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  • 2016 Fitbit Inc. All rights reserved.

    2016 Fitbit Inc. All rights reserved.

    Fitbit Product Launch Event

    Bill Zerella, Chief Financial OfficerBrad Samson, Vice President of Investor RelationsMelanie Chase, Director of Product Marketing

    August 29, 2016

  • 2016 Fitbit Inc. All rights reserved. 2

    Forward-Looking Statements Disclaimer

    This presentation may contain forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995,

    that involve risks and uncertainties. Words such as believe, may, will, estimate, continue, anticipate, intend, expect, and

    similar expressions are intended to identify forward-looking statements. Forward-looking statements contained in this presentation

    include statements about regarding the future retail availability of Fitbit Charge 2TM and Fitbit Flex 2TM, as well as Fitbit and third party

    accessories, the availability of certain product features and new product demand. These forward-looking statements are only predictions

    and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we

    operate, including competition from much larger technology companies; any inability to successfully develop and introduce new

    products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects;

    and other factors discussed under the heading Risk Factors in our most recent report on Form 10-Q filed with the Securities and

    Exchange Commission. All forward-looking statements are based on information available to us as of the date hereof and we do not

    assume any obligation to update these statements as a result of new information or future events.

  • 2016 Fitbit Inc. All rights reserved. 3

    Fitbit helps people lead healthier,

    more active lives

    by empowering them with data,

    inspiration, and guidance to reach

    their goals.

  • 2016 Fitbit Inc. All rights reserved. 4

    The Global Health Challenge

    people around the

    world have diabetes

    1 in 11

    adults worldwide

    are overweight

    1 in 3

    global cause of death

    is cardiovascular

    disease

    #1

    Sources: World Health Organization and CDC, 2015

  • 2016 Fitbit Inc. All rights reserved. 5

    Be More

    Active

    Exercise

    More

    Sleep

    Better

    Eat

    Smarter

    Manage

    Weight

    Health Goals

  • 2016 Fitbit Inc. All rights reserved. 6

    64countries2

    54,000stores2

    #1

    wearable brand

    globally1

    48.7million

    devices sold

    Source: 1 IDC Worldwide Wearable Device Tracker, May 2016. 2 As of Q2 2016

  • 2016 Fitbit Inc. All rights reserved. 7

    Surge

    Empowering Every Fitness Level

    Blaze

    ZipAlta

    One

    Charge 2

    NEW!

    Flex 2

    NEW!

    PERFORMANCE FITNESSAchieve peak performance and

    take training to a new level

    ACTIVE FITNESSMake the most of workouts

    and track your active lifestyle

    EVERYDAY FITNESSUse everyday activities to

    improve your overall health

  • 2016 Fitbit Inc. All rights reserved. 8

    WHATS NEWCLASSIC FEATURES

    FEATURE OVERVIEW

    Groundbreaking product within the category

    #1 Selling Fitness Tracker & Wearable in U.S.*

    First to introduce continuous & automatic heart rate tracking to your wrist

    WHATS NEW

    OUR MOST

    POPULAR

    TRACKER

    Legacy of Charge HR

    Source: The NPD Group, Retail Tracking Service, Apr Jun 2016,

    Digital Fitness Devices, Smart Watches, Units

  • 2016 Fitbit Inc. All rights reserved. 9

    Our most popular fitness

    wristband reimagined, with new

    heart rate innovations, more

    personal style, and smarter

    technology.

    MAKE EVERY BEAT COUNT

  • 2016 Fitbit Inc. All rights reserved. 10

    WHATS NEWCLASSIC FEATURES

    PurePulse heart rate

    Tracks all-day activity

    SmartTrack auto exercise

    recognition

    Auto sleep tracking

    Long-battery life up to 5 days*

    Syncs wirelessly

    Water resistant

    FEATURE

    OVERVIEW

    WHATS NEW

    Multi-sport tracking

    Connected GPS, Interval Workouts

    Cardio Fitness Level using VO2Max

    Guided breathing sessions

    Call, text, & calendar alerts

    Reminders to Move

    New sleek design with larger display

    Interchangeable bands

  • 2016 Fitbit Inc. All rights reserved. 11

    Enhanced Exercise Experience

    Multi-Sport Tracking Connected GPS Interval Workout Mode

  • 2016 Fitbit Inc. All rights reserved. 12

    Know Your Heart with PurePulse

    CONTINUOUS, WRIST-BASED HEART RATE WITHOUT AN UNCOMFORTABLE CHEST STRAP

    OPTIMIZE

    WORKOUTS

    TRACK HEALTH

    & FITNESS

    REACH WEIGHT

    GOALS

    MANAGE

    STRESS

  • 2016 Fitbit Inc. All rights reserved. 13

    Cardio Fitness Level

    Get snapshot of your fitness level

    Calculates a personalized Cardio Fitness Score (estimated VO2 max) powered by PurePulse

