Fitnessnz opportunities document 2013

Opportunities2013

This document is produced for suppliers and interested parties to explore

opportunities for mutual co-operation and/or sponsorship of projects that FitnessNZ

is involved in during 2013.

IndexOverview _______________________________ 3Who is Fitness New Zealand? ________________________ 3

What can Fitness New Zealand do for you? ____________ 3

Marketing Opportunities for New Suppliers ____________ 4

Key industry dates 2013 ___________________ 6

Preferred Supplier Programme _____________ 7What is involved in being a Preferred Supplier __________ 7

Investment ______________________________________ 7

What bene!ts do Preferred Suppliers receive? __________ 8

Events/Networking Opportunities __________ 9Networking Drinks ________________________________ 9

Other Organisations ______________________ 9Personal Trainers’ Council of New Zealand _____________ 9

FitEx Conference ________________________10Background ____________________________________ 10

Marketing ______________________________________ 10

Sponsorship Opportunities ________________________ 11

BusinessGrow __________________________12Locations & dates ________________________________ 12

Sponsorship Options _____________________________ 12

General Notes ___________________________________ 13

Fitness NZ Roadshow ____________________14

Industry Awards ________________________15Sponsorship ____________________________________ 15

Post and email options ___________________16Exercise Facilities ________________________________ 16

Exercise Professionals _____________________________ 16

Fitness New Zealand Incorporated

PO Box 22114 Christchurch 8140 New Zealand

P: 0800-66-88-11 (International: +64-3-3736-390)

F: (03) 3736-398

W: www.!tnessnz.co.nz

E: fnz@!tnessnz.co.nz

This document is designed to give an overview of the various activities, projects and events that Fitness New Zealand is planning for 2013, and provide opportunities to suppliers to the industry. For suppliers who are already activity involved with FitnessNZ, this document can serve as a reminder of the key dates for existing events, plus a list of new projects that may be of interest. For those suppliers that have not had a lot of engagement with FitnessNZ, it can serve as a more detailed overview of all of the various activities that FitnessNZ is involved in, both regular events, and new projects.

Who is Fitness New Zealand?We are the industry association for the health & !tness industry.

Fitness New Zealand (FitnessNZ) is a non pro!t organisation committed to working on behalf of our members – New Zealand’s !tness and exercise facilities. Our members comprise of approximately 250 facilities (75% of the health club industry) and includes private !tness clubs, public leisure centres, together with educational and corporate establishments with !tness facilities. All the industry leaders are members of FitnessNZ: Les Mills, YMCA, city!tness, Club Physical, Auckland City Council Leisure Services, Jetts, and many more!

Members pay an annual subscription to receive ongoing advice, business support and the recognition associated with the backing of a trade association. Established in 1993, FitnessNZ has developed a strong relationship with club owners and with this comes the reassurance that our communications are read, and our resources and projects are highly valued.

What can Fitness New Zealand do for you?Put your information in front of the decision makers of the industry

With our high standing both within the industry and with government agencies, together with our extensive and up to date database, we are able to o"er suppliers a great avenue for marketing their brand and networking with key decision makers. FitnessNZ members are !tness facility owners, gym managers, general managers and other decision making personnel. As a paying member, they do read materials that we send them, which means that your advertising will be seen! We communicate regularly with our members via email, telephone, and by sending regular letters and newsletters.

We also hold regular meetings ranging from relatively informal meetings of club operators, through to full day business summits, and a large annual conference, and the highly prestigious annual industry awards. All of these meetings include items of interest to !tness centre managers and owners, providing an excellent opportunity for you to communicate to this target market.

CustomisationWe can customise opportunities so they meet your needs

Almost all of FitnessNZ’s sponsorship opportunities can be customised and personalised to meet your needs. In addition FitnessNZ can even host an entirely new event for you, or facilitate the development of a new project/resource with your name on it. For further details please contact Richard Beddie, CEO of FitnessNZ - richard@!tnessnz.co.nz.

NB: All prices in this document are exclusive of GST.

