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© 2016 Fitbit Inc. All rights reserved.
© 2016 Fitbit Inc. All rights reserved.
Fitbit Product Launch Event
Bill Zerella, Chief Financial OfficerBrad Samson, Vice President of Investor RelationsMelanie Chase, Director of Product Marketing
August 29, 2016
©2016 Fitbit Inc. All rights reserved. 2
Forward-Looking Statements Disclaimer
This presentation may contain forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995,
that involve risks and uncertainties. Words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” and
similar expressions are intended to identify forward-looking statements. Forward-looking statements contained in this presentation
include statements about regarding the future retail availability of Fitbit Charge 2TM and Fitbit Flex 2TM, as well as Fitbit and third party
accessories, the availability of certain product features and new product demand. These forward-looking statements are only predictions
and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we
operate, including competition from much larger technology companies; any inability to successfully develop and introduce new
products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects;
and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and
Exchange Commission. All forward-looking statements are based on information available to us as of the date hereof and we do not
assume any obligation to update these statements as a result of new information or future events.
©2016 Fitbit Inc. All rights reserved. 3
Fitbit helps people lead healthier,
more active lives
by empowering them with data,
inspiration, and guidance to reach
their goals.
©2016 Fitbit Inc. All rights reserved. 4
The Global Health Challenge
people around the
world have diabetes
1 in 11
adults worldwide
are overweight
1 in 3
global cause of death
is cardiovascular
disease
#1
Sources: World Health Organization and CDC, 2015
©2016 Fitbit Inc. All rights reserved. 5
Be More
Active
Exercise
More
Sleep
Better
Eat
Smarter
Manage
Weight
Health Goals
©2016 Fitbit Inc. All rights reserved. 6
64countries2
54,000stores2
#1
wearable brand
globally1
48.7million
devices sold
Source: 1 IDC Worldwide Wearable Device Tracker, May 2016. 2 As of Q2 2016
©2016 Fitbit Inc. All rights reserved. 7
Surge
Empowering Every Fitness Level
Blaze
ZipAlta
One
Charge 2
NEW!
Flex 2
NEW!
PERFORMANCE FITNESSAchieve peak performance and
take training to a new level
ACTIVE FITNESSMake the most of workouts
and track your active lifestyle
EVERYDAY FITNESSUse everyday activities to
improve your overall health
©2016 Fitbit Inc. All rights reserved. 8
WHAT’S NEWCLASSIC FEATURES
FEATURE OVERVIEW
• Groundbreaking product within the category
• #1 Selling Fitness Tracker & Wearable in U.S.*
• First to introduce continuous & automatic heart rate tracking to your wrist
WHAT’S NEW
OUR MOST
POPULAR
TRACKER
Legacy of Charge HR
Source: The NPD Group, Retail Tracking Service, Apr– Jun 2016,
Digital Fitness Devices, Smart Watches, Units
©2016 Fitbit Inc. All rights reserved. 9
Our most popular fitness
wristband reimagined, with new
heart rate innovations, more
personal style, and smarter
technology.
MAKE EVERY BEAT COUNT
©2016 Fitbit Inc. All rights reserved. 10
WHAT’S NEWCLASSIC FEATURES
• PurePulse® heart rate
• Tracks all-day activity
• SmartTrack™ auto exercise
recognition
• Auto sleep tracking
• Long-battery life up to 5 days*
• Syncs wirelessly
• Water resistant
FEATURE
OVERVIEW
WHAT’S NEW
• Multi-sport tracking
• Connected GPS, Interval Workouts
• Cardio Fitness Level using VO2Max
• Guided breathing sessions
• Call, text, & calendar alerts
• Reminders to Move
• New sleek design with larger display
• Interchangeable bands
©2016 Fitbit Inc. All rights reserved. 11
Enhanced Exercise Experience
Multi-Sport Tracking Connected GPS Interval Workout Mode
©2016 Fitbit Inc. All rights reserved. 12
Know Your Heart with PurePulse®
CONTINUOUS, WRIST-BASED HEART RATE – WITHOUT AN UNCOMFORTABLE CHEST STRAP
OPTIMIZE
WORKOUTS
TRACK HEALTH
& FITNESS
REACH WEIGHT
GOALS
MANAGE
STRESS
©2016 Fitbit Inc. All rights reserved. 13
Cardio Fitness Level
Get snapshot of your fitness level
• Calculates a personalized Cardio Fitness Score (estimated VO2 max) powered by PurePulse
• Gives you a fitness level rating based on your age range and gender
• Learn how you can improve over time
©2016 Fitbit Inc. All rights reserved. 14
Cardio Fitness Level
Get snapshot of your fitness level
• Calculates a personalized Cardio Fitness Score (estimated VO2 max) powered by PurePulse
• Gives you a fitness level rating based on your age range and gender
• Learn how you can improve over time
©2016 Fitbit Inc. All rights reserved. 15
Guided Breathing Sessions
Find Moments of Calm
• Personalized guided sessions based
on your real-time heart rate
• Displays visual cues to help you align
each inhale and exhale with the guide
• Helps you find moments of calm,
improve focus and build healthier
habits
©2016 Fitbit Inc. All rights reserved. 16
NEW TO FITBIT
Smarter & More Motivating
SmartTrack™
Auto Exercise Recognition
• Automatically record
walking, running, biking,
elliptical, & more
• Customize to fit your
personal fitness goals
Reminds you to move and
congratulates you when
you do
Reminders to Move
©2016 Fitbit Inc. All rights reserved. 17
Smart Notifications
Stay connected to incoming calls, texts & calendar notifications right on your wrist
Global Summit Product Marketing 17
©2016 Fitbit Inc. All rights reserved. 18
New Design & Display
Need to add lifestyle images that hero new design
Add Los York End Card Animation
• Sleek design
• Larger display
• More interactive
• Interchangeable bands
©2016 Fitbit Inc. All rights reserved. 19
Personalize with Multiple Clock Faces
Global Summit Product Marketing 19
Customize your
clock face to match
your personal style,
no matter what
you’re doing
20
EVERYDAY
& ACTIVE
21
22
23
Core & Category Growth Opportunity
• Demand: Upgrading the #1 selling activity tracker in
the US*
• Essential Features: combines heart rate, fitness, all
day, & smart features at $149.95
• For everyone: Core product targeting our active
consumer but appeals to everyone
*Source: The NPD Group, Retail Tracking Service, Apr– Jun 2016,
Digital Fitness Devices, Smart Watches, Units
©2016 Fitbit Inc. All rights reserved. 24
Make Every
Beat Count.