    Gives you a fitness level rating based on your age range and gender

    Learn how you can improve over time

  • 2016 Fitbit Inc. All rights reserved. 14

    Cardio Fitness Level

    Get snapshot of your fitness level

    Calculates a personalized Cardio Fitness Score (estimated VO2 max) powered by PurePulse

    Gives you a fitness level rating based on your age range and gender

    Learn how you can improve over time

  • 2016 Fitbit Inc. All rights reserved. 15

    Guided Breathing Sessions

    Find Moments of Calm

    Personalized guided sessions based

    on your real-time heart rate

    Displays visual cues to help you align

    each inhale and exhale with the guide

    Helps you find moments of calm,

    improve focus and build healthier

    habits

  • 2016 Fitbit Inc. All rights reserved. 16

    NEW TO FITBIT

    Smarter & More Motivating

    SmartTrack

    Auto Exercise Recognition

    Automatically record

    walking, running, biking,

    elliptical, & more

    Customize to fit your

    personal fitness goals

    Reminds you to move and

    congratulates you when

    you do

    Reminders to Move

  • 2016 Fitbit Inc. All rights reserved. 17

    Smart Notifications

    Stay connected to incoming calls, texts & calendar notifications right on your wrist

    Global Summit Product Marketing 17

  • 2016 Fitbit Inc. All rights reserved. 18

    New Design & Display

    Need to add lifestyle images that hero new design

    Add Los York End Card Animation

    Sleek design

    Larger display

    More interactive

    Interchangeable bands

  • 2016 Fitbit Inc. All rights reserved. 19

    Personalize with Multiple Clock Faces

    Global Summit Product Marketing 19

    Customize your

    clock face to match

    your personal style,

    no matter what

    youre doing

  • 20

    EVERYDAY

    & ACTIVE

  • 21

  • 22

  • 23

    Core & Category Growth Opportunity

    Demand: Upgrading the #1 selling activity tracker in

    the US*

    Essential Features: combines heart rate, fitness, all

    day, & smart features at $149.95

    For everyone: Core product targeting our active

    consumer but appeals to everyone

    *Source: The NPD Group, Retail Tracking Service, Apr Jun 2016,

    Digital Fitness Devices, Smart Watches, Units

  • 2016 Fitbit Inc. All rights reserved. 24

    Make Every

    Beat Count.

    Global Availability:

    Fall 2016

    Accessory Bands,

    Luxe & Special

    Edition:

    Winter 2016

    Charge 2 $149.95

    Classic Accessory Bands1 Luxe Leather Bands1

    Special Edition

    In-Box

    4 colors, 2 sizes

    $29.95 $69.95

    $179.95

    1 Tracker sold separately

  • 2016 Fitbit Inc. All rights reserved. 25

    Fitbit Flex

    Breakthrough product in wrist-based wearables category

    Designed with style and versatility in mind

    #1 selling fitness tracker in the U.S. 2013-2014*

    Source: The NPD Group, Retail Tracking Service, Apr 2013 Dec 2014, Digital Fitness Devices, Smart Watches, Units

    Source: The NPD Group, Retail Tracking Service, Apr 2013 Dec 2014, Digital Fitness Devices, Smart Watches, Units

  • 2016 Fitbit Inc. All rights reserved. 26

    Our iconic fitness wristband

    reimagined with a slimmer, swim-

    proof design, increased versatility

    for wear day to night, and new

    exercise and smart features that

    blend fun and fitness.

    FIT FOR EVERY YOU

  • 2016 Fitbit Inc. All rights reserved. 27

    FEATURE

    OVERVIEW

    WHATS NEW

    Slimmer design, built for versatility

    New accessory partners

    Swim-proof, swim tracking

    SmartTrack auto exercise recognition

    Reminders to Move

    Call & text notifications

    CLASSIC FEATURES

    Tracks all-day activity

    Automatically tracks sleep

    Silent vibrating alarm

    Syncs wirelessly

    Up to 5 days battery life

  • 28

    Whats New

    Enhanced Fitness

    & Smart Features

    Swim-Proof

    Designed for

    versatility

    30%

    smaller than

    Flex

    1

    2

    3

  • 29

    Flex 2 Industrial Design

  • 2016 Fitbit Inc. All rights reser