For more information on any item, contact FitnessNZ on 0800-66-88-11 or richard@!tnessnz.co.nz

Overview

Marketing Opportunities for New Suppliers

If you are a new supplier to the industry, or just new to your relationship with Fitness New Zealand, then this section serves as an overview of how we can help to get your products and services in front of decision makers (either manager or trainers, depending on your product).

A quick overview of marketing opportunities we o!er

with managers and owners on key industry issues (and they read what we send them!).

communicated to via FitnessNZ.

Other points to consider:

also entitled to use the preferred supplier logo (so your own marketing reinforces your association with us).

BusinessGrow (see page12)

FitEX Conference Fitness Industry Awards (page 15).

Register of Exercise Professionals (REPs). REPs operates the registration system for

FitnessNZ co-ordinates the marketing of product through the REPs database (the main communication channel being email) and products can be promoted to this group via

FitEX Conference as it has the highest number of exercise professionals in one place at one time (see page10 for details)

BusinessGrow may also be useful (see details on page 12)

the Fitness Industry Awardsawards receive media exposure (including full page ads for each sponsor in the most read consumer magazine FitnessLife). Sponsors are also assured of ongoing exposure long after

name of the sponsor.

General notes for all suppliers

FitEX Conference

last weekend of November (see page 10 for more detail).

BusinessGrow is the best opportunity to engage with club owners and managers over an extended period. BusinessGrow

FitEX Conference/Awards weekend

Summary of Opportunities

Preferred Supplierassociation with you)

FitEX Conference

BusinessGrow

Fitness Industry Awards (co-timed with the conference)

email them

Event: November18th - 22nd 2013*Christchurch, Wellington, Auckland

Event: 22nd - 24th November 2013*Con!rmation of involvement: By 1 May 2013

Event: 23rd November 2013(the Saturday evening of the FitEX Conference) Con!rmation of involvement by 1 May 2013

Event: OngoingCon!rmation of involvement: Anytime

For events with a limited number of sponsors, we recommend you con"rm early.

Overseas conferences with signi"cant Kiwis attending

Event: 19th – 21st April 2013 (Sydney)

“Klub Kiwi” networking function: Evening is held at Fitex November 2013.

Con!rmation of involvement (in Klub Kiwi Drinks): 1st March 2013

Event: Mid June 201310 Cities, 1/2 day workshops for club managers and personal trainers

Key industry dates 2013

Regional Forums

* Exact date(s) for FitEx / Awards / BusinessGrow will be con!rmed in late 2012.

A programme for honest and reputable suppliers only

FitnessNZ operates a Preferred Supplier programme, in which suppliers that take part, and agree to follow the Preferred Supplier codes, are recommended by FitnessNZ to the industry. In addition to producing an electronic directory of Preferred Suppliers that is distributed to every !tness/exercise facility in the country, Preferred Suppliers are issued with the Preferred Supplier logo which they may use on external marketing material.

FitnessNZ recommends to all !tness centres that they use Preferred Suppliers where ever possible, and FitnessNZ itself chooses to only have Preferred Suppliers at key industry events (such as Business Grow, FitEX Conference, Filex drinks etc).

The important concept behind the Preferred Supplier programme, is that it is NOT a “yellow pages” of suppliers to the !tness industry. It is a list of suppliers that FitnessNZ recommends to the industry, since these suppliers agree to ‘play by the rules’ and follow an industry code. For this reason all Preferred Suppliers receive the same size ad, in the same format, and pay the same price. it’s not a competition to see who can have the largest ad (like the yellow pages) or the largest display (like some trade shows).

Becoming a Preferred Supplier is the starting point should a supplier wish to be involved with any of Fitness New Zealand’s events. So to be involved in any industry event (such as BusinessGrow, or the FitEX Conference or even just sponsoring drinks @ Filex in Sydney), Preferred Supplier status is a pre-requisite. Preferred Suppliers are also regarded as our key partners in delivering these events and invited to take part in them. We also work with our partners to maximise the bene!ts they receive from being a Preferred Supplier.

