of FITS Summer 14 lookbook
SUMMER | 2014
An Open Invitation To Experience The World’s Best Fitting Socks
In December we shared our socks with you; we trust you’ve enjoyed them.
111 years of family-owned American manufacturing on the foothills of Tennessee’s
Smokey Mountains has taught us a few things about how to make the perfect sock.
Just like a fine bourbon, we’ve worked on our recipe for over 100 years, resulting in
4 US-Patents, the world’s best merino wool, and people who take an unbelievable
amount of pride in delivering the perfectly knit sock. Enclosed is a quick look at
some of our new Summer 2014 socks. Let us impress you.
Micron coMparison1000 MICRONS = 1 MM
HuMan Hair75 micron
sHeep Wool35 micron
typical Merino Wool
23 micronFits
Merino Wool18.5 micron
FITS uses a special double-ply twist to increase durablity while keeping a super fine wool strand
Deep Heel pocKetThe Deep Heel Pocket utilizes a patented y-shaped stitch technique that secures your heel in place preventing the sock from slipping on your feet.
contoureD leG + arcHFITS are designed to follow the natural shape of your foot. A form-fitting pattern means that the sock stays comfortably next to your skin without slacking down or bunching up.
DynaMic toe cupThe Dynamic Toe Cup utilizes a patented y-shaped stitch technique that creates a highly articulated space that molds around your toes and eliminates extra bulk.
reinForceD acHillesFITS applies a special nylon reinforcement to the outer layer of the most abused region on a sock: the achilles.
SUMMER | 2014Men’s Athletic Collection
us patentsOwned by FITS4 MaDe in tHe usa
Founded in 1902 in Niota, TN100% sloWer KnittinG tiMe
FITS socks take up to 40% longer to sew than competitors due to the complexity of the stitching, and ergonomic knit throughout the sock40%
Manufacturing & Design Facts
Medium HikerMSRP $20.99
Light HikerMSRP $19.99
Light Hiker TechMSRP $15.99
MERINO WOOL
MERINO WOOL
Performance TrailMSRP $17.99
MERINO WOOL
Light Runner TechMSRP $12.99
Ultra Light RunnerMSRP $14.99
MERINO WOOLUltra Light RunnerMSRP $15.99
MERINO WOOL
Micron coMparison1000 MICRONS = 1 MM
HuMan Hair75 micron
sHeep Wool35 micron
typical Merino Wool
23 micronFits
Merino Wool18.5 micron
FITS uses a special double-ply twist to increase durablity while keeping a super fine wool strand
Deep Heel pocKetThe Deep Heel Pocket utilizes a patented y-shaped stitch technique that secures your heel in place preventing the sock from slipping on your feet.
contoureD leG + arcHFITS are designed to follow the natural shape of your foot. A form-fitting pattern means that the sock stays comfortably next to your skin without slacking down or bunching up.
DynaMic toe cupThe Dynamic Toe Cup utilizes a patented y-shaped stitch technique that creates a highly articulated space that molds around your toes and eliminates extra bulk.
reinForceD acHillesFITS applies a special nylon reinforcement to the outer layer to the most abused area on a sock - your achilles.
SUMMER | 2014Women’s Athletic Collection
us patentsOwned by FITS4 MaDe in tHe usa
Founded in 1902 in Niota, TN100% sloWer KnittinG tiMe
FITS socks take up to 40% longer to sew than competitors due to the complexity of the stitching, and ergonomic knit throughout the sock40%
Manufacturing & Design Facts
Light Runner TechMSRP $12.99
Light RunnerMSRP $15.99
Medium HikerMSRP $20.99
Light HikerMSRP $19.99
Light Hiker TechMSRP $15.99
MERINO WOOL
MERINO WOOL
MERINO WOOL
Micron coMparison1000 MICRONS = 1 MM
HuMan Hair75 micron
sHeep Wool35 micron
typical Merino Wool
23 micronFits
Merino Wool18.5 micron
FITS uses a special double-ply twist to increase durablity while keeping a super fine wool strand
Deep Heel pocKetThe Deep Heel Pocket utilizes a patented y-shaped stitch technique that secures your heel in place preventing the sock from slipping on your feet.
contoureD leG + arcHFITS are designed to follow the natural shape of your foot. A form-fitting pattern means that the sock stays comfortably next to your skin without slacking down or bunching up.
DynaMic toe cupThe Dynamic Toe Cup utilizes a patented y-shaped stitch technique that creates a highly articulated space that molds around your toes and eliminates extra bulk.
reinForceD acHillesFITS applies a special nylon reinforcement to the outer layer of the most abused region on a sock: the achilles.
SUMMER | 2014Women’s Lifestyle Collection
us patentsOwned by FITS4 MaDe in tHe usa
Founded in 1902 in Niota, TN100% sloWer KnittinG tiMe
FITS socks take up to 40% longer to sew than competitors due to the complexity of the stitching, and ergonomic knit throughout the sock40%
Manufacturing & Design Facts
Ultra Light CasualNational Parks EditionMSRP $18.99 MERINO WOOL
Ultra Light CasualMSRP $18.99
MERINO WOOL
*a portion of proceeds are donated to theNational Park Foundation
Cable Knit CrewMSRP $18.99
MERINO WOOL
Casual CrewMSRP $19.99
MERINO WOOL
Casual Knee HighMSRP $20.99
MERINO WOOL