FITNESS FRENZY

By Vaishali Aravamuthan

People are becoming more health conscious with every passing day

The importance of weight loss industry has increased

more than ever.

The current weight loss industry has been

WEIGHED,MEASURED and found WANTING

• Lacks FLEXIBILTY to fit individual lifestyle

Does not provide LONG term, LASTING

Does not EDUCATE or EMPOWER

the customers to take control

of their lives.

FIRST to address the issue of CHILD OBESITY

YOGA forms an integral part of

our plan

Yoga provides MENTAL

STRENGTH and is a very EFFECTIVE weight reduction technique in the

LONG run

PERSONALIZATION of the customers plan depending

on his food habits and lifestyle

POTENTIAL CUSTOMERS

CHILDREN

WOMEN BETWEEN 16-40 YEARS

GYM CENTERS

YOGA CENTERS

• These centers are an integral part of the weight reduction process and customers using the app will be able to enroll in these centers(weekly/monthly/yearly/basis) at a discount.(using coupons)

SUPERMARKETS

SUPERMARKETS in collaboration with

the app can increase their revenues as

customers will come to buy items

included in their diet at a discount

BEAUTY PARLOURS,can expand its customer base

SERVICES are offered at a discount/reward for

completing the goals that were assigned

to the customer.

LOCAL SHOPS SELLING ATHLETIC GEAR will be able to increase its

revenues as customers using the app will be offered a discount to buy the required gear for their weight reduction process

TENNIS CLUBS

SWIMMING POOLS

PARTNERSHIP with the app will increase its customer base as obese children will be encouraged to join either of the sports at a

discount rate to decrease their weight.

To be the FIRST to

itself in the CHILDREN’S market

DIFFICULT to ESTABLISH relationship with collaborators

COMPETITORS

LOSE IT!Diet app that helps you set diet goals and tracks your progress.

DAILY BURNYou can stream live workouts on

demand from your device,

making working out even more

convenient.

Nike+ Training Club

Nike+ Training Club offers more than 100 workouts from Nike trainers and professional athletes.

PERSONALIZATION of the plan for better results.

People have DIFFERENT habits and lead

DIFFERENT lifestyles, PERSONALIZATION makes

the plan EFFECTIVE

SUSTAINABILITY of the results in the long run

GOALTo ESTABLISH itself in the children’s market in a year and deliver TOP QUALITY

SERVICES for customers to lead a better life

You can stream live workouts on demand from your device

method of weight reduction for children through tie ups

with tennis clubs and swimming pools at a

discount price

PERSONALIZATION of plans depending on the customers lifestyle and habits-PREMIUM

RELATIONSHIP with our customers is long lasting as we assist them even after their course is completed

• REWARDS in the form of coupons to beauty parlors, yoga and gym centers, supermarkets etc

FFFITNESS FRENZY-THE

SMARTER WAY TO LIVE

6.99$

NEWSPAPERS

BENCH/BUS STOP ADVERTISING

DISTRIBUTION through ANDROID apps in GOOGLE play.

DEFINING COMPANY OBJECTIVES AND GOALS

a PROJECT TEAM

IDENTIFY the tasks required to attain the objective and

the risk areas

DESIGNING and DEVELOPING the APP

PREPARE the plan and the budget

Establish a continuous EVALUATION and

MONITORING system

DISCLAIMERCreated by Vaishali

Aravamuthan during an internship with Professor

Sameer Mathur,IIM Lucknow