What is involved in being a Preferred Supplier

Becoming a Preferred Supplier is an application process. As a part of the application progress, suppliers agree to follow the Preferred Supplier code of ethics (which lists a number of criteria) along with any speci!c requirements for the products or services being o"ered (all these requirements are available from FitnessNZ). Once approved FitnessNZ issues the supplier with the certi!cate, copy of the Preferred Supplier logo, and collects in information for inclusion in the Preferred Supplier directory.

The directory is updated several times a year, so suppliers can apply anytime, and new suppliers are simply added to the next edition.

Investment

The Investment is the standard FitnessNZ annual membership, which in 2012 is $480+gst This provides a full page listing under one category in the Preferred Supplier Directory. Additional pages under di"erent categories can be purchased for $250+gst per listing.

NB: The Preferred Supplier status is given to the organisation, not the category/listing, so regardless of how many listings the supplier chooses to have, the entire organisation is regarded as a Preferred Supplier. Any additional pages/listings are simply a mechanism allowing the supplier to show to potential customers the di"erent range of products and services it can provide.

Preferred Supplier Programme

What bene"ts do Preferred Suppliers receive?

Preferred Supplier logo on all marketing material.

Preferred Supplier

Preferred Supplier directory. The directory is electronically distributed to every health and !tness centre manager in

by decision makers). The Directory is also hosted in an online version on the FitnessNZ web page.

BusinessGrow, FitEX Conference). FitnessNZ fully supports Preferred Suppliers Preferred Suppliers to be involved in such events (i.e. suppliers that are not Preferred Suppliers are unable to take part).

happening in the industry.

1 (in 2007 FitnessNZ gathered data

association.

(see page 16)

1. The survey results are only available to Preferred Suppliers. There is a cost for the results, which is reduced (or free) for those that sponsors other events of FitnessNZ (the greater the total annual spend, the lower the cost).

The opportunity to be face to face with decision makers within the industry.

Networking Drinks

Filex (Sydney) and IHRSA (Las Vegas) are two of the !tness industry’s most prestigious and well attended international conferences. FitnessNZ encourages key club owners to attend, and invites them to join us for networking drinks during one of the evenings. Opportunities exist to sponsor the drinks, thus giving you the chance to socialise and network with decision makers in a more informal setting.

Sponsorship of the Networking Drinks gives you:

Investment:

Note: Only Preferred Suppliers are able to sponsor any FitnessNZ Event.

Events/Networking Opportunities

Other Organisations

Personal Trainers’ Council of New Zealand A voice for personal trainers

In 2008 FitnessNZ supported the development of the Personal Trainers Council (PT Council) of New Zealand.

The PT Council is now established, and FitnessNZ is providing the ongoing administrative support for this organisation. As a part of this support all sponsorship arrangements are co-ordinated by FitnessNZ.

Ongoing sponsorship opportunities exist to support the PT Council which provides sponsors with both online promotion (on the web site), as well as recognition at PT Council’s forums nationwide.

Note: The PT Council works closely with FitnessNZ and the NZ Register of Exercise Professionals (REPs) on signi!cant issues e"ecting the industry and trainers. For more info on the role of the PT

Council, please visit www.ptcouncil.org.nz Nationwide “Join a Fitness Centre” Campaign

The largest event in New Zealand for the industry

Bought to you by

Venue Partner

Supported by

Recognised by

Background

For the last 7 years FitnessNZ has run the annual !tness industry conference. The 2013 event is scheduled to take place on 23/24th November 2013, with a pre-convention one day specialist workshops on Friday 22nd November 2013.

The conference targets anyone working in the industry – managers, personal trainers, group exercise instructors, sales sta", etc. Sessions are grouped into one of the following categories: Business, Personal Training (exercise and nutrition topics), Group Exercise, Mind Body (eg pilates, yoga etc),

In addition to educational sessions and workshops, the event also has an opening ceremony where all attendees are together, as well as a social event mid-conference. This is the single best opportunity of the year to have face to face exposure to such a large proportion of the industry.

