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© 2016 Fitbit Inc. All rights reserved. © 2016 Fitbit Inc. All rights reserved. Fitbit Product Launch Event Bill Zerella, Chief Financial Officer Brad Samson, Vice President of Investor Relations Melanie Chase, Director of Product Marketing August 29, 2016

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© 2016 Fitbit Inc. All rights reserved.

© 2016 Fitbit Inc. All rights reserved.

Fitbit Product Launch Event

Bill Zerella, Chief Financial OfficerBrad Samson, Vice President of Investor RelationsMelanie Chase, Director of Product Marketing

August 29, 2016

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©2016 Fitbit Inc. All rights reserved. 2

Forward-Looking Statements Disclaimer

This presentation may contain forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995,

that involve risks and uncertainties. Words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” and

similar expressions are intended to identify forward-looking statements. Forward-looking statements contained in this presentation

include statements about regarding the future retail availability of Fitbit Charge 2TM and Fitbit Flex 2TM, as well as Fitbit and third party

accessories, the availability of certain product features and new product demand. These forward-looking statements are only predictions

and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we

operate, including competition from much larger technology companies; any inability to successfully develop and introduce new

products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects;

and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and

Exchange Commission. All forward-looking statements are based on information available to us as of the date hereof and we do not

assume any obligation to update these statements as a result of new information or future events.

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©2016 Fitbit Inc. All rights reserved. 3

Fitbit helps people lead healthier,

more active lives

by empowering them with data,

inspiration, and guidance to reach

their goals.

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©2016 Fitbit Inc. All rights reserved. 4

The Global Health Challenge

people around the

world have diabetes

1 in 11

adults worldwide

are overweight

1 in 3

global cause of death

is cardiovascular

disease

#1

Sources: World Health Organization and CDC, 2015

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©2016 Fitbit Inc. All rights reserved. 5

Be More

Active

Exercise

More

Sleep

Better

Eat

Smarter

Manage

Weight

Health Goals

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©2016 Fitbit Inc. All rights reserved. 6

64countries2

54,000stores2

#1

wearable brand

globally1

48.7million

devices sold

Source: 1 IDC Worldwide Wearable Device Tracker, May 2016. 2 As of Q2 2016

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©2016 Fitbit Inc. All rights reserved. 7

Surge

Empowering Every Fitness Level

Blaze

ZipAlta

One

Charge 2

NEW!

Flex 2

NEW!

PERFORMANCE FITNESSAchieve peak performance and

take training to a new level

ACTIVE FITNESSMake the most of workouts

and track your active lifestyle

EVERYDAY FITNESSUse everyday activities to

improve your overall health

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©2016 Fitbit Inc. All rights reserved. 8

WHAT’S NEWCLASSIC FEATURES

FEATURE OVERVIEW

• Groundbreaking product within the category

• #1 Selling Fitness Tracker & Wearable in U.S.*

• First to introduce continuous & automatic heart rate tracking to your wrist

WHAT’S NEW

OUR MOST

POPULAR

TRACKER

Legacy of Charge HR

Source: The NPD Group, Retail Tracking Service, Apr– Jun 2016,

Digital Fitness Devices, Smart Watches, Units

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©2016 Fitbit Inc. All rights reserved. 9

Our most popular fitness

wristband reimagined, with new

heart rate innovations, more

personal style, and smarter

technology.

MAKE EVERY BEAT COUNT

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©2016 Fitbit Inc. All rights reserved. 10

WHAT’S NEWCLASSIC FEATURES

• PurePulse® heart rate

• Tracks all-day activity

• SmartTrack™ auto exercise

recognition

• Auto sleep tracking

• Long-battery life up to 5 days*

• Syncs wirelessly

• Water resistant

FEATURE

OVERVIEW

WHAT’S NEW

• Multi-sport tracking

• Connected GPS, Interval Workouts

• Cardio Fitness Level using VO2Max

• Guided breathing sessions

• Call, text, & calendar alerts

• Reminders to Move

• New sleek design with larger display

• Interchangeable bands

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©2016 Fitbit Inc. All rights reserved. 11

Enhanced Exercise Experience

Multi-Sport Tracking Connected GPS Interval Workout Mode

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©2016 Fitbit Inc. All rights reserved. 12

Know Your Heart with PurePulse®

CONTINUOUS, WRIST-BASED HEART RATE – WITHOUT AN UNCOMFORTABLE CHEST STRAP

OPTIMIZE

WORKOUTS

TRACK HEALTH

& FITNESS

REACH WEIGHT

GOALS

MANAGE

STRESS

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©2016 Fitbit Inc. All rights reserved. 13

Cardio Fitness Level

Get snapshot of your fitness level

• Calculates a personalized Cardio Fitness Score (estimated VO2 max) powered by PurePulse

• Gives you a fitness level rating based on your age range and gender

• Learn how you can improve over time

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©2016 Fitbit Inc. All rights reserved. 14

Cardio Fitness Level

Get snapshot of your fitness level

• Calculates a personalized Cardio Fitness Score (estimated VO2 max) powered by PurePulse

• Gives you a fitness level rating based on your age range and gender

• Learn how you can improve over time

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©2016 Fitbit Inc. All rights reserved. 15

Guided Breathing Sessions

Find Moments of Calm

• Personalized guided sessions based

on your real-time heart rate

• Displays visual cues to help you align

each inhale and exhale with the guide

• Helps you find moments of calm,

improve focus and build healthier

habits

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©2016 Fitbit Inc. All rights reserved. 16

