Fit presentation: starbucks app

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“IT’S NOT JUST COFFEE, IT’S STARBUCKS.” APP Rebecca Schultz

Transcript of Fit presentation: starbucks app

Page 1: Fit presentation: starbucks app

“IT’S NOT JUST COFFEE, IT’S STARBUCKS.” APP

Rebecca Schultz

Page 2: Fit presentation: starbucks app

04/11/2023Rebecca Schultz: Starbucks App

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Mission Statement

The purpose of the Starbucks App is to benefit people who are in a hurry to get their coffee in the morning or anytime. The app gives you the ability to make your drink on your iPhone, Blackberry or Android and then from there it sends it over to your local Starbucks. By the time you get there, your drink will be ready.

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Product Features

Fast and easy to use plus you can build your drink just the way you like it

Pay on application using your Starbucks card & credit card or at Starbucks

Able to track when drink will be ready

Available for FREE

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Competition

Dunkin Donuts mobile device application: It allows you to make a group order. “Start a run at DunkinRun.com from your computer, mobile device, or our iPhone application . You are now "the runner", and pick which friends you'd like to invite by providing their email or mobile phone number (no spaces or dashes e.g. 1234567890).

Select what you want from the menu, and we'll contact your friends and tell them to do the same.

Go get the goods. We'll compile all orders for you, and you can print it out or have it sent to your mobile device (if you print it, just hand the print out to the Dunkin' crew member at the shop and they'll take it from there).

ENJOY! Bring the goodies back, and enjoy the deliciousness, along with the hero worship from your friends.”

http://www.dunkinrun.com/About/HowItWorks.aspx

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Existing Starbucks Apps

There are already two different Starbucks apps: iPhone or Blackberry

Starbucks Card Mobile: This app lets you manage your Starbucks Card. “And in many stores, it’s also the fastest way to pay for your order – just scan and go.”

myStarbucks: “If you’re looking for a Starbucks or considering your menu options, it’s got everything you need to know about our drinks and coffees.”

http://www.starbucks.com/coffeehouse/mobile-apps#/mobile-applications

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Pros and Cons

Cons: Only the people

that have a smart phone can use the app

Not many people will be in the store

Computer equipment in order to receive the orders

Pros: More people might

consider buying smart phones for this reason

No long lines Option of paying

on the app or in the store

Efficent

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Goals and Objectives

Promote Starbucks more

Beat out Dunkin Donuts and other competitors

Be consider the #1 source of coffee on the run

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Opportunities

More Business Less Stressing on

employees Increase revenue

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Business Concept

The whole concept of Starbucks app is to make it easier for society to get their favorite coffee anytime of day

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Other Promotion

To add more promotion to the application, Starbucks should use Miley Cyrus as their spokesperson.

She is hard working singer/actresses that loves her Starbucks and this app would benefit her from taking a lot of time out of her busy schedule

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Pricing

The Starbucks app will be free just like the other ones.

This way everyone can use it without worrying about paying $2.99 for its service