Marketing

The event is marketed extensively by way of the Conference web site (www.!tex.co.nz) and also pre event marketing material such as a full conference schedule and brochure.

Sponsorship Opportunities

The FitEX Conference has various sponsorship options – ranging from simple speaker sponsorship through to signi!cant Conference involvement and exposure. Most are very low cost and enable sponsors to pick the type and scale of sponsorship to suit their products, position in the market and budget.

All Preferred Suppliers are welcome to be part of the this can be either as a speaker sponsor, or by having a stand in the product showcase area.

In addition a range of sponsorship opportunities are available exclusively to Preferred Suppliers including sponsoring speakers, events (e.g. VIP drinks, or the main social event) providing products for use at the conference, placing an advertisement in the Conference handbook For full details of various sponsorship opportunities, please contact FitnessNZ.

FitnessNZ has a product show case area at the conference for small products and/or services. Mainstream gym equipment (treadmills, weights etc) is not displayed as a part of this area, but it may include new exercise equipment that is small (under 1 metre) and/or unique. Preferred suppliers may have a display area an a nominal fee ($500+gst in 2012), subject to to meeting this criteria.

Note: Extensive pre-event marketing for FitEX starts in March. To ensure bene!ts of sponsorship are maximised, we recommend you con!rm sponsorship by then (so it can be acknowledged in pre event marketing materials).

Reminder that only FitnessNZ Preferred Suppliers are able to sponsor the conference in any way.

Further information on FitEX conference can be found at www.!tex.co.nz

Sponsorship OptionsBusinessGrow operates on a tiered sponsorship model. This provides suppliers of di"erent sizes and budgets the chance to get involved at the level that suits them.

Note: In some years sponsorship opportunities for both silver and gold sold out – so get in quick!

Gold Sponsors: Reserved for the Premium Partners of FitnessNZ (see page 8) Own the event! Marketed as ‘brought to you by……’ Gold Sponsors.

brochures etc (see the letterhead on this page as an example).

Premium Partners during all pre-event marketing (via regular industry updates)

5 minutes).

Silver Sponsor ($4,000)A signi"cant presence at the event, through signage, products and/or handbook info.

BusinessGrow.

contact details)

BusinessGrow features world-class presenters on the business of "tness/exercise with a separate stream for facility managers, and personal trainers. Topics range from sales/marketing/retention to maximizing pro"ts centres.

Held in three cities ( Christchurch, Wellington and Auckland), it is co-timed with the FitEX Conference and Fitness Industry Awards weekend, with the Auckland BusinessGrow being held on the Friday prior to the weekend of the conference and awards.

BusinessGrow is the industry’s only business summit dedicated to issues within the New Zealand !tness industry. Visiting New Zealand’s three largest cities.

If you can only get involved in one sponsorship event this year, this is the event to be seen at!

Bronze Sponsorship ($2,000)Designed for the smaller business that would like to attend the event

Note: Bronze sponsors may give out business cards during breaks, but not brochures. Bronze sponsors that wish to have signage or product at the event, or provide brochures or product/service info at the event should consider a silver sponsorship.

Silver and Gold sponsors may also take part in a prize draw for a product supplied by the sponsor during BusinessGrow. FitnessNZ asks that any prize is of approximately $250 value, and that at least one per venue is provided.

General Notes

The following notes apply to all BusinessGrow events and sponsorships:

the next year.

permitted to attend. Suppliers who wish to attend (but not sponsor the event) are declined entry.

Preferred Suppliers of FitnessNZ are able to sponsor BusinessGrow.

BusinessGrow will produce an event handbook for the delegates with session

handbook as delegates are more likely to keep the handbook than an inserted brochure. To be consistent (and also to ensure the delegate pack is tidy) there will not be an option of having additional inserts outside of the handbook.