NEW TO FITBIT

Smarter & More Motivating

SmartTrack™

Auto Exercise Recognition

• Automatically record

walking, running, biking,

elliptical, & more

• Customize to fit your

personal fitness goals

Reminds you to move and

congratulates you when

you do

Reminders to Move

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©2016 Fitbit Inc. All rights reserved. 17

Smart Notifications

Stay connected to incoming calls, texts & calendar notifications right on your wrist

Global Summit Product Marketing 17

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©2016 Fitbit Inc. All rights reserved. 18

New Design & Display

Need to add lifestyle images that hero new design

Add Los York End Card Animation

• Sleek design

• Larger display

• More interactive

• Interchangeable bands

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©2016 Fitbit Inc. All rights reserved. 19

Personalize with Multiple Clock Faces

Global Summit Product Marketing 19

Customize your

clock face to match

your personal style,

no matter what

you’re doing

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EVERYDAY

& ACTIVE

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Core & Category Growth Opportunity

• Demand: Upgrading the #1 selling activity tracker in

the US*

• Essential Features: combines heart rate, fitness, all

day, & smart features at $149.95

• For everyone: Core product targeting our active

consumer but appeals to everyone

*Source: The NPD Group, Retail Tracking Service, Apr– Jun 2016,

Digital Fitness Devices, Smart Watches, Units

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©2016 Fitbit Inc. All rights reserved. 24

Make Every

Beat Count.

Global Availability:

Fall 2016

Accessory Bands,

Luxe & Special

Edition:

Winter 2016

Charge 2 $149.95

Classic Accessory Bands1 Luxe Leather Bands1

Special Edition

In-Box

4 colors, 2 sizes

$29.95 $69.95

$179.95

1 Tracker sold separately

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©2016 Fitbit Inc. All rights reserved. 25

Fitbit Flex

• Breakthrough product in wrist-based wearables category

• Designed with style and versatility in mind

• #1 selling fitness tracker in the U.S. 2013-2014*

Source: The NPD Group, Retail Tracking Service, Apr 2013 – Dec 2014, Digital Fitness Devices, Smart Watches, Units

Source: The NPD Group, Retail Tracking Service, Apr 2013 – Dec 2014, Digital Fitness Devices, Smart Watches, Units

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©2016 Fitbit Inc. All rights reserved. 26

Our iconic fitness wristband

reimagined with a slimmer, swim-

proof design, increased versatility

for wear day to night, and new

exercise and smart features that

blend fun and fitness.

FIT FOR EVERY YOU

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©2016 Fitbit Inc. All rights reserved. 27

FEATURE

OVERVIEW

WHAT’S NEW

• Slimmer design, built for versatility

• New accessory partners

• Swim-proof, swim tracking

• SmartTrack auto exercise recognition

• Reminders to Move

• Call & text notifications

CLASSIC FEATURES

• Tracks all-day activity

• Automatically tracks sleep

• Silent vibrating alarm

• Syncs wirelessly

• Up to 5 days battery life

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What’s New

Enhanced Fitness

& Smart Features

Swim-Proof

Designed for

versatility

30%

smaller than

Flex

1

2

3

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Flex 2 Industrial Design

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©2016 Fitbit Inc. All rights reserved. 30

• WATER IMAGE ALL TPU

Classic Collection

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©2016 Fitbit Inc. All rights reserved. 31

Accessories

• LAYDOWN OF JUST ACCESSORIES ON BOXES

Luxe Collection

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©2016 Fitbit Inc. All rights reserved. 32

Swim-Proof

• Water resistant up to 50 meters

• Tracks swimming & counts laps

• Life-Proof to go anywhere

Global Summit Product Marketing 32

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©2016 Fitbit Inc. All rights reserved. 33

SmartTrack™

• Automatically record walking,

running, biking, elliptical,

swimming & more

• Credit toward personalized

weekly exercise goals

Global Summit Product Marketing 33

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©2016 Fitbit Inc. All rights reserved. 34

Reminders to Move

Global Summit Product Marketing 34

• Friendly motivation to move more

• Mini hourly goals of 250+ steps

• Customize to fit your scheduleHalf circle screen

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©2016 Fitbit Inc. All rights reserved. 35

Stay Connected

Global Summit Product Marketing

Smart Notifications

with light & vibration patterns

TextCall

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Core & Category Growth

Opportunity

• Entry Level Price Point: $99.95

• For Everyone: Easy and Simple

• Intended to bring new users into the category:

versatile design can look like jewelry, not technology

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©2016 Fitbit Inc. All rights reserved. 38

Fit for Every

You.

Global Availability:

Fall 2016

Flex 2

In-Box

4 colors, 2 sizes

$99.95

$79.95 / $99.95

Pendant1

Silver, Gold

Bangle1

Silver, Gold,

Rose Gold; 2 sizes

$89.95 / $99.95

Pink Pack Sport Pack

$29.95

Classic 3 Packs1

2 styles, 2 sizes

1 Tracker sold separately

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© 2016 Fitbit Inc. All rights reserved.

New Features and Stylish Designs

Debut for Blaze and Alta

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©2016 Fitbit Inc. All rights reserved. 40

Introducing Fitbit Adventures

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©2016 Fitbit Inc. All rights reserved. 41

New Features for Fitbit Blaze

Expanded NotificationsReminders to MoveCircuit Clock Face Nautical Clock Face

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Gold laydown image

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©2016 Fitbit Inc. All rights reserved. 44

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©2016 Fitbit Inc. All rights reserved. 45

Q&A

• Bill Zerella, Chief Financial Officer

• Brad Samson, Vice President of Investor Relations

• Melanie Chase, Director of Product Marketing

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THANK YOU

©2016 Fitbit Inc. All rights reserved.