Global Availability:
Fall 2016
Accessory Bands,
Luxe & Special
Edition:
Winter 2016
Charge 2 $149.95
Classic Accessory Bands1 Luxe Leather Bands1
Special Edition
In-Box
4 colors, 2 sizes
$29.95 $69.95
$179.95
1 Tracker sold separately
©2016 Fitbit Inc. All rights reserved. 25
Fitbit Flex
• Breakthrough product in wrist-based wearables category
• Designed with style and versatility in mind
• #1 selling fitness tracker in the U.S. 2013-2014*
Source: The NPD Group, Retail Tracking Service, Apr 2013 – Dec 2014, Digital Fitness Devices, Smart Watches, Units
Source: The NPD Group, Retail Tracking Service, Apr 2013 – Dec 2014, Digital Fitness Devices, Smart Watches, Units
©2016 Fitbit Inc. All rights reserved. 26
Our iconic fitness wristband
reimagined with a slimmer, swim-
proof design, increased versatility
for wear day to night, and new
exercise and smart features that
blend fun and fitness.
FIT FOR EVERY YOU
©2016 Fitbit Inc. All rights reserved. 27
FEATURE
OVERVIEW
WHAT’S NEW
• Slimmer design, built for versatility
• New accessory partners
• Swim-proof, swim tracking
• SmartTrack auto exercise recognition
• Reminders to Move
• Call & text notifications
CLASSIC FEATURES
• Tracks all-day activity
• Automatically tracks sleep
• Silent vibrating alarm
• Syncs wirelessly
• Up to 5 days battery life
28
What’s New
Enhanced Fitness
& Smart Features
Swim-Proof
Designed for
versatility
30%
smaller than
Flex
1
2
3
29
Flex 2 Industrial Design
©2016 Fitbit Inc. All rights reserved. 30
• WATER IMAGE ALL TPU
Classic Collection
©2016 Fitbit Inc. All rights reserved. 31
Accessories
• LAYDOWN OF JUST ACCESSORIES ON BOXES
Luxe Collection
©2016 Fitbit Inc. All rights reserved. 32
Swim-Proof
• Water resistant up to 50 meters
• Tracks swimming & counts laps
• Life-Proof to go anywhere
Global Summit Product Marketing 32
©2016 Fitbit Inc. All rights reserved. 33
SmartTrack™
• Automatically record walking,
running, biking, elliptical,
swimming & more
• Credit toward personalized
weekly exercise goals
Global Summit Product Marketing 33
©2016 Fitbit Inc. All rights reserved. 34
Reminders to Move
Global Summit Product Marketing 34
• Friendly motivation to move more
• Mini hourly goals of 250+ steps
• Customize to fit your scheduleHalf circle screen
©2016 Fitbit Inc. All rights reserved. 35
Stay Connected
Global Summit Product Marketing
Smart Notifications
with light & vibration patterns
TextCall
36
Core & Category Growth
Opportunity
• Entry Level Price Point: $99.95
• For Everyone: Easy and Simple
• Intended to bring new users into the category:
versatile design can look like jewelry, not technology
37
©2016 Fitbit Inc. All rights reserved. 38
Fit for Every
You.
Global Availability:
Fall 2016
Flex 2
In-Box
4 colors, 2 sizes
$99.95
$79.95 / $99.95
Pendant1
Silver, Gold
Bangle1
Silver, Gold,
Rose Gold; 2 sizes
$89.95 / $99.95
Pink Pack Sport Pack
$29.95
Classic 3 Packs1
2 styles, 2 sizes
1 Tracker sold separately
© 2016 Fitbit Inc. All rights reserved.
New Features and Stylish Designs
Debut for Blaze and Alta
©2016 Fitbit Inc. All rights reserved. 40
Introducing Fitbit Adventures
©2016 Fitbit Inc. All rights reserved. 41
New Features for Fitbit Blaze
Expanded NotificationsReminders to MoveCircuit Clock Face Nautical Clock Face
Gold laydown image
©2016 Fitbit Inc. All rights reserved. 44
©2016 Fitbit Inc. All rights reserved. 45
Q&A
• Bill Zerella, Chief Financial Officer
• Brad Samson, Vice President of Investor Relations
• Melanie Chase, Director of Product Marketing
THANK YOU
©2016 Fitbit Inc. All rights reserved.