New Zealand’s Premier Exercise Industry Business Summit

Recognised by REPs for CEC’s

Supported by

Brought to you by

FitnessNZ’s Premium Partners:

Reminder that only FitnessNZ Preferred Suppliers are able to sponsor BusinessGrow in any way. Further information on BusinessGrow can be found at www.businessgrow.co.nz

In June each year, FitnessNZ visits many of New Zealand’s mid-sized cities, including :

Hamilton Tauranga Napier

Dunedin etc.

The road-show includes two streams: a 1/2 day workshop for facility managers/owners a 1/2 day workshop for Personal Trainers

Industry issues, along with topical business topics are discussed.

Sponsorship

Sponsorship of the road-show is available from $1500+gst

Contact FitnessNZ for full details and options.

Fitness New Zealand Incorporated PO Box 22-114, Christchurch 8140, New Zealand P: 0800-66-88-11 (International: +64-3-3736-390) F: (03) 3736-398 W: www.!tnessnz.co.nz E: fnz@!tnessnz.co.nz

Brought to you by Fitness New Zealand Incorporated

The "tness industry awards are an annual event, which started in 2005 (run by FitnessLife from 2005-2009), recognising excellence in the exercise and "tness industry.

The awards have a number of categories, for both individuals and facilities that operate in the !tness/exercise industry, as well as special awards for those outside the industry showing a commitment to health and wellness through exercise. With the exception of two awards, all awards are based on an application process that is reviewed by a judging panel, with !nalists (pre-announced) and winners announced at a formal awards ceremony.

The award ceremony itself is extremely prestigious, and guest speakers have included the politicians the Hon John Key, Hon Rodney Hide, Hon Murray McCully and Sue Kedgeley. The award ceremony ’s MC is !tness and media personality Suzie Clarkson.

The awards receive extensive media coverage both leading up to the event (in FitnessLife magazine) and after the event (in 2010 several newspapers ran articles on the awards and the winners). The event itself is a black tie dinner, and has over 350 guests made up of industry leaders, award !nalists, and those interested in celebrating the success of our industry. The awards also include a guest VIP (often a politician).

Sponsorship

FitnessLife consumer magazine (NZ’s most read magazine of its type).

screen along with the winners details and pro!le)..

Sponsorship of categories ranges from $2,000 to $10,000, depending on the category being sponsored, and the bene!ts on o"er. Previous years sponsors receive !rst right of refusal to continue sponsorship in the following year.

For more details of the awards, visit www."tnessindustryawards.co.nz

Industry Awards

Fitness New Zealand Incorporated PO Box 22-114, Christchurch 8140, New Zealand P: 0800-66-88-11 (International: +64-3-3736-390) F: (03) 3736-398 W: www.!tnessnz.co.nz E: fnz@!tnessnz.co.nz

Post and email options Exercise Facilities

FitnessNZ can o"er email and/or physical post to either FitnessNZ members (approximately 275 facilities) or the entire database of exercise facilities in NZ (around 500).

FitnessNZ is in regular communication with members, normally more than once a month by post, and weekly/bi-weekly by email, and keeps contact details up to date. Our database of non-members is cross-matched against several sources, and then facilities individuals contacted to get correct managers details and postal address etc.

Exercise Professionals

FitnessNZ, through its association with the registration body for exercise professionals – the New Zealand Register of Exercise Professionals (REPs), can also coordinate sending emails and/or post to exercise professionals (up to 2,000 individuals depending on the time of the year) which includes Personal Trainers, Gym Instructors and Group Exercise Instructors. More details of REPs can be found at www.reps.org.nz

Investment options for preferred Suppliers

Group Email Post

Facilities – FitnessNZ members (around 275)

Facilities – all (members and

Registered Exercise Professionals

The above table is designed to give indicative investment pricing for suppliers wishing to communicate with the industry on an irregular basis. For regular communications via email or post, please contact FitnessNZ for details.

Annual industry Wall planner

Preferred Suppliers can place an ad on the industry wall planner from $400. Limited spaces available. Con!rmation needed by mid October.

Richard

Fitnessnz opportunities document 2013

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